A

COMPARATIVE STUDY
OF
COKE & PEPSI

SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE

AWARD OF
MASTER OF BUSINESS
ADMINISTRATION
2003-2005

SUBMITTED TO: SUBMITTED BY:

U.P. TECHNICAL UNIVERSITY SACHIN CHAURASIA
LUCKNOW MBA-II SEMESTER
 Institute Of Professional
Excellence & Management
A-13/1, SOUTH SITE OF G.T. ROAD, INDUSTRIAL AREA, NH-24,
GHAZIABAD-201001
 CONTENTS
1. Acknowledgement
2. Preface
3. Introduction
(a) History of Coca-Cola
(b) Around the world
(c) Various brands of Coca-Cola Company
(d) Products and packaging MYTHS and RUMORS
(e) Mission Coca Cola India
(f) Faboulas facts about Coca-Cola
(g) Slogan
(h) Going Global Coca-Cola dominated,

4. A Brief profile of Flavoured & Pack.

5. Objective
6. Research Methodology
(a) Method of marking research
(b) Research decision
(c) Method of data collection
(d) Sampling plan
7. Limitations
8. Analysis & Design
9. Finding
10.Conclusion
11.Bibliography
 PREFACE

The present is an era of cut throat competition after liberalization policy of

Indian Govt. plethora of MNC enter in India. As a result to day every
business hold a view of globalization.

The new product are launching and the old and absolute product are being
obliterating from the market every second.

There is no monopoly played by an enterprise in every one.

There is an existence of rival enterprise the rivals are strong enough to

vanguisth each other sort of dard erstine struggle has taken its break though
in the corporate and business world..

The same is befalling between Coca-Cola and Pepsi.

Some times one Coca Cola over powered the Pepsi and some time vice versa
has taken place regarding the market share and scaled volume though the
rivalry contrive rood the year but it is at zenith in summer.
 ACKNOWLEDGMENT

I wish to express my gratitude towards Mr.

Rajesh Choudhary and Mr. Thomas Pappan for
helping me to get real life exposure in the corporate
world.

I wish to express my heartfelt thanks to Mr.

Aneesh Mathur (A.S.M.) and Mr. Pramod
Sharma, Shahadara. For their cooperation and
guidance in successful completion of the assigned
project.

SACHIN CHAURASIA
MBA- III Sem.
2003-2005
 INTRODUCTION
HISTORY OF COCA-COLA

BIRTH OF A REFRESHING IDEA

John Stryth pemberton first introduced the refreshing coke taste of Coca cola
in Atlanta Georgia. It way may of 1886 when the pharmacist concocted a
caramel colored syrup in a three legged brass kettle in this backyard. The
first “distribute” the new product by carrying Coca Cola in a Jud down the
sstrect to Jacobs Pharmacy for five cenls consumers could enjoy & glass of
Coca Cola at the soda function whether we design or accident carbonated
water way termed with new syrup, producing a drink, that was proclaimed
Delicious and refreshing.

Dr. pemberton’s partner and bookkeeper frank M. Robinson, Suggested the

name and penned Coca Cola in unique following script that is famous world
wide today. Mr. Robinsan thought “the two C’s would look well in
advertising.

By 1886, sales of Coca Cola averaged nine drinks per day. That first year,
Dr. Pemberton sold 25 gallons of syrop, shipped in bright red wooden kgs
.red has been a distinctive color associated with the No.1 soft drink brand
ever since. For this efforts, Dr. Palmerton grossed $50 and spent $73.96 on
advertising.

In 1891, Atlanta entrepreneur. As g. candler had acquired complete owner

ship of the Coca cola business within for his merchandising flair helped
expand consumption of Coca cola to every state and territory. In 1919, the
coca cola way sold to a group investors for $25million, Robert W.Woodrup
become president of the Coca cola company in 1923, and his more than six
decades of leadership took the business to unrivaled height of commercial
success making coca Cola in institution the world over.

COCA-COLA FIRST BOTTLED

Coca Cola began as a ferntevin product but candy merchant jusepth A.
Biedentrnn of Mississippi was looking for a way to serve this resrashing
beverage at picnics. Tiebegan offering bottled Coca –Cola, using syrup
shipped from Atlanta, during an especially, busy summer in 1894.

In 1899, large scale bottling become possible when as concluder granted

exclusive bottling rights to Joseph B. whiter head and Benjamin F. Thomas
of Chattanooga, Jenacessec. The contract market the beginning of the Coca
cola company’s unique intendment bottling system that remains the
formdation of the company soft drink operations.

Back then, sod a bottles were all very similar and Coca-Cola has many
imitators, which consumers would be unable to identify until they took a sip.

The answer way to create a distinct bottle for Coca Cola. As a result the
genuine Coca Cola bottle with the contour shape now known the world way
developed in 1915 by the red Glass company.
THE BOTTLING SYSTEM
The day Coca Cola reach consumers and customer around the world through
a vast distribution network made up of local bottling companies. These
bottlers are located around the world, and most are independent business.
Using concentrates and beverages bases produced by the Coca Cola
company, our bottling partners package and market products, the distribute
them to more than & million customer and more than 2 million vending
machines around the world.

The Coca Cola company is committed to assisting its bottlers with the
function of an efficient bottling operation. Quality contract, ministered
constantly by the company is necessary to produce high quality soft drinks.

TRADE MARKS
Our trademarks are our most valuable ossets. The trademark “Coca-Cola”
was registered with the U.S. patent and trademark office in 1893, followed
by “Coke” in 1945 the unique contour bottle, familiar to consumers every
when, way granted registration is a trademark by the U.S. patent and
trademark office in 1977, in honor a warded to few other packages. In
1982, the Coca Cola company introduced diet Coke is U.S. consumer
marking the first extension of me company’s most precious trademark to
another product later years saw the introduction DP additional products
bearing the Coca Cola name which now emcon passes a powerful line of six
Coal products.
Today, the world’s favorite soft drink Coca Cola the world best known and
most admired trademark; recognized by more than 90 percent of the world
population.

PRODUCT ADVANCEMENT
In 1985, a new Cola emerged from laboratory research. Through internal
evaluation and thousand by blind taste tests, consumer said they preferred it
over both Coca Cola and its primary competition. As a result. In April 1985,
the company proudly introduced the new taster of coke the first change in
the secrete formula since my product way created in 1886.

The launch of Coke with the new taste took place in the United State and
Canada.

Consumer respected with an unprecedented and new famous out pouring of

loyalty and offering for me original formula of Coca-cola returned & Coca-
Cola classic. In 1986, Coca-Cola classic became and still remains, the
nations top-selling soft drink.
MISSION OF THE COCA-COLA COMPANY
The mission of the Coca-Cola Company is to increase share-owner value
over time. The company accomplished the mission by working with its
business partners to deliver satisfaction and value to customers and
consumers through a worldwide system of superior brands and services, thus
increasing brand equity on a global basis.

GUIDING PRINCIPLES OF COCA-COLA INDIA

1. We will conduct ourselves and our business activities with the highest
standards of honesty integrity and professionalism.
2. We will recognize the positive contributions that we make as
individuals and team members to produce our business success.
3. We will encourage a learning environment where people can
constantly grow, develop and contribute.
4. We will strive for excellence and seek continuous improvement in
everything we do.
5. We will respect all stakeholders, including employees, partners and
suppliers and instill them with a passion to deliver the highest quality
goods and service.
6. We will foster initiative and creativity by empowering individual to
7. attain well-defined objectives.
VISION OF COCA-COLA INDIA
Provide exceptional strategic leadership in the Coca-Cola India System-
resulting in consumer and customer preference and loyalty, through Coca-
Cola’s commitment to them, and in a highly profitable Coca-Cola
Corporation branded beverages system.

MISSION OF COCA-COLA INDIA

Create consumer products, services and communication customer service
and bottling system strategies, processes and tools in order to create
competitive advantage and deliver superiors value to:
• Consumer as a superior beverage experience.
• Consumers as an opportunity to grow profit through the use of
finished drinks.
• Bottlers as an opportunity to grow profits and volume.
• TCCC as trademark enhancement and positive economic value-added.
• Suppliers as an opportunity to make reasonable profits when creating
real value-added in an environment of system wide teamwork, flexible
business system and continuous improvement.
• CCI Associates as superior career opportunity.
• Indian society in the form of a contribution to economic and socio
development.
 FABOULAS FACTS ABOUT COCA-COLA

The world has changed in many ways since pharmacist, John Styth
Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta,
Georgia. However, the pure and simple magic of one thing remains the same
Coca-Cola the name and the product mean so many good things to hundred
of millions of consumers around the globe. Coca-Cola products are served
more than 7 05 million times long way to come after such a modest
beginning..

May 1986
Pemberton concocted a caramel-colored syrup in a three-legged brass kettle
in his backyard. He first “distribute” the new product by carrying Coca-Cola
in jug down the street to Jacobas Pharmacy. For five cents, consumers could
enjoy a glass of Coca-Cola at the soda fountain. Whether by design or
accident, carbonated water was teamed with the new syrup, producing a
drink that was proclaimed “Delicious and Refreshing”. Dr. Pemberton’s
partner and bookkeeper, Frank M. Robinson, suggested the name and
penned, in the unique flowing script that is famous worldwide today.

1885
Sales of Coca-Cola averaged nine drinks per day. That first year, Dr.
Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs. Red
has been a distinctive color associated with the No. 1 soft drink brand ever
since. For this efforts, Dr. Pemberton grossed #59 and spent $73.96 on
advertising.
1891
Atlanta entrepreneur Asa G. Candler had acquired complete ownership of
the Coca-Cola business. Within four years, Candler’s merchandising flair
helped consumption of Coca-Cola to every state and territory.

