PGDM(Business Design)

List of Outcomes/Artifacts from Integrated Project

Purpose of the Document :

The purpose of this document is to :

• Provide ensure that the student integrates her learning from each subject in the
trimester thru a common integrated group project – the document thus identifies
the key learning outcomes of each subject in the form of artifacts expected to be
prepared and submitted by the student
• The submission of these artifacts constitutes the submission required for the
project and forms the basis of the trimester end presentation/viva as the case may
be
• The list would help the Mentors guide the students and help them integrate the
learning – The mentor should also verify that the artifacts are complete and
delivered on time. The student shall maintain a log book of all interactions with
the mentor.
• The document would also serve as a checklist of deliverables for the student.

Course Key Deliverables/Artifacts

Organisational Behaviour • Background of Owner/CEO

• Organization structure/form
• Culture
• No of Employees
• Key Roles
• + and – Behaviours for these roles
Business Statistics Demonstrate use of Basic Statistics viz Mean, Median,
Mode as a part of observation and quantitative research
related to the firm – it could be on any aspect of business –
be it consumer survey, employee satisfaction, measure of
work done etc
Managerial Economics Study of Pricing of product/services in similar firms
Basis of Pricing - Cost considerations
Price Elasticity with Demand where applicable
Applied Economics Mapping Economic Factors which impact the Industry
vertical and the firm.

Financial Accounting Study Balance Sheet/P&L in case it is a published data –

else construct a B/S P&L based on estimates of sales etc.
Cost Accounting Identify Heads of cost and use it to work out P&L
Product Cost/Service Cost
Intro to Design Thinking and
Creativity
And Design Studio
Quantitative Research
Marketing I
Information and Process Design
Ethnographic study on any aspect of the business such as
customer needs, behaviour, identify opportunities for
improving customer experience etc
A presentation on the role of Design in the context of this
Organisation
Comments about Product/service design – mapping about
elements of design and how they reflect in the products and
services.
The Ethnographic study should result in insights which
would be converted into a research hypothesis , a primary
research and data analysis
Application of STEP Analysis
Comparative study of Product Positioning, Segmentation
of customers, USP of the company being studied
Documenting the overall Process using a Data Flow
Diagram
Defining a good MIS report for the CEO of the company
Identifying possible improvements in Business Process
Writing a broad vision of the how technology can be
leveraged to transform this organization