SUNDARAM BUSINESS SERVICE

INTRODUCTION :
Sundaram Business Services is a global outsourcing company with over 1000 employees
servicing over 100 clients across three continents. We help customers achieve higher efficiency
in controlling costs and reducing risk, while leveraging on our experience, to improve operations.
Our engagement with customers has proven to create sustainable value, while maintaining high
levels of profitability.

Sundaram Business Services offers a best in class outsourcing & business transformation
experience, helping Accounting firms, CFO's and CMO's through its innovative and streamlined
service offerings across verticals. Our service offerings are a combination of operational
excellence and deep domain expertise in key industry verticals including investment
management, portfolio management, mortgage, hotels, hospitality and leisure and accounting
firms. Our management & leadership team are accomplished executives from leading
organisations with great business acumen, which enables us to drive performance across
processes.

Our core values are derived from our parent company, Sundaram Finance, one of India's largest
financial services companies with 60 years of customer excellence with almost US$ 4 billion
balance sheet and 1.65 million customer base from over 500 branches in India.

Our key differentiators include:

▪ Highest standards of data security with state-of- art infrastructure and
technology, ensuring customer’s privacy and data confidentiality
▪ Strong leadership and middle management team with backgrounds in
Functional expertise, IT, Training, and Resource management
▪ Ensuring customer satisfaction, through relationship management at C
level, across clientele.
 SERVICE SECTOR :
CFO/ Finance Directors
SBS has helped many CFOs in sectors as diverse as financial services, hospitality and
manufacturing deal with the challenges of handling large volumes of payments, accurate
invoicing and timely financial reporting through our tried and tested order to cash,
procure to pay and record to report services. CFOs who have used our services reduce
time spent on routine activities and have the bandwidth to focus on higher value adding
analytical activities. Further, they are able to track performance on various metrics to
allow prioritization and immediate action

Lending & Insurance

Lending companies:

SBS has helped COOs of banks/ NBFCs and other lending companies to track and manage
approval and disbursement turn around time, reduce delayed processing percentages and in some
cases even effect an overall reduction in turn around time. We have also made a tangible
improvement to early bucket collections through our unique model of relationship calling that is
sensitive to the fact that your brand is “out there” during each and every phone call. Our vintage
in this sector has allowed us to build subject matter expertise and access to trained and
experienced resources

Insurance:

We are one of the first Indian outsourcing companies to service the new generation insurance
companies in India and have strong domain expertise in insurance processing. We have helped
several leading insurance companies to track and manage policy issuance turn around time,
effect agent payouts & activate dormant channel partners
 SBS service offerings include:

Leading

Pre credit :

• Document Screening (KYC Check)

• Data Entry
• Verification and Co-ordination with external agencies
• Preparation of credit appraisal memo (CAM)
• Quality check
• Preparation of file for disbursement

Post Credit :

• Contract configuration
• Data Entry
• Maintenance of contract accounts
• Payment of insurance premium and entry of policy details
• Documentation for repossession
• Loan closure documentation

Insurance

Policy Issuance & Administration :

• Scanning and Indexing

• Inward and Outward
• Data Entry
• Quality check
• Deficiency handling
• Endorsement, Nominations, Assignment, etc.
• Helpdesk

Payout processing :

• Data Entry
• Quality check
• Helpdesk
 Customer support services
SBS has a unique model of relationship calling that is sensitive to the fact that your brand
is "out there" during each and every phone call. We have helped several brands enhance
their reputation for customer service through a calling technology backed offering that
delivers high standards of customer experience. Our training and quality controls ensure
that your customers felt heard and they get close looping on their queries. Our dialer and
CRM solution enables you to track and analyse the calls you receive. We also specialise
in calling for reality TV and game show selections and have an excellent track record in
this area.

SBS service offerings include:

• Customer service
• Helpdesk support
• Administrative Support
• Order Taking
• Account Maintenance
• Product Support
• Queries Management
• Correspondent Management
• Technical Support

Sales and Marketing

SBS has helped B2C business increase their revenues through telecalling qualified
databases, internet based leads and leveraging existing relationships through renewal,
upsell and cross sell. Our vintaged supervisory team coupled with lower than market
attrition provides us an advantage in the highly competitive space of increasing revenues.
Our customisable CRM provides you with every report you need to manage your sales
processes. We track every step of the sales funnel and our quality check process ensures
the highest levels of compliance
 SBS service offerings include:

• Telemarketing
• Account Acquisition
• Campaign Management
• Customer Acquisition
• Renewals calling
• Collection calling
• Welcome calling
• Promotional calling
• Survey call

INDUSTRY PROFILE :
SUNDARAM FINANCE

Sundaram Finance was established in 1954 when Sri T. S. Santhanam, the Founder,
envisioned the future of hire-purchase finance in India. The company was started with a paid-up
capital of Rs. 2 Lakhs and promoted by Madras Motor & General Insurance Company which was
then one of the leading insurance companies in India prior to nationalisation in 1971.

Started with the primary objective of financing the purchase of commercial vehicles, the
company, has today grown into one of the most trusted financial services groups in India. It has a
nation-wide presence of nearly 640 branches, over two lakh depositors and three lakh
commercial vehicle and car finance customers.

Today, Sundaram Finance Limited has a diversified presence in Mutual Funds, Housing Finance,
General Insurance, IT, Business Process Outsourcing and Retail Distribution of a wide array of
financial services and products.

The company's Diamond Jubilee in August 2014 was preceded by the birth centenary of its
Founder in November 2012.
 Corporate Philosophy
Sundaram Finance embraces a philosophy that combines Growth, Quality and
Profitability and remains rooted to its ideal of protecting and enhancing shareholder
value. The founding philosophy of the company is that everything begins with the
customer and the very genesis of the company was a response to a widely felt need
among road transport operators for a fair and reasonable dispensation of financial
assistance. Our Founder, Late Sri T S Santhanam, enshrined in the company, the core
values which we call - The Sundaram Way - that have been our guiding light, through
the decades. While we are deeply rooted in our values and proud of our heritage, we are
also constantly innovating in terms of technology and processes to deliver the
unique Sundaram Experience.

Market Capitalisation & Ratings

The Company's shares were originally listed in the Madras Stock Exchange (MSE) in 1972, its
first and only ever public offering, making it the first NBFC to be listed in MSE and were
subsequently listed in the National Stock Exchange in 1998. The company has a market
capitalization of Rs.18, 634 cr. on the equity share capital of Rs.111.10 cr. as on 31st March
2018.

The company's fixed deposits are currently rated "AAA" (Highest Credit Quality) by ICRA and
CRISIL.

The long-term borrowings are currently rated "AAA" (Highest Degree of Safety), with a "Stable
outlook" by ICRA and CRISIL and AA+ (High Degree of Safety), with a "Stable outlook" by
India Ratings. The short-term borrowings (including commercial paper) are rated "A1+"/P1+
(very strong degree of safety).
 Awards & Honours
Amongst the many awards and accolades Sundaram Finance has received over the years, the
most recent ones are:

• 'Enablers of Social Change Award' from Mahindra Transport Excellence Award, 2017
• Listed in Forbes India Super 50 companies, 2016.
• Featured in Dun & Bradstreet's India's top 500 companies in 2014
• The MMA Award for Managerial Excellence in Services Sector Category in 2013
• Our Managing Director Sri T.T. Srinivasaraghavan has been listed among top CEOs
between 2013-2017 by Business Today & PwC and also by Entrepreneur, a monthly
business magazine from the CNBC Network 18 group