BANSAL COLLEGE OF SCIENCE

AND
TECHNOLOGY BHOPAL
SUMMER INTERNSHIP REPORT
“COMPARATIVE ANALYSIS OF CUSTOMER SATISFACTION FOR DISH
TV AND DIFFERENT DTH PLAYER IN RAIPUR CITY”

ON
FOR

ZEE 24 GHANTE CHATTISGARH, RAIPUR

BY
ANIRUDDHA BISEN
2009-2011
Submitted in the partial fulfilment
of the requirement of the

BANSAL INSTITUTE OF SCIENCE OF TECHNOLOGY

BHOPAL (M.P.)
“COMPARATIVE ANALYSIS OF CUSTOMER SATISFACTION
FOR DISH TV AND DIFFERENT DTH PLAYER IN
RAIPUR CITY”

Summer Internship Project

On
Submitted for partial fulfillment of requirement for the award of degree
Of
Master of Business Administration
Of

BH BARKATULLHA UNIVERSITY
BHOPAL(M.P.)

Session :-
2009-11

Supervised By External Guide Supervised By Internal Guide

Name- Abhinna Suresh khare Name Prof. Chetan Chouhan
Designation- Assistant Manager Designation: faculty mba
Department- Marketing Department: Faculty of Management

Submitted by
ANIRUDDHA BISEN
MBA II SEMESTER
2010

DEPARTMENT OF MANAGEMENT

BANSAL INSTITUTE O F SCIENCE AND TECHNOLOGY

KOKTA ANAND NAGAR BHOPAL (M.P.)462021
 DECLARATION

I the undersigned solemnly declare that the report of the Summer

Training work entitled Understanding The COMPARATIVE
ANALYSIS OF CUSTOMER SATISFACTION FOR DISH TV
AND DIFFERENT DTH PLAYER IN Raipur City , is based my
own work carried out during the course of my study under the
supervision of MR. ABHINNA SURESH KHARE.

I assert that the statements made and conclusions drawn are an

outcome of the project work. I further declare that to the best of my
knowledge and belief that the project report does not contain any part of
any work which has been submitted for the award of any other
degree/diploma/certificate in this University or any other University.

(Signature of the Candidate)

ANIRUDDHA BISEN

Enrollment No.: R10-31701

 Certificate by Organization

This is to certify that mr. ANIRUDDHA BISEN, a student of

Post Graduate Degree in MANAGEMENT (2009-2011), BANSAL
INSTITUTE OF SCIENCE AND TECHNOLOGY, BHOPAL has worked in
ZEE 24 GHANTE CHATTISGARH, under the guidance and supervision of
MISS NIVEDITA KANUNGO , (HR) HEAD ZEE 24 GHANTE.. The
period for which he was on training was For 45 days, starting from 01 TH
JUNE 2010 TO 15TH JULY. This Summer Internship report has the
requisite standard for the partial fulfillment of Post Graduate Degree in
MANAGEMENT. To the best of our, knowledge no part of this report has
been reproduced from any other report and the contents are based on
original research.

NIVEDITA KANUNGO
(HR) Head
Zee 24 Ghante CHHATTISGARH
 Certificate by Organization

This is to certify that mr. ANIRUDDHA BISEN, a student of

Post Graduate Degree in MANAGEMENT (2009-2011), BANSAL
INSTITUTE OF SCIENCE AND TECHNOLOGY, BHOPAL has worked in
ZEE 24 GHANTE CHATTISGARH, under the guidance and supervision of
Mr. ABHINNA SURESH KHARE, ASSISTANT MANAGER MARKETING
ZEE 24 GHANTE.. The period for which he was on training was for 45
days, starting from 01ST JUNE 2010 TO 15TH JULY. This Summer
Internship report has the requisite standard for the partial fulfillment of
the Post Graduate Degree in MANAGEMENT. To the best of ourb
knowledge no part of this report has been reproduced from any other
report and the contents are based on original research.