1893
In January “Coca-Cola” was registered in the U.S. Patent office.
1894 The first syrup plant outside of Atlanta was opened in Dallas.

1906
The first two countries outside the United States to bottle Coca-Cola were
cuba and Panama.

1915
The Root Glass company created the Coca-Cola contour glass bottle.

1917
3 Milloin Coke’s sold per day. “Coca-Cola” is the worlds most recognized
trademark.

1919
The Coca-Cola company was sold to a group of investors for $25 million.
1923
Robert W. Woodruff became president of the Coca-Cola Company. His
more than six decades of leadership took the business to unrivaled heights of
commercial success, making Coca-Cola an institution the world over.

1925
6 Million Coke’s sold per day.

1927
The first Coca-Cola radio advertisement.

1928
Sales of bottled Coca-Cola surpassed fountain sales for the first time.

1929
Advertising slogan

1940
Coke is bottled in over 40 countries.

1956
Advertising slogan –“ Coca-Cola, making good things taste better”.

1961
Sprite was introduced.
1970
Advertising slogan –“It’s the Real Thing”.

1971
The song “I’d like to Buy the World a Coke” was released.

1979
Advertising slogan –“Have a Coke and a Smile”.

1982
Diet Coke was introduced in July.

1988
Coca-Cola was the first independent operator in the Soviet Uuion.

1989
Advertising slogan-“Can’t Beat the Feeling”.

1993
Coca-Cola exceeds 10 billion bases sold worldwide.

1993
Advertising slogan-“Always Coca-Cola”.
1907
In Hawaii.

1912
IN the Philippines.

1920
In France.

1927
In Belgium, Bermuda, Colombia, Honduras, Italy, Mexica, Haiti and Burma.

1928
In Antigua, China, Guatemala, Holland, Spain, Venezuela, and the
Dominican Republic.

1929
In Germany and Spanish Morocco.

1938
Australia, Austria, Gutana, Surinam, Jamaica, Curacao, Luzemboug,
Norway, Scotland, South Africa, the Virgin Islands, and Trinidad.

1940
In Ecuador, and EI Salvador.
1942
In Nicaragua, Argentina, Brazil, Costa Rica, Iceland, and Uruguay.

1945
In Egypt. And Martinique

1946
In Barbados, Japan, and Okinawa

1947
In Morocco and Tangier

1948
In Liberia, Rhodesi, and Guadeloupe.
More fund facts and trivia.
• Mexico and Iceland have the highest per capita consumption of Coca-
Cola
• Coca-Cola translated to Chinese means, “To make mouth happy”.
• Every second over 7,000 Coca-Cola products are consumed.
• If all the Coca-Cola every produced were in 61/2 oz. Bottles and
paled end to end they would wrap around the earth more than 11,863
times.
• The tallest Coca-Cola bottling plants are in Hong Kong. The plant in
Quarry Bay is 17 floors, and the plant in Shatin is 25 floors.
• The bottling plant at the highest elevation in the world is located in
Bolivai, at 12,000 feet.
 • The world’s longest Coca-Cola truck is in Sweden. It is 7 0 feet long
with a four-azle trailer.
• The best selling non-carbonated soft drink in Japan is a product of the
Coca-Cola Company named “Georgia”, a coffee flavored beverage.
• Coca-Cola first crossed the Atlantic on borad the Graf Zeppelin, the
Geman dirigible.
• The Varsity Restaurant in Atlanta, Georgia, bas earned the distinction
of serving the highest volume of Coca-Cola anywhere. It dispenses
nearly 3 million servings of Coca-Cola annually.
• If all the Coca-Cola vending machines in the U.S. were stacked one
on top of each other, the pile would be over 450 miles high

What in a Coke”
• Carbonated Water
• High Fructose Corn Syrup
• Caramel Color
• Phosphoric Acid
• Natural Flavors
• Caffeine
 SLOGANS FORM THE 1900’S

• 1904- Delicious and Refreshing

• 1905- Wherever you go…. You will find Coca-Cola
• 1905- Coca-Cola Revives and Sustains
• 1906- The drink of quality. The Great National Temperance
• 1907-Coca-Cola is full of vim, vigor and go
• 1908- Get the genuine
• 1909- Whenever our see an arrow, think of Coca-Cola
• 1911- Enjoy a glass of liquid laughter
• 1917- Three Million a Day.

SLOGANS FROM THE 1920’S

• 1920- Drink Coca-Cola with soda, the hit that saves the day
• 1922- Thirst knows no season
• 1923- Refresh yourself, There’s nothing like it when you’re thirsty.
• 1924- Pause and refresh yourself
• 1925- Six Million a Day
• 1926- Stop at the red sign
• 1927- Around the corner anywhere, at the little red sign
• 1928- A pure drink of natural flavors
• 1929- The pause that refreshes
SLOGANS FROM THE 1930’S
• 1930- Meet me at the soda fountain
• 1932- The drink that makes the pause refreshing
• 1933- Don’t’ wear a tired, thirsty face
• 1934- When it’s hard to get started, start with a Coca-Cola
• 1935- All trails lead to ice-cold Coca-Cola
• 1936- Get the feel of wholesome refreshment
• 1937- Stop for a pause … go refreshed
• 1938- Anytime is the right time to pause and refresh, Pure as sunlight
• 1939- Thirst stops here. Makes travel more pleasant

SLOGANS FORM THE 1940’S

• 1940- The packages that gets a welcome at hoem
• 1941- A stop that belongs on your daily timetable
• 1942- the only thing like Coca-Cola is Coca-Cola itself
• 1943- A taste all its own
• 1944- Coke means Coca-Cola
• 1947- Relax with the pause that refreshes
• 1948- Where there’s Coca-Cola there’s Hospitality
• 1949- Along the highway to anywhere
SLOGANS FROM THE 1950’S
• 1950- Help yourself to refreshment
• 1951- Good of food and Coca-Cola just naturally go together
• 1952- Coke follows thirst everywhere
• 1953- Dependable as sunrise
• 1954- For people on the go
• 1955- Americas preferred taste
• 1956- Feel the difference, Makes good things taste better
• 1957- Sign of good taste
• 1958- Refreshment the whole world prefers
• 1959- Make it a real meal

SLOGANS FROM THE 1960’S

• 1960- Relax with a Coke, Revive with a Coke
• 1961- Coke and food
• 1962- Enjoy that refreshing new feeling
• 1963- Things go better with Coke
• 1964- You’ll go better refreshed
• 1965- Something more than a soft drink
• 1966- Coke… after Coke… after Coke
SLOGANS FROM THE 1970’S
• 1970- It’s the real thing
• 1971- I’d like to buy the world a Coke
• 1972- Coke… goes with the good times
• 1975- Look up America, see what we’ve got
 • 1976- Coke adds life

SLOGANS FROM THE 1980’S

• 1980- Have a Coke and a smile
• 1982- Coke is it
• 1985- We’ve got a taste for you. Amercia’s real choice Coca-Cola
Classic!
• 1986- Catch the Wave, Red, White and you!
• 1988- Cant’ beat the feeling
• 1989- Can’t beat the real thing
 A BRIEF PROFILE OF FLAVOUR AND PACK
Flavour Ingredients Pack Product Company
Cola Cola Flavour 200Ml. Coke, Coca-Coal
carbonated water 300Ml. Thumsup
sugar 500Ml.
1 Litre
1.5 Litre Pepsi Pepsi
2 Litre
Orange Orange Flavour + 200Ml. Fanta Coca-Cola
Carbonated 300Ml.
Water+ Sugar 500Ml.
1 Litre
1.5 Litre Mirinda Pepsi
2 Litre
Fruit Juice Mango Pulp+ 250 ML Maaza Coca-Cola
Treated water+
sugar Slice Pepsi
Cloudy Lemon Flavour + 200Ml. Limca Coca-Cola
Lemon Carbonated 300Ml.
Water+ Sugar 500Ml.
1 Litre
1.5 Litre Mirinda Lemon Pepsi
2 Litre
Clear Lemon Flavour+ 200Ml. Sprite Coca-Cola
Lemon Carbonated Water 300Ml.
+ Sugar 500Ml.
1 Litre 7’Up
1.5 Litre Dew Pepsi
2 Litre
GOING GLOBAL: COCA-COLA DOMINATES

COCA-COLA is certainly no stranger to global marketing. Long the world’s

leading soft drink marker, the company now sells its brands in more than
200 countries. In fact, in recent years, as its domestic markets have lost their
fizz. Coca-Cola has revved up every aspect of its global marketing. The
result; near world dominance of the soft drink market. The great “global
Cola wars” between Coca-Cola and rival Pepsi have become decidedly one-
sided. In the 1990s, while Pepsi’s sales volume rose just 2 percent, Coke
Classic consumption increased by more than 30 percent.

