CHAPTER-1 PROFILE OF THE COMPANY

(a) ABOUT THE COMPANY

VQMS (Vigorous Quality Management System), is a team of highly experienced and

acknowledged experts in the field of the Training, Consultation and Outsourcing services

for national and international boundaries in Lean Six Sigma, Quality & Processes

Management and other corporate boundaries (Corporate Governance Management)

Vqms (Vigorous Quality Management System) is New Delhi based organization lead

by a team of strong supervision. Under the leadership, our team of professionals work to

translate the vision into concrete performance leading, in turn, to sustain Return on

investment for a client group that today spans the entire world.

Moreover, in the near future, the company plans to expand its offerings to other

consulting and related services.

This core group brings with it experience in terms of both business strategy as well as

customer satisfaction across the globe. One of the strongest reasons for our rapid growth

has been the continuous dedication and strength of our team. What started off with just a

vision has today led to a consolidated group of professionals working closely to translate

the vision into concrete functionality leading, in turn, to sustained ROI for a client group

that today spans the entire globe.

1
VQMS - Management Consulting Company & a leading Organization & an Institution in

the field of Corporate Quality & Governance Management. VQMS is honored with ISO

9001:2008 and Accredited with International Accreditation.

VQMS has a broad vision to use wider market competition as an opportunity to improve

our services and to transform from a Quality services importer to exporter.

To this end, our true core pitch has been our sustained investment in the best talent

available and in continuous efforts towards sustained talent development.

VQMS - Corporate Training services provide a comprehensive portfolio of performance

solutions.

(b) OBJECTIVE OF THE STUDY

1. To Work & gain knowledge of real business environment & corporate culture.

2. Identifying new clients/institution to cater.

3. Digital Marketing and client acquisition.

4. Identifying opportunity for VQMS to expand its coverage in this category.

5. Market analysis.

(c) PROFILE OF THE COMPANY

(1.1) Nature of the firm

2
VQMS - Management Consulting Company & a leading Organization & an Institution in

the field of Corporate Quality & Governance Management. VQMS is honored with ISO

9001:2008 and Accredited with International Accreditation.

VQMS is a team of highly qualified and experienced professionals with a vision to

emerge as one of the most respected names in Corporate Training, Consulting,

Implementation and Outsourcing for Lean, Six Sigma, IT Quality, and Corporate

Management and is totally devoted towards continual improvement in Business / process

excellence (BE-TQM).

So it welcomes enquiries for planned partnership possibilities for enhanced mutual

growth. VQMS (Vigorous Quality Management System) is a team of highly qualified and

knowledgeable experts in the field of the Training, Consultation and Outsourcing services

for national and international boundaries in Lean Six Sigma, Quality & Processes

Management and other corporate boundaries (Corporate Governance Management).

(1.2) Vision

To emerge as Corporate Quality - processes Consultants and training solutions provider

by adopting the latest management concepts and technologies in pursuit of excellence.

And to expand the knowledge about the Six Sigma in the corporate world.

(1.2.1) Mission

To serve our clients by providing the highest quality professional services that addresses

their business issues. We attract, recruit, and retain the most knowledgeable and

passionate professionals, and we provide a collaborative culture that enables them to

3
thrive professionally and personally. We deliver superior financial results to the

investment community while contributing to the communities in which we live and work.

(1.3) SERVICES PROVIDED BY VQMS

VQMS corporate governance concept consist of Consulting & Training Certification

program (Lean Six Sigma Management or other corporate Quality areas both personnel

as well as on-shore office sites location, with I counseling sessions providing multi -

sensory impact throughout the course. The methodology is the biggest factor in our

programs.

Lump sum Benefits for Corporate under corporate Training & Consulting:

 Exclusive guiding by Most qualified and recognized trainers and consultants

 Highest accolades and acclaim across sectors with latest programs with latest inputs

 Training and assistance methodology with Multi-sensory impact.

 Complete Range of programs from yellow belt up to Lean Six Sigma Master Black

Belt,

 Regular corporate guiding and corporate teaching programs in various cities

 Unique after guiding support through very enthusiastic web based forum and group

activities

 Six Sigma and Lean Implementation follow-up with powerful Top/ Senior

Management Workshops within organizations for corporate as well as individuals

 Focused Project completion support and certification at no additional cost (for Six

Sigma candidates).

