Professional Documents
Culture Documents
Strength Weakness
TWOS Matrix Highest market share High cancellation rate
with 39.8% (0.98%) compared to
Low cost airline suitable other airlines.
for highly price sensitive Just 3.5% share on
Indian population International traffic routes
High brand awareness (Air India-16.6%)
and brand equity
Opportunities Collaboration with MNCs Specially designed
Second Highest customer satisfaction with 0.3 and big brands. customer retention
complaints per 10000 passengers carried Form a strategic program
(Vistara 0.1) alliance with
Second Highest on time performance with 71.2% logistics/cargo
flights on schedule (SpiceJet 71.6%) companies.
IndiGo’s capacity on international routes
increased by 76.1% in July 2017 over the year-
ago period
Threats Cadet pilot program Tie Break the low cost carrier
Entry of new competitors in both low cost (Air up with Flight Training image by dedicating a sub-
Asia) and premium (Vistara) segment Adelaide, Australia brand to premium
Rising fuel cost segment
Shortage of trained pilots and ground staffs