Professional Documents
Culture Documents
VISION
A leading company of food stalls that offer a new and healthy flavors of
affordable snacks upholding the highest standard of integrity, honesty and work
ethics. We determined to stay ahead on how we best serve the needs of our
consumer.
MISSION
and to enhance its flavors and quality to be trusted more by the consumers
GOALS
the Philipines.
1
BUSINESS / PRODUCT OVERVIEW
Lacatan banana is one of the local varieties of bananas sold in the market
together with the Saba and latundan varieties. It is found in both public markets
and grocery stores. Moreover, it is grown in the local farm areas and making it
Lacatan Bananas are said to have so much more vitamin A and C. Based
multivitamin. Bananas protect against heartburns, it acts like a natural anti acid to
the stomach. Banana are good for the heart, and potassium is an essential mineral
needed to regulate water balance, acidity level, and blood pressure of the body.
Banana help counter stress and insomnia, bananas contain tryptophan, a type of
protein that the body converts into serotonin. Diabetic may take bananas in
moderation, snacking bananas between helps to keep the blood sugar normal.
Snack foods have become very popular among all age groups in the
Philippines, the reason why we came up to the idea to innovate a banana “turon”
to a something more special with delicious ingredients. Banana are naturally sweet
fruit, combined with a warm tortilla, peanut butter and a little honey that make
delicious breakfast, snack, or dessert. This warm banana roll up recipe has the
roll-ups crunchy on the outside, sweet, and creamy on the inside. The sweetness
of the banana lakatan is what makes these yummy recipes. This recipe is super
simple and can be whipped up in just a few minutes. It definitely tastes like dessert.
Warm, crispy and sweet but you can serve these for breakfast as well.
2
STRENGTH AND COMPETENCY
can get, finding ways to make healthy food delicious but still affordable. With the
perfect location for our target market and right promotion, this business will stay
strong.
Our weakness may be on days when school are close due to holidays and
breaks. With proper planning, we will be able to make alternative plans. Maybe in
kiosks, or stalls that sells healthy options. It is just the right mixture of uniqueness,
elegance, and simplicity. Who can tell that we can make simple food look fab? But
people see that a business does well, we are ready for more ways to stay in the
market.
They said that two heads are better than one. With this type of business, we can
3
PRODUCT/SERVICES
This is going to be quick go-to place for a snack as it is just a stall that is
perfectly positioned in front of the school. And we aim to provide quick service as
well because the students are normally after the quick bite before or after a draining
class.
The process will be, they will have to place their order, pay for it, and it will
be available within a minute or two. The products will be made and packed prior to
store hours. The packaging will be a customized brown bag that we normally see
The product itself is a banana wrapped in a tortilla wrap with peanut butter
spread. It will be rolled to make a roll-up sandwich. This way, the process is quick.
We normally see meat and veggies wrapped in tortilla wrap but not fruits.
We normally see them with unhealthy flavorings as well. Bananas and peanut
This is a good improvement in the food choices in the area for those
reasons. With this business, students will have a healthy option in the kind of
For a start, we are going to focus only in one flavor but who knows when
4
MARKETING PLAN
MARKETING MIX
PRODUCT
Our product is banana and peanut butter roll-up sandwich. It is made with
fresh bananas, home-made peanut butter, honey and store bought tortilla wraps.
everyone.
Note: (see APPENDIX C, PAGE 49 for the Product Ingredients and its
benefits)
5
PLACE
From Sta. Cruz Plaza, just cross the road going to M. H del Pilar Street in
PROMOTION
Social Media
With effective strategies and guidance, companies are offered new platform
of advertisement that has the potential to revolutionize the way the companies
Socials media websites provide a direct line to the customers that not only
allow for Maria’s Banana Roll up to present our product, but also allow us to receive
immediate feedback from consumers. This feedback can help us tailor the design
6
of new products, update existing products and enhance how we do business. With
all the information users put online. Maria’s Banana roll up can modify our
marketing strategies and better direct advertisement for specific market groups.
Through social media. We are now given another opportunity to stay in the minds
Leaflets or Flyers
Leaflets are a fantastic vivid way to promote a business. It can offer great
benefits to all businesses. No matter how big or small they maybe. They may are
a great way of increasing awareness of who you are and what you offer, but more
particular.
One of the biggest benefits of using printed leaflets to promote what our
businesses can actually offer is that we are also to provide our customers with
something tangible. While customers are moving with the times and embracing the
digital age. There something reassuring about having something in your hand and
black and white. Printed leaflets and flyer scan be an affordable alternative to other
brochures. For businesses like us, one of the biggest challenges can be making
sure the right people see our ad. We want to ensure the money being invested.
account pictures.)
