TITLE

“ACOMPARATIVE STUDY OF CUSTOMER

SATISFACTION TOWARD PERFORMANCE
OF HERO HONDA, TVS AND BAJAJ
BIKES”

Submitted for the partial fulfillment of the degree of Bachelor Of Business

Administration {Industry Integrated} to Maharishi Dayanand University , Rohtak Batch
2010 – 2013

Project Guide Submitted by

Hema Gulati . Vivek Kait

 Acknowledgement

• I , Vivek Kait sincerely extend my thank’s to my guide and Rehaan

Chaudhary for the guidance provided to mentor completing this

project successfully .

• I also extend my thank’s to my elder brother for being a source of

information during my work

Vivek Kait .
 PREFACE

• AUTOMOBILE INDUSTRY has been fast changing as per the needs

and demands for the consumer’s . The fast changing technology has also
compelled to change in the Industry scenario . Keeping in view the above
facts . I have selected to study to understand more about the
______________ Industry and ___________ Organization in particular

Vivek kait .
 Table of content

Chapter Title
1 Introduction to Industry
2 Background of the Organization
3 Research Methodology
4 Findings
5 Conclusion
6 Bibliography
 INTRODUCTION OF
AUTOMOBILE SECTOR

 It begins as early a 1769

 The automobile sector is one of the key segments of the economy having

extensive backward linkages with other key segments of the economy

 Indian Automobile sales growth rate should be 9.5 by 2010

 It contributes about 4 % In India’s Gross Domestic Product ( GDP ) an 5 per

cent in India’s industrial production

 The sector has generate about 4.5 Lakh of direst employment and about 1 core

of Indirect employment

 India holds huge potential in the automobile sector including the automobile

component sector owing to Its technological , cost and manpower advantage

 India has a well developed , globally competitive Auto Ancillary Industry and

established automobile testing and R&D contents

 India enjoys natural advantage and is among the lowest cost producers of steel

in the world

KEY PLAYERS 4 VEHICLES KEY PLAYER FOR 2 VEHICLES

MARUTI TATA HERO HONDA BAJAJ

HYUNDAI HONDA SUZUKI YAMAHA

FORD GM HONDA DUCATI

SONALIKA HM ROYAL ENFIELD

MERCEDES BMW HARLEY DAVIDSON

SKODA MITSUBISHI

M&M AUDI
 THE AUTOMOBILE INDUSTRY IN
INDIA

 9th largest automobile Industry

 2nd large two wheeler market

 4 th largest in Heavy Trucks

 2nd largest tractor manufacturer

 Annual production f over 2.3 million units

 The monthly sales of the passenger cars in Indiaexceed 100,000 unis .

 11th largest passenger car market and expected to become 7th largest by 2016

 Sal of passenger cars in India is likely to grow at an averageof 14.9 % each

year to touch 2.1 millions mrk by 2010

CURRENT SITUATION OF
AUTOMOBILE SECTOR

 Despite econoic slowdown that has affected the automobile industry .

productions and exports f the sector went up last last fiscal , said the

Economin Survey 2006 -09, and undrlined that the industry employs over

Crore one people

  While the overall automobileprductio went up by 3 percent to reach 1.11 –

Crore, exports Increased by over 23 percent to over 15 lakh.The doestic

turnover of the sector stood at rs 2.19 lakh crore , while export totaled at

Rs31,782 crore ,taking the total size of th idustr to rs 2.50 lakh crore durig

2006-09

GLOBALIZATION IN AUTOMOBILE
SECTOR

In 2008 , hyundai motors alone exported 240,000 cars made in india . nissan plans export
250,000vehicles manufactured in its idia plant by 2011 foreign auto companies with
assemble plants in india include . general motors ( GM )ford , hyundai , honda suzuki,
nissan motors toyota, volkwagen , audi india has overtaken chaina in global auto exports
of compact cars for 2009 .suzuki motor corp hyundai motr o,and nissan motor Co are
making making India a manfacturig hub fo small cars.

