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ISSUE 4//SPRING SUMMER11

mpdclick
online
trend forecasting Welcome to the fourth edition of
Mpdclick.com in print! Mudpie’s online
trend forecasting service provides an insight ISSUE 4
into global trends, fashion, lifestyle and
culture, now packaged up into the pages of
a glossy magazine. CONTENTS
Using our vast experience and trend
expertise Mudpie and Mpdclick present
Sobriety, our forecast trend for the spring/
summer 2011 season.

Sobriety
05 _business
The material excesses of the pre-recession
society are forgotten, in favour of a humble,
wholesome existence. Pleasure is found in
relationships, community and life experience;
a utilitarian revival begins, placing emphasis
on style based on authenticity and
timelessness, instead of conspicuous and
needless consumption. The idea of change
fills many with hope for a new future founded
on simplicity, ethics and wisdom.

© flickr/franck

04: news and business analysis


06: trend journal & trend research
08: trends: colour overview aw11/12
10: trends: street fashion
12: trade fair and fabric
www.mudpie.co.uk
14: retail

"supporting fashion professionals" 16: runway


Global trend forecasting and design resources 18: graphics
At Mudpie we appreciate the demands made on busy professionals working in the fashion and creative industries. With close to 20: kids on mpdclick
twenty years experience in the adult, youth and children’s markets, we have developed a range of printed, online and bespoke
fashion services to help you deliver ‘on-trend’ garments, colours and graphics within the shortest possible time frame. 22: denimhead

mpdclick 24: trendbooks


An intelligent online trend forecasting service; for those working in any creative industry 26: ss11 trends
Female, Male & Kids . Seasonal Trend Forecasts . Colour . Business Intelligence & News . Apparel, Accessories, Textiles &
27: online networking

26
Interiors . Retail . Trade Fairs . Runway . Editable Graphic, Print & Shape Library
28: ss10 forecast right on track

The designer’s tool; an inspirational collection of apparel, graphics, prints and accessories
Female, Male, Denim, Sports, Prints, Patterns & Kids . Complete range plans . Inspirational designs . Editable graphics, prints
_ss11 trends © flickr/eric lafforgue
29: why choose mpdclick
30: partners and distributors
and garment shapes . Colour . Trend Intelligence
© flickr/jungle-mama

Bespoke design consultancy service; your own design team delivering what you need
06_trend journal
Female, Male & Kids . Style Guides . Art Direction . Trend Boards . Presentations . Licensed Illustrations & Characters . Interiors
Performance Apparel . Graphics & Prints . Garments

Inspired to find out more? Simply visit www.mudpie.co.uk or www.mpdclick.com

Mudpie Ltd . 21-23 Home Farm Business Centre . Lockerley . Romsey . SO51 0JT
tel: +44 (0)1794 344040 fax: +44 (0)1794 344056 email: enquire@mudpie.co.uk
© gucci-flash-sneaker-stores-front 08_colour overview
about news global insight into the fashion
The news area will direct you to the pages of just-style, the source
of our fashion, retail and business news articles. Our News area is
and retail industry, emerging markets and
an essential tool to keep professionals on the pulse of the fashion
industry.
consumer attitudes

© flickr/jourtor

© istock

© istock

about business analysis


The Business Analysis area provides global insight into the fashion and retail
industry, emerging markets and consumer attitudes.

Market Intelligence
Find insightful reports from the worlds of finance, law and retail from the
perspective of the fashion industry. Consumer buying habits and economic shifts
are evaluated to aid your brand’s strategic decisions.

Sourcing
The Sourcing area compiles monthly reports on the textile industry and emerging
economies from across the globe. Our analysis covers everything from export
figures to general etiquette from the world’s largest textile producers.

Sourcing Links
Sourcing Links provides a vital shortcut to the contact details of suppliers and will
© flickr/ ju marketing & communications © istock © flickr/creator apps © flickr/franck aid you with import and export decisions and global sourcing opportunities.

PAGE 04 FASHION, TRENDS, LIFESTYLE, CULTURE FASHION, TRENDS, LIFESTYLE, CULTURE PAGE 05
© jasonthielke.com © myspace/lecorpsmincedefrancoise © rex

about trend research


The Trend Research area follows on from the Trend Journal. Here we
develop our initial trend ideas further to support the next season’s forecast
trends in the form of our Trends, Fashion, Lifestyle, Culture magazines.
interactive magazines
Find the interactive Trends, Fashion, Lifestyle, Culture magazines that
© gucci-flash-sneaker-stores-front
explore Mpdclick’s research and analysis of the next forecast season’s
trends.
trend inspiration
Insightful reports give subscribers trend inspiration from all areas of
about trend journal consumer direction including technology, lifestyle, art and design. Trend
inspiration also contains creative and informative fashion features.
The Trend Journal is Mpdclick’s fashion and lifestyle blog. The Journal
monitors trends as they emerge and forms the basis of our seasonal
trend research. Daily entries cover lifestyle products, youth culture,
design news and the hottest emerging looks, providing intelligent
analysis and thorough commentary.
© wallpaper magazine © iwilltakeyoubeyondthefamiliar

PAGE 06 FASHION, TRENDS, LIFESTYLE, CULTURE FASHION, TRENDS, LIFESTYLE, CULTURE PAGE 07
trends colour aw11/12
For autumn/winter 2011/12, Mudpie introduces three brand new trends;
Synergy, Primal and Innovate. Each trend is further split into three transitional
phases. Here, we present Innovate, with Phase 1, Spectrum, for late
summer/early autumn collections; Phase 2, Nurture, for autumn and mid-
winter collections; and finally Phase 3, Quantum, for seasonal, high-winter
collections. Innovate works with a palette of three adaptable, neutral base
tones with a further six highlight colours, for each of the three phases that PANTONE PANTONE PANTONE
accompany the trend. 14-1107 TPX 12-5303 TPX 18-0510 TPX

