NATIONAL LEARNING SERVICE SENA

TECHNOLOGIST IN
MARKET MANAGEMENT.

PHASE 2 PLANNING
PROJECT ACTIVITY 6.

ESTABLISH THE DISTRIBUTION AND SALES SYSTEM

AP06.

STARTEGIC PLAN OF DISTRIBUTION,

INSTRUCTOR

LAURA CRISTINA DUEÑAS ANGULO

MEMBER

INGRID GALINDO JOYA

ALFREDO MONDRAGON OSORNO

FICHA: 1749831
SEND DATE
08/5/2019
 Strategic plan of distribution

1. Cree un documento en el formato de su preferencia, donde escribirá y

agregará las respuestas del taller.

Word.

2. Descargue y lea el documento “Strategic Plan of Distribution”, que se

encuentra en la sección “Let’s listen”. Con base en la lectura, descargue el
documento dentro del objeto de aprendizaje y complete los párrafos que están
en él. Escriba los párrafos completos en el documento.

1. Distribution channel is the main strategy that helps dealers to penetrate

the target market.

2. A wide diversity of factors such as nature of the products, market, and

business, among others, requires to be analyzed to decide the most
convenient distribution. channel.

3. Marketis the interchange of prices in which some people offer any

merchandiseand others buy it, paid negotiated price.

4 Consumers obtain services or goods to satisfy their eeds

5. Companies get together people who have similar oals nd expect them to
atisfy he consumers’ needs.
 3 Elabore un mapa conceptual de la lectura y agréguelo al documento.

STARTEGIC PLAN OF DISTRIBUTION

PRODUCER DISTRIBUTION
INTERMEDIARY CHANNEL

CONSUMERS

The initial point of the distribution

channel, people or companies
who manufactures goods or It is the way that goods of services
services. use to pass from the Producer to
the end consumers.

The comercial target of the

distribution channel, product be
People orfirms that mediate in
tangible or intangible and they
transaction between producer
and consumers. could also have a variety of
attributes such as color

The starting point of the distribution channel is the producer. The final
point of the destination is the consumer.

The set of people or organizations that are between the producer and the
final user are the intermediaries.
4. Lea y escuche las oraciones que se encuentran en el objeto de
aprendizaje, complételas y tome capturas de pantalla, tanto de las
oraciones ya completadas, como del resultado. Agregue las capturas al
documento.
5. Descargue y lea el texto “Distribution Channels” que se encuentra en la
sección “Let’s read”. Elabore un mapa conceptual de la lectura.
 CONCEPTUAL MAP.

Types of
Distribution

Intermediaries Indirect Direct channel

Channel

People or firms
called middlemen,
indire Distribution Channel is The producer or
People or anfirms
who have often, because there manufacturer sells
calledimportant
middlemen,
role in intermediariesetween
who the product
have an the product or
the supplier and service directly to
important role
distribution in the consumer. consumers.
product distribution
channel.
channel.
Throughout their
mediation,
manufacturers
deliver their
products to final
customers. In
order to achieve
their purposes,
intermediaries
implement some
specific functions
that normally,
Short channel.
producers prefer
not to do by  Manufactures
Long channel.
themselves.
 Retailer Consumers

Manufacture
Wholesale.

indirect channel Direct sales channels are:

A distribution channel is usually indirect, because
there are intermediaries between the provider and
the user or final consumer. The size of the
distribution channels is measured by the number
of intermediaries that form the path that the
product runs.
Banking sector: the bank directly markets its products to
the customer;
Agriculture: in the markets of supplies and markets in
general are many of the products that sell their products.
A real example is the ecological markets where there are
no intermediaries between the farmer and the final
customer.
6. Desarrolle el ejercicio de responder verdadero o falso. Tome capturas de
pantalla tanto de las oraciones contestadas, como del resultado.
7. Desarrolle el ejercicio de unir el vocabulario junto con su respectivo
significado. Tome capturas de pantalla, tanto del ejercicio realizado, como del
resultado.

8. Agregue todas las capturas de pantalla al documento.

9. Envíe el documento a través de la plataforma virtual