4th SEA Creative Camp 2018 - Business Report

PART I: Details of Your Team

1. Name of your institution: SMK TARUNA BHAKTI

2. Full address: Jl. Pekapuran Kel.Curug – Kec.Cimanggis Depok

……………………………………………………………………………………….……………………………………

…………………………………………………………………………………………………………………………………………………

3. Postcode: 16953 4. Country: INDONESIA

5. General email Address: taruna@smktarunabhakti.net

6. Name of your team: ………………………………………………………………………………………………………………….

7. Title of your project: Smart

Village…………………………………………………………………………………………………………………..

8. Details of Teacher Coordinators

Full Name of Teacher Email Address Whatsapp Number

9. Student Team Members:

Name of the student Study Area Class Level Email Address

Alfian Dwi Susanto Depok XI
Assaufi Anggie Anggela Anggraeni Depok XI
Dwi Indra Saputro Depok XI
Mahran Mawarid Depok XI
Putri Dwi Angelina Depok XI

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 Robiatul Hadawiyah Depok XI
Suhendra Depok XI

The information of part II to VI should be no longer than eight (8) pages long of A4 in total. The
information should be written in Times New Roman/Calibri font, 11 point size.

PART II: Executive Summary

Produk Smart Village ini memiliki beberapa fitur diantarannya sistem lampu solar , keamanan rumah,
deteksi bencana kebakaran, dan juga sistem pengairan pertanian yang ditujukan untuk daerah
perdesaan

PART III: Business Analysis

1) Business and Marketing Situation

2) Product Analysis
a) Product Brand Name
Smart Village
b) Type of your Product
- security system
- agriculture
-

c) The Uniqueness/Excellence of your Product (comparing to other competitors)

- menggunakan tenaga surya / matahari sebagai sumber daya lampu nya
-
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3) Your Consumer Profile (Who will buy the product ?)
- penduduk desa
- petani

4) Competitor Analysis
(Who are your competitor?, How and what they are doing in the market?)

a) Direct Competitors

b) Indirect Competitors

5) SWOT Analysis

a) Strengths

b) Weaknesses

c) Challenges

d) Opportunities

PART IV: Business and Marketing Plan

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1) Business & Marketing Objectives

a) Long-term objectives (3-5 years)

b) Short-term objectives (6 months – 3 years)

Pemasaran produk ini akan ditargetkan di daerah perdesaan yang masih kurang dalam keamanan &
sistem pertaniannya

2) Product Strategies

3) Pricing Strategies

4) Distribution/Place Strategies

5) Promotional and Advertising Strategies

a) Promotional Strategies

b) Type of Advertising/Promotional Materials

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 (Please insert the photo of promotional materials that you produced)

c) Advertising/Product Slogan

d) Promotional/Advertising Chanels
(What media or online platform that you used for selling your product, please capture the photos
from the media that you use)

6) Budgeting Plan

Cost Amount
1) Fixed cost
1.1 Machine
1.2 Container
1.3 Packaging Machine
1.4
1.5
Total
2) Variable Cost per Unit
2.1 Raw Materials
2.2 Operating Cost
2.3 Staff
2.4 Unforeseen expenses
2.5 Advertising cost
2.6
2.7
Total
3) Selling Price Per Unit
Name of Product ?

7) Break Event Point

Total Fixed Cost

= ….. Unit
(Selling Price per Unit - Variable Cost per unit)

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PART V: Action Plan
(Please list down the business and marketing activities that you would like to do.)

Activities Details Budget and Resources When to Implement

Needed

(Please add more rows if necessary)

PART VI: Simple Sales Report

(Please provide us the information on how much you can sell your product in the real market and from what
activities.)

Date Marketing/Promotion Name of Total Income Cost Profit

Activities products that (Total income –
you sell cost = profit)

TOTAL

Note: Please provide the supporting documents in part VIII such as sales report of the school, balance sheet if
it is available.

PART VII: Supporting Photos

8) Photos of your Products

(Please insert maximum 3 photos)

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9) Photos of Promotional/Advertising Materials
(Please insert maximum 3 photos)

10) Photos of Marketing/Online Marketing Activities

(Please insert maximum 6 photos)