Barter

Issue 5

Mag
For businesses
who connect

OPTIMAL
COMMUNICATIONS
LOOKS TO THE FUTURE
W I T H BA RT E RC A R D

plus top business trends for 2015

cashless property deposits on Bartercard
island escapes: say hello to samoa
 Gain more customers
in your business
To help your business
reach its full potential
join Bartercard and get
new customers every day…
who keep coming back.

Billy Moore
Rugby League Legend

Download the free eBook

8 ways to attract new customers
1300 BARTER
go.bartercard.com.au/newcustomers
 In this issue

25

11 26 20

5 14 18

4 MESSAGE FROM THE CEO

16 POPUP STORES –
RE-THINKING THE RETAIL SPACE

5 A BERRY BRIGHT IDEA - GROWING

MARKETS WITH BARTERCARD 18 DISRUPTIVE BUSINESS MODELS

6 20
OPTIMAL COMMUNICATIONS ISLAND ESCAPE
LOOKS TO THE FUTURE - SAY HELLO TO SAMOA
Published by WITH BARTERCARD

23
Bartercard Australia GET YOUR TRAVEL FIX ON

8
HOW TO SELL $30,000 OF STOCK
Level 2, ON MYBC WITHOUT BARTERCARD
121 Scarborough St GETTING OFF THE COUCH

24
Southport Qld 4215 WHAT IS
1300 BARTER
(1300 227 837)
10 TOP BUSINESS TRENDS FOR 2015 BARTERCARD?

25
bartercard.com.au
BARTERCARD STACKS SAVINGS IN

14 CASHLESS PROPERTY DEPOSITS

WITH BARTERCARD
CONSTRUCTION

26
BUCQI - A BRAND NEW REWARDS

15 PEACHES & CREAM HITS THE APP TO ATTRACT MORE

SWEET SPOT WITH BARTERCARD CUSTOMERS
 Message from the CEO

W e live in a fast-paced world where business and technology is constantly evolving, and what worked yesterday
might not work today. The only way to stay on top is to keep up and it’s the entrepreneurs who are the most
adaptable and responsive to change that are the most successful.

This issue of BarterMag contains a stack of great articles, covering new trends in business, to leaders who have shaken up their
industries and broken convention by offering a disruptive solution in the market. Disruptive business models that require fewer
resources to undercut bigger companies aren’t just successful because of lower capital requirements. Where the structure and rigidity
of big business precludes fast action and execution, smaller disruptive models with less corporate layers are coming out on top,
catering to customers in faster and more convenient ways.

In 2015 digital marketing continues to influence the way we receive information and reach our consumers, and you will see this is a
recurring topic in our latest issue. Today more than half of internet users go online to assist their spending decisions, so if you are not in
the digital space, you are missing out on a big slice of your market. Shop any reputable brand and you will see its website, social media
and stores are all strategically aligned to lead the customer to spend. Having a targeted digital strategy in this day and age is just as
important as having the right people around you in business and the right collaborations in place.

For Bartercard, 2015 has been all about diversifying our brand, branching out to new markets, and catering to consumers in new
and unconventional ways that will attract more customers to our members. We have some exciting plans in the pipeline that you can
read about inside.

I hope you enjoy the read and the brand new look of BarterMag. But most of all I hope this issue inspires and re-energises you
to step outside your comfort zone, and ask yourself how you can change the conventional way of doing things to create new market
solutions. Using Bartercard can have a profound impact on growing your business and reshaping your industry through access to a
network of 24,000 members world-wide.

Best regards,

Clive van Deventer

CEO Bartercard Australia
 C O N S E RV I N G C A S H
A berry
bright idea
Tasmanian Gourmet Sauce
Company is a haven for overseas TELL US ABOUT
markets YO U R R A N G E .
Seeing a gap in the market for “All of our sauces and chutneys are
locally-made fruit sauces 21 years made from natural ingredients and 90%
ago was a light bulb moment for Tim of everything we use is locally sourced
and Julie Barbour, whose venture within 80km. We source boysenberries
Tasmanian Gourmet Sauce Company from Tamar Valley, blueberries from
has seen a boost of more than 400% Scottsdale, tomatoes from the North
in visitation to their tasting grounds West coast of Tasmania and strawberries
and 300% in export to international locally in Evandale. Tasmania packs
markets. The artisan label makes a rich variety of local produce, and
a range of hand-crafted signature everything we use is premium quality, so
jams, savoury sauces, chutneys and if it’s unripened or damaged, we
mustards which are exported to six discard it.”
countries and pull in visitors from the
region’s thriving tourism sector. We YO U R L A B E L H A S G R OW N U P
spoke to Tim about the business and a S I N C E I T F I R ST STA RT E D…
recent expansion on Bartercard. “When we started no one was
making a pure raspberry sauce. We
sold locally at markets and the brand
grew from there. Since starting, we’ve
added a savoury selection to cater
to a wider market. Singaporean and
Chinese markets love the jams, while the
Japanese market prefers the mustards.”
Tim Barbour shows new packaging for
his products including a ‘Tasmanian
Devil’ box which is creating more
appeal for overseas visitors.
Visit Tasmanian Gourmet
Sauce Company at
174 Leighlands Road, Evandale or
at gourmetsauce.com.au.
Alternatively call (03) 6391 8437.
T E L L U S A B O U T T H E C O M PA N Y ’ S
J U M P I N V I S I TAT I O N A N D
E X P O RT.
“Hong Kong is our biggest market for
coach visitation which has jumped by about
400% in the last four years. We used to have
an average of three visitors a week from Hong
Kong, today it’s around 300. We’ve also seen a
jump in the Singaporean and Chinese visitors
largely thanks to destination marketing and
exposure through local tourism. Export-wise
Japan is our biggest market – we used to
export 3,000 jars every 6 months, today we are
exporting 3,000 each month.”
T E L L U S A B O U T H OW YO U ’ V E
U S E D B A RT E R C A R D
“We joined Bartercard 12 years ago and we
enjoy the advantages of conserving cash each
time we spend. Within the local community
there are 14 other businesses on Bartercard
which has created a mini marketplace where
we exchange products and services without
the use of cash. This is what’s really driven the
success of trading. Currently we are expanding
our tasting gazebo to cater to the boost in
visitors, conserving $15,000 by sourcing
materials, paving and building contractors on
Bartercard. Conserving this cash has created
opportunities to invest into new initiatives,
including brand new packaging that’s taking
a bigger bite of the overseas market. We’ve
recently launched a ‘Tasmanian Devil’ box
that comes flat-packed so visitors can easily
take it home as a souvenir for family and
friends. It’s a simple solution that’s elevating
the brand through a combination of overseas
appeal and convenience. We’ve also released
a corporate gift box for the conferencing
sector that’s designed to be custom-branded
in company colours and logos, which we are
supplying through Business Events Tasmania.
Since joining Bartercard we’ve conserved
approximately $80,000 in cash.
PAGE
Tim Barbour joined Bartercard 12 years
5
ago and said he still enjoys the advantages
of conserving cash each time he spends.
Visit bartercard.com.au for more
information on growing your business
with Bartercard.
 A S S I ST I N G T H E C O M M U N I T Y