7
PRICE
FORMULA:
PRODUCTION COST
TOTAL VARIABLE COST =
TOTAL PRODUCTION
5
TOTAL FIXED COST =
7
TOTAL FIXED COST = 0.71
136.17
TOTAL VARIABLE COST =
7
FORMULA:
1 7 8
SELLING PRICE = 20.16
DESIRED PROFIT
(%) TOTAL PRODUCTION COST +
TOTAL OPERATING EXPENSE
DESIRED PROFIT =
TOTAL PRODUCTION
(150%) 141.17
DESIRED PROFIT =
7
211.755
DESIRED PROFIT =
7
= 20.16 + 30.25
9
COMPETITORS ANALYSIS
kiosks, or stalls that sells healthy options. It is just the right mixture of uniqueness,
elegance, and simplicity. Who can tell that we can make simple food look fab? But
people see that a business does well, we are ready for more ways to stay in the
market.
SWOT ANALYSIS
10
OPERATION PLAN
FLOW CHART
START
PROCESS
FAIL
Inspection BANANA CAKE
PASS
Issue to production
FAIL
inspection
Quarantine
PASS
Data recorded Dispatch
End Process
11
PRODUCTION TECHNIQUE
The Production:
4. Sanitize the area on where you are going to put the tortillas.
5. Put the tortillas and spread peanut butter on it, two tablespoon a piece.
The Operation
Process
3. Serve
Note: (see APPENDIX D, PAGE 50, for Construction Steps and procedure
pictures.)
12
QUALITY CONTROL
3. Make sure that all the equipment are clean and sanitized.
On the operation
options.
13
INVENTORY CONTROL
INGRIDIENTS INVENTORY
AMOUNT
LEFT
DATE PURCHASED ITEM AMOUNT EXP. DATE PRICE
AFTER
TWO DAYS
PRODUCT INVENTORY
AMOUNT LEFT
DATE DELIVERED ON AMOUNT OF
EXP. DATE AFTER TWO
THE STORE PRODUCTS DELIVERED
DAYS
14
PRODUCT DEVELOPMENT
In the next years to come, here are the flavors that we may add to the menu:
FLOVORS
SPREADS
Yema spread
Chocolate Spread
BREADS
White bread
Wheat bread
PRODUCT ADDITION
15
LOCATION
FLOOR PLAN
CART SIZE:
Width:3 feet
Height: 5 feet
16
LEGAL ENVIRONMENT
17
B. Obtain Mayor’s or Business Permit
18
SAMPLE MAYORS PERMIT TO OPERATE
19
Registration procedures and requirements
20
2. Sample Barangay Clearance
21
4. Sample Fire Safety Inspection Certificate
22
6. Sample Police Clearance
23
7. Sample Community Tax Certificate
24
C. Register with the Bureau of Internal Revenue
25
D. Register with the Social Security System
26
E. Register with the Philippine Health Insurance Corporation (Phil/Health)
27
F. Register with the Home Development Mutual Fund
28
MANAGEMENT AND ORGANIZATION
Personnel Requirement
Maria’s Banana Roll-up will not hire any staff as we decided to work for our
business.
For the future plan, Maria’s Banana roll-up company are planning to
increase our personnel within the next two years to increase the production of the
banana roll up. We are planning to hire three more production workers, one
delivery man as we are also planning to have a free delivery service in the future.
We are also expecting to increase the sales and we need to hire to more sales
As stated vision above, Maria’s Banana Roll-up Company will be the leading
company food stall offer’s a new, healthy and affordable snacks. To achieve this,
human resources are needed to produce more product that will supply the needs
of our consumer, we are targeting to expand our production area with a maximum
grown as well.
29
JOB ANALYSIS
JOB DISCRIPTION
JOB QUALIFICATION
Critical thinking and problem solving skills planning and organizing, co-
work.
Salary
Php 520.00/ day including the benefits, overtime and day offs.
30
JOB ANALYSIS
JOB DESCRIPTION
JOB QUALIFICATIONS
sales skills.
application.
Key competences/skills
Salary
31
JOB ANALYSIS
JOB DESCRIPTION
JOB QUALIFICATIONS
problem solving, decision making, planning and organizing, work and time
Salary
32
JOB ANALYSIS.
JOB DESCRIPTION
JOB QUALIFICATION
Previous office experience may be requested but this can be also can be
collection.