Since the early 1980s, soft drink consumption has grown at a rate of 3
percent annually both domestically and internationally; during that same
period, Coke’s volume has grown 5 percent and 7 percent, respectively.
Coca-Cola international prowess has played a major role in its dominance.
In fact, Coca-Cola earns over 70 percent of its profits aboard. Whereas in the
United States Coca-Cola captures a 44 percent market share versus Pepsi’s
31 percent, it outsells Pepsi 3 to 1 overseas and boasts 4 of the world’s 5
leading soft drink brands: Coca-Cola, diet Coke, Sprite, and Fanta. Coca-
Cola has handed Pepsi a number of crushing international setbacks. As a
result, Pepsi has recently experience flat or declining international soda
sales. During the same period, Coca-Cola has reported strong growth in
Latin America and grew a stunning 20 percent in China, 17 percent in India,
and 16 percent in the Philippines. Pepsi is new retrenching its efforts aboard
by focusing on emerging markets-China, India, and Indonesia-where Coke is
growing but does not yet dominate. Together, these three emerging markets
boast 2.4 billion people, nearly half the world’s total population. With their
young populations, exploding incomes, and underdeveloped soft drink
demand, they represent prime potential for Coca-Cola and Pepsi. For
example, China’s 1.2 billion consumers-drink an average of only 5 servings
of soda per year, compared with 343 in the united states, crating heady
opportunity for growth. Indonesia, with 200 million people, nearly all of
whom are Muslims for-bidden to consume alcohol, is what one top Coca-
Cola executive calls a “soft drink paradise”.

But even in these emerging markets, Pepsi will find the going rough in the
face of Coca-Cola’s international marketing savvy and heavy investment.
For instance, by the turn of the century, Coca-Cola will have spent almost $2
billion building state-of-the-art Asian bottling plants and distribution
systems. And Coca-Cola possesses proven marketing prowess. It carefully
tailors its ads and other marketing efforts for each local market. For
example, its Chinese New Year television ad featured a dragon in a holiday
parade, adorned form head to tail with red Coke cans. The spot concluded,
“for many centuries, the color red has been the color for good luck and
prosperity. Who are we to argue with ancient wisdom? In India, Coca-Cola
aggressively cultivates a local image. It claimed official sponsorship for
World Cup Cricket, a favorite national sport, and used Indian cricket fans
rather than actors to promote Coke products. Coca-Cola markets effectively
to both retailers and imbibers. Observes one Coke watcher, “the company
hosts massive gatherings of up to 15,000 retailers to showcase everything
from the latest coolers and refrigerators, which Coke has for loan, to
advertising displays. And its salespeople go house-to-house in their quest for
new customers. In new Delhi alone, workers handed out more than 100,000
free bottles of Coke and Fanta last year.

Nothing better illustrates Coca-Cola’s surging global power than the

explosive growth of Sprite. Sprite’s advertising uniformly targets the
world’s young people with the tag line “image is nothing thirst is everything.
Obey your thirst.” The campaign taps into the rebellious side of teenagers
and into their need to form individual identities.

According to Sprite’s director of brand marketing “the meaning of [Sprite]

and hat we stand for is exactly the same globally. Teens tell us it’s
incredibly relevant in nearly every market we go into. “however, as always,
Coca-Cola tailors its message to local consumers.

Coca-Cola’s success as a global power has made it one of the most

enduringly profitable companies in history. As one observe states, “Coke
will remain the 800 pound gorilla in the soft drink business for the
foreseeable future.” How profitable ahs Coca-Cola been over the decades?
Incredibly, a single share of Coca-Cola stock purchased for $40 in 1919
would be worth $4,847,000 today.
 OBJECTIVE

Objective is a very important in every filed of life. Every work is done

according to a predetermined objective.

The objective of my study are as followed:

1. What is the retailers problem.

2. What is the distribution system of Coca-Cola India.

3. What is the share of Coca-Cola India in market.

4. To know the retailers response towards the company.

5. To know retailers suggestions and recommendation about the Coca-

Cola India.
 RESEARCH METHODOLOGY

The research study is descriptive in nature, statistical techniques are

used to study the number respondents. The comprehensive of S.G.A.
and future prospect of S.G.A. in Shashadra reason the data is collected
so as to determine the effect an S.G.A. on the sale & volume customer
attitude and expectation.

There are three of methods for marketing Research. These are as

follows:-
i) The observation Method
ii) The experimental Method
iii) The Survey Method

i) THE OBSERVATION METHOD: Under the observation

method, the information is sought by way of Investigator ‘s
own direct observation with out asking for the respondent
hence data are collected on the banks of observation no talk
take place.

ii) THE EXPERIMENTAL METHOD : Experimentation is not

easy to define. It will refer to that Research Process in which
one or more variables are manipulated under candidacies that
permits the collection of data that show the effect’s if any of
such variable in confused fashion. Such a definite indicates
that the distinction between experimental and non
experimental research may some times be a matter of degree
rather is based on the concept that small scale experimental
is useful to indicate the expectation’s of large scale
 experiment. Never their a well designed experiment even
through it can not replicate total market. Candidates can
provide guidance and information for decision making.

iii) THE SURVEY METHOD: The information gathered directly

from individuals is cooled survey method.
a) Personal Interview
b) Mail Survey
c) Telephonic Survey

For me above survey method I have followed the following two types
of method for my project:-
d) Observation Method :- I went to route ride with
sales men and observed various routes of dilshad
Garden, Nand Nagri, Bhajanpura, Gokalpuri, Moti
Nagar, Man Sarover Park, Mojpur, Karaval
Nagar,Babarpur Area, Seelampur, and Sewadhman
Road and various out lets of those routes.
e) Firstly, we have to 0 serve the market condition of
the routed.
f) These route ride helped me to new various routes
and identify the outlets.
ii) Survey Through Personal Interview : In this method the
in formation gathered directly sami individuals & home I
prepared questionnaire and take direct personal interview of
retailers.
Advantages: I) Direct Interaction with the retailers.
II) It helped me to collect reliable data.
 RESEARCH DESIGN

A Research project conducted scientifically has a specific frame work of

research from the problem & this frame work is condition research is
known as the research design.

“ A research design is simply the frame work or plan for a

study that is used as a guide in collecting and analyzing the
data. It is blue print that is followed in completing a study”.

The research process design way conclusive and statistical in nature

which would enable the company to take rational design. This is
because the sample size taken way large and techniques adopted were
for mass data. The data observation tabled and the results were in
form of percentage.
METHOD OF DATA COLLECTION

a. PRIMARY DATA COLLECTION: Primary data are those

which are collected from the original source of event these
are two types:-

i. OBSERVATION: In this method, I went to route ride

with the salesman and observed various routes,
outlets and the entire supply system of Coca-Cola.

ii. SURVEY: Personal Interview: In survey method I

prepared a questionnaire and take direct personal
interview of retailers.
 QUESTIONNAIRE

Topic : Comparative study of Coke and Pepsi

Student Name : Sachin Chaurasia

Date :

1. a) Name of the outlet

b) Address
c) Contact Person with Phone Number
d) Type of outlet : Glossary Kiosk Provision Store Eatery Other

2. Present share of your outlet : Coke Pepsi

3. Customer Demand of Flavour-wise :

Flavour Coca-Cola Pepsi

Cola Thums Up Pepsi

Orange Fanta Mirinda

Cloudly Lemon Limca Lemon Mirinda

Clear Lemon Sprite 7-Up M.Dew

Mango Maaza Slice

Soda Kinley Everress

Water Kinley Aquafina

4.What are the demands of various packs of Coca Cola :

PACK DEMANDS IN %
200ml.
250/300ml.
500ml.
1000ml.
1500ml.
2000ml.
5. Demand of different customer group :

Group Coke Pepsi

Male
Female
Children

6. a) You are interested to sell : COKE PEPSI

REASON :

7. Satisfaction about Supply : COKE PEPSI

8. Salesman’s behaviour : COKE PEPSI

9. If you are interested to scale monopoly basis coca cola then what is your demand ?

10. Your recommendation about coca-cola company ?

-----------------------xxxxxxxxxxx-----------------------
Numbers of retailers covered : 215 Retailers

Company Name : Network Distribution

MARKET AREA OF SHAHADARA

Market Area :

• Nand Nagri
• Dilshad Garden
• Bhjanpura
• Gokulpuri
• Jyoti Nagar
• Maan Sarovar Park
• Mojpur
• Karaval Nagar
• Babarpur Area
• Seelampur
• Sewa Dham Road
 LIST OF OUTLETS = 215

