Retailer perception

1. Name of the Retailer

2. Age

3. Education Qualification

4. Location

II

2 Are you the dealer of which Soft Drink Brand

Coke Pepsi

3. why you have opted for Pepsi

a) Brand image

b) Attractive margins

c) Good Service (Delivery)

d) Respond immediately to customer complaints

4. Nature of outlet

a) E & D

b) Convenience

c) Grocessary

5. What are the products Carried out by you

COKE PEPSI

6. Which soft drink Brand is highly Consuming

Coke pepsi

7. What are the size of the bottles offered by the Company

8. Which size of bottles are Consuming more ?

9. Factor’s influencing on Consumption of above mentioned bottles ?

1) Price

2) Attractive Pack

3) Taste
4) Discounts

5) Quality

6) Extra Quantity offers

10. How much time taken by the company to deliver the order ?
A. Daily [ ] B. 2 to 3 Days

C. 4 to 7 Days [ ]

4) More than One Week

11. Ease Of Placing Orders (satisfaction level)

A. Fairly satisfied [ ] B. Satisfied [ ]

C. Not at all satisfied [ ]

12. Time Taken For Order Fulfilment

A. As mentioned by the retailer/distributor [ ]

B. As decided by the company [ ]

C. On availability [ ]

13. Retailers Satisfaction With Regard To Margins Provided By The Company

(satisfaction level)

A.Fairly satisfied [ ] B. Satisfied [ ]

C. Not at all satisfied [ ]

14. Service Frequency Of HCCB

A. Daily [ ] B. Alternate days [ ]

C. Once in a week [ ] D. On demand [ ]

15. Replacement/Compensation Of The Damaged Stock (satisfaction level)

 A. Fairly satisfied [ ] B. Satisfied [ ]
C. Not at all satisfied [ ]

16. How do you rate the C.R.M of HCCB have the good relationship with the Company ?

1) Excellent

2) Average

3) Good

4) Poor

5) Bad

17. Frequency Promotional activities by HCCB Pvt Ltd

E) G) A) B)

18. Are you aware of RED concept promoted by the Lamp

1) Yes

2) No

19. Does Brand personality influence the Brand image of Soft Drink ?

1) Yes

2) No

20. How would you rate the Coke vs Pepsi Coke increases / Decreases Pepsi increases
/Decreases

.
 A Study on Consumer Behavior

(with special reference to Hindustan Coca Cola

Beverages Pvt. Limited)

Questionnaire

Name of the Consumer :

………………………………………………………………………… Age :
……………………..

Occupation : …………………………………………………………………………
Income:…………………………

Gender : ……………………………………

1) Are you aware of Soft Drinks

A yes

B No

2) Which Brands you are aware of

A Coke

B Pepsi

3) How Come you know about the above mentioned barands

A Advertisement

B Hoarding

C Delay

D Word of month

E Other

4)Which flash into your mind first

A Pepsi

B Coke

5) Which is you most preferred Channel for purchasing a cool drink

A Retail store / Grocery Store

B Super Market
C Cineplex

D Pan Shop

E Restaurant

F Travel

G Other

6) Who makes the decision to buy the product ?

A My self

B Friends

C Others

7) Usually you buy coke products or pepsi products ?

A yes

B No

8) Factor influencing on you to buy the Pepsi or Coke Products ?

A price

9) Which of the Coke or Pepsi product do you likely Consume ?

A Thums Up

B Coke

C Limca

D Sprite

E Fanta

G Mazaa

10) When do you buy coke product?

A seasons

B Birthday

C Festivals

D Parties
E Others

11) Which kind of package do you prefer?

A RGB

B Tetra

C Pet

D Can

12) Your opinion about the product of coke ?

A Excellent

B Good

C Average

D Poor

13) Why do you consume soft drink ?

A Social Status

B Personal factors

C Cultural factors

D Economic Circumstances

14) Why do you buy a particular brand of coke

A availability

B Flavor

C Price

D Brand

15) You opinion about the availability of coke products in the market?

A Excellent

B Good

C Average

D Poor

16) Do you think advertisement help you to buy coke product ?

A Strongly Agree
B Agree

C Disagree

D Strongly Disagree

E Neutral

17) What are the factors that help to increase the consumption of coke
producsts?

A Decrease in price

B Increase in Advertisement

C New product

D All

18) Do you have any proposal to switch over to the other brand ?

A Yes

B No