Instructional Review

HUBSPOTCONFIRM LOGINTEST (PAGE 1 OF 1)SUMMARY

Use the information below to review your answer(s) to the question(s) on the previous page. You may
then either go back and modify your answer(s), or move on to the next page of the assessment using the
navigational buttons below.

Correct Answer Correct AnswerIncorrect Answer Incorrect AnswerPartially Correct or Essay Question
Partially Correct or Essay Question

Main Question Set

1.

What are the three stages of the Buyer’s Journey?

Correct Answer Explanation

That's right! The awareness, consideration, and decision stages make up the Buyer's Journey. This
Buyer's Journey will come up a lot in the certification! As a reminder, it's the active research process
someone goes through leading up to a purchase.

2.

What are the four stages of the Inbound Methodology?

Correct Answer Explanation

You got it! The Inbound Methodology is a great way to think about how you actually do inbound, since it
illustrates the four stages that make up the inbound marketing and sales process.

3.

All of the following are best practices of inbound, EXCEPT:

Correct Answer Explanation

Right! Focusing on finding customers might seem attractive, but this is the traditional way of doing
marketing. Generally, those types of techniques are interruptive. Inbound marketing is marketing
focused on getting found by customers.

4.

Fill in the blank: _________ is your marketing toolkit, like blogs, videos, and ebooks; _________ is who
you're creating it for.

Correct Answer Explanation

Way to go! Inbound Marketing is Content plus Context. Your content is your marketing toolkit. Context
is who you’re creating it for: you can’t just write any blog posts, you have to write the right ones,
tailored to who you’re trying to reach and what they’re interested in. The best content – the stuff that’s
really going to fuel your entire inbound strategy – has to be grounded in the correct context.
5.

Buyer persona stories should contain information about:

Correct Answer Explanation

You got it! Buyer persona stories should include everything from who your persona is, their background,
their demographics, and their goals and challenges.

Main Question Set

1.

What is the nickname of a bot that search engines use to crawl the web?

Correct Answer Explanation

That's right! Search engines find the most relevant content for your searches by sending what are
known as “spiders” to crawl through all of the pages on the web. The spiders identify what each page is
about and index it in a search engine's virtual library.

2.

True or false: Search engines can read both text and images.

Correct Answer Explanation

Great job! You nailed it! Don't forget, any image you include on your website should have alt-text and
use a keyword phrase that you're trying to optimize a specific page for.

3.

True or false: Search engines count all links as equally important when crawling and ranking your page.

Correct Answer Explanation

That's right! Make sure that you're earning high-quality links, and not focusing on quantity. High-quality
links come from existing authoritative websites that are relevant to your business or industry.

4.

What should you begin your keyword research with?

Correct Answer Explanation

Right! Although the other answers are important to keyword research, your research should always
start with your buyer personas. You need to determine who they are, what their goals are, and what
problems they face, so you can begin to understand what they’re searching for.
5.

Which is easier to rank for - the short keyword “teamwork” or the long-tail keyword “promote
teamwork between employees”?

Correct Answer Explanation

You got it! It’s significantly easier to rank for because it’s more specific and targeted. Not to mention,
the people searching for that long-tail keyword know what they’re looking for, meaning they’re qualified
visitors who are more likely to turn into leads and customers.