In 2007, India was ranked as the 12thfastest growing market in the world. Presently Indiais the 2nd
largest two wheeler market in the world and 4th largest commercial vehicle market worldwide.
India is the 11th largest market in the pessenger car segment globally which is expected to
become the 7th largest market by 2016. Tata is all set to take its world trucks to South Africa.
Mahindra and mahindra is taking itsscorpio to US. Tata is deeloping an European version of its
ultra low cost car nano. China’s largest automaker Shanghai Automative Industry Corp.
(SAIC)announced a collaboration to joitly develop and manufacture commercial vehicles through
the Indian unit o General Motors Co. In the India n market Hero group is holding expoloratory
talks with Malaysian car manufacturer, Proton,for etablishing a small car manufacturing facility
in India General Motors Co , US-based automaker has joined hands with India’s rava Electeic
Car Co to develop a small and affordable electronic car fo the Indian market.
Foreign Cars sold in India as completely
Build Unit

 Audi: A8,TT,R8,Q5,Q7

 Bentley: Image, Continental GT, Continental Flying Spur.

 BMW: 6 Series, 7 Series, X3, X5, X6, M3, M6 and Z4

 Honda: Civic Hybrid, CR-V.

 Jaguar: XF, XK

 Lamborghini: Gallardo

 Land Rover: Range Rover, Range Rover Sport

FUTURE PROSPECT OF INIDIAN

AUTOMOBILE SECTOR

 Automobile Industry expert predicts that buy 2050 every sixth car in the world

will be for Indians

 By 2015 India will take over Germany in sales volume and Japan by 2018

 Indian automobile component industry is estimated to triple from USD 63

billion to USD 190 billion within a span of 6 years by 2018

 Industry analyses predict this industry to touch USD 13000 billion marks by 2015 ,

accumulative 9.5 % annually

 It is said that for every Re 1 spent , the auto sector returns Rs 2.24 of Indian Economy
 HoW ECONOMY LOOK AHEAD

 Automobile sector in India has good domestic and outer market to

cater

 With the increase in the population in India there will be huge demand
of passenger cars in future . according to a surway till the year 2020 –
22 three million unit are projected.

 It is forecasted that between the year 2012 – 2018 the CAGR of

Indian Autombile will grow around 50 %

 There is a huge demand of Indian Automobile in other developin

country so there is good R&D centers in INDIA

 With the enter of Global players like AUDI , BMW etc . It is a

positive sign of Indian Automobile Industry
HISTORY
 OF

BAJAJ

Bajaj Auto limited is one of the largest two wheeler

manufacturing company in India apart from producing two wheelers they
also manufacture three wheelers. The company had started way back in
1945. Initially it used to import the two wheelers from outside, but from
1959 it started manufacturing of two wheelers in the country. By the year
1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and
motor cycles have become an integral part of the Indian milieu and over the
years have come to represent the aspirations of modern India. Bajaj Auto
also has a technical tie up with Kawasaki heavy industries of Japan to
produce the latest motorcycles in India which are of world class quality The
Bajaj Kawasaki eliminator has emerged straight out of the drawing board of
Kawasaki heavy industries. The core brand values of Bajaj Auto limited
includes Learning, Innovation, Perfection, Speed and Transparency.

Bajaj Auto has three manufacturing units in the country at

Akurdi, Waluj and Chakan in Maharashtra, western India, which produced
2,314,787 vehicles in 2005-06. The sales are backed by a network of after
sales service and maintenance work shops all over the country.

Bajaj Auto has products which cater to

every segment of the Indian two wheeler market Bajaj CT
100 Dlx offers a great value for money at the entry level.
Similarly Bajaj Discover 125 offers the consumer a great
performance without making a big hole in the pocket.
PROFILE:

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two & Three Wheelers

Business Group The Bajaj Group

Listings & its codes BSE – Code: 500490; NSE - Code:

BAJAJAUTO

Presence Distribution network covers 50 countries.

Dominant presence in Sri Lanka,
Bangladesh, Columbia, Guatemala, Peru,
Egypt, Iran and Indonesia.