4
 Helmed only by trainers with cross industry implementation and leadership

experience.

Services
at VQMS

Workshop Training, Certification Consulting Implementation

(1.3.1) Workshop:

• Workshop consists of Corporate, Educational Institution, and Retail Level.

• Our training focuses on the delivering High value and Hands on project

experience for individuals and corporate.

• Our training focuses on the key elements, executives and managers need to drive

performance and business results.

• The VQMS new standard offers a rigid and robust methodology for Lean Six

Sigma management, IT Quality management and various corporate management

trainings and certifications.

• We offer all the varied level of learning for various platforms to corporate and

Institution :

5
 - Lean Six Sigma Management (Master Black Belt, Black Belt, Green Belt, Yellow

Belt, White Belt),

- IT-Quality (CMMi, ITIL, ISO 9001, ISMS, SQA, SEPG, Project Management,

Testing, SDLC, Metrics) &

- Corporate Management (SLA-Contract Management, Soft skill Mgmt,

Intellectual Property – Patents Copyrights Trademark Designs, HR Mgmt, Brand

Management etc).

• The Type and levels of certificates each corresponds to certain maturity level of

continuous improvement culture.

• We offer more than required hours of public and dedicated training courses that

are fast-paced and content rich.

(1.3.2) Training & certification services:

Our training focuses on the delivering high value and hands on project experience for

individuals and corporate. The VQMS new standard offers a rigid and robust

methodology for Lean Six Sigma, IT Quality management and various corporate

management trainings and certifications.

We offer all the different belts of the Lean Six Sigma (Master Black Belt, Black Belt,

Green Belt, Yellow Belt), IT Quality (CMMi, ITIL, ISO, SQA, SEPG, Testing, SDLC,

Metrics) & Corporate Management (Corporate strategy, SLA-Contract Management, Soft

skill Mgmt, HR Mgmt, Brand Management etc) training in corporate management of

6
different platforms. The Type and levels of certificates each corresponds to a certain

maturity level of continuous improvement culture for the individuals and the corporate.

Our training focuses on the key elements executives and managers need to drive business

results. We offer more than required hours of public and dedicated training courses that

are fast-paced and content rich.

Certification consists of Standards implementation for corporate and getting certified for

organizations. We offer all the different belts of the Lean Six Sigma (Master Black Belt,

Black Belt, Green Belt, Yellow Belt), IT Quality (CMMi, ITIL, ISO, SQA, SEPG,

Testing, SDLC, Metrics) & Corporate Management (Corporate strategy, SLA-Contract

Management, Soft skill Mgmt, HR Mgmt, Brand Management etc) training in corporate

management of different platforms. The Type and levels of certificates each corresponds

to a certain maturity level of continuous improvement culture for the individuals and the

corporate.

(1.3.3) Consulting & implementation:

• At VQMS performance Improvement consultations and implementation, we

identify high ROI opportunities and the steps required to achieve them.

• We at VQMS work with the vision to map right business objectives for the

organizations we are working for, under our consultation services.

• Performance improvement through ISO 9001:2008 (QMS), Lean, Six Sigma,

CMMi, ISMS-Information Security , Internal Auditing implementation identify

7
 better integration opportunity within the organization and the same outside the

organizations for other companies.

• At VQMS, Performance Improvement consultations and implementation (through

Lean, Six Sigma, CMMi, ISMS, ISO-QMS, Internal Auditing) services identify

and assess the Road Map for business-process excellence management.

• Consulting of the standard includes professional consulting, Training and future

based services designed to take your organization to the next level.

• Consulting at VQMS is a thorough dedicated task of improvements for the

organizations / clients resulting in continual improvements.

(1.3.4) Outsourcing:

Outsourcing through VQMS can be a cost-effective means of fulfilling the customer

contact function, provided the engagement is properly managed. Companies can feel safe,

secure and satisfied through outsourcing solutions for corporate Management services.

Organizational training equips clients with a framework for cost-effective management of

third party Customer Service Providers.