Optimal
Communications
SPEECH PATHOLOGY

LOOKS TO THE FUTURE

WITH BARTERCARD

Most of us don’t think twice about talking, but have

you ever tried staying silent for a given length of
time? If so, you would have experienced (apart
from frustration!) how important speaking is in
everyday life.

Katrine Elliott and her team at Optimal Communications are putting

the spotlight on speech, language and literacy impairment by asking the
community to ZIP IT UP FOR KIDS, and stay silent for a given length of time.
We chatted to Katrine and her business partner, Kerry Myers who recently
joined Bartercard to grow their business.

Kerry Myers and Katrine Elliot have developed

a client-focused speech pathology practice that
integrates vital communication support into the
child’s life to achieve their goals.

While most mums crave five minutes of silence, the
parents who bring their children to your clinic want to hear the
opposite. Can you tell us about what you do?
Katrine: Our clinic provides individual, group therapy, parent
support and training for children and adults who have listening,
speech, language, literacy, voice and eating or swallowing difficulties.
Our practice has been supporting the Gold Coast community in
speech therapy for more than 20 years and has now grown to
include a team of five speech pathologists to offer this service. We
have a company ethos dedicated to no waiting lists and accessing
services based on the client’s clinical needs, not the speech
pathologist’s availability. Our passion for providing this model of
service is based on a clear understanding of the benefits of intensive
and early intervention and how this greatly reduces treatment time
and achieves the best results for our clients. We understand the
hard neurological wiring in the child’s mind that requires correction,
and with effective and timely therapy this can be achieved for many
communication and literacy impairments. The ‘Phonic All Star’
speech and literacy correction program has been developed to
enable this to be achieved in a ‘Willy Wonker’ fun way of teaching,
using puppets, brightly coloured activity resources, games and music.
The children’s parents also become part of the program and learn
how to undertake the home therapy tasks that then speed up the
recovery process, time and reduce the expense of time in therapy.

The Club Yicketty Yak group therapy program and the Phonic All
Star speech and literacy correction program uses a multi-sensory
approach to learning which makes it more engaging for children
with communication and learning challenges.
A S S I ST I N G T H E C O M M U N I T Y
W E S E E BA RT E RCA R D
AS A MEANS TO HELP
MORE PEOPLE WITH
C O M M U N I C AT I O N I S S U E S
Katrine uses hand signals to cue speech
sounds based on her ‘Phonic All Stars’
program syllabus.
W H AT ’ S T H E ‘ Z I P I T U P FO R K I D S’ I N I T I AT I V E ?
Katrine: We’re taking the first baby steps to develop advocacy PAGE
support and fundraising for children that is directed towards putting
money where the mouth is and giving young kids a chance to shine.
7
YO U ’ V E R E C E N T LY W E LC O M E D B A RT E R C A R D TO
YO U R B U S I N E S S – H OW D O YO U S E E I T F I T T I N G
I N TO YO U R WO R K ?
Kerry: We see Bartercard as a means to help more people with
communication issues given that there can be long waiting lists to
access vital services in the government sectors of education and
health. Most speech pathologists working in private practices are
small businesses or sole providers and therefore they are limited in
the numbers they can take on as clients. We can see the benefit of
using trade dollars for everyday running costs, helping us to direct
more cash into growing the business and putting resources in place
to help more people gain access to support. Expenses that would
otherwise use up our cash flow will now be supplemented with
trade dollars.
S O I T ’ S A B O U T U S I N G B A RT E R C A R D TO A L LOW
G R E AT E R AC C E S S TO YO U R S E RV I C E S?
Kerry: We have five therapists at Optimal Comunications
and we provide a teaching clinic where our experienced clinicians
provide professional development and training. By becoming
efficient with our business and clinical model, we are able to open
more spaces for Bartercard clients to access therapy from our
centre. We achieve this by starting earlier and finishing later, and we
have opened Saturday therapy to assist families who struggle due
to work commitments.
To learn more about Optimal Communications
Speech Pathology and how you can source
individual or group therapy on Bartercard,
call 07 5528 222, email info@optcom.com.au
or visit optimal-communications.com
 AT T R AC T I N G
Business start-up
How to sell
$30,000
OF STOCK
ON MYBC WITHOUT
GETTING OFF THE COUCH
As more consumers embrace online shopping, more
retailers are choosing to solely cater to their market in the digital
space. We spoke to Debby, a retailer who operates an online
business ‘Couch Potato’ and asked her how she sold $30,000
worth of stock on Bartercard’s online trading platform MYBC in
less than a month.
With over 25 years’ experience in sourcing and selling,
Debby Phillips packed up her shop front and now focuses on
selling online. She follows a simple formula to get the best
results for her listings. By following these simple steps, Debby
increased the success of her listings on MYBC and attracted new
customers to her business.
N E W C U STO M E R S
H OW D E B BY M A D E $30,000 I N O N E
M O N T H A N D W H AT S H E D I D TO S E L L
Debby sold her two retail businesses in regional
Victoria and started Couch Potato where her biggest selling
pieces include smaller furniture and homewares, garden
décor, gifts and bedding.
Instead of targeting a local market she now supplies
to customers Australia-wide through her retail website and
Bartercard’s website MYBC. “The digital space is huge for
shoppers and it just takes a little creativity to reach them,”
she said.
“MYBC is free for Bartercard members and will attract
new customers who are actively looking
to spend.”
Debby said she’s used her Bartercard trade dollars
to purchase wholesale items to sell in her business, make
home improvements and dine out at restaurants.
 AT T R AC T I N G
DEBBY’S 10 STEPS TO SELLING ONLINE
1 . W R I T E H O N E ST D E S C R I P T I O N S
Sending something to a customer that isn’t what you
described is not only a waste of everyone’s time, but it can be
damaging to the reputation of your company. Include your
product’s best features within the description. Be concise in giving
your shoppers everything they need to make a purchase on the
spot, including the brand, size or dimensions, colour, condition and
model or make. Not listing enough detail will compromise the sale
because the shopper may have to take the step of contacting you.
2 . U S E H I G H Q UA L I T Y I M AG E S
Images sell! Your buyers can’t see the stock in person, so
they need plenty of images of your products to be convinced
to purchase. High resolution images set a standard and add
credibility - source a professional photographer as their quality
images can make a big impact on your sales. Discuss with your
photographer what backdrops, angles and lighting will work best
to highlight the best features of your products.
3 . C O N S I D E R YO U R STO C K S E L E C T I O N
Quality stock and sourcing from reliable suppliers is a given,
but you should also consider shipping and the logistics of getting
the stock to your customer. Although some online retailers offer
same day shipping, delicate items may require more robust
wrapping and therefore take longer to package. There’s nothing
more disappointing than receiving a damaged item which is a
waste of everyone’s time.
4 . U S E C ATC H Y H E A D L I N E S
A headline will determine whether or not a customer will
open a listing - make sure yours is catchy and always include the
sale item in it. Don’t use acronyms – someone looking at your
listing might not know what it is, and it could be a lost sale.
5. C H O O S E T H E R I G H T K E Y WO R D S
Keep in mind what keywords customers will be searching,
and include those words in your description. Consider if the term
is ambiguous. A coffee table could also be a side table – if this is
the case include all the possibilities in the description.
6. I N C LU D E YO U R B U S I N E S S N A M E I N T H E
DESCRIPTION
If a customer knows you already and searches your business
name, your listings will come up straight away.
N E W C U STO M E R S
7. B E C L E A R O N LO C AT I O N A N D S H I P P I N G
So many listings only have Australia as the location. But
if you’re in Melbourne, the location of the product is listed
as Australia, and it’s not clear whether shipping is available,
customers may be hesitant to buy. Be specific on the location and
clear on whether you ship.
8 . TA K E T H E G U E S S WO R K O U T O F P O STAG E
Offer a flat postage rate on smaller items or include postage
in the price to make it easier for your customers to make a snap
decision. When it comes to larger items, list the postage costs for
capital cities, so if your customer is located regionally they’ll have a
rough estimate of what postage will cost them.
PAGE
9. L I ST PAC K AG E S
Whether you are a retailer or specialise in a service, you can
9
package items on Bartercard’s website MYBC which is essentially
free advertising for your business. For example, if you’re a café on
Bartercard, you could place a listing for event platters or whole
cakes baked to order. If you run a hotel or resort, you could list a
package of a two night stay and dinner at your onsite restaurant.
Or if accounting is your specialty, you could offer a tax package.
Listing packages will put you in front of your customers, and drive
new sales.
10. G E T YO U R L I ST I N G F E AT U R E D
It’s worth investing a tiny $5.95 (trade dollars) to get your
listing featured on MYBC which will take the sale item to the top
of the list. Featured listings are shown to sell five times more
than unfeatured listings, so it’s a small investment to make for
more sales.
 TO P B U S I N E S S T R E N D S

