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3 Main Goals:
• Showcase Ontario Innovation
• Showcase Ontario Destinations
• Instill pride in Ontarians and connect
them to the Olympics
Exposure
• Nationwide exposure (Niagara Falls, CN Tower,
Parliament Buildings, and Vancouver Olympics)
• 7,000 users in 17 days
• Live online video stream with
Facebook Live Stream Box integration
• Media Coverage:
- 156 sources overall
- Total countries: 18
(Canada, Colombia, Netherlands, Sweden, Spain,Germany,France,
Japan,Denmark,China, Hungary, Poland,England,Turkey,Korea, United States, Russia
reland)
SCENARIO: Lifestyle Beverage
InteraXon + Vitamin Water
SCENARIO: Lifestyle Beverage
InteraXon + Vitamin Water
Primary Idea:
Colorful Minds
Alignment:
InteraXon offers functional drink and food companies a way
to interact with properties of their products that are usually
immeasurable or unattainable. These sorts of companies
seek new strategies and experiences to further highlight
the efficacy or general essence of their products.
Context:
Large-scale installation in a central public place (Dundas
Square Toronto,Times Square NYC, Shinjuku Station,
Tokyo).
Website:
http://www.interaxon.ca
More Info:
pantea@interaxon.ca