The VQMS family of experts is knowledge enthusiasts provide definitive global measure

of Organizations performance.

(1.3.5) Executive mba program:

VQMS is a premier Institution for Executive MBA Program, based in Delhi.

It provides Industry recognized Executive Master of Business Administration EMBA

(varied modes of learning).

8
VQMS's EMBA, which is a 1-year rigorous program focusing towards imparting

practical and industrial understanding , mainly on the obstacles faced by the business

world.

Executive MBA Program helps to master the opportunities in business that each of our

student represent. This is an INDEPENDENT COURSE and is not officially attached to

AICTE OR UGC because this is a industry standard and dynamic content course

conducted by reputed institution specially for those who have missed regular 2 year

formal MBA. The focus of this course is towards industry, not education, and is aligned

and meant for career seekers who want to use their weekends to upgrade knowledge and

employability rather than job hunters.

VQMS is an ISO 9001:2008 certified, with Govt. Regn no - 229559, Min of Corporate

Affairs, Govt. of India International Accreditation - is approved and accredited by IAO

respectively. Curriculum of VQMS executive MBA meets international benchmarks.

VQMS provides highly cooperative environment with peer group suitable for working

people unlike distance learning or e-learning options. Certification will be from VQMS,

New Delhi.

(1.3.6) Soft skills management

To stay competitive in today's environment, organizations must provide client-related

Soft Skills Management trainings. Soft skills are still an important part of the interaction

with clients and teams - from gathering needs to implementing solutions.

9
This fact has influenced VQMS Training Solutions to enter into a wide array of Soft

Skills Management training which makes it an end-to-end training solutions provider.

Our Soft Skills Management curriculum includes seminar, class lectures professional

skills guidance, executive coaching, coaching the coach and well designed training

material. As a result our clients see a considerable increase in employee work, customer

approval and profits.

Each training program can be fully customized to meet your company's needs. We work

with you to create a program that is related to your organizational problems.

We understand your wants and obstacles and train you on the key skills and knowledge

that we know will make a change. Each program is interactive, participative and includes

agreeableness and reinforcement activities.

The target groups members are of analysts, Researchers, Managers, Leads/IT or Non-IT

management/ or any Individual who require a basic understanding of the patents and how

it may be used as an asset to company, also to enhance the quality or performance of any

vertical or domain within an organization.

(1.4) SIZE OF THE ORGANIZATION

Vqms is a small organization and their manpower is around 30-35 Employees. As their

size is small there is no information on Turnover of the company.

No. Of employees in the organization- 30-35

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(1.5) ORGANISATION STRUCTURE OF THE COMPANY

At VQMS, its competency is derived from rapid performance-based, industry-tailored

and Corporate Governance - enabled consultants and training services delivered by our

team of experts. Our professionals are grouped by industry focus and deliver customized

solutions to the clients.

Our professional acumen and knowledge management systems enable the delivery of

informed and timely services to clients or end users.

 At VQMS, Team consists of qualified professionals with certification like Lean Six

Sigma Master Black Belts, Black Belts, Green Belts, ITIL Certified, and Lead Auditors

onto IT standard frameworks with diverse backgrounds and experiences.

 At VQMS, Team consists of professionals with Graduation & Post graduation in

relevant fields with utmost expertise over quality.

 We have developed and delivered some of the best Team Building and Problem

Solving Training Programs.

 Our broad knowledge base and mix of expertise allows to assist clients from various

needs analysis, strategic planning to implementation of programs such as Lean, Six

Sigma, CMMi-3/5, TQM, Lean Manufacturing, Kaizen, ISO 9000, ISO 14001, etc.

 That support effective team environments, which in turn enables clients to engage in

continuous improvement activities and best practices (Total Quality).

11
 VP Recruitment
Employee
Engagement
Organization
HR
Development
Learning &
Development
Principle Programme
Director
consultant coordinator

Senior
consultant

Manager

(1.6) MARKET SHARE & POSITION OF THE COMPANY IN THE INDUSTRY

No information disclosed on market share and position of the organization.

