Business Plan

PANDU YOGA STUDIO

STUDIO PROFILE
Name – PANDU YOGA STUDIO
Location – Ubud Bali
Ownership – Mr.Shiva
Provide - Besides the training, sell
workshop clothing and yoga training aides.
MOTO…
Yoga.....
Yoga comes from the Sanskrit root you which means to
join or to yoke. Yoga is an ancient art based on a
harmonizing system of development for the body mind
and spirit

MOTO
Recharge you spirit with yoga

Vision
We will decrease the noise of your life and will access the
innate power of your mind and body.
.
V

Acquire 300 member/customers by the end of the first

year of operation.
Achieve sales in excess of IDR..... every months from
the boutique
Increase customer base by 25% by the end ofthe
second year of operation.
Increase sales by 15% by the end of thesecond
year of operation.
o Peaceful environment
o Efficient and prominent employees
o Good customer relation.
o Dedication and hard work of the founders.
o Educated and Experienced Professionals who will offer best
yoga and meditation instructions.
o Best and personal touch feelings to the customers or
members.
For retaining the customer, particularly within the first year
of operation company will allocate substantial part
• Total investment for will be IDR 6.300.000.000
• Personal investment by the owner – IDR
6.300.000.000
• Total Start-up Expenses – IDR 4.900.000.000
( Expenses and assets purchased included)
Services
◦ General packages
Covers general yoga and pranayam and
meditation courses
practical session of one hour everyday
maintain their general health and wellbeing

◦ specific packages

4 days to learn the complete

have both theory and practice
Yoga and Meditation for Therapy (for common
and chronic diseases)
• Meditation for Stress Management

• Meditation for Children, elderly people,

• teachers and other professionals

Intensive Packages

◦ for those who are keenly interested to deepen and

widen their knowledge and experience in different
aspects of yogic sciences

◦ Depending upon need, interest and convenience,

packages is as below

◦ 15 hours package
◦ 30 hours package
◦ 60hours package
Workshop Clothing: T-Shirts, athletic shorts
and pants.

Yoga training aides: Video tapes, instructional

manuals, inspirational books. Newsletters
Local customers
o Children 5- 16
o Youth 16- 35
o Adults 35 and above
o Middle and high income people
o Health and beauty conscious
o Have interest in yoga and meditation

Foreigners
o Youths 16- 35
o Adults 35 and above
o Middle and high income groups
o Health and beauty conscious
o Have interest in yoga and meditation
Pandu Yoga Studio intends to
maintain an extensive marketing
campaign that will ensure
maximum visibility for the business
in its targeted market
Establish relationships with physicians and other
health professionals that will refer their patients
to yoga classes at the PANDU YOGA STUDIO.

Implement a local campaign with the Company’s

targeted market via the use of flyers, local
newspaper advertisements, and word of mouth
advertising

Develop an online presence by developing a

website and placing the Company’s name and
contact information with online directories
Products

Workshop Clothing: T-Shirts, athletic shorts and

pants.
Yoga training aides: Video tapes, instructional
manuals, inspirational books. Newsletters

Services
◦ General
◦ Specific
◦ intensive
Different for each packages
Different for local and foreign customers
Prices for the packages are competitive
Use of flyers and posters
Use of pamphlets and leaflets
Website
Social media
Owned by registered and certified yoga
Has been involved in Yoga since the last 15
years
Has previously established yoga training
center in ......
 Senior
management

Operation Staff Administrative

Staff

Customer Sales-
Service yoga instructor Accounting Administration
Marketing