“Baithak cafe”

Introduction

Baithak is alternatively known as "Mehmaan Khana", Baithak epitomizes the cultural space
reserved for entertaining guests and engaging with the community.

Loacted in Saidpur village Islamabad, Pakistan

ROPE analysis
1. Research:
Started by three friends who love to enjoy the panaromic view of the modern Islamabad city
from the hills of historical Saidpur Village, Islamabad, Pakistan.
 Food
Indian/Pakistani,Italian and Vegetarian

 Parking

Wallet based

 Specialties

Serves coffee and drinks

 Services

Walk-ins welcome
Good for groups or parties
Outdoor seating.
Situation Analysis
 SWOT Analysis
1 Strength:
Baithak Café situated in the hills of Margalla at Saidpur Village,Islamabad. The view is
serene and the ambience is that of tranquility and calm. The only thing which spoils the
place is the low quality of, and at times absence of some of the food items. They need
to improve the menu and make things available, ensuring good quality in taste and
hygiene for goodness of this.

2 Weakness:
The service here might be a bit slow but that complements the overall mood of the
place. The service here might be a slow that is the more noticeable complaint.Thi
should not be there and try to overcome this complaint.

These little things or issues are noticeable to removing the weakness of this.

3 Oppertunities

Excellent environment,relaxion ,quick services,packages opportunities,good staff ,

males and females portions,mobile services ,internet availability ,cars or bikes ,cheap
tarrifs, parking,kids park and market share…….

4 Threats
 Different competitors

In a market different competitors make a pre_plan strategy that direct effect actual
product or brand in form of less pricing , different compliments and others facelities to
their customers.

 Advertisng

It depends on an invester that how much are investing? on their brand or product for
better effectiveness.

If a an invester make an advertising plan so must be cooperate with the advertisng

agencies according to their rules then the chances are sure for better performance
otherwise their brand or product ll be lost badly in a market due to competitors…..

 Common missings

Must be to check the trained staff .How they are dealings with customers.

 Constructing a situation analysis

Overall strategy sessions or for a specific segment such as marketing, production or sales. This
way, how the overall strategy developed from analysis? will filter down to the segments.

1 Objectives

Main pupose is to attract the audiences towards their matto.

 Psychographics

Main thing in this is to develop a social relations to customers according to their own
psychy i.e clean place, nice view , quick services …..

 Demographics
It must be judge the rates of “Baithak Café” are offordable or not.

People or cutomers comes from different classes so it is important a normal prices for
every kinds of people

 Geographics

As look” Baithak cafe “ is nearest to Islamabad .Distance is too much short .People can
come easily without wasting their times in long traveling .

 Times Frame

It is basically a task that is also given by organization to their staff for quick responses
by using different techniques in a different ways.

 Output Analysis

A plan is prepared for output reviews that how much output is proved effectively or not?

1 Planning
 Message content

how to prepare a content that attract the peoples quickly and also be an
understandable.

 Uses of 7C’s

It is must for good message content.

 Propaganda Techinques

This can be also understandable .

 Public Relation

Message content is present in form of public relations techniques.

 Timeliness

In a short time an organization message is provided to the people without any barrier.

 Selection of Mediums

A common and affordable mediums must be used like as Fm , sociall applications,

tv,newspapers,books,billboards,pumphlits …..
 4 Evaluation
 Benchmarks

References and quality performance must be strict.

 Selection and Measurement Rule

 Qualitative
 Quantitative