1. CHOUDHARY HOTEL
2. AGARWAL STORE
3. ASHOK GENERAL STORE
4. RAJASTHAN HOTEL
5. KUNDANLAL SERVICE STATION.
6. PRADEEP STORE
7. AGARWAL STORE
8. PREM STORE
9. ARTI STORE
10.PADAM GENERAL STORE
11.ANITA GENERAL STORE
12.RAJ GENERAL STORE
13.SHIV GENERAL STORE
14.LUCKY GENERAL STORE
15.ABDUL PAN CORNER
16.ABID GENERAL STORE
17.SHAKHAWAT GENERAL STORE
18.RITU SWEET CORNER
19.SHRI KRISHAN SHAU GENERAL STORE
20.V.P. SHARMA GENERAL STORE
21.JINDAL KIRANA STORE
22.GUPTA GENERAL STORE
23.GANESH DAIRY
24.GUPTA TEA STORE
25.SACHIN JUICE CORNER
26.POOJA GENERAL STORE
27.HIND BAKERY & CONFECTIONERY
28.GUPTA PAN CORNER
29.BABU JUICE CORNER
30.SURESH CANTEENM
31.MORNING STORE
32.I.H.B.A.S. CANTEEN
33.PRADEEP STORE
34.GARG STORE
35.HOME CARE STORE
36.NANK SWEET & CONFECTIONERY
37.AGARWAL SWEET & BAKERY
38.AGARWAL JAIN SWEET CORNER
39.AMBAY GENERAL STORE
40.RAVI DAIRY
41.AMUL DOODH GENERAL STORE
42.MISHRA NAMKEEN BHANDAR
43.POOJA DAIRY
44.KOSMOS BAKERY
45.PUMMY FULL AC RESTAURANT
46.M.K. CONFECTIONERY STORE
47.STUDENT CORNER
48.SHRI BALAJI SWEET CORNER
49.RAMAGAYA CORNER
50.PWAN CONFECTIONERY
51.HARIRAM GENERAL STORE
52.KANKAJ JUICE CORNER
53.STE SHOPPEE
54.APRITA BAZAR
55.SRI SAI COLD DRINK
56.RAWAT STORES
57.RAJU CONFECTIONER
58.MOHINI SWEET CORNER
59.PAYAL CONFECTIONERY
60.SHIV JUICE CORNER
61.FRIENDS SOFTY CORNER
62.GOPAL JI CONFECTIONERY
63.AGARWAL SWEET CORNER
64.ANAND SUGAR RESTANURANT
65.PANDIT TOUR & TRAVELS
66.AGARWAL STANDARD SWEETS
67.SHRI SHYAM NAMKEEN BHANDAR
68.SETHI CONFECTIONERY
69.SANIK PAN BHANDAR
70.SHIV PAN BHANDAR
71.YADAV PAN BHANDAR
72.SAWAK PAN BHANDAR
73.MAYANK GENERAL STORE
74.AGGARWAL GENERAL STORE
75.ANAND RAM & SONS
76.AMAN RESTAURANT
77.EKTA GENERAL STORE
78.SWEET HOUSE
79.NANSI GENERAL STORE
80.UNIQUE CONFECTIONERY
81.GHYANSHYAM GENERAL STORE
82.AGGARWAL SWEET STORE
83.AAKARSTAN GENERAL STORE
84.TEJPAL GENERAL STORE
85.YASG TELECOM CENTRE
86.KESHAV STATIONERY & GIFTS CENTRE
87.JAIN CONFECTIONERY
88.SUBHASH CONFECTIONERY
89.AKASH GENERAL STORE
90.JAIN STORE
91.DINESH GENERAL STORE
92.AMAN PAN BHANDAR
93.MAHES DEPARTMENTAL STORE
94.AJAY STORE
95.VIPIN STORE
96.JAIN GENERAL STORE
97.RAJ CONFECTIONERY
98.DURGA CONFECTIONERY
99.DURGA BAKERY
100. MUKES COLD DRINKS
101. DABUR PAN BHANDAR
102. JAYBIR GENERAL STORE
103. GOEL GENERAL STORE
104. S.K. STORE
105. GIMMI CONFECTIONERY
106. JANTA EATING HOUSE
107. BALAJI GENERAL STORE
108. SINGHAL GENERAL STORE
109. ARORA PROVISION STORE
110. RAJU GENERAL STORE
111. CHOUDHARY TEA STALL
112. GAURAV STORE
113. SHYAM GENERAL STORE
114. TRIPUTI STORE
115. CHOUDHARY GENERAL STORE
116. NAGI GENERAL STORE
117. BANSAL GENERAL STORE
118. DAYANAND HOSPITAL
119. MOHIT GENERAL STORE
120. MAHARAH CAFÉ
121. AGGARWAL CONFECTIONERY
122. GOYAL PAN BHANDAR
123. APKA SWEET BHOJANALYA
124. PAL SWEETS
125. MAHEK RESTAURANT
126. JAIN COLD DRINK
127. RATAN COLD DRINK
128. R.K. GEN. STORE
129. BANSAK BROTHER’S
130. CHAUHAN BROTHER’S
131. CHOUDHARY GENERAL STORE
132. MANOJ KIRANA STORE
133. OM MISHTHAN BHANDAR
134. GAYATRI BAKERY & CONFECTIONERY
135. SHIV GENERAL STORE
136. BANSAL SWEETS
137. MAYUR FAST FOOD
138. OMJI RESTAURANT
139. YADAV PAN CORNER
140. JAIN NAMKEEN & PANEER
141. SAURABVH CONFECTIONERY
142. POOJA GENERAL STORE
143. DAYAL PHOTO SHOP
144. SHRI BALAJI RESTAURANT
145. AMIT COLD DRINKL STORE
146. NISHA GENERAL STORE
147. SHOBHA BAKERY
148. KUMAR BOOT BAKERY
149. MANISH PAN CORNER
150. AGGARWAL SWEET CORNER
151. TATA INDIAN , LOCAL (STD, ISD)
152. MRIGAYANI SWEET CORNER
153. LAULI JUICE CORNER
154. S.K. PAN CORNER
155. RUMANA CONFECTIONERY
156. DEEPAK PAN BHANDAR
157. JAIN PAN BHANDAR
158. PAWAN BOODH & COLD DRINK STORE
159. FAMILY SWEET & RESTAURANT
160. AGGARWAL WEET
161. AROPRA BAKERY
162. SUPER BAKERY
163. SHIVAM STORE
164. SHIVAM BAKERY
165. PREETI BAKERY
166. ARIRAM BAKERY & GENERAL STORE
167. SHYAM KISHAN SWEET
168. BABLOO STORE
169. ARORA GENERAL STORE
170. SANJAY KIRANA STORE
171. YOGESH GENERAL STORE
172. SAI GENERAL STORE
173. BADAL PAN BHANDAR
174. AGGARWAL TRADERS
175. BRIJESHWARI STORE
176. SUKHDEV TEA STALL
177. JAIN SHOP
178. PREM PAN BHANDAR]
179. PRAKASH STORE
180. JAISWAL STORES
181. JEEWAN STORES
182. SUPER STORE
183. BALA JI STORE
184. JAI CHAND STORE
185. CHAUHAN GENERAL STORE
186. DINESH GENERAL STORE
187. NARESH BAKERY
188. GARG STORES
189. POJA GENERAL STORE
190. VISHAL GENERAL STORE
191. A-ONE BAKERY
192. ABID TEA CORNER
193. CHAURASHIA PAN BANDAR
194. KISHAN SWEET & RESTAURANT
195. KALU RAM PAN BHANDAR
196. OM TELECOM CENTRE
197. SHIV SWEET
198. BABLOO PAN BHANDAR
199. RATEN LAL TEA STALL
200. SWAMI NARYAN TEA STALL
201. LAXMI ENTERPRISES
202. KASHYAP PROVISIONAL STORE
203. LAXMAN PAN CORNER
204. AGGARWAL SWEET CORNER
205. VIVEK GENERAL STORE
206. VIVEK PROVISIONAL STORE
207. GGAUD GENERAL STORE
208. SINGHAL GENERAL STORE
209. BANSAL GENERAL STORE
210. BRIJASWARI GENERAL STORE
211. SHARMA MERCHANT STORE
212. SHRI KRISHAN GENERAL STORE
213. ANKUR GENERAL STORE
214. CHANNI GENERAL STORE
215. SHYAM GENERAL STORE
 SAMPLING PLAN

a. The universe studied is the sum total of the retailers

in the shashadra area.

b. Sampling unit is a single retailers outlet which may

be provision store; stationery shop, grocery shop, eating and kisok.

c. Elementary retailers.

d. The geographical limit is the area of Shahadara.

e. Keeping in Mind the number of major market area

of Shahadara the sample size arrived it was ……
 LIMITATIONS

As my area way Shahadara and I had go to Ghaziabad, so I faced

various problems in performing my project.

1. The company didi not provide any financial support for the
project.

2. I had lack of deep knowledge about the product of the local

market.

3. The time allowed for the project was very short ( 6 weeks). It was
impossible to study deeply in that short period.

4. there was the staying place hearer to local market.

 ANALYSIS

The soft drink market of India are by and large controlled and governed
by the soft drink giant company, COCA-COLA and PEPSI. Except
these two, there is a very weak and limited participation is felt by the
CADBURY SCHWEEP.

The only presence of the two giant company doesn’t mean absence of
competition rather a neck to neck competition, a dual of strategy and
counter strategy is all time present to capture a greater market share.
For extracting the total strength, two companies have a wide variety of
soft drink.

Different flavour and different packs are available from both the
companies. Let us take a glimpse of the different flavour available for
both the company.
Flavour Coca-cola Pepsi
Cola Thums-Up, Coke Pepsi
Clear Lemon Sprite Mountain Dew, 7-Up
Cloudy Lemon Limca Lemon Mirinda
Orange Fanta Mirinda
Fruit Juice Maaza Slice
Soda Kinley Everess
Water Kinley Aquafina
By the survey of retailers out lets, we have got the relative demand of
each different flavour both the companies

Flavour Coca-cola Pepsi

Cola Thums-Up, 35 Pepsi 40
Coke 25
Orange Fanta 60 Mirinda 40
Cloucly Lemon Limca 80 Lemon Mirinda 20
Clear Lemon Sprite 45 Mountain Dew 35
7’ UP 20
Fruit Juice Maaza 80 Slice 20
Soda Kinley 45 Evress 55
Water Kinley 40 Aquafina 60
TOTAL 410 290
 DEMAND OF COLA FLAVOUR

For cola flavour coca-cola has two product’s coke and Thums-UP and
Pepsi percentage in shown below.

Flavour Company Product Demand in %

Cola Coca-Cola Thums-UP 35
Coke 25
Pepsi Pepsi 40

It is represented by the following pie chart.