Top business
trends for 2015
Business start-up

WHAT’S INFLUENCING
BUSINESS NOW

THE WORLD IS
C O N T I N U O U S LY S H A P E D
BY NEW TRENDS
T H AT A R E C H A N G I N G
T H E M A R K E T P L AC E
A N D T H E WAY W E D O
B U S I N E S S E V E R Y D A Y.
 TO P B U S I N E S S T R E N D S

D O Y O U H AV E A D I G I T A L
S T R AT E GY A S PA RT O F
YO U R B U S I N E S S?

R E AC H I N G YO U R
MARKET ONLINE

We’ve talked extensively in our blog
articles and ebooks about missing out
on a big slice of your market if you’re not
in the digital space, but creating a strong
presence online and doing it well through
an integrated strategy unconditionally
holds a top spot on what’s shaping
business right now. Simply put, if you
are not in the digital space today, you are
missing out on a big slice of your market.
Surveys tell us that 61% of internet users
research products online (Interconnected
World: Shopping and Personal Finance,
2012), and instant access to information
through the internet means consumers
have more choice when it comes to
spending. In response, companies PAGE
have shifted their brand presence to
where their target markets are, and the
11
most successful work hard to create
dominance in the digital space – allowing
them to listen and respond to customers
instantly, resolve complaints faster and
cater to their market more specifically.

COMBINING CLICK
AND BRICK
( D I G I TA L A N D I N - S T O R E )

Although a shift to online example of a company merging

certainly isn’t new, a strategic sales
approach combining in-store and
digital spaces is. Consumer trends are
seeing more sales resulting from a
combination of customers interacting
at a digital level and coming in-store,
and the most successful CEOs realise
that combining the two platforms
strategically will grow their business
into the future. Burberry is a one
digital and physical worlds, and has
launched a London flagship store
featuring digital screens that play
content to consumers. Merchandise
contains electronic tags that trigger
content when touched – for example
a handbag will launch a video
showcasing its craftsmanship which
adds a new dimension to the
shopping experience.
 TO P
Business start-up
C R E AT I N G A R I C H E R C U S T O M E R E X P E R I E N C E
THROUGH CUSTOMISED CONTENT
Sharing content through digital marketing
will complement and add depth to the customer
experience to make it a richer and more engaging
one. Tying your brand to a particular personality,
experience, culture or initiative through tailored
content including blogs, eBooks, videos and
photography, shared across a mix of channels
such as your website, YouTube or Vimeo and social
media, is one way to do this.
Great content makes life more convenient
and gives consumers the best experience of your
brand, which in turn drives them to purchase your
products or take up your services.
B U S I N E S S T R E N D S
E X A M P L E S O F C O N T E N T TO E N H A N C E T H E
C U STO M E R E X P E R I E N C E :
• Blogging a selection of your recipes for customers to recreate at
home, driving them to your restaurant for the full experience. These
could be simple recipes at the heart of your cooking style i.e. the
perfect pizza dough.
• If you are an interior designer, posting bedroom design tips for a
better night’s sleep on your blog or social media.
• Creating a partnership to add a dynamic edge to your brand and
develop your business’s personality, then creating content around
it. For example, forming a strategic partnership with a brand of
espresso and serving it in your restaurant as well as stocking and
selling it in-house to let the customer take the experience home.
Blogging about how to make the perfect cup of coffee, or running
a competition that sends the winner overseas and asks them to
blog about their experience will not only engage more consumers,
but links your brand to a culture and a place to shape their
understanding of who you are and the experience you offer.
 TO P B U S I N E S S T R E N D S

