Name: Agaceta Jr. ,Freddie O.
Executive Summary A
PROPOSED PROJECT #1:
Title: SHOPPING MALL WITH LIBRARY
Location: Clark,Pampanga
1.1 THE PROJECT
The proposed project is a shopping-mall library.
Through the study of structures and tradition both
inside and out of the Philippines, integrating foreign
techniques with Filipino style architecture, the
proponent aims to design a building dedicated in the
major leap of education, learning and to promote the
image of the Philippines as a progressive and modern
country with high class education and competence.
1.1.1 INTRODUCTION
The change of the libraries role in the network society
has led to redefinition of its mission and the adoption
of new architectural strategies.
Libraries can be described as social and technological
intellectual infrastructure as essential elements in a
“larger networks of public and knowledge institution. In
coping with new social and technological challenges,
library needs to develop new concept for marketing
and advocacy of public libraries.
While from different issue clark pampanga is on its on-
going economic development yet people are from the
shopping experience that people from Metro Manila
can. While mixing libraries and shopping mall we tend
to get likable results that aligned to the aspirations and
vision of the National Government to bring sustainable
development and quality improvement to the
economic, political, social, and cultural aspects of the
lives of the Filipinos.
The proposal tends to develop knowledge replicate the
example (foreign approach) that compete in the
production of cultural and leisure services with an
broad offering and promote the living libraries, in order
to support creative public learning and reading habit
according to local needs.
1.2 PROBLEM STATEMENT:
Nowadays going to shopping malls became a pastime
for many Filipinos. Malls became a one stop place for
everything that people need from shopping,
entertainment, dining, and even worship. It also
became a place where people interact and socialize
with their families, friends, colleagues and co-workers.
Understanding foreign Libraries are being located in,
or having close proximity to shopping malls in
recognition of the very large numbers of people which
good libraries can attract, the mutual benefit to retailers
and libraries of collocation. In this regard, this study
aims to provide solutions for the following issues:
 City of Pampanga is on its on-going economic
development yet people are far from the
shopping experience that people from Metro
Manila can.
 The need for a place where families, friends,
colleagues and co-workers can interact and
for people to be socially active while also
promoting educational consciousness.
 Generating marketing techniques usually
reserved for retail are applied, that adapt to
the values and expectations of each type of
user.
1.3 PROJECT OBJECTIVES:
Implement the principal aim of libraries that
provide service to the whole society in the form of
diffusing culture
 To discover balance of support for traditional
materials and new technologies.
 To promote the awareness in environmental
conservation.
 To support the long term educational and
knowledge role of its local communities.
 To design a building that promotes
Philippine architecture in global stage.
 To strengthen its community involvements
by forming partnership with local community
organizations.
  To become a valuable institution with the rise
of connectivity today.

 To serve as an example to others and

encourage national initiatives to invest in
public library services to improve over-all
awareness, ideas, opportunity to its
community.
1.3.1 PROJECT GOAL:
By locating libraries in malls, the proposal aims to bring
the library services closer to the people, and
encourage life-long learning.