WWW.ECOZURI.

COM
1-877-ECOZURI
info@ecozuri.com
3579 E Foothill Blvd., Suite 618,
Pasadena, CA 91107

- HELPING YOUR BUSINESS

INCREASE THE ROI OF
GREEN MARKETING
Proven Effectiveness

> 20% Potential Cost Saving

Strong Green Credibility

BUILDING A GREEN BRAND IS NO LONGER A CHOICE. DUE TO THE GROWING
ENVIRONMENTAL CONCIOUSNESS OF TODAY’S CONSUMERS IT’S A NECESSITY.

Knowing a company is mindful of its impact on It is important or very important that …

the environment and society makes me … (% agree, n = 1,000 across countries, 2008)
(% agree completely/somewhat, n = 2,000+ U.S. consumers, 2007)

More likely to buy Companies should

their products or 58% provide
services information on 75%
environmental
More loyal to the
55% impacts
company

More likely to talk Companies should

with my friends and have a good
47% 73%
family about the… environmental
track record
More likely to buy
their stock
36%
Companies should
Less concerned with offer green 66%
the price of their 28% products
products

Source: The LOHAS Consumer Trends Database, Natural Marketing Institute, BCG Global Green Consumer Survey
THIS GREEN TREND IS HERE TO STAY. EVEN WITH THE CURRENT ECONOMIC
DOWNTURN, THE FUTURE VALUE OF THE GREEN SEGMENT WILL BE SIGNIFICANT

How much have changes in the economy Decision factors for consumers’ purchase
affected your decision to buy green? (%, n = 1,001 U.S. UK and Japanese consumers, 2009)
(%, n = 1,001 U.S. consumers, 2009)

Pre recession Now After the Recession

Don't buy Buy fewer
Buy same Buy more
15%
Green 16%
22%

19% 16% 23%

Convenience 16%
16%
14%
28%
Quality 24%
27%
83% still
50% 23%
buying or buy Price 35%
more 24%

Source: Green Seal, EnviroMedia Social Marketing, Penn, Schoen & Berland Associates
 TODAY’S SUCCESSFUL MARKETING TEAM NEEDS TO ESTABLISH A CREDIBLE AND
DIFFERENTIATED GREEN BRAND IMAGE WITH LIMITED RESOURCES

Challenge 1: Reducing marketing budget Challenge 2: More cautious consumers

Your organization’s plans for marketing Respondents’ reaction to “green” claims

spending changes in the next 12 months made in advertising
(%, n=587 business executives, 2009) (%, n=4,868, 2008)

Sometimes believe Usually believe

Always believe Never believe
Reduce 44%
87% are
3% 12% skeptical on
Stay the same 27% green claims

Increase 20% 20%

65%
Don't know 9%

Source: McKinsey Global Institute, Burst Media

TAILORED TO ADDRESS THESE CHALLENGES, ECOZURI’S CUSTOM-MADE PROMOTIONAL
GOODS PROGRAM HELP TO OPTMIZE YOUR GREEN MARKETING RESULTS

Objective: Maximize the ROI of your green marketing efforts

Strategically focus Creditable green Effective input cost Complete tailored

on marketing content and saving (>20%) design allowing
approaches with commitment: through factory differentiated
proven direct model message
effectiveness in - Utilize certified
current economic recycled, organic - Eliminate - Custom-made
environment: or other eco- channel costs - Strong design
friendly materials - Reduce and prototyping
- Promotional - Versatile, eco- communication, support
items friendly designs - turn around time
- Event marketing - 10% of retail and error rates
revenue donated

Factory direct custom-made promotional items and corporate gifts

manufactured from certified eco-friendly materials
PROMOTIONAL GIFTS, ECOZURI’S NICHE, ARE PROVEN TO BE THE MOST COST
EFFECTIVE APPROACH FOR BRAND DEVELOPMENT

Cost per impression by media % of respondents who do business with the

($) advertiser after receiving the promotional
items / If not yet, the likeliness to do so
National Magazine 0.0330
(%, n =618, 2008)
Less likely
No change
Newspaper Ad (1/2
0.0192
page BW) More likely
No Yes
Prime Time TV 0.0190 2%

Cable TV 0.0070

Syndicated (Day) TV 0.0060 38% 74%

Spot Radio 0.0050 Can be even 62%

lower with
Promotional
0.0040
Ecozuri’s
items/gifts* factory direct
Billboard program 24%
0.0030
(City/National)