M U LT I - S C R E E N I N G

Most consumers today are multi-screening M O R E R E A S O N S TO G E T YO U R S I T E

- accessing websites across multiple devices -
so a mobile-optimised site is a must. Statistics
show 57% of mobile users will abandon a
website if it takes more than three seconds
to load and 30% will abandon a purchase
transaction if the shopping cart isn’t optimised
for mobile devices (huffingtonpost.com).
Consistent experiences across multiple devices
should cater to the market.
MOBILE OPTIMISED:
1. Mobile browsers want information in quick,
easy bites.
2. People like a brand more when they get a
satisfying mobile experience.
3. This year Google announced that any sites
that aren’t mobile-friendly would be demoted
in its search engine rankings.
PAGE

13

CLOUD COMPUTING

Cloud computing is one area of computing is a trend that’s changing

new technology that continues to shape
the business landscape in 2015 and
more businesses are using personal and
company devices to access information
through cloud-based services. Cloud
computing means traditional server based
applications are being reconfigured to run
on tablets and smartphones, so personnel
are no longer restricted to the office. Cloud
business dynamic, simplifying processes
and saving time and money.
Disruptive business models offering
competitive market solutions and
more efficient customer service are all
technology-based. Those who don’t make
the switch to cloud computing risk losing
customers to competitors who are more
agile in servicing their market.

At Bartercard we are big advocates of
spending time and resources on things that will
CO N T I N UA L take your brand to the next level. One of the
LEARNING appeals of our system is conserving cash flow by
spending trade dollars instead of cash to invest in
yourself, your staff and your business.
One of the biggest lessons from industry
leaders is welcoming change and accommodating
uncertainty to stay competitive in the market.
Continually learning and educating yourself and
your staff to build a more robust business is part of
confronting complacency to help you stay ahead.
Within the Bartercard network there are
numerous marketing specialists such as content
writers, web designers and SEO experts who can
help you develop your digital strategy to stay
competitive in an online world.

The owners of a Gold Coast
electrical business have saved enough
for a property deposit in just six months,
all with the extra business and referrals
they’ve received through Bartercard.
Watmar Electrical Contractors have
been with Bartercard for 12 months and
have traded around $70,000 worth of
services since joining. The Gold Coast
family-owned business started just 18
months ago, and have used Bartercard
to attract new customers and conserve
their cash on business expenses. Sharyn
Watson, who owns and runs Watmar
with her partner Bernard Marsh, said
they’ve moved around $15,000 worth
of fixed costs in their business across
to Bartercard - using trade dollars to
cover the cost of their accounting,
bookkeeping and car servicing instead
of cash.
P RO P E RT Y I N V E ST M E N T
cashless
property
deposits
WITH BARTERCARD
P RO P E RT Y is proving to break down the barrier to entering or
investing in the property market.
INVESTMENT “Extra cash payments that members are able
But the real reason for joining the business to make on top of their cashless deposit reduces
network was to invest in property, and they’ve been the life of the loan, and if they do sell the property
stacking up their trade dollars towards a deposit for a capital gain they convert their Bartercard trade
with Bartercard. dollars straight into cash,” he said.
“We always dreamed of being in a position to “From a developer’s point of view, selling
invest in property…with property prices on the rise property on Bartercard can assist with pre-sales of
saving a deposit between $40 - $60K is unrealistic. their development to source finance and reduce
Now we almost have enough trade dollars to put holding costs, shift slow-moving stock and maintain
down a 20% deposit on a property and we’ve been their margins”.
able to do this in almost six “For example if a developer
months,” said Sharyn. has a property worth $400,000,
In the trades industry “The fact that we can they can sell it for a split of
Bartercard is used by buy property with extra $80,000 on barter and the
members to generate extra business we’ve received remainder in cash to achieve
business and more referrals. the selling price they want,
through Bartercard,
It is then used to offset and set the benchmark for
members’ cash expenses without impacting our other property sales in their
on equipment, materials, cash flow or having to lay development at $400,000.
accounting, advertising, down a cash deposit is We recommend having a 25%
property and more – keeping property deposit on Bartercard.
more money in their pockets
fantastic!”
and in the bank.
Bartercard Australia CEO, Clive van Deventer For information on how you can stack
said a trend across Bartercard’s membership base up savings for your next property, call
Australia-wide is paying for property deposits with 1300 BARTER (1300 227 837)
trade dollars, which is funded by extra business and or visit bartercard.com.au.
 B U S I N E S S E X PA N S I O N

Saving $200,000 with Bartercard is as sweet as it gets Peaches

& Cream
for local beauty spot Peaches & Cream, which has been
servicing the Mornington Peninsula with one of the most
diverse range of treatments at one salon.
Owner, Suzanne Johnson recently relocated her hair
and beauty therapy clinic to bigger premises and a busier
location which has allowed her to add two extra treatment
rooms and expand her services to encompass laser tattoo
removal. HITS THE SWEET
This popular treatment has quickly spread with a wave
of aesthetic-conscious clients wanting their ink reversed. SPOT WITH
Suzanne, who is a qualified beauty therapist with over
30 years’ experience, believes continual education in the BARTERCARD
industry is paramount and has applied this approach to her
own practice. She has a Bachelor of Health Science and is
qualified in laser and intense pulse light (IPL) hair reduction.
She said when it comes to tattoo removal, the market
has responded with smarter and more sophisticated
equipment to achieve cleaner results, now available at her
new salon.
“With the addition of laser we now offer a full suite
of beauty services encompassing hair, skin, brows
and lashes to more specialised treatments including
keratin straightening, teeth whitening, IPL and cosmetic
injectables.”

