Marketing

Plan

Submitted by GROUP 6
TITLE PAGE

 Dreamers Cake ( Cake in a cup)

 Short term
 1 year marketing plan
 LOGO

 Our product will be place in a cup to easily carry by the buyers. They can bring it
while they are travelling, walking or doing anything.
 The cups sizes are 7x5, 8x6 and 9x7

COVER PAGE
Name of the business; Dreamers Cake
Location/Outlets: Parada, Valenzuela City

Aims and objectives:

 We are primarily aiming to set up a delivery system.
 We aim at proving best quality cakes at a worthy reasonable rate
 We hope to satisfy our customers with our fresh product, homemade and product
free of chemical preservatives and other such health hazards.
Starting price range:Our cake will start at Php 150 each
Future Plans: We hope to expand our product chain by adding two outlets outside
Valenzuela
Owners of Dreamers Cake
Contact for further information:
Website: https;/wixsite.sawali/cakeinacup
Facebook: Dreamers Cafe
Twitter:@Dreamers_Cafe
Contact no. 09242883973

MARKEING GOALS AND OBJECTIVES

We have a good variety of product. In order to get a long term relationship with
our customer we can also offer discount on the large purchase orders be. Volume
discount. Providing internet facility for customer’s Free delivery orders to home
customer.

Mission
We aim to offer high quality cake products a t a competitive prices to meet the
demand of our customers
.
Objectives:
1. To provide good quality products
2. To be competitive in market
3. To offer job

FINANCIAL OBJECTIVES
1. To generate minimum 30% revenue
2. To become zero-debt shop

MARKETING ANALYSIS:
 A marketing analysis is a study of the dynamism of the market. It is the
attractiveness of a special market in a specific industry. Marketing analysis is
basically a business plan that presents information regarding the market in which you
are operating in. It deals with various factors.
 Industry analysis: is a tool that many businesses use to assess the market. It is
used by market analysts, as well as by business owners, to figure out how the
industry dynamics work for the specific industry studied. Industry analysis
helps the analyst develop strong sense of what is going on in the industry.
 Market Size: Dreamers Cake is a new business that aims to sell 750 cakes a
month or 25 cakes a day.
 Industry Participants: Major participants include Red Ribbon, Lemon Square
Bakery Treats and Goldilocks Bakeshop Incorporated.
 Main Competitors:
Fudge Kookies- is a provider of custom goods for cafes, tea shops, and
canteens and events. Still operating from home, we dream of becoming a
bakery cafe one day.
Mirage Cakes by Ristretto Coffee & Tea-Mirage Cakes & Cafe Mirage is a
posh cafe situated in front of our lady of fatima university. We offer a wide
array of delectable menus, from milk teas to coffee, fresh sandwiches, pastas,
chicken meals and delicious confections.
Lemon Square Bakery Treats-Various baked goods displayed at the store.
With the variety of breads, cakes, and cookies that the place offers, One
Valenzuela is now so curious on how all these are made!

ENVIRONMENTAL ANALYSIS
• Economic factors- Economic factors may include costs such as wages,
interest rates, governmental activity, laws, policies, tax rates, and
unemployment. All of these factors occur outside of the business or
investment itself, but they heavily influence the value of the investment in the
future.
• Social factors-cake in a cup is a new trends that everyone is urge to buy.
Since it is a social factor, lot of people who are use of using social medias that
had seen advertisements or post rather had been craving to try it.
• Technological factors- Technology does not play a huge impact on a dessert
shop however, as technology does improve, it can allow us to make our
website and our business more well known to the public especially when we
consider expanding out to other countries. New cooking products could make
the process more effective and increase productivity.

ENVIRONMENTAL ANALYSIS-LOCAL BUSINESS ENVIRONMENT

• Suppliers do not have much negotiating power in the bakery business due to
the well developed markets for their products and the commoditized nature of
 what they are selling. Cake Shop can be affected by price swings of the raw
inputs, but the changes are a result of global supply and demand determinants
rather than suppliers’ negotiating power.
• Social factors have an impact on decisions to invest in a foreign country.
Consider cultural values, including attitude toward work, customs and beliefs
and characteristics of the population, such as social class and educational
attainment. Look at population demographics and forecasts of population
growth as well. When researching prospects for a particular industry, research
consumer lifestyles and buying habits.
• Competition in the local area is somewhat sparse and does not provide nearly
the level of product quality and customer service as Dreamers Cake. Local
customers are looking for a high quality product. They desire a unique, classy
experience.