Coke
25%
Pepsi
40%

Thums-Up
35%
 DEMAND OF ORANGE FLAVOUR

For orange flavour coca-cola has the product name is Fanta and Pepsi
has the product range is Mirinda.

Flavour Company Product Demand in %

Orange Coca-Cola Fanta 60
Pepsi Mirinda 40
It is represented by the following pie chart.

MIRINDA
40%

FANTA
60%
 DEMAND OF CLOUDY LEMON FLAVOUR

Coca-cola has the most popular product limca in cloudy lemon flavour
and Pepsi has Lemon Mirinda.

The relative demand is shown in the following table.

Flavour Company Product Demand in %
Cloudy Lemon Coca-Cola Limca 80
Pepsi Lemon Mirinda 20
It is represented by the following pie chart.

Lemon Mirinda
20%

Limca
80%
 DEMAND OF CLEAR LEMON FLAVOUR

IN clear lemon coca cola has sprite, pepsi has two products . products
in this are 7-up and Mountain Dew.

The relative demand is shown in the following table.

Flavour Company Product Demand in %
Clear Lemon Coca-Cola Sprite 45
Pepsi Mountain Dew 35
7’-Up 20
It is represented by the following pie chart.

7-UP
20%
Mountain Dew
35%

Sprite
45%
 DEMAND OF FRUIT JUICE

In fruit juice Coca-Cola product is Maaza and Pepsi product is Slice.

The demand of percentage is shown below :-

The relative demand is shown in the following table.

Flavour Company Product Demand in %
Fruit _Juice Coca-Cola Maaza 80
Pepsi Slice 20
It is represented by the following pie chart.

Slice
20%

Maaza
80%
 DEMAND OF SODA

Coca-Cola has the product Kinley in Soda and Pepsi has Evress. The
demand of % is shown below :-

Flavour Company Product Demand in %

Soda Coca-Cola Kinley 45
Pepsi Evress 55
It is represented by the following pie chart.

Kinkey
45%

Evress
55%
 DEMAND OF WATER

And the final and lost product from Coca-Cola is water KINLEY and
the PEPSI is Aquafina . the demand of percentage is shown below :-

Flavour Company Product Demand in %

Water Coca-Cola KINLEY 40
Pepsi AQUAFINA 60

It is represented by the following pie chart.

Kinley
40%

Aquafina
60%
 DEMAND
OF
COCA-COLA AND PEPSI

OVER ALL MARKET DEMAND OF COCA-COLA AND PEPSI

Over all demand of Coca-Cola and Pepsi in Shahadra area is 58%

coca-cola and 42% of PEPSI.

Pepsi
42%

Coca-Cola
58%
 DEMAND OF COCA-COLA AND PEPSI IN VARIOUS
CUSTOMER GROUP

On the basis of survey and with the help of questionnaire. The demand
of coca-cola and pepsi in various customer group is presented in the
following table:-
Customer Company Demand of %
MALE COCA-COLA 65
PEPSI 35
FEMALE COCA-COLA 55
PEPSI 45
CHILDREN COCA-COLA 70
PEPSI 30

Pepsi
35%

Coca-Cola
65%
 DEMAND OF FEMALE CUSTOMER GROUP

The demand of Female customer group is represented by the following

chart:-

Pepsi
30%

Coca-Cola
70%
DEMAND OF VARIOUS PACKS OF COCA-COLA

PACK DEMAND IN %

200 ML 40%
250/300ML 30%
500 ML 12%
1 Litre 3%
1.5 Litre 5%
2 Litre 10%

2 Litre
10%
1 Litre 1.5 Litre
3% 5%

200 ML
40%
500 ML
12%

250/300ML
30%
 DEMAND OF CHIILDREN CUSTOMER
GROUP

The demand of children customer group is represented by the following Pie

Chart:

Pepsi
30%

Coca-Cola
70%
FINDINGS

With the predetermined objective for finding the customer demand and
retailers respondent for Coca-Cola product is Shahadara area. A detail
survey of the retailer and proper analysis of the available data has been
done.

Coca-Cola is having a greater customer demand for its product. Bur

PEPSI is no longer for behind. They are also coming up with their full
strength and has started to capture the market with & customasssers.

The total marked of Shashadra can be grouped in to main areas, Nand

Nagri, Dilshad garden, Bhajanpura, Gokulpuri, Jyoti Nagar, Maan sarovar
park, , Mojpur, Karaval Nagar, Bhajanpura, Sleempur, Sewa Dham Road.
All there are quite vast and possess a fish customer demand. Numbers of
outlets there from kirok toretorement. Denbite of bisg demand and loge
number of our lets, company provider only and distributors
 CONCLUSION

From the analysis of the data, it can be concluded that the market
share of Coca-Cola is more than the market share of Pepsi. The
demand of Coca-Cola’s product is more with the comparison of Pepsi
product.
Supply of various flavours is not adequate. Flavour likes Limca and
Maaza have a high customer demand, but their supply is irregular.
Competitors are taking advantage of this
Replacement procedure of faulty bottles is very low. It promotes
retairs dissatisfaction.
It can be noticed that the company has spent a lot on its advertising
and sales promotion, its sales are better. The only thing that is lacking
to some extent is service. So by enhancing the quality of service and
also by modifying some of the routes of distribution, the company can
gain more turnover from the market what the company just doing is
just concentrating on increasing the sales without bothering the
relationship with the retailers. So, instead of relying on volume of
sales, the company should try to build a long-lasting relationship with
the retailers.
 DATES : 1894-EARLY DATES : 1995-1916
1900’S The Second type of “Coke” bottle
The First type of “Coke” bottle
 DIAMOND CAN DATES: 1915-TODAY
Made available in 1955
to Military hobbleskirt or contour bottle.

DATES : 1894-EARLY
1900’S
 DOUGLAS N. DAFT
Chairman of the Board and Chief
Executive Officer
The Coca-Cola Company

Douglas N. Daft was elected chairman, Board of Directors, and chief

executive officer of The Coca-Cola Company on February 17, 2000. Mr.
Daft is the 11th chairman of the Board in the history of the Company.

Mr. Daft, 60, joined the Company in 1969 as planning officer in the Sydney,
Australia office. He held positions of increasing responsibilities throughout
Asia and in 1982 was named vice president of Coca-Cola Far East Ltd.

In December 1988, Mr. Daft was named president of the North Pacific
Division and president of Coca-Cola (Japan) Co., Ltd. He moved to the
Company's Atlanta headquarters
in 1991 to assume the responsibility of president of the Pacific Group and
in 1999 his responsibilities were expanded to include the Company's Africa
Group, and Schweppes Beverage Division, as well as the Middle and Far East
Group.

Mr. Daft was elected president and chief operating officer of The
Coca - Cola Company in December 1999.

He serves on the boards of Sun Trust Banks, the Boys & Girls Clubs
of America, Catalyst, the CERGE-EI Foundation(Center for Economic Research
and Graduate Education - Economics Institute) in the Czech
 Republic, the Lauder Institute for Management and
International Studies at the University of Pennsylvania, the Prince of
Wales International Business Leaders Forum, the Grocery
Manufacturers of America, the British - American Chamber of
Commerce, the G100, the Woodruff Arts Center, the Commerce Club,
and the McGraw-Hill Companies. Mr. Daft is a trustee of Emory
University, the American Assembly and the Center for Strategic &
International Studies. He is also a member of The Trilateral
Commission, The Business Council, and The Business Round table.

Mr. Daft received a bachelor's degree in mathematics from

the University of New England and a post-graduate degree in
administration from the University of New South Wales. He holds
an honorary doctorate in international law from Thunderbird, The
American Graduate School of International Management.
 AROUND THE WORLD

Although Coca-Cola® was first created in the United States, it quickly

became popular wherever it went. Our first international bottling plants opened in
1906 in Canada, Cuba and Panama, soon followed by many more. Today, we
produce more than 300 brands in over 200 countries. More than 70 percent of
our income comes from outside the U.S., but the real reason we are a truly global
company is that our products meet the varied taste preferences of consumers
everywhere

OUR PARTNERS

The Coca-Cola Company works with a wide variety of organizations to

support health, fitness and good nutrition. Visit these sites for more information
about positions, programs and activities.

The Coalition for a Healthy and Active America (CHAA) CHAA was
formed in 2003 by concerned organizations and national leaders to educate
parents, children, schools, and communities about the critical roles physical
activity and nutrition education play in reversing the alarming trends of childhood
obesity. As a non-profit national grassroots coalition, CHAA is a vigorous
advocate for developing healthy and active lifestyles for America's youth.

CHAA is committed to working with schools to rededicate time for physical

fitness; giving parents the freedom to help their children make their own
nutritional choices; building school-business model relationships that benefit our
families by supporting healthy and active lifestyles; and finding solutions to
childhood obesity that are both responsible and realistic

American Council for Fitness and Nutrition The American Council for
Fitness and Nutrition (ACFN) is a group of food, beverage and consumer
products companies, not-for-profit organizations and trade associations working
together to improve the health of all Americans, particularly youth, by
encouraging a healthy balance between fitness and nutrition. The cornerstone of
all ACFN initiatives is the idea that lasting solutions to the nation's obesity
problem must be based on sound science and behavioral research. Such policies
are likely to help parents and their children develop eating and exercise habits
that lead to a healthier life.

Grocery Manufacturers of America The Grocery Manufacturers of America

(GMA) represents the food, beverage and consumer products industry on key
issues that affect the ability of brand manufacturers to market their products
profitably and deliver superior value to the consumer.