S AV I N G $40,000 BY R E LO C AT I N G O N
B A RT E R C A R D
Turning 27 this year, Peaches & Cream has built a
reputation on quality and its all-encompassing range
of services, which adds convenience to time-pressed
clients. The salon is now in its third location, and has
saved $200,000 since joining Bartercard, including
$40,000 on a recent relocation.
“Most business owners will know how expensive
it is to relocate, but Bartercard saved me $40,000 on
dismantling the old salon and establishing our new
premises in Hastings,” she said.
“I used Bartercard to offset the cash cost of the
architectural plans, installing the new framework and
fit out, painting, flooring, new signage, advertising,
electrical work and plumbing, all of which I paid for
with trade dollars instead of cash.”
“Last year I traded more than $100,000 through
the network to conserve cash flow in my business,
and over 10 years my cash savings have stacked up to
double this amount – letting me bring in new services
and stay competitive in the market,” said Suzanne.
She said the advantages of joining the cashless
network are impressive.
“There’s nowhere else in business where you have
access to interest-free credit and the ability to offset PAGE
cash flow like you can with Bartercard.” 15
Visit Peaches & Cream Hair and Beauty Salon at
Suite 7/145 Salmon Street, Hastings,
or peachescream.com.au
Alternatively call (03) 5979 2922 or
email info@peachescream.com.au
 TO P B U S I N E S S T R E N D S

Popup stores Business start-up

R E -T H I N K I N G
THE RETAIL SPACE

With a tendency to sprout overnight, attract the
crowds and quickly pack up, the pop-up store has
repackaged the traditional concept of a shop and
the way consumers interact with brands. As we’ve
seen a jump in temporary consumer spaces around
the world and short-term leases filling up fast, we
look at how pop-up stores are a strategic approach
to attracting a new market of customers, providing a
forum to test new products and ultimately sell
a brand.

NEW CONCEPTS AND LIMITED

S P E N D I N G C R E AT E S U RG E N C Y

Unless you avoid all retail spaces, chances are you’ve

walked past a pop-up store in a street, a shopping centre or
down a busy arcade.
First trending in New York and Tokyo, pop-up stores
typically stock limited edition products, hard-to-find concepts
and new designers. Alternatively, they repackage existing
products and release them to the market in new and creative
ways – starting conversations, creating publicity and boosting
sales. A key feature of pop-ups is that they’re temporary –
lasting one day to three months, with limited quantities that
create urgency for consumers to spend.
Pop-ups often go hand in hand with social media, and new
locations are usually released to exclusive email lists shortly
before they open.
 TO P B U S I N E S S T R E N D S

POP-UP BARS
A N D E AT E R I E S
Pop-ups aren’t just limited to retail spaces
– bars and eateries serving the latest tapas or
cocktails are also filling the temporary space.
If you were one of the thousands of
Adelaide locals who visited Little Miss Mexico
in the trendy East End last year, you would
have seen how a temporary space can pull
in the crowds and pack down just as quickly
as it opened. The Mexican-inspired tapas and
wine bar with a food truck vibe, specialising
in shared delicacies, cocktails and imported
beers, took a vacant site and turned it into
a colourful and welcoming space. With the
popularity of street-style food and events like
the Adelaide Fringe Festival pulling in crowds
and creating demand for new venues, the
pop-up bar was a success with locals. Little
Miss Mexico closed its doors last year, but the
space quickly evolved into The Crab Shack,
a Carribean-inspired venue, and is likely to
transform into another new concept soon.
A common feature of pop-up bars is
themed-spaces and artisan menus in the
same line as limited edition goods and
specially-designed products in their retail
counterparts.
M AG N U M P O P - U P M E LT S
CONSUMERS
The Magnum pop-up store
appeared in locations around the world
including Paris, New York and Sydney’s
Westfield, where ice cream lovers could
design their own Magnum with their
choice of 18 toppings. The eight-week PAGE
concept saw so much success that the
pop-up reopened the following spring
17
for a further two consecutive years.
The Magnum pop-up store was a hit
which took an existing product and
re-released it to the market in a way that
consumers loved.

A N A DV E RT I S I NG
A LT E R N AT I V E

Today many retailers are choosing pop-up stores

in place of more traditional advertising channels. A
POP-UPS pop-up in the right location can cost the equivalent of
a successful digital marketing campaign or a print ad in
ON A a glossy magazine. But this alternative approach can
SHOESTRING create a stronger result than other forms of advertising by
ascertaining consumer response, attracting new customers
in targeted locations and providing an interactive experience
further enhanced with an integrated digital approach.

Bartercard works with more than 2,200 retailers

While bigger brands have the
market share to open expensively
fitted pop-ups, most can do it on a
tighter budget. With a minimalist
look trending around the retail
space, a high-end, polished interior
isn’t essential.
But be prepared to face some
competition when it comes to
securing temporary space, especially
where vacancies are limited. While
the concept is booming, landlords
are prepared to hold out for
long-term leases.
across Australia to conserve cash flow and offset
costs across a wide range of business expenses. Many
of our members also provide services such as interior
fit-outs, so you can get your pop-up store up and
running without the expensive price tag.
Visit bartercard.com.au
 TO P B U S I N E S S T R E N D S
Disruptive businesses can thrive and catch fire
because they are unbound by tired corporate processes
and inflexible systems. But what is this magic concept of
‘disruption’ that’s so often bandied around, and why is it
worth harnessing?
Disruption in its pure and unfiltered sense means
a game-changing product or service that reshapes an
existing market. It’s the ability to see new opportunities and
ways of thinking, and being unafraid to implement them
even if it means a radical restructure of the landscape.
By this definition, a business that is disruptive is one
that’s agile and responsive to change, not stuck in any one
mode of operation.
In this article we look at one Bartercard member who
is changing restaurant online ordering through a solution
that’s taking expensive commissions out of the picture.

Disruptive
BUSINESS MODELS

R E S TAU R A N T O N L I N E
ORDERING: A FREE SYSTEM
S H A K E S U P T H E I N D U S T RY
If you are a restaurateur you are most likely aware of the big commissions
charged by online ordering websites.
Bartercard member But when it comes to attracting new customers and having cut-through
restaurant marketing without the expensive price tag, restaurateurs can have
James Eling presents their cake and eat it too.
A restaurant marketer recently featured in BRW has created a commission-
a viable alternative free online ordering system, calling a bubble on the 8-12% commissions charged

to restaurant online in the sector.

Founder of the Free Restaurant Online Ordering System (FROLO) and
ordering platforms Bartercard member James Eling said more restaurateurs are choosing to attract
customers through his system which is available to the industry without the
that’s undercutting the expensive cost.
“Through our system, restaurateurs are overcoming the commissions which
industry. marketing competitors command for each online order,” said James.
 TO P B U S I N E S S T R E N D S

S U C C E S S F U L R E S TAU R A N T
MARKETING ON
B A RT E R C A R D
Rather than ordering through an external online ordering site
and paying expensive commissions, the order is done from the
back-end of the restaurant’s website.
James built FROLO as a loss leader for his business
Marketing4Restaurants which specialises in restaurant websites
and customised marketing campaigns.
“Marketing4Restaurants assists restaurateurs to boost their
search engine ranking in Google and create customised digital
campaigns to build their presence so they don’t have to list on
third party sites,” said James.
“These services are available to Bartercard members without
having to spend cash.”

