Cognizant Technology Solutions

Business Unit: Artificial Intelligence & Analytics Designation: Business Analyst

Education: B.E. / Non-B.E. Work experience: up to 35 months

Location of Posting: Across any locations in India where Cognizant is present (flexibility to travel at short
notice is an imperative).

Cognizant has built a large and dedicated team of Digital Analytics and visualization
Professionals, which works with senior leaders, across all major industry verticals, delivering
Description world-class outcomes to its clients. We solve complex analytical problems using quantitative
approaches with a unique blend of analytical, visualization and technical skills. We are
looking for candidates who can be a part of this team and contribute to its growth.

The incumbent is liable for delivering tools and solutions for business analysis and strategic
planning. Furthermore, the ability to interpret reports and business metrics (KPIs), using a
combination of digital & advanced analytical expertise and business acumen, is highly
desirable. The candidate possesses good knowledge of statistics and mathematics to be
The Role
utilized on structured/unstructured data to generate actionable business insights and
recommendations for the business. Work closely with senior leaders; designing and
delivering key metrics and insights. This position also demands strong business acumen,
stakeholder management and sound application of analytics concepts.

 Excellent understanding of digital marketing & communication concepts

 Ability to prepare measurement framework/KPIs across various domains.
 Exceptional ability to perform exploratory data analysis on business data.
 Interprets data, identifies trends, and translates analysis into recommendations to
improve effectiveness and support business strategy
Key job  Solve complex analytical problems using quantitative approaches with a blend of
analytical, mathematical and technical skills
responsibilities
 Ability to work independently with clients to derive business requirements and
convert them into analytics solutions
 Ability to clearly articulate the analytics findings into comprehensible results in the
form of visually effective dashboards
 Excellent analytical thinking with experience working in a global environment. If
needed, simulate the business scenarios , with proper assumptions

Education
 MBA/PGDM with specialization in analytics, digital communication or marketing

 Working knowledge of digital Marketing and Analytics & Visualization tools like
Google Analytics, Google AdWords, and Tableau etc.
 Aptitude to leverage technology to solve the business objective at hand with the
help of (and/or) R, Python, SPSS Product Suite would be a plus
 Advanced excel skills and working knowledge of database tools is a must
 Ability to create nice visualization of insights and tell the story with data to the
business stakeholders
 Good experience in descriptive analysis, differencing analysis profile and trend
Desired Skills
analysis
 Ability to learn and work in a fast moving environment
 Ability to collaborate with diverse stake holders of CMO, CIO & CTO organizations
 Must have good written and verbal communication skills. Must be able to
effectively communicate all aspects of a project solution with managers, account
managers, client and project team
 Be able to think creatively
 Self-motivated and driven to deliver agreed results on-time

Cognizant B-School/DA/2017-18/Version 1.0