International Food Information Council (IFIC) Foundation The IFIC

Foundation is a public education foundation disseminating sound, science-
based information on food safety, nutrition and health.

International Life Sciences Institute Founded in 1978, the International Life

Sciences Institute (ILSI) is a nonprofit, worldwide foundation that seeks to
improve the well-being of the general public through the pursuit of balanced
science. Its goal is to further the understanding of scientific issues relating to
nutrition, food safety, toxicology, risk assessment, and the environment by
bringing together scientists from academia, government, and industry.

Kidnetic.com
Kidnetic.com is a fun, interactive Web site that emphasizes healthy living
achieved through a balance of physical activity and responsible eating habits.
The Web site gives young people and their parents the tools and ideas to help
change habits and plant the seeds for healthier families tomorrow. Kidnetic.com
is a program of the International Food Information Council (IFIC) Foundation.

National Association for Sport and Physical Educationsociation for Sport and
Physical Education seeks to enhance knowledge and professional practice in
sport and physical activity through scientific study and dissemination of research-
based and experiential knowledge to members and the public.

National Soft Drink Association The National Soft Drink Association (NSDA) is
the trade association for America's soft drink industry, serving the pub.
 VARIOUS BRANDS OF COCA-COLA COMPANY

A
A&W * Ades Alive Almdudler
Ambasa American Andifrut Andina Nectar
Aqua Aquactive Aquana Aquarius
Aqvaris Arwa Aybal
B
Bacardi Mixers Barq's Beat Belte
Beverly Bibo Bimbo Bimbo Break
Bistrone Bjare BlackFire Bom Bit Maesil
Bonaqua/Qa BPM Bright And Early Burn
Buzz
C
caffeine free Coca- caffeine free Coke
Cal King Calypso
Cola light/diet Coke
Canada Dry * Canning's Cappy Caprice
Carvers Chafresco Chaho Charrua
Cheers Cherry Coke Chinotto Chinotto Light
Chippewa Chivalry Ciel Citra
Coke II Coca-Cola Cocoteen Cresta *
Cristal Crush * Crystal Cumberland Gap
D
Dannon * Dasani Water Delaware Punch DESCA
Diet Andina
diet A&W * diet Almdudler Nectar/Andina diet Barq's
Nectarlt
dietCoke/Coca-
diet Canada Dry * diet Charrua diet Cherry Coke
Cola light
Diet Coke/Coca-
diet Crush * diet Dr Pepper * diet Fanta
Cola light with lemon
diet Inca Kola diet Kia Ora * diet Krest diet Lift
diet Minute Maid Soft
diet Lilt diet Mello Yello diet Mr Pibb
Drink
diet
diet Nestea Cool Nestea/Nestea diet Oasis * diet Schweppes *
Light
diet Sprite/Sprite
diet Squirt * diet Tai diet Vanilla Coke
Light
Disney Hundred Disney Extreme
Dorna Dr Pepper *
Acre Wood Coolers
Drim
E
Eight O’clock Eight O’clock Litro
Eight O’clock Emblem
Fountain Pack
Eva Evian *
F
Fanta Finley Fioravanti Five Alive
Fontana Fraser & Neave Freezits Fresca
Frescolita Freskyta Frestea Frisco
Frugos Fruit Labo Fruit Tree Fruitia
Fruitopia Fruitopia Tea Fruktime Frutina
Frutonic Funchum
G
Georgia Georgia Club Georgia Gold Gini *
Gira Gold Spot Grand Blue Grapette
Guarana Jesus
H
H2OK Hanul Yeon Cha Hawai Hi Spot *
Hi-C Hit Horizon Huang
I
Ice Cold Mix Ice Dew Ice Mountain Inca Kola
Itu Izvorul Alb
J
Jaz Cola Jet Tonic Jinmeile Jolly Juice
Joy Jurassic Well
K
Kapo Axion Kapo Kapo Super Power Kia Ora *
Kilimanjaro Kin Kin Light Kinley
KMX Kochakaden Koumi Soukai Krest
Kuat Kuat Light Kuli
L back to top
Leafs Lift Lilt Limca
Limonade Linnuse Love Body
M back to top
Maaza Mad River Magnolia Magnolia Funchum
Magnolia Zip Manzana Mia Marocha Master Chill
Master Pour Mazoe Meijin Mello
Mello Yello Mer Mezzo Miami
Mickey Mouse Migoro-Nomigoro Milo Minaqua
Minute Maid Juice Minute Maid Soft
Minute Maid Mireille
To Go Drink
Mr Pibb
N
Nagomi Nalu Namthip Water Natua
Nectarin Nescafe Nestea Nestea Cool
Nihon Alps Mori No
Nestle Nevada New Vegitabeta
Mizudayori
Nordic Mist Northern Neck Nusta
O
Oasis * Odwalla OK Old Colony *
P
Paani Parle Pepe Rico Pilskalna
Planet Java Play Pocket Dr Poiana Negri
Ponkana Litro
Poms Ponkana Pop
Pack
Portello POWERade POWERade Light Private Label
Pulp Pump
Q
Qoo Quatro
R
Ramblin' Root
Real Gold Red Flash Red Lion
Beer
Refresh Tea Rimzim Rio Ripe N Ready
Risco Riwa Roses * Royal Tru
S
Samantha Samurai Santiba Santolin
Sarsi Saryusaisai Schweppes * Seagrams *
Seasons Seiryusabo Seltz Sensation
Sensun Senzao Shock Simba
Simply Apple Simply Orange Slap Smart
Sokenbicha Solo * Sonfil Soonsoo
Sparletta Iron
Sparkle Sparletta Splash
Brew
Sport * Sports Plus Sprite Spur *
Squirt * Stoney Ginger Beer Sun Valley Sunfill
Sunkist * Supa Superkools Surge
T
Tab Tab Clear Tab X-Tra Tahitian Treat *
Tai Tasters Choice Tavern Tea World Collection
Thums Up Tian Yu Di Tiky * Top
Toppur Tropical Tuborg Turkuaz
Tutti *
U
Urge
V
Vanilla Coke Vegitabeta VICA Vita
Vital Vital O Vitingo
W
Wannabe Water Salad Wink * Winnie the Pooh
Y
Yangguang Youki Yumi
Z
Zip
* In Select Markets
PRODUCTS AND PACKAGING MYTHS & RUMORS
INGREDIENTS MYTHS & RUMORS
All our soft drinks are wholesome beverages manufactured in compliance with the
U.S. Federal Food Laws, the laws of all U.S. states, and the laws of nearly 200
countries throughout the world where our product share marketed.
Unfortunately, the incredible power of the Internet is sometimes used to spread
false information about the ingredients in our products. There are several baseless
rumors circulating on the Internet claiming that ingredients in our products can
cause health problems. We've gathered some of those rumors here so that you can
easily get the facts about these false claims.

Here are some rumors you may have seen or heard

• The acidity of cola drinks is strong enough to dissolve teeth and bones.
• Phosphoric acid in Coca-Cola leads to osteoporosis.
• Aspartame, a sweetener in low calorie beverages, causes headaches, brain
tumors and other diseases.
• Caffeine in soft drinks is addictive.
• Saccharin causes cancer.
• Sugar in soft drinks makes people hyperactive.
• Caramel coloring produces genetic effects and causes cancer.
• The polyethylene glycol in soft drinks is also used as anti-freeze in
automobiles and as an oil solvent.
• Some products of The Coca-Cola Company contain alcohol.
YOUR HEALTH AND OUR BEVERAGES

There is growing confusion about what constitutes a healthy diet. With so much
conflicting information available about health and nutrition, it can be very difficult
to determine what is accurate and what is not.

The truth is that soft drinks and other beverages have a place in a healthy
lifestyle. A healthy diet incorporates the basic principles of variety, balance and
moderation without sacrificing enjoyment.

• HEALTH AND OUR BEVERAGES -- THE FACTS

Facts on Diabetes and Soft Drinks

• Soft drinks do not contribute to diabetes.

• Children who are obese have a greater risk of type 2 diabetes but this
is not related to the sugar content in soda

Facts on Aspartame and Soft Drinks

Key Fact

• Aspartame is a safe low-calorie sweetener, approved by more than 90

nations and scores of health organizations, that has never been linked to
any health risks.

Facts on Healthy Bones and Soft Drinks

Key Fact

• The caffeine and phosphoric acid in soft drinks does not affect bone
health.

Facts on Hyperactivity and Soft Drinks

Key Fact

• The sugar in soft drinks does not cause children to be hyperactive.

Facts on Milk Consumption and Soft Drinks

 Key Fact

• The consumption of soft drinks has not affected calcium consumption.

Facts on Sedentary Lifestyle and Obesity

Key Facts

• Rising obesity rates are due in large part to sedentary lifestyles and lack of
physical activity.

• Soft drinks can be part of an active lifestyle

Facts on Sugar and Soft Drinks

Key Facts

• Sugar consumption has not been shown to cause obesity.

• There are no nutritional differences between sugars and the body uses
them all the same way.

• The amount of sugar and calories in soft drinks is about the same as
many fruit juices

Facts on Caffeine and Soft Drinks

Key Facts

• Soft drinks containing caffeine are not addictive.

• Caffeine has no negative impact on hydration or bone health.