Joint Venture Kawasaki Heavy Industries of Japan

Registered & Head Office Akurdi Pune - 411035 India Tel.: +(91)-
(20)-27472851 Fax: +(91)-(20)-27473398

Works  Akurdi, Pune 411035

 Bajaj Nagar, Waluj Aurangabad
431136
 Chakan Industrial Area, Chakan, Pune
411501

E-mail rahulbajaj@bajajauto.co.in

Website www.bajajauto.com
KEY PERSONS:

Board of Directors

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman & Whole-Time

Director

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

D.S. Mehta Whole-Time Director

Kantikumar R. Podar Director

Shekhar Bajaj Director

D.J. Balaji Rao Director

J.N. Godrej Director

S.H. Khan Director

Mrs. Suman Kirloskar Director

Naresh Chandra Director

Nanoo Pamnani Director

Manish Kejriwal Director

P Murari Director

Niraj Bajaj Director

Committees of the Board

Audit Committee

S.H. Khan Chairman

D.J. Balaji Rao

J.N. Godrej

Naresh Chandra

Nanoo Pamnani
Shareholders’ & Investors’ Grievance committee

D.J. Balaji Rao Chairman

J.N. Godrej

Naresh Chandra

S. H. Khan

Remuneration committee

D.J. Balaji Rao Chairman

S.H. Khan
Naresh Chandra

Registered under the Indian Companies Act, VII of 1913

REGISTERED OFFICE Akurdi, Pune 411 035

.

WORKS Akurdi, Pune 411 035

Bajaj Nagar, Waluj Aurangabad 431
136
Chakan Industrial Area, Chakan, Pune
411 501

Bajaj Autos Ltd.

Bajaj Auto Limited
Type Public

Founded 1945

Headquarters Pune, India

Key people Rahul Bajaj (Chairman)

Revenue Rs. 1,01,063 billion (2006) or USD

1.87 billion

Net income Rs. 17,016 billion

Employees ???

Website www.bajajauto.com

Bajaj Auto is a major Indian automobile manufacturer. It is India's

largest and the world's 4th largest two- and three-wheeler maker. It is
based in Pune, Maharashtra, with plants in Waluj near Aurangabad,
Akurdi and Chakan, near Pune. Bajaj Auto makes motorscooters,
motorcycles and the auto rickshaw.

COMPANY'S HISTORY
Bajaj Auto came into existence on November 29, 1945 as M/s
Bachraj Trading Corporation Private Limited. It started off by selling
imported two- and three-wheelers in India. In 1959, it obtained
license from the Government of India to manufacture two- and three-
wheelers and it went public in 1960. In 1970, it rolled out its
100,000th vehicle. In 1977, it managed to produce and sell 100,000
vehicles in a single financial year. In 1985, it started producing at
Waluj in Aurangabad. In 1986, it managed to produce and sell
500,000 vehicles in a single financial year. In 1995, it rolled out its
ten millionth vehicle and produced and sold 1 million vehicles in a
year.

Timeline of new releases

1971 - three-wheeler goods carrier
1972 - Bajaj Chetak

1976 - Bajaj Super

1977 - Rear engine Autorickshaw

1981 - Bajaj M-50

1986 - Bajaj M-80, Kawasaki Bajaj KB100

1990 - Bajaj Sunny

1994 - Bajaj Classic

1995 - Bajaj Super Excel

1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter)

2000 - Bajaj Saffire

2001 - Eliminator, Pulsar

2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar

2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i
2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover

2006 - Bajaj Platina

2007 - Bajaj Pulsar-200
Scooters

Bajaj Sunny
Bajaj Chetak
Bajaj Cub
Bajaj Super
Bajaj Wave
Bajaj Legend

Motorcycles

Kawasaki Eliminator
Bajaj Pulsar

Bajaj Kawasaki Wind 125

Bajaj Boxer

Bajaj CT 100

Bajaj Platina

Bajaj Caliber

Bajaj Discover

Bajaj Avenger

Bajaj Pulsar 220 DTS-Fi

Upcoming Models

Bajaj Krystal

Bajaj Blade

Bajaj Sonic

Bajaj XCD String

New Image
The company, over the last decade has successfully changed its image
from a scooter manufacturer to a two wheeler manufacturer, product
range ranging from Scooterettes to Scooters to Motorcycle. Its real
growth in numbers has come in the last 4 years after successful
introduction of a few models in the motorcycle segment.The company is
headed by Rahul Bajaj who is worth more than US$1.5 billion.

