Bloomberg L.

Address:
499 Park Avenue

New York, New York 10022

U.S.A.

Statistics:
Private Company

Incorporated: 1986

Employees: 3,000

Sales: $1 billion (1996 est.)

Company Description
Bloomberg L.P. is a privately held financial software, news, and data company. Bloomberg makes up one
third of the $16 billion global financial data market (Bloomberg: Modest Strategy by Clifford & Julia) with
estimated revenue of $6.6 billion. (Bloomberg: Modest Strategy by Clifford & Julia). Bloomberg L.P. was
founded by Michael Bloomberg (current Mayor of New York City) with the help of Thomas Secunda and
other partners (Bloomberg's former coworkers from Salomon Brothers) in 1981 and a 30% ownership
investment by Merrill Lynch. The company provides financial software tools such as analytics and equity
trading platform, data services and news to financial companies and organizations around the world
through the Bloomberg Terminal (via its Bloomberg Professional Serviceits core money-generating
product. Many customers use only a small fraction of the machines’ 30,146 functions. Bloomberg L.P.
has grown to include a global news service, including television, radio, the Internet and printed
publications.

Its current headquarters are located at the Bloomberg Tower, 731 Lexington Avenue in Midtown
Manhattan, New York City. The building is also known as One Beacon Court for the lighted rectangular
beacon that caps the tower and the paved courtyard at the ground level.(Gregory Allison, New York
Times)It was formed as a Delaware Limited Partnership in 1981 and has been in business since 1983.
Michael Bloomberg owns 85% of the group. Bloomberg's core business is leasing terminals to
subscribers. It also runs Bloomberg Television, a financial TV station, and a business radio station WBBR
in New York City at a loss. Bloomberg's revenue for last year (2009) was estimated at $6.25 billion. Based
on that estimate, the new projections would push revenue to nearly $6.9 billion this year (2010). (WSJ:
Bloomberg sees rapid growth) There are currently 287,500 Bloomberg Terminal subscribers worldwide.
(Bloomberg Terminal: Wikinvest New York) Its competitors include SNL Financial, Thomson Reuters,
Capital IQ, Dow Jones Newswires, Factsheet Research Systems and smaller companies such as New York
Financial Press. In late 1996 Bloomberg bought back one-third of Merrill Lynch's 30 percent stake in his
company for $200 million valuing the company at $2.0 Billion. In July 2008, Merrill Lynch agreed to sell
its 20% stake in the firm back to Bloomberg, for a reported $4.43 billion, valuing the firm at
approximately $22.5 billion.

Company Perspective
The company has established a unique position within the financial services industry by providing a
broad range of functions combined into a single "package" that represents substantial value, while at
the same time addressing the demand for investment performance and efficiency in increasingly
complex global markets and exchanges. Through an unparalleled combination of information and
analytics, Bloomberg Financial Markets has quickly built a worldwide customer base of issuers, financial
intermediaries, and institutional investors. Bloomberg's core business is the Bloomberg, the world's
fastest growing real-time financial information network, which links together the world's leading
financial professionals.

Company History:

Bloomberg L.P. is a diversified information and media company, the core business of which is the leasing
of a multifunction computer terminal to primarily financial and information industry customers such as
banks, securities brokerage firms, government agencies, and media organizations. More than 75,000
such dual-screen terminals, known as "The Bloomberg," were used by more than 140,000 organizations
in more than 90 countries in 1997, including the White House, the Vatican, the Bank of England, the
Federal Reserve, the Sultan of Brunei, and the World Bank. Available in a standalone, a portable, and an
"open," or PC-connectible version, the Bloomberg provides multimedia news, electronic
communications, specialized financial computation services, and financial pricing and other data for all
the major global securities markets including equities, money markets, currencies, municipals,
corporate/Euro/sovereign bonds, commodities, mortgage-backed securities, derivative products (such
as futures), and government securities.

Besides its core data terminal business, Bloomberg's diversified media products include Bloomberg
News (a news agency/wire service), Bloomberg and Bloomberg Personal magazines, Bloomberg Business
Radio, Bloomberg Direct TV, Bloomberg Small Business TV, and Bloomberg Personal Online (an Internet
site). Its oldest media venture is Bloomberg News, a global network of some 500 journalists who
produce 3,000 business stories a day in five languages from more than 50 news bureaus worldwide.

Bloomberg L.P. also maintains a large in-house staff of data collectors (Bloomberg Princeton, New
Jersey), sales people, and computer programmers and technical personnel. Forbes magazine ranked
Bloomberg L.P. 223rd in the 1996 Forbes 400 (by sales), and media mogul Rupert Murdoch has
described Bloomberg's founder, Michael Bloomberg, as "the most creative media entrepreneur of our
time and, with Bill Gates, perhaps the most successful."(www.fundinguniverse.com)

Products and Services offered by Bloomberg L.P

Bloomberg's core business is the BLOOMBERG Professional, the world's fastest growing real-time
financial information network, which links together leading financial professionals. The BLOOMBERG
Professional includes pricing capabilities with insider dealer quotes from the largest market makers; it is
the definitive source of indicative data for all securities, statistics, indices and research. The
BLOOMBERG service covers all key global securities markets, including Equities, Money Markets,
Currencies, Municipals, Corporate/Euro/Sovereign Bonds, Commodities, Mortgage-Backed Securities,
Derivative Products and Governments. BLOOMBERG users also have the ability to consider alternatives
and evaluate complex scenarios through the BLOOMBERG'S unique analytical capabilities.

At no additional cost, the BLOOMBERG service offers BLOOMBERG NEWS. BLOOMBERG News has 800
reporters and editors in 90 bureaus worldwide that provide around-the-clock coverage of the world's
governments, corporations, industries and all financial markets. BLOOMBERG News stories are fully
integrated into the BLOOMBERG service's Newsminder Monitors so that users are instantly alerted to
developments in all stock and bond markets. The BLOOMBERG News byline appears in over 800 flagship
newspapers worldwide and is recognised around the world for its independent coverage.

Bloomberg offers several additional products and services that draw upon the resources of the
Bloomberg Professional service:

a. Bloomberg Magazine; an award winning publication, providing insight into everything from
financial products and current markets to industry analysis and career management.

b. Bloomberg Forum; through interviews and panel discussions, executives, corporate officials and
influential newsmakers deliver important news via a bundled array of services, including the
BLOOMBERG service, BLOOMBERG News, videotapes, CEO/Analyst Roundtables and national
television distribution.

c. Bloomberg TV; now broadcasts 10 television channels worldwide in 7 different languages.

Programming includes in-depth reporting and analysis of news and the financial markets, 24
hours a day.

d. Bloomberg Press; encompassing two distinct lines of books, one for the family decision makers,
the other for financial professionals, Bloomberg Press publishes timely paperback and hardcover
titles that educate and inform.

e. Bloomberg Website; regarded as one of the premiere sites on the web, www.bloomberg.com
provides latest news, financial information, live streamed video and radio reports.

www.bloomberg.co.uk is the sister site with an emphasis on UK content. In addition Bloomberg now has
nine other sites in seven different languages focusing on various markets around the world.