The Shape Up America Campaign Organization Selects First Lady Michelle

Obama as Recipient of the "Health Advocate Achievement Award"

First Lady Michelle Obama has been selected to be the recipient of the "Health Advocate
Achievement Award" by the Shape Up America Campaign Council for all of her hard work and
dedication in helping to create a healthier nation.

Beverly Hills, CA, November 15, 2010 --(PR.com)-- First Lady Michelle Obama has personally been a
tremendous inspiration and motivator to the children and adults across the nation to learn about exercise
and better eating habits. The award ceremonies will be held on January 15th & 16th, 2011 at the
Washington, D.C. Convention Center with an estimated attendance of more than 80,000. In addition, this
event will also honor top fitness celebrities for the impact they have made to the health and well-being of
our nation.

The Shape Up America Campaign Health & Fitness Expos will be held in conjunction with NBC's Health
& Wellness Expos, recognized as the premier wellness events in the country, attracting thousands of
health-minded consumers each year. There will be a Shape Up America Campaign Pavilion at every
venue, offering something for every member of the family including free health screenings, fitness
demonstrations for children and adults, nutrition lectures, healthy cooking demonstrations/healthy
shopping tips, athletic competitions, martial arts classes, boxing instruction, MMA fight demos, Sumo
wrestling, a fitness model search and free product giveaways. Obstacle course challenges and face
painting will be available for the kids, as well a variety of information and products for pet owners and
lovers alike.

This event will also premiere the Washington, D.C. Miss Fitness Pageant. Several celebrities have been
scheduled to join this event including Michael Torchia, celebrity trainer, Bill Germanakos, the season
four winner of the "The Biggest Loser,” actor/athlete Sebastian Siegel and surprise appearances by
celebrities from the entertainment and sports industries.

Health organizations joining forces for the Shape Up America 30-City Tour include: The After-School
All-Stars, Boys and Girls Club of America, American Diabetes Association, Alzheimer's Association,
National Fibromyalgia Association, Liver Foundation, American Red Cross, National MS Society,
American Heart Association, American Cancer Society, Generation Rescue, Boys and Girls Club of
America, P.S. I Love You Foundation, Children's Fitness Foundation and The Children's Fitness
Academy.

The Shape Up America Campaign has already brought the message of family health and fitness to Los
Angeles in March, and also to Central Park in New York City last June, where Shape Up America teamed
with the Adventures NYC event that attracted more than 30,000 health and sports enthusiasts. The
campaign is designed to promote better physical fitness among America's children and dent the current
epidemic of childhood obesity in the U.S. Previously, New York Senator Charles Schumer and Los
Angeles Mayor Antonio Villaraigosa have both submitted resolutions recognizing The Shape Up America
Campaign founder Michael Torchia for his advocacy of health and fitness issues for families and obese

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kids.

The Shape Up America Campaign was created to help adults, children and even pets get healthy for their
own benefit and for the lasting benefits that will strengthen the entire nation for generations to come. The
campaign targets all segments of our communities, including schools, city government, civic
organizations, community groups, businesses, and other people who live, work and play in America. The
goal is to show people how they can create fun, simple ways of working out, along with participating in
stimulating activities at home, at the office, in a park or even in the wilderness.

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Contact Information:
Shape Up America Campaign
Michael Torchia
310.650.5595
michael@operationfitness.com
operationfitness.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/277162

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