HISTORY

OF

HEROHON
DA
 India has the largest number of two wheelers in the world with 41.6 million
vehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers in the
country. India was the second largest two wheeler manufacturer in the world starting in
the 1950’s with the birth of Automobile Products of India (API) that manufactured
scooters. API manufactured the Lambrettas but, another company, Bajaj Auto Ltd.
surpassed API and remained through the turn of the century from its association with
Piaggio of Italy (manufacturer of Vespa).

The license raj that existed between the1940s to1980s in India, did not allow
foreign companies to enter the market and imports were tightly controlled. This regulatory
maze, before the economic liberalization, made business easier for local players to have a
seller’s market. Customers in India were forced to wait 12 years to buy a scooter from
Bajaj. The CEO of Bajaj commented that he did not need a marketing department, only a
dispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six times
its annual output for scooters.

The motorcycle segment had the same long wait

times with three manufacturers; Royal Enfield, Ideal Jawa, and Escorts.
Royal Enfield made a 350cc Bullet with the only four-stroke engine at
that time and took the higher end of the market but, there was little
competition for their customers. Ideal Jawa and Escorts took the middle
and lower end of the market respectively.In the mid-1980s, the Indian
government regulations changed and permitted foreign companies to
enter the Indian market through minority joint ventures. The two-
wheeler market changed with four Indo-Japanese joint ventures: Hero
Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Honda. The entry of
these foreign companies changed the Indian market dynamics from the
supply side to the demand side. With a larger selection of two-wheelers
on the Indian market, consumers started to gain influence over the
products they bought and raised higher customer expectations. The
industry produced more models, styling options, prices, and different
fuel efficiencies. The foreign companies new technologies helped make
the products more reliable and with better quality. Indian companies
had to change to keep up with their global counterparts.

BOARD OF DIRECTORS

No. Name of the Directors Designation

1 Mr. Brijmohan Lall Chairman & Whole-time

Munjal Director

2 Mr. Pawan Munjal Managing Director

3 Mr. Toshiaki Nakagawa Jt. Managing Director

4 Mr. Takao Eguchi Whole-time Director

5 Mr. Satyanand Munjal Non-executive Director

6 Mr. Om Prakash Munjal Non-executive Director

7 Mr. Tatsuhiro Oyama Non-executive Director

8 Mr. Masahiro Non-executive Director

Takedagawa
9 Mr. Narinder Nath Vohra Non-executive &
Independent Director

10 Mr. Pradeep Dinodia Non-executive &

Independent Director

11 Gen.(Retd.) Ved Prakash Non-executive &

Malik Independent Director

12 Mr. Analjit Singh Non-executive &

Independent Director

13 Dr. Pritam Singh Non-executive &

Independent Director
14 Ms. Shobhana Bhartia Non-executive &
Independent Director

15 Dr. Vijay Laxman Kelkar Non-executive &

Independent Director

Hero Honda Motorcycle Ltd.

Type Public company BSE:HEROHONDA M

Founded January 19, 1984 in Gurgaon, Haryana, India

Headquarters Haryana, India

Key people Om Prakash Munjal, Founder

Mr. Brijmohan Lall Munjal, Chairman

Mr. Toshiaki Nakagawa, Joint Managing

Director

Mr. Pawan Munjal, Managing Director

Industry Automotive

Products Motorcycles, Scooters

Revenue U$ 2.8 billion

Website http://www.herohonda.com/site/home/home.asp
 HERO HONDA HEADQUARTERS
Hero Honda Motorcycles Limited is an Indian manufacturer of
motorcycles and scooters. Hero Honda is a joint venture that began in
1984 between the Hero group of India and Honda from Japan. It has
been the world's biggest manufacturer of 2-wheeled motorized vehicles
since 2001, when it produced 1.3 million motorbikes in a single year.
Hero Honda's Splendor is the world's largest selling motorcycle. Its 2
plants are in Dharuhera and Gurgaon, both in Haryana, India. It
specializes in dual use motorcycles that are low powered but very fuel
efficient

[ Models ]