FROLO is still in its infancy, but a trial of 15
SUCCESS Australian restaurants have processed more than
FOR FROLO $40,000 worth of home delivery orders through
it already.
“We know the average profit margin for a
restaurant owner is less than 3% and many more are
working 60 to 80 hours a week in their business,”
said James.
“Consequently most restaurateurs only ever
find the time to work in their business instead of
focusing on new strategies to attract customers, and
funding is usually tight.”
“In a nutshell Marketing4Restaurants supplies a
FROLO and Marketing4Restaurants series of online tools to attract food lovers and turn
Founder James Eling
them into repeat customers, whilst removing the
cost of their online ordering.”
The marketer added that a busy restaurant
has a spill-on effect - crowds confirm quality for
restaurant diners and more customers will go to
busy establishments. “This is also the beauty of
Bartercard – it helps members find restaurants
through a free online directory and fills tables which
in turn attracts more customers, providing great
word-of-mouth marketing for your restaurant.”
To help restaurant owners fill tables,
Marketing4Restaurants also provides a free online
booking system done through the back end of
restaurants’ websites.
While FROLO has seen success, James said
Bartercard saves him up to $50,000 in his business
each year, and has attracted $500,000 worth of
business since 2007 by being promoted through
the Bartercard network.
“We use Bartercard to offset the cost of
accommodation whenever we travel, cover the
cost of corporate massages, treat our staff to
gourmet lunches, Ferrari drive days and helicopter
rides. We’ve additionally gained entry into
international markets by using Bartercard to build
a customer base.”
Eling has recently launched two new initiatives
to the market including the ‘Secret Sauce Podcast’
streaming restaurant marketing tips and tricks,
and the ‘5 Minute-a-Day Restaurant Marketing MBA’ PAGE
which email blasts tactics to attract new
repeat customers.
19

Visit marketing4restaurants.com.au.
 T R AV E L

Island
escape

Looking for an adventure?

Say hello to Samoa.
Bartercard offers hundreds of accommodation
package options world-wide without the cash cost.
In this issue we look at the South Pacific
destination of Samoa that’s enticing travellers from
around the world to soak up its sun-baked beaches
and natural wonders.
 T R AV E L

In a region blessed with spectacular tropical islands of pristine natural

beauty, Samoa shines as one of the jewels of the South Pacific. With its
picture-perfect azure lagoons, lush rainforests, striking volcanic peaks and
cascading waterfalls, it’s a paradise just waiting to be discovered. If you’re
looking to relax on white sands, trek to the top of extinct volcanoes, or
immerse yourself in a relaxed, low-key lifestyle, then this unique destination
is calling.

PAGE
A N AQ UAT I C WO N D E R L A N D
Fringed by beautiful coral reefs, the
G E T T I N G TO K N OW S A M OA
Known as the capital of Polynesia, Samoa is
21
islands of Samoa are a wonderland place made up of ten islands with distinct and dramatic
to enjoy warm, tropical waters and some landscapes. Upolu is the most populated, home
truly memorable experiences. In Upolu, you to the bustling town of Apia (the capital) and the
can skim down Papaseea Sliding Rocks international airport. It’s also where you’ll discover
into a freshwater pool, swim through the buzzing restaurants and bars, magical markets
fish-filled grottoes of Piula Cave, enjoy a and even a few cultural gems. The second major
dip at the picturesque Togitogiga Falls or island, Savai’i, is Samoa’s largest, and it’s a vastly
experience the idyllic waters of the To Sua unpopulated region of striking, natural terrain.
Ocean Trench, a magical pool surrounded
by foliage-covered sheer rocks. And on
Savai’i, don’t miss a visit to Satoalepai village for a swim with the
resident green turtles, a trek through the Falealupo rainforest to MARKETS AND
the picturesque white sand beach, or for scuba divers, the 19th MUSEUMS
century wreck of the ship, Juno. With tropical waters on every side, You’d be hard pressed to
there’s plenty of opportunity to swim, snorkel, surf or kayak your ever have your fill of Samoa’s
days away. stunning natural attractions,
yet for a change of pace
you can visit a local village
N AT U R A L LY D R A M AT I C to discover the traditional
The water is not the only wondrous sight in Samoa. With an Samoan way of life, or
interior marked by volcanic craters and lush rainforest, there’s fossick for local handicrafts,
opportunity to trek to some incredible terrain in vast national jewellery, sarongs and
parks. Enjoy a trip to the striking Alofaaga Blowholes near the musical instruments at the
village of Taga, where water jets spew hundreds of feet into the flea markets in Apia (a great
air. And to bear testament to nature’s power, pay a visit to the destination for souvenir hunters). Another must-see is Valima, the
Saleaaula Lava Fields, home to the last remnants of a village former home of author Robert Louis Stevenson that is now open as
destroyed in volcanic eruptions in 1905 and 1911. a museum. The writer’s tomb is a short walk away at Mt Vaea, which
affords glorious long-reaching views over the island.
 T R AV E L

W H Y N O T S P E N D S O M E T I M E AWAY I N S A M O A?

Samoa is a postcard
of natural beauty
– why not stay on
Bartercard without
the cash cost?

O R AT O R H O T E L
S A M OA - A P I A
Blending the natural beauty of the island and rich Samoan
culture, Orator Hotel is designed for both business and leisure
travel.  An ideal place of stay for travellers seeking charm,
comfort and convenience.  Just 10 minutes drive from central
Apia, guests can enjoy all the lively city has to offer.  With
superior services and a broad range of amenities, Orator Hotel is
committed to ensuring that your stay is as comfortable
as possible.

STEVENSONS ON
M A N A S E – S AVA I ’ I
From humble beginnings of rustic-style
accommodation, the Stevensons at Manase property has
blossomed over the years. Located on the beautiful north
coast of Savai’i the area consists of white sandy beaches
and fantastic snorkelling for an idyllic beach side holiday. 
VA - I - M O A N A S E A S I D E Stevenson’s combines traditional structures with modern
L O D G E - S AVA I I flair resulting in a boutique and individual style.

Va-i-moana (literally ‘Oceans Apart’) is Samoa’s only seaside lodge.