(1.7) PRESENT LEADERSHIP IN VQMS

DR. R. PRAKASH (DIRECTOR)

With over 30+ yrs of experience in serving at Defense Services, (Army). Mr. Ravi

Prakash is a born leader with knowledge and certifications of various domains like

science, journalism, pharmacy, administrations and management. He has seen the market

evolve over the years and has leveraged his national and international experience to

ensure that VQMS stays on the growth curve.

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ADV. VIRENDER KUMAR GUPTA (VP: LEGAL–CRIMINAL)

Mr.V.K Gupta is a Senior Advocate & member of Bar Council of India, Meerut, UP

(Allahabad Region). A Commerce and Law graduate from Meerut University, Mr. Gupta

is a great thinker, philosopher and ideologists with innovative ideas. He has over 35 yrs

of experience in handling criminal cases and is practicing at Civil Court, Meerut, UP, for

providing justice to victims of various types of crimes and providing satisfactory results

to his clients.

He not only understands Law and Jurisdiction, but possesses sound knowledge in

Administration and management. He has the strong communication skills and is capable

of building team of qualified professionals and technical expertise.

Presently associated with VQMS as visiting Sr. Consultant/Advisory Board member for

Legal domain.

MR. G. ATISH (NON-EXECUTIVE DIRECTOR)

With over 16 yrs of experience in serving for various organization and bodies like Army

hospital(R&R), NIHFW, NIPCED, IIFT – Deemed University (under Min of

Commerce). Mr. Atish, doesn't just understand Personnel Administration & management,

he also has the strong communication skills to build team of professionals and technical

expertise. He is MA (Eng), MBA (HR), MPhil and various diplomas in IT, Admin and

management. Presently working in personnel & administration management at High

Court.

13
He is blessed with innovative ideas and creative thought process of creating leaders by

identifying strengths of peoples and strong in policies and processes frameworks. He is

highly skilled to lead right off from the front.

ADV. ANUJ GOEL (PRINCIPAL CONSULTANT - DIRECTOR)

With 15 years of experience in IT and Quality Management, Anuj has seen the market

evolve over the years and has leveraged his national and international projects experience

to ensure that VQMS stays on the growth course he helped conceptualize and formulate.

He is An experienced Quality professional served clients for more than 7 countries

including USA, UK, UAE, Kuwait, Dubai, Burgan, Bahrain and India for companies like

DOEACC, Nippon Data, Sysco, Neel Metals Pvt Ltd, JBM, Pulsar Knowledge Center

Pvt Ltd, Mind mill Software Ltd, Pyramid IT Consulting etc..

He is M.Com, MCA, LLB, MBA (IT) & Lean & Six Sigma Expert, HDASM, ITIL

certified, Lead Auditor for (ISO, ISMS).

Mr. Anuj is Providing Quality consulting & training to more than 250 office executives

in India and around 5 International clients on various Standards and best practices like –

Six Sigma, Lean, CMMi-3/5, ITIL, ISO 9001, ISO 27001, Disaster Mgmt, BPR, BS

7799, and OHSAS.

Mr. Anuj doesn't just understand IT and Quality; he also has the professional and

technical expertise required to lead right off from the front. Mr. Anuj has imparted Soft

skills & standards-framework awareness training to approx 150+ Sr. business executives

in different organizations.

14
MR. SARVESH SHARMA (PROGRAME COORDINATOR)

With 15+ years of experience in IT and Quality Management, Sarvesh has seen the

market evolve over the years and has leveraged his national and international projects

experience to ensure that VQMS stays on the growth course he helped conceptualize and

formulate. Sarvesh is post graduate M.Sc-Statistics, PGDCA, BSc & Lean & Six Sigma,

ITIL certified, ISO 9001, ISMS, CIC (IGNOU), Dip in Data preparation and Computer

software, Post Diploma in Computer Science and System Analysis.

Mr. Sarvesh is Providing Coordination-Consulting & Training to more than 100 office

executives in India and around 5 International clients on various Standards and best

practices. He has imparted Standards-framework awareness training to approx 50+ Sr.

business executives in different organizations.

DR. RAMANATH NAYAK (SR. CONSULTANT - PUBLIC POLICY EXPERT-

NGO)

With over 15 years of enriching experience and exposure to best of Non-Profit (NGO)

Sector, Government sector and Autonomous/ Statutory Bodies, he has expertise in project

management, communication, leadership, and professional specialization for multi-

tasking, towards organizing conferences/ seminars/ workshops, etc.

