INTERNATIONAL INSTITUTE OF PROFESSIONAL STUDIES

INTEGRATED MARKETING COMMUNICATIONS

(IMC)

PROJECT ON:

“ EVENT MANAGEMENT”
MANAGEMENT

SUBMITTED TO: SUBMITTED BY:

INTRODUCTION

An” EVENT” can be described as a public assembly for the

purpose of celebration, education, marketing or reunion. Events
can be classified on the basis of their size, type and context. An
event can be a social / lifecycle event like a birthday party,
engagement, wedding, funeral etc. or an education and career
event like an education fair, job fair, workshop, seminar, debate,
contest, competition etc.

Event Management is the process

of analyzing, planning, marketing, producing and evaluating an
event. It is a different way of promoting a product, service or
idea. If an event is managed efficiently and effectively, it can be
used as a very powerful promotional tool to launch or market a
product or service. Events Management requires certain core
values to be deployed to every element, process and decision to
justify professional approach and achieve effective and efficient
results.

“SPORTS EVENTS” is perhaps the primary activity of sport and

recreation organizations. Workers in the sport and recreation
industry, salaried and voluntary, are essentially organizers of
people whether they are event directors, coaches, referees,
instructors or facility supervisors. This organization of people is
manifest by what we see and call an "event". The term "event"
in the sport and recreation industry usually refers to a situation
where participants, facilities, equipment and other resources are
co-ordinate to enable a form of sport or recreation or some allied
activity to be undertaken.

PROBLEM

“A YOUTH CLUB HAS TO ORGANISE A T-20 CRICKET

TOURNAMENT PRESENT A STEP WISE (ACCORDING TO DATE)
PLAN FOR THE EVENT”
Event Details
“Indore premium league”
(IPL)

• Date: 20th December 2010

• Venue: “khalsa college ground”
• No of participating teams: 8 teams
• Registration : 1500 rs per team

Rules:
• Only 8 teams would be registered on first come first serve
basis
• Open for all college students only. Please bring your id card
while registration
• Register your team with 15 member, name, contact number
and kit team color.
• The players have to bring their own kits and other cricket
accessories

For registration contact:

Mona Sharma 9926370448

Prizes:
st
• 1 prize : 15000/- rs cash
Winner trophy and kits and cricket
accessories
(Bats, pads, helmets, gloves etc)
nd
• 2 prize : 10000/- rs cash prize
Runner –up trophy and kits and cricket
accessories
(Bats, pads, helmets, gloves etc)
 • man of the match (each match)
• best player
• best batsman
• best bowler
Kits and cricket accessories (Bats, pads, helmets,
gloves etc) mobile phone ,sim and other gift hampers

Probable sponsors:

Main sponsors:

Sports sponsor:
Reebok
Nike
Wilson’s
Puma
Addidas
Cosco etc

Radio partner :

Radio mirchi
My fm
S fm
Big fm

Co sponsor :

M B Khalsa College
Engineering colleges
Coaching

Automobile dealers :

Patwa abhikaran
Harsh hundai
Rukmani motors etc

Local sport dealers :

p.p sports
real mark
Punjab sports etc

Sponsor telecom :

Airtel
Idea
Vodafone etc

Mobile :

Micromax
Samsung
Nokia
(cash +kind)

# sponsorship in kind stump’s , ball’s official t-shirts

Tickets :
Gold : 250
Silver :150
General :open for all
Invitations : coaches eminent personalities and free
passes to sponsors

Referee :
From university SOPE (physical dept.)
Khaniya club etc.
7:00
8:00 Team 1 Team 7
9:00 Vs Vs
10:00 Team 2 Team 8
11:00
12:00 Team 3 Winner 1 FINALS
1:00 Vs Vs
2:00 Team 4 winner 2
3:00
4:00 Team 5 Winner 3 Prize
5:00 Vs Vs distribution
6:00 Team 6 Winner 4
7:00

# EVERY MATCH IS OF 3:30 HOURS

# STARTS FROM 7 AM TO 6:30 PM

SCHEDULING :
(Date wise )
• 1 nov : prepare a plan for the proposed event, decide name
place dates etc for the event
• 2nov : prepare a PowerPoint presentation of the event ,
allocate probable sponsors
• 3 nov : bring quotation from various suppliers such as tents
, sound system, security system etc
• 4 nov : approach sponsor (official sports sponsor , media
partner, co-sponsor etc)
• 5 nov: visit the proposed places for the event (Nehru
stadium , khalsa ground and others)
• 6 nov – 10nov : book venue, tents , sound system, security
services etc
• 11 nov : inviting various dignitaries , referees, officials,
eminent players etc
• 12nov : inviting chief guest for closing ceremony “amey
khurasiya” Indian cricket team .
opening ceremony by “sanjay jagdale”
• 13 nov : press release , advertisement in newspapers radio
etc about the event and stall booking
• 14 nov : place hoardings pamphlets outside colleges
,stadium , coaching, malls, café etc.
• 15 nov : open team registration.
• 16 nov : advertisements in papers or various media’s &
hoardings, banners, flex outside college, malls, café etc.
• 17 nov : promotion in college’s putting posters in various
college’s
• 20 nov : one physic therapist for just aid.
• 21 nov : form a committee and take a meeting.
# technical : scores, officials, first aid etc..
# P/R : publicity & press releases .
# food stalls bookings.
# ticket bookings.
• 2 Dec : inviting guests and receiving the R.S.V.P etc..
• 3 Dec : allotting stalls etc.
• 5 Dec : trophy’s collected .
• 6 Dec : prize inventory from sponsors.
Bats, stumps, t-shirts (officials), mobile + sim etc.
• 8 Dec : advertisements in papers.
• 10 Dec : preparation of ground.
• 11 Dec : placing tents, sond system, lights, etc..
• 12 Dec : inspection of all the arrangements.
• 12 – 14 Dec : matches.