A unique property on the big island of Savai’i, it boasts an amazing
history and an excellent reputation with tourists.  A property like no
other, this former home to expatriates has been developed over time
to provide for all types of activities. A real treat is the offshore island -
once used as an airstrip, it is now a feature of the lodge and available
for guests to explore.
Contact Bartercard Tourism on 1300 227 837, email
tourism@au.bartercard.com or if you are already a
Bartercard member, visit mybc.bartercard.com
to book your next holiday.
 T R AV E L

Get your travel fix

on Bartercard
I F YO U LOV E T H E LU X U RY O F T R AV E L W I T H O U T
T H E E X P E N S I V E P R I C E TAG O F AC C O M M O DAT I O N ,
B A RT E R C A R D S E RV E S U P H U N D R E D S O F PAC K AG E
O P T I O N S I N I DY L L I C S E T T I N G S WO R L D -W I D E
W I T H O U T T H E C A S H C O ST.

Take your pick from 1,000

hotels and resorts in the
Pacific Islands, Thailand, the SUZI DENT – TICKING OFF
UK, Europe, UAE, USA and
New Zealand, plus almost T H E T R AV E L L I S T W I T H
400 options domestically B A RT E R C A R D I N T H E U K
on Bartercard.
Gold Coast hair, makeup and special effects artist Suzi Dent, swapped sunshine
and beaches for tea-tippling and cobbled streets, ticking off her travel list with
Bartercard in the UK. Suzi covered the cost of her accommodation using her
Bartercard trade dollars, saving her and her friend thousands of dollars in cash.
She got in touch with Bartercard’s UK Travel office where a travel consultant
arranged her accommodation in Salisbury and York, as well as some local
attractions which she also snapped up on trade.
“It was so easy, all done by email, and my travel consultant looked after
everything. She really took the time to recommend everything I should see while I
was there. All of the hotels I booked on Bartercard had big, comfortable rooms, and
came with breakfasts and dinners included.”
Suzi Dent, Gold Coast Hair, Makeup and SFX artist and Bartercard member

S H A RO N J U R D – I S L A N D
L I F E O N YA S AWA , F I J I
Sharon Jurd, director of her own events company Sharon Jurd Events, travelled to Yasawa
Island in Fiji where she purchased a package on Bartercard which covered the cost of her
accommodation and dining expenses at the exclusive Yasawa Island Resort and Spa. Her seven
night stay at the luxury property was situated in one of the most remote and secluded parts of Fiji,
featuring 18 luxury beach bungalows.
“We snorkeled, went on hikes, visited villages to explore how the locals live, and enjoyed PAGE
seafood platters and private island trips – this is where they take you by boat to a secluded beach
for your own private use. Escaping to explore the untouched beaches on the surrounding rugged
23
islands is completely surreal. Paying for accommodation on Bartercard is a fantastic way to
conserve cash so that I have it ready to spend on other things while I’m away.”
Sharon Jurd, Sharon Jurd Events
 What is
Bartercard?
Bartercard is a business network made up of
55,000 cardholders around the world. It is designed to
assist businesses to improve cash flow and reduce cash
B u s i n e s s s t a rexpenses
t-up through the use of modern bartering.
Gone are the days of swapping a cow for a pig or a
AND HOW DOES chicken for a goat. The power of modern bartering is that
you can conserve cash and reduce expenses by using
IT WORK… our digital currency, known as a trade dollar, to swap your
goods or services indirectly with any business within the
Bartercard network.

6 B E N E F I T S F O R YO U R B U S I N E S S. . .
1 . M O R E C U STO M E R S
Most businesses employ sales people, advertise, reduce
prices or offer incentives to gain more customers. By using
Bartercard you gain more customers by promoting your business
directly to the membership base through the many sales channels
and by building relationships at the networking events. It’s like
having an extra marketing arm in your business which directly
results in increasing your sales opportunities and creating cash
referral business.
2 . T H E P OW E R O F B A RT E R C A R D T R A D E
DOLLARS
When you barter trade using Bartercard you are ultimately
buying with your cost of products or services. Therefore, you are
buying at the purchasing discount that is inbuilt into your margin.
To put simply, if it costs you 35c in the dollar to provide your
product or service, then for every $100 trade you spend it really
only costs you $35. So you are in fact buying at a 65% discount!
By understanding this benefit you may be starting to grasp
the power that Bartercard offers businesses.
3. REDUCE CASH EXPENSES
The way to maximise your purchasing discount is to look at
all the current expenses that you have in your business such as
advertising, bookkeeping, legal, printing, graphic design, business
lunches and so on. By using the services of business members
within the Bartercard network you can pay for these expenses
with trade dollars instead of cash.
4 . S E L L S LOW- M OV I N G STO C K
For many businesses selling slow-moving stock means
discounting, running dealer promotions or sadly writing off the
stock. The benefit with Bartercard is you sell slow-moving or
discontinued stock at the normal selling price avoiding the need
to reduce your profit margins. You can promote your slow-moving
stock to the members on Bartercard’s online facilities, eNewsletter
or at a stand at the many trade shows.
5. C A P T U R E LO ST R E V E N U E
Most businesses have a certain amount of downtime, be
it on certain days or at certain times of the year with the flux of
seasonal trends. Bartercard’s goal is to assist you to gain additional
customers to utilise business downtime. For example, hairdressers
may fill empty spots in their diaries, restaurateurs may fill empty
tables, hotels may fill empty rooms, and professionals may fill
empty appointments with additional Bartercard customers. By
filling downtime you are effectively gaining revenue that you
would otherwise have lost or missed out on.
6. I N T E R E ST F R E E L I N E O F C R E D I T
Bartercard members receive an interest free line of credit
ranging from $5,000 to $25,000 trade dollars which allows them
to make purchases immediately upon joining the Bartercard
network. This interest-free line of credit allows you to continue to
grow your business even during times when your cash flow has
slowed, without incurring crippling interest rates.