Salary
33
JOB ANALYSIS
JOB DESCRIPTION
JOB QUALIFICATION
establishment
Organizational Skill
People oriented
Salary
34
JOB ANALYSIS
JOB DESCRIPTION
JOB QUALIFICATION
Key Competencies
Salary
35
ORGANIZATIONAL CHART
36
START UP EXPENSES AND CAPITALIZATION
CAPITAL EXPENDITURE
Store Equipment
Item Supplier Qty U/P Amount
Electric fan Sta.Cruz Store 2 pcs 750.00 1,500.00
Water Dispenser Sta.Cruz Store 2 pcs 2,500.00 5,000.00
Refrigerator Sta.Cruz Store 1 pc 15,000.00 15,000.00
Gas stove Sta.Cruz Store 1 set 1,590.00 1,590.00
LPG Sta.Cruz Store 1 pc 1,300.00 1,300.00
Total 24,390.00
Organizational Cost
Item Supplier Qty U/P Amount
Reservation fee DTI 100.00
Filing fee SEC 2,000.00
TIN application fee BIR 30.00
Annual Registration fee BIR 500.00
Mayor's permit Municipal 200.00
Official Receipt (for 10 booklet) JEMS Printing Co. 10 booklet 350.00 3,500.00
Total 6,330.00
FORMULA:
FORMULA:
PRODUCTION COST
TOTAL VARIABLE COST =
TOTAL PRODUCTION
5
TOTAL FIXED COST =
7
TOTAL FIXED COST = 0.71
136.17
TOTAL VARIABLE COST =
7
FORMULA:
1 7
SELLING PRICE = 20.16
DESIRED PROFIT
(%) TOTAL PRODUCTION COST +
TOTAL OPERATING EXPENSE
DESIRED PROFIT =
TOTAL PRODUCTION
(150%) 141.17
DESIRED PROFIT =
7
211.755
DESIRED PROFIT =
7
= 20.16 + 30.25
39
FINANCIAL PLAN
Assets
Current Assets
Cash 1,009,783.08
Inventory 331,894.80
Total Current Assets 1,341,677.88
Fixed Assets
Building (Foodcart) 10,000.00
Furniture & Fixture 9,700.00
Store Equipment 24,390.00
Small tools & Equipment 1,791.93
Total 45,881.93
Less: Accumulated Depreciation -29,757.54
Total Fixed Assets 16,124.39
Total Assets 1,357,802.27
Liabilities
Current Liabilities
Accounts payable 167,419.07
SSS premium payable-EE 11,346.51
Philhealth premium payable-EE 3,593.70
Pag Ibig premium payable-EE 6,133.25
SSS premium payable-ER 22,673.85
Philhealth premium payable-ER 3,593.70
Pag Ibig premium payable-ER 6,133.25
Total Current Liabilities 220,893.33
Total Liabilities 220,893.33
Owner's Equity
Capital, (name of the owner 1) 50,000.00
Capital, (name of the owner 2) 50,000.00
Total Capital 100,000.00
Add: Net Income 1,036,908.94
Total Owner's equity 1,136,908.94
Total Liabilities & Owner's Equity 1,357,802.27
40
Maria Banana Company
Projected Income Statement
For the year 2019 through 2022
Operating Expenses
Selling Expenses
Advertising expense 5,000.00 5,500.00 6,050.00 6,655.00 23,205.00
Salary expense 230,400.00 253,440.00 278,784.00 306,662.40 1,069,286.40
INCO ME STATEMENT PROJECTION
41
10% 15% 25% 35% 25%
CASH FLOW PROJECTION
Operating Activities
Collection from sales 4,149,111.60
Payment to Suppliers -1,959,474.36
Payment of salaries -995,806.37
Payment for rent -33,879.30
Payment for permit & license -18,564.00
Payment for Organizational cost -6,330.00
Payment of Transportation expense -46,410.00
Payment to SSS, Philhealth, Pag Ibig -132,982.56
Net Cash Flows from Operating Activities 955,665.01
Investing Activities
PPE -45,881.93
Net Cash Flows from Investing Activities -45,881.93
Financing Activities
Owner's contribution 100,000.00
Net Cash Flows from Financing Activities 100,000.00
42
RETURN ON INVESTMENT AND COST BENEFIT ANALYSIS
Return on Investment
Net Income
ROI = x 100
Total Assets
61,920.43
= x 100
339,450.57
= 18%
Sales x 85%
=
Total Expenses x 90%
= 4,149,111.60 x 85%
1,659,474.00 x 90%
= 3,526,744.86
1,493,526.60
= 2.36
43
APPENDICES
44
APPENDIX A: FLYERS AND SOCIAL MEDIA ACCOUNT PICTURES
FLYERS
45
APPENDIX B: LIST OF TOOLS AND EQUIPMENTS
made of silver.
Plastic Gloves sheets of polyethylene film. The sheets are seamed and
46
notably a large chef's knife, a tough cleaver, and a small
articles.
vehicles.
47
is cooled to a temperature below the ambient
48
APPENDIX C: INGREDIENTS AND ITS BENEFITS
Niacin.
It contains potassium. It
49
APPENDIX D: CONSTRUCTION STEPS AND PROCEDURES
Reheat the tortilla wrapper Mix the peanut butter and Honey
50
Serve