Bikes
Hero Honda Splendor Plus

Hero Honda Passion Plus

Hero Honda Karizma

Hero Honda CBZ

Hero Honda Super Splendor

Hero Honda CD Dawn

Hero Honda CD Deluxe

Hero Honda Achiever

Hero Honda Glamour

Hero Honda Ambition

 Hero Honda "Splendor" Model

COMPANY PROFILE

“Hero”, is the brand name used by the Munjal brothers in the year 1956 with the
flagship company Hero Cycles. The two-wheeler manufacturing business of bicycle
components had originally started in the 1940’s and turned into the world’s largest
bicycle manufacturer today. Hero, is a name synonymous with two-wheelers in India
today. The Munjals roll their own steel, make free wheel bicycle critical components
and have diversified into different ventures like product design. The Hero Group
philosophy is: “To provide excellent transportation to the common man at easily
affordable prices and to provide total satisfaction in all its spheres of activity”. The
Hero group vision is to build long lasting relationships with everyone (customers,
workers, dealers and vendors). The
Hero Group has a passion for setting higher standards and “Engineering Satisfaction”
is the prime motivation, way of life and work culture of the Group.

In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing Director of
Hero Honda Motors (HHM), headed an alliance between the Munjal family and Honda
Motor Company Ltd. (HMC). HHM Mission Statement is: “We, at Hero Honda, are
continuously striving for synergy between technology, systems, and human resources
to provide products and services that meet the quality, performance, and price
aspirations of our customers. While doing so, we maintain the highest standards of
ethics and societal responsibilities, constantly innovate products and processes, and
develop teams that keep the momentum going to take the company to excellence in the
new millennium”. This alliance became one of the most successful joint ventures in
India, until the year 1999 when HMC had announced a 100% subsidiary, Honda
Motorcycle & Scooter India (HMSI). This announcement caused the HHM stock price
to decrease by 30 percent that same day. Munjal had to come up with some new
strategic decisions as, HMSI and other foreign new entry companies were causing
increased intensity of rivalry for HHM.
GROWTH
The business growth of Hero Honda has been phenomenal
throughout its early days. The Munjal family started a modest
business of bicycle components. Hero Group expanded so big that by
2002 they had sold 86 million bicycles producing 16000 bicycles a
day. Today Hero Honda has an assembly line of 9 different models of
motorcycles available. It holds the record for most popular bike in
the world by sales for Its Splendor model. Hero Honda Motors
Limited was established in joint venture with Honda Motors of Japan
in 1984, to manufacture motorcycles. It is
currently the largest producer of Two Wheelers in the world. It sold 3
million bikes in the year 2005-2006. Recently it has also entered in
scooter manufacturing, with its model PLEASURE mainly aimed at
girls. The Hero Group has done business differently right from the
start and that is what has helped them to achieve break-through in
the competitive two-wheeler market. The Group's low key, but
focused, style of management has earned the company plaudits
amidst investors, employees, vendors and dealers, as also worldwide
recognition.The growth of the Group through the years has been
influenced by a number of factors:

Just-in-Time

The Hero Group through the Hero Cycles Division was the first to
introduce the concept of just-in-time inventory. The Group boasts of
superb operational efficiencies. Every assembly line worker operates
two machines simultaneously to save time and improve productivity.
The fact that most of the machines are either developed or
fabricated in-house, has resulted in low inventory levels. In Hero
Cycles Limited, the just-in-time inventory principle has been working
since the beginning of production in the unit and is functional even
till date.. This is the Japanese style of production and in India; Hero is
probably the only company to have mastered the art of the just-in-
time inventory principle.

Dealer Network
The relationship of Hero Group with their dealers is unique in its
closeness. The dealers are considered a part of the Hero family. A
nation-wide dealer network comprising of over 5,000 outlets, and
have a formidable distribution system in place. Sales agents from
Hero travels to all the corners of the country, visiting dealers and
send back daily postcards with information on the stock position that
day, turnover, fresh purchases, anticipated demand and also
competitor action in the region. The manufacturing units have a
separate department to handle dealer complaints and problems and
the first response is always given in 24 hours

Financial Planning

The Hero Group benefits from the Group Chairman's financial

acumen and his grasp on technology, manufacturing and marketing.
Group Company, Hero Cycles Limited has one of the highest labor
productivity rates in the world. In Hero Honda Motors Limited, the
focus is on financial and raw material management and a low
employee turnover.