• There is no connection between cardiovascular disease and caffeine

HISTORY OF BOTTLING
Coca-Cola® originated as a soda fountain beverage in 1886 selling for five
cents a glass. Early growth was Impressive, but it was only when a strong
bottling system developed that Coca-Cola became the world-famous brand it
is today.
1894 … A modest start for a bold idea In a candy store in Vicksburg,
Mississippi, brisk sales of the new fountain beverage called Coca-Cola
impressed the store's owner, Joseph A. Biedenharn. He began bottling
Coca-Cola to sell, using a common glass bottle called a Hutchinson.
Biedenharn sent a case to Asa Griggs Candler, who owned the Company.
Candler thanked him but took no action. One of his nephews already had
urged that Coca-Cola be bottled, but Candler focused on fountain sales

1899 … The first bottling agreement

Two young attorneys from Chattanooga, Tennessee believed they could build a
business around bottling Coca-Cola. In a meeting with Candler, Benjamin F.
Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola
across most of the United States -- for the sum of one dollar. A third Chattanooga
lawyer, John T. Lupton, soon joined their venture.

1900-1909 … Rapid growth

The three pioneer bottlers divided the country into territories and sold bottling
rights to local entrepreneurs. Their efforts were boosted by major progress in
bottling technology, which improved efficiency and product quality. By 1909,
nearly 400 Coca-Cola bottling plants were operating, most of them family-owned
businesses. Some were open only during hot-weather months when demand
was high
1916 … Birth of the Contour Bottle
Bottlers worried that Coca-Cola's straight-sided bottle was easily confused with
imitators. A group representing the Company and bottlers asked glass
manufacturers to offer ideas for a distinctive bottle. A design from the Root Glass
Company of Terre Haute, Indiana won enthusiastic approval. The Contour Bottle
became one of the few packages ever granted trademark status by the U.S.
Patent Office. Today, it's one of the most recognized icons in the world - even in
the dark!

1920s … Bottling overtakes fountain sales

As the 1920s dawned, more than 1,000 Coca-Cola bottlers were operating in the
U.S. Their ideas and zeal fueled steady growth. Six-bottle cartons were a huge
hit starting in 1923. A few years later, open-top metal coolers became the
forerunners of automated vending machines. By the end of the 1920s, bottle
sales of Coca-Cola exceeded fountain sales

1920s and '30s … International expansion

Led by Robert W. Woodruff, chief executive officer and chairman of the Board,
the Company began a major push to establish bottling operations outside the
U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium,
Italy and South Africa. By the time World War II began, Coca-Cola was being
bottled in 44 countries
1940s … Post-war growth

During the war, 64 bottling plants were set up around the world to supply the
troops. This followed an urgent request for bottling equipment and materials from
General Eisenhower's base in North Africa. Many of these war-time plants were
later converted to civilian use, permanently enlarging the bottling system and
accelerating the growth of the Company's worldwide business.

1950s … Packaging innovations

For the first time, consumers had choices of Coca-Cola package size and type-
the traditional 6.5 ounce Contour Bottle, or larger servings including 10-, 12- and
26-ounce versions. Cans were also introduced, becoming generally available in
1960.

1960s … New brands introduced

Sprite®, Fanta®, Fresca® and TAB® joined brand Coca-Cola in the 1960s. Mr.
Pibb® and Mello Yello® were added in the 1970s. The 1980s brought diet
Coke® and Cherry Coke®, followed by PowerAde® and Fruitopia® in the 1990s.
Today scores of other brands are offered to meet consumer preferences in local
markets around the world

1970s and '80s … Consolidation to serve customers

As technology led to a global economy, retail customers of

The Coca-Cola Company merged and evolved into
international mega-chains. Such customers required a new
approach. In response, many small and medium-size bottlers consolidated to
better serve giant international customers. The Company encouraged and
invested in a number of bottler consolidations to assure that its largest bottling
partners would have capacity to lead the system in working with global retailers

1990s … New and growing markets

Political and economic changes opened vast markets that were closed or
underdeveloped for decades. After the fall of the Berlin Wall, the Company
invested heavily to build plants in Eastern Europe. As the century closed, more
than $1.5 billion was committed to new bottling facilities in Africa.

21st Century … Think local, act local

The Coca-Cola bottling system grew up with roots deeply planted in local
communities. This heritage serves the Company well today as consumers seek
brands that honor local identity and the distinctiveness of local markets. As was
true a century ago, strong locally based relationships between Coca-Cola
bottlers, customers and communities are the foundation on which the entire
business grows

BOTTLING TODAY
Think local, act local
From the world's largest cities to its most remote villages, our bottling system
is made up of locally rooted enterprises committed to quality. The Coca-Cola
Company bottling partners are always local businesses, exerting a strong
influence on economic development and actively participating in community
life through local events and philanthropic activities.
Bottlers and Customers

Bottlers are a critical local link. They sell our brands to businesses and
institutions, retail chains, supermarkets, restaurants, small neighborhood grocers,
sports and entertainment venues, schools and colleges, among others. These
customers, in turn, are where you go when you want a Coke® or one of our other
brands.

For each of our customers, providing the right mix of Company products and
packages at the right price is the foundation of mutual success. Local consumer
tastes determine the brands and package types a particular customer wants us
to supply. Bottlers in many countries offer tours of their facilities to schoolchildren
and adult groups. Contact the local bottler in your region for more information on
tours and other activities that our bottlers sponsor.

A Revolution in Plastics Recycling

If you ask Peter Anderson, project director of the Plastic Redesign Project (PRP),
The Coca-Cola Company has spurred a revolution in the economics of plastics
recycling, with its decision three years ago to establish a public goal for using
recycled content in PET (Polyethylene Terephthalate) bottles.

The company made the ground-breaking commitment in 2000 to use 10%

recycled content in its plastic bottles by 2005, culminating its years-long work to
help commercialize recycling PET bottles from curbside programs into new
bottles.
In February 2003, The Coca-Cola Company received an award from the PRP, as
it reached a milestone in that commitment, with 10% recycled content in 80% of
its bottles. During the ceremony, Anderson expressed the industry's gratitude to
the company's commitment, "We cannot begin to tell you how much we
appreciate your bold decision to step up to the plate, following on your decade-
long dedication to technology development with a public commitment."

The PRP is a coalition of local and state recycling officials. It works constructively
with packagers to improve the economics of plastics recycling by designing
plastic bottles for recyclability and by increasing the use of recycled content in
plastic bottles.

According to Anderson, the PET recycling system had struggled financially for
years. Because of the size and influence of The Coca-Cola Company, their 2000
commitment jolted the market and initiated an overall improvement to the
industry. He revealed that the company can claim responsibility for increasing the
demand for recycled PET, expanding the size of the RPET (recycled PET) bottle
market, creating a standard for other beverage companies to follow that should
eventually double the impact, and helping to develop technological innovation
that is anticipated to bring down the cost of upgrading technologies, making it
less expensive to use recycled PET.

The PRP and The Coca-Cola Company also plan to work together to encourage
bottle designs that consider their impacts on recycling, in an effort to protect the
valuable new end markets for recycled PET that the company's commitment has
created.

Receiving the award for outstanding corporate responsibility on behalf of The

Coca-Cola Company were Scott Vitter’s, Environmental Manager, and Jeffrey
Hansen, Packaging Recycling System Manager.

Vitter’s explained that the Coca-Cola system has worked diligently over the past
decade to develop sustainable recycling technologies. "We appreciate the
recognition for these efforts and look forward to continuing to drive new
innovation. The company continues ahead of schedule to meeting its 2005 goal

WORKPLACE CULTURE

With the same spirited investment as the world's premier marketer and beverage
industry leader for more than 116 years, we are focused on strategic workplace
programs that help assure the success of our commitment to embracing the
similarities and differences of people, cultures and ideas.

Cultural Sensations - This employee awareness program takes diversity

beyond representation and provides employees an opportunity to learn about
different cultures and regions of the world in which we do business. Our Cultural
Sensations program is designed to foster dialogue about the similarities and
differences of people, cultures and ideas through the use of art, music, dance,
food and special events.
Diversity Advisory Council - The company's corporate Diversity Advisory
Council consists of a representative group of employees from all levels, functions
and business units of the organization. The Council develops recommendations
for senior management on advancing the company's efforts towards achieving
our diversity objectives.

Employee Forums - We believe that a sense of community enhances our ability

to attract, retain, and develop diverse talent and ideas as a source of competitive
business advantage. In the United States, through employee forums, employees
can connect with colleagues who share similar interests and backgrounds. In
those forums and elsewhere, employees support each other's personal and
professional growth and enhance their individual and collective ability to
contribute to the company. Forums that are currently active include:

WORKPLACE POLICIES

Within every large organization, there are always governing rules, and our
company is no exception. The Coca-Cola Company and its subsidiaries maintain
a long-standing commitment to equal opportunity, affirmative action and valuing
the diversity of our employees. In order to foster an environment that is
productive, healthy, safe, and successful for all of our employees, our company
has policies to help guide the behaviour that shape our work environment.
Code of Business Conduct
Our Code of Business Conduct (English Translation) serves to guide the actions
of our employees, officers and directors in ways that are consistent with our core
values: honesty; integrity; diversity; quality; respect; responsibility; and,
accountability. The Code helps our people play by the rules wherever we operate
around the world. And, we have well-defined procedures for times when
concerns arise, in The Code of Business Conduct Procedural Guidelines (English
Translation).