Presently working with the National Commission for Protection of Child Rights

(NCPCR) as Sr. Consultant (Child Trafficking and Juvenile Justice).

Also associated with VQMS as Visiting Sr. Consultant / Participatory Board member for

policy issues and making efforts to bridge the digital gaps through capacitating

community leadership.

15
ADV. ASHOK KUMAR KUSHWAHA (MANAGER: LEGAL)

Mr.Ashok Kushwaha is a Senior Advocate & member of Bar Council of India, Meerut,

UP (Allahabad Region). He is A Law graduate and Gold Medalist in LLM, from Meerut

University. He has over 8 yrs of experience in handling criminal cases and is practicing at

Civil Court, Meerut, UP. He not only understands Law and Jurisdiction, but possesses

sound knowledge in Administration and management.

Mr. Ashok Kushwaha has strong communication skills and is capable of building team of

qualified professionals and technical expertise. Strong in handling cases of Govt bodies,

to fight against corruption.

Presently associated with VQMS as visiting Sr. Consultant/Advisory Board member for

Legal domain.

(d) ORGANISATIONAL CULTURE

People at VQMS follow their values (Honesty, Integrity, Loyalty, Accountability,

Passion, Responsibilities, & Understanding) in their day-to-day functioning. The

management at VQMS ensures that people follow its vision and values by incorporating

Value, Vision, and Roles. The values of the organization are related to the important

spheres of service and emphasis is laid by the employees to follow these values in their

day to day work life.

16
 CHAPTER – 2 ENVIRONMENT ANALYSIS

(a) INTERNAL ENVIRONMENT ANALYSIS

(1.1) Strengths and weaknesses of the company

Strengths:

1. Team of expert is available for service regarding management consulting,

certifications and trainings.

2. The company provides internship opportunities for college students looking to

gain knowledge and skills in various fields like digital marketing, communication

management, etc.

3. They are also providing various certifications for professionals working at

different levels of management like HR certifications, leadership certifications,

Six Sigma certifications, etc.

4. The company is providing work from home facility which helps various

employees to save money and time and to contribute more towards work

productivity.

5. Long term employees committed to the company

6. Customers are satisfied by the services or work done by the company

7. Customer retention is high

8. Company is earning profits every year

17
 9. Client base is growing day by day. The company is expanding its customer base

by contacting more and more clients and marketing the services provided by the

company.

Weaknesses:

1. The size of the company is small. So the number of employees or workforce is

quite small.

2. The company is facing tough competition in price of certifications as cheaper

certifications are available in the market.

3. Ineffective use of social media. The digital marketing done on social media by the

company is not able to attract a large number of customers.

4. Client base not growing quickly as in the past

5. Lack of fresh ideas

6. No presence at trade shows or industry events/conferences

7. The company is not able to expand efficiently globally

8. The financial constraints will effect overall growth

(1.2) BEST PRACTICES OR USPS FOLLOWED BY THE COMPANY:

1. SEPG-Consulting and Implementation:

18
SEPG Consulting - is a widely used term in industries and Sector for implementation of

IT - Quality Framework / Standards, towards defect free deliverables of product or

Services.

SEPG - Software Engg Process Group is high-in-demand practices in almost every Sector

for managing Organizations with defect FREE deliverables of the services with the

purpose of standardization of processes and organization growth.

SEPG - Consulting and implementation at VQMS, provides not only organizational

structured working but also a beginning of first stage reaching towards continual

improvements, defect elimination and capability management of the organizations.

2. Training and certification:

Our training focuses on the delivering high value and hands on project experience for

individuals and corporate. The VQMS new standard offers a rigid and robust

methodology for Lean Six Sigma, IT Quality management and various corporate

management trainings and certifications.

There are various training available including different belts of the Lean Six Sigma

(Master Black Belt, Black Belt, Green Belt, Yellow Belt), IT Quality (CMMi, ITIL, ISO,

SQA, SEPG, Testing, SDLC, Metrics) & Corporate Management (Corporate strategy,

SLA-Contract Management, Soft skill Mgmt, HR Mgmt, Brand Management etc)

training in corporate management of different platforms. The Type and levels of

19
certificates each corresponds to a certain maturity level of continuous improvement

culture for the individuals and the corporate.