Quality

Quality at Hero is attained not just by modern plants and equipment

and through latest technology, but by enforcing a strict discipline. At
the Group factories, attaining quality standards is an everyday
practice - a strictly pursued discipline. It comes from an
amalgamation of the latest technology with deep-rooted experience
derived from nearly four decades of hard labor. It is an attitude that
masters the challenge of growth and change - change in consumers'
perceptions about products and new aspirations arising from a new
generation of buyers. Constant technology up gradation ensures that
the Group stays in the global mainstream and maintains its
competitive edge. With each of its foreign collaborations, the Group
goes onto strengthen its quality measures as per the book. The
Group also employs the services of independent experts from
around the world to assist in new design and production processes.
HISTORY

OF
 TVS
TVS MOTOR COMPAN

The TVS group was established in 1911 by Shri. T. V.

Sundaram Iyengar. As one of India’s largest industrial entities it
epitomizes Trust, Value and Service. It all began way back in 1984
when Sundaram Clayton Limited (A TVS Group company) introduced
its 50 CC mopeds in the arena of road racing, notching up
unbelievable speeds of 105 kmph. Since then, there has been no
looking back for TVS Motor Company. TVS Racing was established in
1987 with the objective of improving the performance of its bikes.
Over the years it has provided valuable data, design inputs,
development of reliable motorcycle models, excellent vehicle
dynamics & handling etc. The true evidence of it is seen in today's
TVS Victor and TVS Fiero. Today, there are over thirty companies in
the TVS Group, employing more than 40,000 people worldwide and
with a turnover in excess of USD 2.2 billion.

With steady growth, expansion and diversification,

TVS commands a strong presence in manufacturing of two-wheelers,
auto components and computer peripherals. We also have vibrant
businesses in the distribution of heavy commercial vehicles
passenger cars, finance and insurance.

TVS Motor Company Limited, the flagship company of

the USD 2.2 billion TVS Group, is the third largest two-wheeler
manufacturer in India and among the top ten in the world, with an
annual turnover of over USD 650 million.

The year 1980 is one to be remembered for the Indian

two-wheeler industry, with the roll out of TVS 50, India's first two-seater
moped that ushered in an era of affordable personal transportation. For
the Indian Automobile sector, it was a breakthrough to be etched in
history. TVS Motor Company is the first two-wheeler manufacturer in
the world to be honoured with the hallmark of Japanese Quality – The
Deming Prize for Total Quality Management.

MANY FIRSTS TO THE AUTOMOTIVE INDUSTRY IN

INDIA

TVS has been at the forefront in bringing a revolution

in the way personal commutation was happening, way back in the
1980s. Beginning with launching a simple, easy-to-use moped for the
middle class in India in the 1980s to launching 7 new bikes in a single
day (first time in the history of the automotive industry in the world),
TVS has often taken the unbeaten path to innovation

Ushering in the personal transportation revolution

1980 Launched TVS 50, India's first 2 seater 50 cc moped

1984 First Indian company to introduce 100 cc Indo - Japanese motorcycles

1994 Launched India's First indigenous scooterette (sub - 100 cc variomatic) -
TVS Scooty

1996 Introduced India's first catalytic converter enabled motorcycle, the 110
cc Shogun

1997 Introduced India's first 5 speed motorcycle, Shaolin

2000 Launched India's first 150 cc, 4 stroke motorcycle - The Fiero

2001 Launched India's first fully indigenously designed and manufactured

motorcycle.

2004 Launched the revolutionary VT-I engine for the best in class mileage in
TVS Centra

2006 Launched TVS Apache - first bike to win 6 awards in a row

2007 Apache RTR - first two wheeler in India to have racing inspired engine
and features.

2008 TVS Flame, TVS Scooty Electric Vehicle and Three wheeler TVS King
launched.

TVS MOTORS LIMITED.

TVS Motors

Type Private Conglomerate (BSE)

Founded in 1911 by Shri.T V Sundaram Iyengar

Headquarters Chennai, Tamilnadu, India

Key people Mr.Venu Srinivasan Chairman

Products Motorcycles,Mopeds,Ungeared
scooters, Automotive components

Revenue USD 2.2 billion (FY 2006)

Employees 5,633 (2007)

Website www.tvsmotor.in

TV Sundaram Iyengar and Sons Limited (TVSs) is the holding company

for the TVS Group of companies engaged in the manufacturing of almost all kinds of
automotive components, best two wheelers and a few other industrial products. They
are also into the financial services sector. The turnover of the entire group was close to
$2 billion in 2003.TVS was founded by T. V. Sundaram Iyengar in 1911.