Bartercard has 24,000 members world-wide across almost every industry imaginable.
We would love the opportunity to help you achieve your business and lifestyle goals -
contact us on 1300 BARTER (1300 227 837) or visit bartercard.com.au.
 ST R AT EG I C
B A R T E R C A R D
STACKS SAVINGS
I N C O N S T R U C T I O N
S AV I N G A P P R OX I M AT E LY $170,000
O N B A RT E R C A R D H A S A L LOW E D A D E L
B A DAW Y, D I R E C TO R O F S I LV E R L I N E
H O M E S , TO I N V E ST M O R E I N TO
E X PA N D I N G H I S C O N ST R U C T I O N
B U S I N E S S A N D H A S PAV E D T H E WAY TO
A W I D E R M A R K E T FO R T H E D E V E LO P E R .    Bartercard without a cash cost attached.”
The core of Adel’s construction
business is contemporary units and
apartments and his fast-expanding
portfolio grows by 55 to 65 homes
each year.
PA RT N E R S H I P S
Silverline Homes is shaping the streetscapes of Mornington
Peninsula (south east of Melbourne) through custom-built
apartment designs that combine style and practicality.   
Adel said his strategy of trading to conserve cash on
Bartercard includes a continual supply agreement with local
rendering company Naran Clad.  
“We also sources painters, carpet suppliers and cleaners on
 
In order to earn the digital currency, he sells building
materials on Bartercard.  
Adel said the current trend in construction is a practical
approach to living built around quality, style and comfort.   
“This is achieved through thoughtful design that minimises
wastefulness,” he said.   
“While the housing market is picking up and seeing a
boost in construction, people are stepping into it with more
caution so our aim is to custom build to their budget without PAGE
compromising on comfort or aesthetic.  Bartercard makes
this achievable – for me it’s a solution that frees up cash flow,
25
increases revenue, grows capital and forms the bedrock of
strategic partnerships to expand our market.”  
Visit silverlinehomes.com.au or call (03) 9544 4331.   
 AT T R AC T I N G
bucqi
A B R A N D N E W WAY TO
ATTRACT CONSUMER S
Introducing bucqi, a brand new rewards app that’s attracting
cash-paying consumers to Bartercard merchants.
While there are countless reward programs out in the
marketplace, most are a marketing mirage, creating the
perception of being rewarded each time you swipe your card.
Bartercard’s brand new rewards app bucqi is shaking things
up by offering dollar for dollar rewards, and the convenience of
paying for products and services and splitting bills without going
to the ATM or pulling out your wallet.
Bartercard’s CEO Clive van Deventer said the new app is
also elevating businesses that are members of Bartercard by
creating a way to send cash customers to them for the first time,
essentially integrating B2C into its B2B business model.
“bucqi is a disruptive payment solution rewarding
consumers across a variety of Bartercard merchants unlike any
other product on the market,” he said.
“When you get down to the nitty gritty of most loyalty
programs, the amount you have to spend to receive even a
small reward is exorbitant, so the reality is it’s just another card in
your wallet.
N E W C U STO M E R S
“bucqi is the only rewards program in the marketplace that’s
earning consumers dollar-for-dollar rewards each time they spend
through the app.”
More than 2,500 Bartercard members have already ‘opted
in’ for bucqi, which is progressively being launched in regions
throughout Australia following a successful launch on the Gold
Coast in June 2015.
Clive said bucqi is also adding a new cash stream for not-for-
profit organisations through strategic partnerships.
“We have recently signed a partnership agreement with RSPCA
Queensland which will promote bucqi to its 30,000 plus supporters.
“In return the animal welfare group will receive a percentage of
the fees generated from every transaction made by supporters, staff,
volunteers and friends of RSPCA Queensland who download and
use the app.”
Cash paying consumers simply download the free app, enter
their credit card details and spend on products and services through
the app at select Bartercard merchants.
“Many industries such as banking are already adopting the
concept of a digital wallet,” said Clive.
“We wanted to go out to the market doing it a little differently.”
Look out for bucqi coming soon.
For further information contact
info@bucqi.com.
 use bucqi to
attract & reward
consumers in
your local area

visit .com

bucqi is a complimentary add-on

to a Bartercard membership
To learn more about how bucqi can benefit your
business, email info@bucqi.com or visit bucqi.com

POWERED BY

“Bartercard can be a phenomenal asset for your business...just
like it has for us! Since joining mid-2012 we’ve seen massive sales
growth and it’s fantastic to be able to bank significant extra cash which
we never would have had without Bartercard! We’ve seen cash flow
advantages by using our credit for goods and services such as web
design and hosting, accounting, wine labels, business accommodation
and going to our favorite restaurants. Freeing up cash flow has meant
faster growth and speeding up diversification.”
A N D R E W J E N N E R , A J ’ S W I N E AU ST R A L I A
“We used our Bartercard account to pay for 90 percent of
franchise growth-related expenses. When we do franchise expo
tours around Australia and New Zealand, we buy everything from
hotel accommodation, food and beverage and franchise dinners, to
meetings on trade.”
J O H N N E W TO N , J U M P I N G J J AY S
130 0 B A RT E R ( 1 3 0 0 227 837 )
B A RT E R C A R D.C O M . AU
W H AT B A RT E R C A R D
M E M B E R S A R E S AY I N G
“Since joining Bartercard four years ago, we have strategically
minimised many of our day to day business costs. To achieve this we
have worked closely with our trade co-ordinator who has assisted us
to find new ways to make the most of our trade dollars and gain great
value long term as we invest in our clients, our team and our business.
The key to success in Bartercard is to think strategically and allow the
trade dollars to grow your brand, your business and your client list. It is
possible, you simply need to focus your attention on what you desire,
why you are in business and do what you do! Bartercard allows us to
assist many business owners to relax and rejuvenate in the comfort
of their own home or give their staff gift vouchers as a thank you for a
job well done. For many businesses, paying cash for this may not be
possible due to cash flow constraints - Bartercard easily allows for this
level of care, nurturing and reward to be received.”
K Y M P OW E R , R E J U V E N ATO R S H E A LT H M A S S AG E
“Bartercard has become an integral part of our life. We are a small
business that has been in barter for over 13 years and it brings us sales
that we would never have normally have, therefore we can afford
to buy things that we couldn’t otherwise afford. We have renovated
two bathrooms, had the roof on our house professionally painted,
purchased rain water tanks, filled scripts from the chemist, had a
wonderful holiday, enjoyed top quality restaurant meals, purchased
soil and plants for the garden and had a new economical pool pump
installed (plus more!). None of this would have EVER happened
without Bartercard. Spending dollars is not an issue for us, and if
we ever need to make a purchase we will always try and source it
from Bartercard first. You are part of an exclusive club where the
benefits are enormous, and the only limits are the ones you place on
yourselves.”
A N T H E A R O M E R , R O M E R LO C K S
“I credit Bartercard for helping me launch my career into the big
time. It has been an essential marketing device and it really does work
like magic – where previously there was an empty space in my diary,
suddenly, thanks to Bartercard, it is filled with a new job. It’s brilliant.”
M AT T H O L LY WO O D, P R O F E S S I O N A L M AG I C I A N