2009

Turbo Group

PUNEET CHAWLA
MBA III SEM
 A PROJECT REPORT ON
MARKETING MIX ANALYSIS
OF TURBO TOOLS
SUBMITTED TO
PUNJAB TECHNICAL UNIVERSITY,
JALANDHAR

In partial fulfillment of the requirement for the degree of

MASTERS OF BUSINESS ADMINISTRATION

Submitted by:
Puneet Chawla
MBA III SEM
80104317042

GUJARANWALA GURU NANAK INSTITUTE OF

MANAGEMENT AND TECHNOLOGY, CIVIL LINES
LUDHIANA
 STUDENT DECLARATION

This is to certify that I, Puneet chawla student of MBA III,

(80104317042) has undergone summer training in “TURBO TOOLS,

LDH" and prepared the report entitled “Marketing Mix Analysis” based

on it.

All the theory contained in reports is from the list of books given in

end in bibliography and from the material collected from the firm itself. I

have not copied from any report submitted earlier this or any other

university. This is purely original and authentic work.

PUNEET CHAWLA
 ACKNOWLEDGMENT

We express our gratitude to the Punjab technical University,

Jalandhar for giving us the opportunity to work on the major project

our final year of MBA Marketing. There are many who helped us to

during this project work, and we want to thank them all.

Our special thanks to Mr. Parvinder Singh & Mrs. Ripudaman

Kaur for his invaluable guidance throughout our project work and

endeavour period has provided us with the requisite motivation to

complete our project successfully. I would like to acknowledge my

parents because of whom I got the existence in the world for the

inception and the conception of this project.

We specially appreciate the help and guidance all those

people who have directly or indirectly helped us making our project

a success.

Project Guide

Date
 PREFACE

As management courses require equal attention practical as well as

theoretical aspect of the business, various problems are to be dealt within
these courses, that is why research programs are there to give deep as
well as thorough knowledge of the subjects. The way to aware the people
is marketing.

I have attempted to live up these requisites while preparing this report.

Industrial Training is a part of professional courses. With the help of
Industrial Training we are able to understand the work undertaken in a
company.

During my project work I observed all the aspects of marketing Mix and
gathered all the necessary information regarding it. I was given thorough
knowledge about each and every aspect of the company.

My project entitles Marketing Mix in Turbo tools. Sincere effort has

been made to bring about the lucid facts, it is hoped that this report meets
the given expectations and various requirements of the research.
 TABLE OF CONTENTS

Chapter No. Title

1. Company Profile

2. Research Methodology

3. Concept of Marketing Mix

4. Marketing Mix in Turbo Tools

5. Data Analysis and Interpretation

6. Findings and Suggestions

Conclusion

Bibliography

Questionnaire