Our training focuses on the key elements executives and managers need to drive business

results. We offer more than required hours of public and dedicated training courses that

are fast-paced and content rich.

3. Auditing consulting:

Audit Consulting - is a widely used term in identifying the Defects in the processes.

Audit is the very basic activity of any QMS (Quality management System) that are the

high-in-demand for implementation of basic Quality frameworks or Standards with the

purpose of standardization of processes and organization growth. Audit Consulting and

implementation at VQMS provides not only organizational structured working but also a

begining of first stage reaching towards continual improvements, defect elimination and

capability management of the organizations.

20
 (b) EXTERNAL ENVIRONMENT ANALYSIS

Political factors that impact the firm are:

Political factors play a significant role in determining the factors that can impact the

company’s long term profitability in a certain country or market. They can closely

analyze the following factors before entering or investing in a certain market-

 Level of corruption - especially levels of regulation in Industries.

 Bureaucracy and interference in Industries by government.

 Legal framework for contract enforcement

 Intellectual property protection

 Trade regulations & tariffs related to Industries

 Favored trading partners

 Taxation - tax rates and incentives

 Wage legislation - minimum wage and overtime

 Mandatory employee benefits

 Industrial safety regulations in the Industrials sector

 Regulatory Practices – VQMS has to manage diverse regulations in the various markets it

is present in.

 Governance System – The present governance system in the industry is facing challenges

and VQMS has to keep a close eye on the change in policies.

 Other stakeholders such as non-government organizations, pressure groups, play critical

role in policy making in Strategy & Execution. VQMS should closely collaborate with

21
 these organizations so that it can contribute better to the community goals as well as with

corporate goals.

 Changing policies with new government – If there will be a change in the near future in

this prominent market, VQMS has to prepare for this eventuality as it can lead to change

of priorities for the sector.

Economic factors that impact the firm are:

The Macro environment factors such as – inflation rate, savings rate, interest rate, foreign

exchange rate and economic cycle determine the aggregate demand and aggregate

investment in an economy. While micro environment factors such as competition norms

impact the competitive advantage of the firm. Economic factors that VQMS should

consider while conducting PESTEL analysis are -

 Type of economic system in countries of operation – what type of economic system there

is and how stable it is.

 Exchange rates & stability of host country currency.

 Infrastructure quality in Industrial Goods & Services industry

 Education level in the economy

 Labor costs and productivity in the economy

 Business cycle stage (e.g. prosperity, recession, recovery)

 Economic growth rate

 Unemployment rate

22
 Increasing liberalization of trade policy can help VQMS to invest further into the regions

which are so far offlimits to the firm.

 Inflation rate – The easy liquidity in the market post the great recession of 2018 will lead

to increasing inflation in the market. It can impact the VQMS consumers

 Skill level of workforce in the present market – VQMS can leverage good skill level of

employees in the present market to not only improve services in Strategy & Execution

but also leverage those skills to create global opportunities.

 Efficiency of financial markets – VQMS can access vibrant financial markets and easy

availability of liquidity in the equity market to expand further globally.

 Economic Cycles – The performance of VQMS in Strategy & Execution is closely

correlated to the economic performance of the country it is present in.

Social factors that impact the firm are:

Society’s culture and way of doing things impact the culture of an organization in an

environment. Shared beliefs and attitudes of the population play a great role in how

marketers at VQMS will understand the customers of a given market and how they

design the marketing message for Industrial consumers. Social factors that leadership of

VQMS should analyze for PESTEL analysis are -

 Class structure, hierarchy and power structure in the society.

 Culture (gender roles, social conventions etc.)

 Entrepreneurial spirit and broader nature of the society. Some societies encourage

entrepreneurship while some don’t.

23
 Attitudes (health, environmental consciousness, etc.)

 Societal norms and hierarchy – It should strive to build a local team that understands the

societal norms and attitudes better to serve the customers

 Demographics – For better Strategy & Execution, VQMS needs to have demographics on

its side.