Equal Opportunity

The Coca-Cola Company values all employees and the contributions they make.
Consistent with this value, the company reaffirms its long-standing commitment
to equal opportunity and affirmative action in employment, which are integral
parts of our corporate environment. The company strives to create a work
environment free of discrimination and physical or verbal harassment with
respect to race, gender, colour, national origin, religion, age, disability, sexual
orientation, or veteran status. We will make reasonable accommodations in the
employment of qualified individuals with disabilities, for religious beliefs, and
whenever else appropriate

The company maintains equal employment opportunity functions to ensure

adherence to all laws and regulations, and to company policy in the areas of
equal employment opportunity and affirmative action. All managers are expected
to implement and enforce the company policy of non-discrimination, equal
employment opportunity, and affirmative action, as well as to prevent acts of
harassment within their assigned area of responsibility. Further, it is a part of
every individual's responsibility to maintain a work environment that reflects the
spirit of equal opportunity and prohibits harassment.
Individuals with Disabilities, Disabled Veterans and Veterans of the
Vietnam Era
The Coca-Cola Company has a long-standing commitment to take affirmative
action to employ and advance the employment of qualified individuals with
disabilities, disabled veterans, and veterans of the Vietnam Era. As part of these
efforts, we periodically invite disabled individuals, disabled veterans, veterans of
the Vietnam Era, and other covered veterans to identify themselves as such, if
they have not already done so, by advising their Human Resources
representatives.

The information provided by an employee is voluntary, and will be handled

confidentially. However, if it's necessary to assist an employee in performing job
responsibilities, appropriate managers may be informed regarding any
restrictions on work, necessary accommodations, or conditions that might require
emergency treatment

THE COCA-COLA PROMISE

The Coca-Cola Company exists to benefit and refresh every one it touches.

The basic proposition of our business is simple, solid and timeless. When we
bring refreshment, value, joy and fun to our stakeholders, then we successfully
nurture and protect our brands, particularly Coca-Cola. That is the key to fulfilling
our ultimate obligation to provide consistently attractive returns to the owner so
four business.

MARKETPLACE
More than a billion times every day, thirsty people around the world reach for
Coca-Cola products for refreshment. They deserve the highest quality—every
time. Our promise to deliver that quality is the most important promise we make.
And it involves a worldwide, yet distinctively local, network of bottling partners,
suppliers, distributors and retailers whose success is paramount to our own. Our
investment in local communities in over 200 countries totals billions of dollars in
jobs, facilities, marketing, the purchase of local goods and services, and local
business partnerships. Always and everywhere, we pursue continuous innovation
in the products we offer, the processes we use to make them, the packages we
develop and the ways we bring them to market.

WORKPLACE

The Coca-Cola system is one of the most diverse organizations on earth, with a
rich mosaic of talented colleagues who bring a variety of intellectual,
professional, ethnic and cultural perspectives to our enterprise. They reflect the
nations, cultures and languages of the world.
Our policy is to foster an inclusive environment that encourages all
employees to develop and perform to their fullest potential.

Our workplace must be a place where everyone's ideas and contributions are
valued. Our employees deserve equal treatment under our policies governing
compensation, advancement, health, safety and other aspects of workplace life.
We understand that fairness in the workplace, coupled with the opportunity to
develop individual capabilities, fosters our collective success.

ENVIRONMENT

Responsible stewardship of the environment is a top priority for The Coca-Cola

Company. By preserving and enhancing our natural world, we brighten the future
for our planet and for each other. We put this principle into practice through The
Coca-Cola Environmental Management System, known as ecosystem. We
operate our business as stewards of the environment, with a commitment to
continually move our business toward sustainability: striving to consume fewer
natural resources, and to recover and reuse resources more extensively. Our
commitment to protect the environment extends throughout our organization,
involving officers, managers and employees at all levels. We are accountable for
our actions, conducting assessments of our environmental performance and
taking action toward continuous improvement in all that we do.

COMMUNITY

Society advances on the strength of community: people sharing their ideas and
resources to reach common goals. We seek to strengthen local communities
worldwide through our support for education, through partnerships with other
organizations and through acts of citizenship by the people of Coca-Cola.

We support education because of its power to expand opportunities for

individuals and increase understanding between cultures. We partner with
national and international organizations to alleviate economic disadvantage and
help improve the quality of life in local communities. Together with our local
bottling partners, we strengthen communities by giving with our hands and our
hearts, as partners in the promise of a better life.
 DIVERSITY AT WORK
Our people to develop to their fullest potential.

The heart and soul of our enterprise have always been our people. Over the past
century, Coca-Cola people have led our successes by living and working with a
consistent set of values. While the world and our business will continue to
change rapidly, respecting these values will continue to be essential to our long-
term success.

As we have expanded over the decades, our company has benefited from the
various cultural insights and perspectives of the societies in which we do
business. Much of our future success will depend on our ability to develop a
worldwide team that is rich in its diversity of people, cultures and ideas.

We are determined to have a diverse culture, from top to bottom, that benefits
from the perspectives of each individual.
COMMUNITY SUPPORT

“Success alone isn't what makes us a trusted neighbor and a welcomed friend in
communities where we sell our products. We earn that place only by being
involved, concerned and committed citizens."

Douglas N. Daft, Chairman, Board of Directors and Chief Executive Officer

At The Coca-Cola Company, we constantly strive to be the best neighbor

possible by strengthening our communities…those places our employees,
customers and consumers call home.

In the nearly 200 countries where we do business, The Coca-Cola system

celebrates a tradition of giving back to the community. And we do it in many
different ways. Whether providing financial contributions, awarding scholarships
or supporting our employee volunteer efforts, we are able to reach out to a
diverse range of families and communities across the globe.
SUPPLIER DIVERSITY

Our approach to Supplier Diversity is simple ... it's inclusive! Minorities are
the fastest-growing segment of the U.S. population, and women make most
purchasing decisions involving consumer goods, including our products.
Including minorities and women as our partners is a business imperative at The
Coca-Cola Company

Our supplier diversity mission is to provide equal access to procurement

opportunities for minority- and women-owned enterprises (MWBEs). We have
made a commitment to proactively building relationships with and purchasing
goods and services from MWBEs to the maximum extent possible. This mission
underscores our long-standing commitment to being a leader in supplier diversity
and a model corporate citizen in the communities we serve. In addition, it is in
keeping with the Coca-Cola Promise "...to benefit and refresh everyone who is
touched by our business."

As a part of our commitment to supplier diversity and in collaboration with

Clark Atlanta University, we have established a MWBE Supplier Mentoring
program to assist minority- and women-owned firms to enhance their capability
and capacity.

We believe second-tier engagement with minority- and women-owned

firms is a critical component to the success of supplier diversity. It helps us to
reach and include more MWBE suppliers in our procurement process. We also
require our primary suppliers to proactively engage minority and women firms on
all company projects and contracts. In fact, our major suppliers have embraced
this second-tier program and have become our partners in supplier diversity.

WASTE MANAGEMENT
Every year, the world produces billions of tons of waste. Recycling and
reusing waste materials is absolutely crucial if we are to maintain the health and
beauty of the earth. The Coca-Cola® Company’s working constantly toward
coming up with smart, creative ways to reuse waste. Here's a glance at what
we're doing.

To introduce innovative and environmentally friendly packaging, we

opened a breakthrough facility in Sydney, Australia for the world's first PET
bottles to be produced from recycled PET bottles. Today, one in four PET
containers sold by our company in North America contain recycled content.

At Peru's famous Machu Picchu archaeological site, we organized an

aggressive clean-up campaign, Campaña de Limpieza de Machu-Picchu, with
the Machu Picchu Sanctuary Authority. The program systematically removes
trash that constantly threatens the site - including PET bottles discarded by
tourists, which are then recycled. The effort has collected more than 20 tons of
garbage and has been highly praised by local authorities. More than 120
students have taken part.
 COCA COLA IN ASIA

MARY E. MINNICK Executive Vice President, President and Chief Operating

Officer Coca-Cola Asia
A
20 year veteran of the Company, Coca-Cola Asia president and chief operating
officer Mary Minnick oversees operations in 38 countries throughout Asia, from
the critically important Japan market, and developing giants India and China, to
tiny Pacific nations in a Group that accounts for 33 percent of The Coca-Cola
Company's operating income, refreshes over half the world's population and
provides total system employment to over 100,000 people. For the second year,
Fortune magazine voted Mary the twelfth most powerful woman in the business
world. From a career that started in sales with Coca-Cola USA, Mary gained
experience in sales, marketing and new products and rose rapidly through
management ranks. She spent eight years outside the US, the past seven living
and working in Asia, including assignments as president of Coca-Cola Japan and
before that president of the South Pacific division, based in Australia. Mary was
appointed to her current role in 2001 and, while based in Atlanta, spends the
majority of her time in Asia. As an executive vice president, Mary is also a key
player in developing strategy for The Company. Mary holds a Masters in
Business Administration from Duke University. She is also a member of the
Dean's Council of the John F. Kennedy School of Government, Harvard
University, and the Board of Visitors of the Fuqua School of Business.
The serving tray the art work of popular
magazine illustrator Hamilton king in
1913.

The famous “Sprite Boy” was

created by noted artist Haddon
Sundblom and was used for the
first time in 1942 advertising to
introduce the name “ Coke”.
 BIBLIOGRAPHY

 Internet site
• www.cocacola.com
• www.pepsico.com
 Record of N.M. Softdrinks, Sat Nirnkari Colony, Delhi
 News items of English dailies, published from New Delhi.
• The Times of India
• The Telegraph
• The Economic Times
 Advertisement on coke products.
 Advertisement on Pepsi product.
 Consulted Libraries
• American Library
• British Library

 Consulted Books
• Research for marketing Decision by P. Green, D.S.
Tull, G. Albaum
• Marketing Management -Phillip Kotler.