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Procter & Gamble has two of its world-leading detergents – Tide and Ariel, in India to cater to the main
concerns of the Indian households, namely, outstanding whiteness and stain-removal.
Ariel Front-O-Mat
Ariel 2 Fragrances
Tide Detergent
Tide Bar
How to use: Use one and a half scoops (scoop provided in the
pack) for a normal wash load and two scoops for very dirty
clothes. This should ideally be used at 25-40 deg C for nylons,
polyester, acrylics, 40-60 deg C for cotton synthetic blends and
60- 90 deg C for white cottons. These temperatures give the best
results. Ariel Front-O-Mat is available in 1 kg and 1.5 kg packs.
Ariel is the world’s leading detergent and epitomizes ‘stain removal’. Introduced in India in 1991,
Ariel has continuously led other detergents in product innovation. It was the first to bring the
‘compact detergent’ technology in India; the enzyme technology for superior and safe stain-removing
power; the proprietary ‘smart eyes’ technology which helps detect and remove stains better than any
other detergent; and now for the first time superior cleaning in a choice of fragrances. Over the
years, the brand has enjoyed endorsement from celebrities such as actress & social worker
Shabana Azmi, Begum of Pataudi, successful actress and homemaker of the Pataudi family
Sharmila Tagore, TV’s most popular ‘saas-bahu’ duo Smriti Iraani and Apara Mehta, and lakhs of
homemakers in India.
Ariel contains safe ingredients for normal fabrics and skin under recommended usage conditions for
laundry, and meets the Company’s stringent human and environmental safety standards.
Ariel in its choice of two fragrances – Spring Clean and Fresh Clean, is available at all leading
general and chemist stores and the price remains unchanged at Rs. 145 for 1.5kg; Rs. 99 for 1kg;
Rs. 50 for 500gm; Rs. 22 for 200gm and Rs. 2 for a 20gm sachet.
Tide is the World’s Oldest & Most Trusted Detergent brand and is the
Market Leader in 23 Countries around the world.
Tide enables the homemaker to spend more time with her family and
keeps her family looking their best through clean and 'bright white'
clothes. It is available in packs of 200 gm, 500 gm, 1 kg and 2 kg and 20
gm single use sachet.
For consumers who craved for Tide’s surprising whiteness in the form
of a bar, try the New Tide Bar that provides superior whiteness
through tough dirt removal. The New Tide Bar is unique as compared
to the available detergent bars because of its three unique features:
2) Its technology also ensures that it lasts longer, does not dissolve
easily and delivers a good balance between bar-hardness and ease
of application on clothes and;
It provides outstanding whiteness on white clothes and provides excellent everyday cleaning for
colored clothes too, and is available at Rs. 5 for a 75gm. bar, Rs. 8.50 for a 125gm. bar, and Rs. 13
for a 200gm. bar.