 Media outlets play a critical role in influencing the public opinion. Both traditional media

and social media are rapidly growing, VQMS can increase this trend to build efficient

marketing network.

 Leisure interests – the customers that VQMS usually targets give very high preferences to

experiential products and services. Thus the firm needs to spend more energy to meet the

preferences and expectations.

 Education level – The education level is high in the VQMS existing markets. Company

should build a R&D center in the local market.

Technological factors that impact the firm are:

Technology is fast disrupting various industries across the board. A firm should not only

do technological analysis of the industry but also the speed at which technology disrupts

that industry. Slow speed will give more time while fast speed of technological disruption

may give a firm little time to cope and be profitable. Technology analysis involves

understanding the following impacts -

 Recent technological developments by VQMS’s competitors

 Technology's impact on product offering

24
 Impact on value chain structure in Industries

 Rate of technological diffusion

 Technological innovation is fast disrupting the supply chain model of VQMS as it is

providing greater access to information to channel partners, leading to higher profit

sharing.

 Intellectual property rights and patents protection – If VQMS and the sector as whole will

have higher safeguards for IPR and other intellectual property rights then more players

are likely to invest into research and development.

 Maturity of technology – The technology in this sector is still at lower stage and most

players are eagerly waiting for new innovations that can enable them to get higher market

share.

Environmental factors that impact the firm are:

Different markets have different norms or environmental standards which can impact the

profitability of an organization in those markets. Even within a country often states can

have different environmental laws and liability laws. Before entering new markets or

starting a new business in existing market, the firm should carefully evaluate the

environmental standards that are required to operate in those markets. Some of the

environmental factors that a firm should consider beforehand are -

 Weather

 Climate change

 Air and water pollution regulations in Industrial Goods & Services industry

25
 Attitudes toward “green” or ecological products

 Customer activism – Greater awareness among customers have also put environmental

factors at the center of VQMS strategy. Customers expect VQMS to adhere to not only

legal standards but also to exceed them to become responsible stakeholder in the

community.

 Waste management especially for units close to the urban cities has taken increasing

importance for players. Government is fast coming up with strict norms for waste

management in the urban areas.

 Renewable technology is also another interesting area. It can leverage the trends in this

sector. Many governments are providing subsidies to invest in the renewable sector.

 Environmental norms are also altering the services. Certifications are given on

environmental standards and expectations rather than catering to traditional value

propositions.

 Recycling is fast emerging as a norm rather than a -good thing to do- in many economies.

VQMS has to make plans to adhere to regulations and meet consumer expectations.

Legal factors that impact the firm are:

In number of countries, the legal framework and institutions are not robust enough to

protect the intellectual property rights of an organization. A firm should carefully

evaluate before entering such markets as it can lead to theft of organization’s secret sauce

thus the overall competitive edge. Some of the legal factors that VQMS leadership should

consider while entering a new market are -

 Discrimination law

26
 Copyright, patents / Intellectual property law

 Consumer protection and e-commerce

 Data Protection

 Environment Laws and guides – The level of environmental laws in the country and what

VQMS needs to do to meet those laws and regulations.

 Time take for business cases in court – some countries even though follow international

norms but the time for resolution often run in years. VQMS has to carefully consider

average time of specific cases before entering an international market.

 Health and safety norms in the country and what VQMS needs to do to meet those norms

and what will be the cost of meeting those norms.

 Legal protection of intellectual property, patents, copyrights, and other IPR rights in

various countries. How VQMS will be impacted if there is not enough protection.

27
Opportunities

1. New Industries.

2. Training.

3. Exploring Emerging Markets

4. Expanding Market for People Predicting Analytics

5. Employee Development

6. Ask current customers to refer business

7. Use social media and blogging to build brand name and gain new customers

8. Expand business nationally

9. Target smaller start-ups who needed strong marketing to get their business off

the ground

10. Provide sales support services for clients

Threats

1. Changing Laws.

2. Larger Competitors.

3. Tough Competition

4. Large and Medium consultancies in emerging markets

5. Less Demand in Certain Industries.

6. A number of local competitors were already blogging and utilizing social media

7. Lots of individuals and other new small businesses “popping” up who do

marketing consulting

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