It is the only automotive manufacturer in India to get the prestigious

Deming Prize. One of its subsidiaries Sundaram Clayton was the first company in India to
receive the Deming allowed by Sundaram Brake Linings also getting the Deming Prize.
This prize is "given to organizations or divisions of organizations that have achieved
distinctive performance improvement through the application of TQM in a designated
year." Sundaram Clayton went on to be awarded the Japan Quality Medal.

The TVS group of companies is mainly situated in

Padi, Tamil Nadu, in the outskirts of Chennai (formerly Madras).

TVS MOTORS
 TVS Motor Company has its origin in SUndaram CLayton
Limited, Moped Division, started in 1980. The factory was started in
Hosur, Tamilnadu in southern India. The first product launched was a
50 cc moped, which appealed to the masses because of its capability
to carry two people. In the same location, the same promotors
started another company in 1984, in collaboration with Suzuki Motor
Corporation of Japan, for the manufacture of 100 cc motorcycles
under the brand name of Ind-Suzuki Motorcycles. Subsequently in
the moped division was bought by Ind Suzuki Motorcycles in 1987
and the company changed its name to TVS Suzuki Ltd. Even though
the company started producing all kinds of two wheelers like
mopeds, scooters and motorcycles, the collaboration with Suzuki
continued for the motorcycles only. The collaboration with Suzuki
Motor Corporation ended in 2001 and since then the name of the
company changed to TVS Motor Company. The company now
develops all types of two-wheelers through its own in house R&D
facility and manufactures in three locations in India, Hosur in
Tamlnadu, Mysore in Karnataka and Baddi in Himachal Pradesh. It
has recently started a new manufacturing plant in Indonesia to cater
to the South east Asian market. The Chairman and Managing
Director of the Company is Mr. Venu Srinivasan who is the grandson
of TV Sundaram Iyengar.

TVS Group Companies

Sundaram Brake Linings

Sundaram Fastners

Southern Roadways

Sundaram Finance

Sundharams Private Limited

Brakes India Limited

THE MAJOR PRODUCTS

Motorcycles
TVS Ind Suzuki AX 100

TVS MAX 100

TVS MAX R 100

TVS Supra

TVS Suzuki Samurai

TVS Suzuki Shogun

TVS Suzuki Shaolin

TVS Suzuki Fiero

TVS Fiero

TVS Star

TVS Star City

TVS Star city deluxe

TVS Star Sport

TVS Fiero F2

TVS Fiero FX

TVS Centra

TVS Victor (110 cc)

TVS Victor GLX (125 cc)

TVS Victor EDGE (125 cc)

TVS Flame (125 cc,ccvti technology)

TVS Apache (150 cc,13.7 Ps @8500rpm)

TVS Apache RTR 160

TVS Apache RTR 160 EFI (Electronic Fuel Injection)

TVS Flame

Scooterettes

TVS Scooty ES (60 cc)

TVS Scooty KS (60 cc)

TVS Scooty Pep (75 cc)

TVS Scooty Pep + (90 cc)

TVS Teenz

TVS Teenz Electric

Mopeds

TVS XL 50(50 cc)

TVS XL (60 cc

TVS Eco

TVS Astra

TVS XL Super (60 cc)

TVS XL Super Heavy Duty

TVS Champ (60 cc)

TVS Super Champ (60 cc)

BAJAJ PULSAR 150

Price (ex-showroom, Mumbai)

Rs 49,400-53,000

Top speed 107kph

0-60kph 6.25sec
Kpl 59.6 (overall

HERO HONDA CBZ X-TREME

Price Rs 56000

Displacement 150 cc

Weight: 141 Kgs (Kick Start) / 143 Kgs (Electric Start)

4-stroke single cylinder

Idle engine speed 1400 rpm

TVS APACHE

Price: Rs.58,600/- (Pune)

Displacement 150 cc

Good Balance, Good brakes

4-stroke single cylinder

Electric start & kick start option

Six-spoke black alloy wheels