ABHINNA SURESH KHARE

ASSISTANT MANAGER MARKETING
Zee 24 Ghante CHHATTISGARH
 CERTIFICATE BY INTERNAL GUIDE

This to certify that the report of the project submitted is the outcome
of the project work entitled COMPARATIVE ANALYSIS OF
CUSTOMER SATISFACTION FOR DISH TV AND DIFFERENT
DTH PLAYER IN RAIPUR CITY carried out by ANIRUDDHA BISEN
bearing Enrollment No.: R10-31701carried by under my guidance and
supervision for the award of Degree in Master of Business Administration
of BARKATULLHA University, BHOPAL(M.P.), India.
To the best of the my knowledge the report
i) Embodies the work of the candidate him/herself,
ii) Has duly been completed,
iii) Fulfils the requirement of the ordinance relating to the MBA
degree of the University and
iv) Is up to the desired standard for the purpose of which is
submitted.

_______________________
(Signature of the Guide)
Name: Prof. CHATAN CHAUHAN
Designation:Faculty
Department:Management

BANSAL INSTITUTE OF SCIENCE AND TECHNOLOGY

KOKTA,ANAND NAGAR
BHOPAL (M.P..)462021
 CERTIFICATE BY THE EXAMINERS

This is to certify that the project entitled

“COMPARATIVE ANALYSIS OF CUSTOMER SATISFACTION FOR DISH TV
AND DIFFERENT DTH PLAYER IN RAIPUR CITY”

Submitted by

<ANIRUDDHA BISEN> Roll No.- Enrollment No.: R10-31701

Has been examined by the undersigned as apart of the examination for the
award of Master of Business Administration degree of BARKATULLHA
University, BHOPAL (M.P.)

________________
__________________
________________
__________________
Name & Signature of Name & Signature of
Internal Examiner ExternalExaminer
Date: Date:

Forwarded by:
Academic Head
Department of Management
BANSAL INSTITUTE OF SCIENCE AND TECHNOLOGY BHOPAL(M.P.)
 ACKNOWLEDGEMENT

These 45 days at ZEE 24 GHANTE have been a great learning experience.

It has been one of the most enriching experience for me to work under the
brand of ZEE. ZEE 24 GHANTE CHHATTISGARH is one the fastest
growing companies in the media sector and already enjoys an unmatched
64% market share in the region. The dynamic working of the organization
provided me a challenging environment to work and grow. I am very thankful
to MR. ABHINNA SURESH KHARE (assistant marketing manager) who
has given me full opportunity to learn and understand the various functions
of the company. I am also thankful to my project guide Mr. Sarvagya Shukla
and Pritha Shukla for their support, guidance and providing the valuable
information which helped me to complete my project successfully.

____________________
(Signature of the student)
Name:ANIRUDDHA BISEN
Enrollment.No.: R10-31701
MBA.: II SEMESTER
Section – ‘A’
 PREFACE

It‘s a thing of massive gratification for me to do my summer training in

Z24 GHANTE CHHATTISGRAH and present this project on topic ―To

do comparative analysis of customer satisfaction of different DTH players

in RAIPUR.

Survey measure the reach of company product over the outlays of retailers

which insures the brand reach among customers and its market share.

Noticeably- About the satisfaction label of dealers as compare to other

DTH players

The project attempts to find out the customer satisfaction of DISH TV in

RAIPUR in comparison with other brands. In this project attempts to find

out present situation and reason behind the drop and suggest measures to

overcome it.
 TABLE OF CONTENTS

CHAPTER PARTICULAR CONTENTS PAGE NO

A. MEDIA INDUSTRY 10
B. TYPES OF MEDIA 11
C. DTH INDUSTRY 15
1. INTRODUCTION
D.PORTERS ANALYSIS 17

COMPANY PROFILE A. Z 24 GHANTE 36

2. CHHATTISHGARH

REVIEW OF LITERATURE 38
3.
OBJECTIVE AND SCOPE OF 41
4. PROJECT

RESEARCH METHODOLOGY A.. OBJECTIVE 41

B.RESEARCH DESIGN 43

C.SAMPLE DESIGN 44
5.
D.SCOPE OF STUDY 46

E.LIMITATIONS 46

F.HYPOTHESIS 47
DATA INTERPRETATIONS 48
14.
AND SUGGESTION
7. OBSERVATION AND FINDING 60
8. RECOMMENDATION 62
9. ANNEXURE 64
10. REFERENCE 67