INTRODUCTION

 Introduction:

Orascom Telecom Holding S.A.E. ("Orascom Telecom") or ("OTH") was established in 1998
and has grown to become a major player in the telecommunication market in the world. OTH is
considered among the largest and most diversified network operator in the Middle East, Africa
and Pakistan.

Mobilink GSM (PMCL), a subsidiary of Orascom Telecom, was awarded a license in

July, 1992 and started its operations in 1994, and has become the market leader both
in terms of growth as well as having the largest customer subscriber base in, Pakistan
- a base of over 24 million and growing.

Mobilink provides the most extensive network coverage footprint across Pakistan
through an integrated technology infrastructure in more than 5,000 cities, towns,
villages, and countless remote destinations, including International Roaming in 110
countries through 300 partner operators.

There are about 5000 employees currently working in Mobilink of which 4500 are
working on permanent basis and 500 on temporary basis, with average of more than
800 employees hired every month. Among them approximately 5% are managers and
operatives are 40%, rest are either contractual or not directly related to core business.

In April 2001, when the OTH (Orascom Telecom Holding) took over management
control of the company, the market share was only 40% but as of March, 2006; Mobilink
served over 14 million subscribers, representing a market share of approximately 56.2%
of total mobile subscribers in Pakistan. However, during the past two years the market
share of Mobilink has gone down to 41% (As of March, 2007).
The head office of Mobilink is located at KULSUM Plaza, blue area, Islamabad. Its
branch offices are located in Lahore, Karachi, Faisalabad, Rahim Yar Khan, Sukkur,
Peshwar, Quetta, Swat, and Kohat. Moblink has three main contact centers in three
regions of Pakistan. As for the customers centers there are about 2000-2500 customers
service centers all over Pakistan.

Principal area in which Mobilink Telecommunication is working is that it provides its

customers, a wide range of postpaid (Indigo) and prepaid (Jazz) solutions. Keeping in
the mind their customer convenience they have also bundled mobile handsets, sold
either independently or bundled in Set so Go Get Pack.

Competition faced by the company is from al the operators in telecom that includes all
the face SGM (Global System of mobile) operators, CDMA operators and LDI
operators and land line operators. All these telecom companies Human Resource
Departments are in constant need of new employees. So there is stiff competition in the
telecom market for Mobilink. Comparison with competitors in the market is shown as
in the table.

Mobilink is using high IT based technology for operations. Mobilink uses Motorola’s
infrastructure mostly at radio based stations, but now it has been exceedingly using
Alchatel equipment too. Switching equipment is of Siemens and Alchatel, billing
system from Telesens KSCL and Ericsson, Intelligent network from Siemens,
Microwave equipement DMC. The GSM (Global System of Mobile communication)
band that is used by Mobilink is in 900/1800 MHz.
The number of subscribes of Mobilink has been fast increasing since year 2000,the
number of subscribes of Mobilink has almost doubled in the last one year from 5 million
approx to 10 million approx this figure has almost increased by 50 times as it was in
year 2000. This in fact is a milestone for Mobilink. Currently the company has a
customer base of over 24 million and its growing.