* Include Bags, shirts, other wearable's, caps, writing instruments, calendar, recognition – jewelry, glassware, office accessories, calendars, etc.
Source: Advertising specialty Institute
WITH A RIGOROUS SUPPLY CHAIN AUDIT AND CERTIFICATION PROCESS, ECOZURI
HELPS YOU TO ENSURE THE CREDIBILITY OF YOUR “GREEN CLAIM”

CASE EXAMPLE
Typical supply chain of Ecozuri products
Recycled plastic Fabric production Product End products Clients and
processing and yarn manufacturing end users
production

Testing and
verification
Monitoring and auditing under
direct partnership

Recycled content or
environmentally friendly
material testing and
certification
ECOZURI’S FACTORY DIRECT APPROACH CUT “INPUT” COSTS, TURNAROUND TIME
AND MISCOMMUNICATION SIGNIFICANTLY

Achievable saving: > 20% for matching products

Ecozuri factory direct approach: Strategic partner with global manufacturing

facilities and import operations
Clients

Order

Feedback

No non-value adding channel spend, direct communication

VS
Traditional approach:
High channel costs, slow and inaccurate information flow
Clients Manufacturers

Order Order

…
Feedback Feedback
Staff 1 Staff n

Importer Layer 1 distributor Layer N distributor

OUR CUSTOM-MADE PROGRAM ALLOWS YOU UNPRECEDENTED FLEXIBILITY TO
OPTIMIZE YOUR MARKETING MESSAGE WITHOUT INCURRING HIGH COSTS

No more boring, Ecozuri allows

cookie cutter complete tailoring to Tailored
approaches match your unique collaborative
design with clients:
marketing needs … -Product style
Warehoused mass
-Logo and message
produced undifferentiated
blank promotional items
with suboptimal or
unverifiable eco content

Flexible
production Experience eco material
quantity sourcing and
Custom-made program recommendation:
with cost advantage from - Recycled plastics
+ a global reach - Organic cotton
Logo silkscreen printing - Jute/Hemp, …etc.

=
Large number of decoration options:
Typical customization - Embroidery
offered by traditional Fast prototype - Dye-sublimation
supplier development - Lamination
- Screen printing , etc.
ECOZURI OFFERS FOUR OPTIONS TO BEST SUIT YOU AND YOUR COMPANY

Option 1 Option 2 Option 3 Option 4

Reduce input cost Go green without Build a new green Make your
by going direct going beyond message marketing event
budget /tradeshow green

- Let Ecozuri be - Let Ecozuri - Let Ecozuri be - Let Ecozuri be

the supplier for redesign your your partner to your partner to
your high most popular develop a new develop all the
volume/high promotional set of “greenable” items
value items with green eco-conscious for your next
promotional materials promotional marketing event,
good items that - Keep your items tailored to tradeshow or
are currently budget intact your marketing exhibition: and all
ordered through by balancing needs at factory direct
indirect channels additional cost
material costs
with factory
direct savings

Common benefits: cost saving, green credibility, unlimited flexibility

TO GET STARTED, YOU ARE INVITED TO WORK WITH US ON A PILOT PROJECT

Approve Engage in Review and

Plan your design further
quotation quality
project partnership
and sample control

• Purpose of the • Provide input • Review and • Receive

items to initial approve delivery
• General sample production • Review saving
design idea • Approve final sample • Plan further
• Preferred sample • Visit factory (if partnership
material • Approve preferred)
• Expected in pricing
hand date • Place
• Quantity purchase
• Artwork order

Special offer: sample fee

exemption for pilot order
above $5,000
“Zuri” means “good and beautiful” in Swahili, a
beautiful language spoken in East Africa. Ecozuri, Inc.
offers environmentally conscious, habit changing
products to help people embrace a more eco-friendly
lifestyle. We also contribute up to 10% of our retail
revenue to support education for children living in
poverty in rural Africa.

“Ecozuri” is a registered trademark of California based Ecozuri Inc. The

company promotes Ecozuri’s line of reusable bags made from 100%
recycled plastics and offers green custom-made promotional products
OEM services for corporate clients.

To learn about Ecozuri’s products and offerings, please

visit www.ecozuri.com or contact us at info@ecozuri.com
or 1-877-326-9874. Thank you!

www.ecozuri.com