Web2.

0
Communication &
Collaboration Tools
In a Global Enterprise

Rich Gore
IT Senior Manager
Cisco Systems
 What is Web 2.0?
Empowered users creating, distributing, sharing and reusing content and applications

Democratization of Web
ƒ Consumers Æ producers
ƒ Social networking and
community
ƒ Collaboration
ƒ Personalization
ƒ Mashups

Wikipedia Web 2.0 Mind Map

 The Human Network

Connecting People Consumer/Data Center

 What is Web 2.0?
Empowered users creating, distributing, sharing and reusing content and applications

Democratization of Web
ƒ Consumers Æ producers
ƒ Social networking and
community
ƒ Collaboration
ƒ Personalization
ƒ Mashups

Wikipedia Web 2.0 Mind Map

 Consumer Web 2.0
(Our new employees at Home)
Personalization

Mashups

Social Networking
and Community

Social Network
– Dates, Restaurants,
Video, Cool Place to Live
Consumers Æ Producers
 Employer Web 1.0
(Our new employees at Work)

Others working
on same strategic
initiative

Finding the
right person at
the right time

Finding the right

information at the
right time
What to
do next
 Challenges

Email, Meetings,
Information Overload
IM, Voicemail

Expertise, Usability,
Finding the Right Information
Navigation, Publishing

Avoid Replication,
Cross-functional Collaboration
Avoid Silos, Strategic Alignment

Time Effectiveness,
Global Workforce and Teams Collaboration,
Reducing Travel Costs

Communications
Internal and External
Delivery Effectiveness
 Today: Cisco employees are integrating Web
2.0 Applications into the workplace …

Video Sharing

Personal Directory 3.0

Communicator
with Presence Wikis and Blogs
WebEx

Mobile
Communicator

Discussion Forums Unified Ciscopedia

Communications

Driving Productivity, Growth and Innovation

Connect, Communicate, Collaborate and Learn
Community Blogs
ƒ 2000 Active Blogs
ƒ 8000 registered
bloggers
ƒ 12000 entries

ƒ 3 x growth
since 2008
Community Wikis
ƒ 4000 Active Wikis
ƒ 72000 registered
wiki users
ƒ 200,000 pages

ƒ 8 x growth
since 2008
Wiki Support tool: Ciscopedia

ƒ 100,000 pages
ƒ 500,00 hits / mo

ƒ A new wikipedia-
like web platform
to enable internal
collaboration
ƒ Incorporates core
web 2.0
functionality and
components
 ƒ 7000 Videos
Video Library: “C-Vision”
ƒ 23 x growth in
one year
ƒ 43000 downloads
/ mo
C-Vision
Internal corporate YouTube-
like functionality
Ability to create and upload
video, audio and still photos
files for business use
Integrated tag clouds and
rating functionality
Search function via
vsearch.cisco.com
Potential future integration
with new CEC search
platform
Virtual Meetings: Webex Meeting Center
ƒ Over 500,000
meetings
ƒ 180M minutes /
quarter
ƒ 9 x growth
over last year
Information sharing ƒ 67,000 Team
spaces
Webex Connect
ƒ 31,000 users to
date
ƒ 240,000 docs
shared
ƒ 31 x growth
since last
year
 ƒ 460 rooms at
Cisco
Virtual Meetings: Telepresence ƒ In 156 cities
ƒ 290,000 meetings
ƒ 54,000 avoided
travel
ƒ $219M travel cost
saved (est).
ƒ 5 x growth Y/Y
 Integrating UC with Applications:
Finding Sales Support Expertise,
Reducing Sales Cycle Time
ƒ Sales tool links to
wiki based self-
help tools to
answer questions
ƒ Next step: IM
discussion forum
with online SEs
ƒ Last step: Find
list of possible
experts, presence
and map shows
availability
ƒ Click to bring
them into call,
video, Webex
Personalized and Relevant Integrated Workspace

Roadmap: wwwin.cisco.com/cisco/ccoe
 And … What is Web 3.0?
Given that there is no standard definition as yet ….

A much larger data repository …

That is “user aware” and “context aware”
User Aware Context aware
ƒ Knows your identity ƒ Knows where you are
ƒ Knows your history ƒ Knows what is around you
ƒ Knows your preferences, ƒ Knows the best way to
interests, values, choices contact you and connect to
ƒ Knows what you know, you at any time
and don’t know
Requires:
Semantic web of data relationships
Wideband Ubiquitous Network
Cheap ubiquitous storage and processing
Cloud Computing
IT resources and services that are abstracted from the
underlying infrastructure and provided “on-demand” and
“at scale” in a multi-tenant environment.
Applications can be hosted and data stored wherever it
makes sense: in your data center(s), partners’ data
centers, or service providers’ data centers.
Cloud Computing – Service Categories
Software as a Service:
Applications services delivered
over the network on a
subscription basis

Platform as a Service:
Software development
frameworks and components
delivered over the network on a
pay-as-you-go basis

Infrastructure as a Service:
Compute, network and storage
delivered over the network on a
pay-as-you-go basis
 Cloudy Forecast

SaaS PaaS

Enterprise-Class
Service
Cloud Provider
IaaS

Enterprise
IaaS IaaS
Cloud
 In Summary: Data Center 3.0 Evolution Path
Location HW ProvisioningBusiness Process
Freedom Freedom Freedom Freedom

Consolidation Virtualization Automation Utility Market

Inter-Cloud
Enterprise-Class Clouds
Unified Computing
Unified Fabric
Data Center Networking
For more Cisco IT information:
www.cisco.com/go/ciscoit

Suggested Reading for Sci Fi fans:

Vernor Vinge: Rainbows End
 Blogs at Cisco: 2X

February December

Active Blogs 756 1,867

Registered Bloggers 2,870 7,281 2X

Published Blog Entries3,296 10,558

Total Comments 2,588 7,975

 Wikis at Cisco
71,269 accounts + 15K editors
Viral Adoption 3,629 spaces (sub-areas) + 360/Qtr
187,280 pages + 18K/Qtr

200,000
180,000 Page Count / Qtr
160,000
140,000
120,000
100,000 8X
80,000
60,000
40,000
20,000
0
2

2
07

08

09
Q

Q
FY

FY

FY
1

1
Q

Q
 “YouTube” at Cisco: C-Vision
Files
44K
Uploaded 20X Users
7000 50000
45000
6000
C-Vision Usage 40000
5000 35000
30000
4000

Users
Files

25000
3000 20000

2000 15000

10000
1000
5000

0 0
Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec

Video Photo Audio Unique Users

 “YouTube” at Cisco: C-Vision

Publishers 14X
1800
C-Vision Total Unique Uploaders
1500
1200
Users

900
600
300
0
Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec

Video Photo Audio

 Discussion Forums at Cisco: 10X

January December

Categories 157 1194

Forums 312 2,675

Threads 1,059 12,802 10X

Messages 3,058 39,250

Registered Users 2,582 27,710

Groups 41 131
 Collaborative Workspace… WebEx at Cisco

User Growth Rate

200000 28X
180000
160000
140000
120000
100000
80000
60000
40000
20000
0
Jan Feb M ar Apr M ay Jun Jul Aug Sep Oct Nov Dec

Users Spaces Docum ents

 TelePresence at Cisco
Number of Meetings 5X
200,000

160,000

120,000

80,000

40,000

0
Q4FY07 Q1FY08 Q2FY08 Q3FY08 Q4FY08 Q1FY09 Q2FY09

TelePresence Meetings
New Business / Communication Models…