© photos.com

PHASE ONE
SPECTRUM

an optimistic attitude towards a new


© kavewall
existence, free of the economic doom
and gloom, while rediscovering the © photos.com

PHASE TWO beauty of our natural world


NURTURE

© flickr/jungle-mama

© flickr - pensiero
© flickr/jungle-mama © photos.com

PHASE THREE
QUANTUM
aboutinnovate
about sobriety
Innovate considers science and technology as a solution and saviour for our future. The contemporary trend marks an optimistic attitude
towards a new existence, free of the economic doom and gloom, while rediscovering the beauty of our natural world. Formulas and equations

aboutsobriety
no longer have to equate to financial gain, but to a positive, considered way of life.

Innovate’s colour palette reflects the shades of a changing world. Spectrum derives from the science of colour; oxygen blue and sulphuric
orange intensify the combination. Nurture’s palette becomes denser with saturated shades, magnifying colours of nature under the microscope.
While, stemming from a fascination for formula and fact, Quantum’s palette is a solid base of silver mint, pale iron and aluminium grey, with
© photos.com
injections of neon violet and acid apricot.

PAGE 08 FASHION, TRENDS, LIFESTYLE, CULTURE FASHION, TRENDS, LIFESTYLE, CULTURE PAGE 09
direction 3: glow
© mpdclick © copenhagen street style © facehunter © copenhagen street style

© facehunter

in-depth creative
analysis of emerging
fashion product
and lifestyle trends

about trends
Mpdclick’s comprehensive trends area offers in-depth creative
analysis of emerging fashion product and lifestyle trends.
Essential to stay ahead of the game, we provide you with
key colour information for the upcoming seasons, along with
all the latest rising fashion micro trends and thousands of
street photography images of trendsetters across the globe.
Mpdclick’s exclusive forecast area releases essential trends
every six months. Providing you with inspiration and a crucial
insight into the future, through extensive easy to read reports
featuring overviews from our Runway, Trade Fair and Retail
© mpdclick © copenhagen street style © facehunter
areas.

Across the globe, fashion forward ‘scenesters’ and style savvy


fashionistas are stepping out in an ecletic array of celebratory
American infused outfits. Subtle prairie influences are expressed with
injections of aged ditsy florals and the appearance of statement frill
collars, while wide brim Stetsons suggest mild Western references.
Androgyny is key, haphazard layers are piled on suggesting a rough
and ready ethos. Shawl scarves are draped over anti-fit jerseys and
loose open shirts, often teamed with skinny slacks to streamline the
look. Double denim outfits offer an industrial workwear aesthetic
heightened by various distressed effects and utility details, twisted
seams and panel inserts add interest along with an adventurous
sense of age. Tapered trousers and jeans are carelessly pushed
into worn leather boots while the introduction of braces or a classic
sweater offers a smart and desirable juxtaposition to mix and match
utility looks.

PAGE 10 FASHION, TRENDS, LIFESTYLE, CULTURE


© draplane

Within days of the shows, hundreds of images are


about trade fair fabric sorted into defined product categories, and compiled
into reports from the premier fashion, accessories,
With access to major international trade fair shows, Mpdclick fabric and lifestyle shows
provides you with an unmatched comprehensive analysis
of the hottest trends before they hit the retail sector. Within
days of the shows, hundreds of images are sorted into defined
product categories, and compiled into reports from the premier
fashion, accessories, fabric and lifestyle shows. Each season,
inspirational overviews highlight the key emerging trends,
published as the season’s shows draw to a close. While the
regularly updated calendar and press release sections keep
you up to date with the latest trade fair news.

Sobriety calls for relaxed rusticity juxtaposing aged and distressed


denims with soft, natural cottons and linen. Hardwearing, durable
fabrics highlight industrial, workwear influences while naïve hand-
embroidered details recall the beautiful simplicity of rural life. Deliberate
creasing and crumpling serves to add texture and dimension to flat,
simple woolens and shirtings, aiding the rough and ready aesthetic.
Worn corduroy and burnished leathers too adhere to the rough feel of
the Western prairie and create the perfect complement to handkerchief
checks and diaphanous chambray.

© almodo mills

© john galliano

© les hommes

hardwearing, durable fabrics highlight


industrial, workwear influences while
naïve hand-embroidered details recall the
beautiful simplicity of rural life

© draplane © bottonificio

PAGE 12 FASHION, TRENDS, LIFESTYLE, CULTURE


© draplane
_london // paris // milan © gallery de vie

© taikoo plaza rough, worn and haphazard


styling that represent an earthy and
honest reflection of prairie life

about retail
© f daad © mpdclick Each week, Mpdclick visits thriving fashion hubs worldwide
to bring fashion professionals in-depth trend analysis for
all ages. We frequent the likes of London, Paris, Milan,
New York, LA and Miami. An extensive selection of images
covering fashion, merchandising and interiors are available
for you to download as inspiration. Mpdclick also produce
focused reports on the latest t-shirt graphics, accessory
lines, denim details, sports and intimates all compiled to
give you a clear insight into what’s hot on the high street
plus a universal grasp of emerging trends.

Each month, retail trend overviews are produced for each


gender and age group, giving busy fashion professionals a
round up of the latest product trends of the month, which
can also be downloaded in an easy to use PDF format.The
Retail area also features City Guides for a view of the best
areas of various retail destinations, with maps, store listings
and contact details.

Sobriety-inspired products feature rough, worn and haphazard


styling that represent an earthy and honest reflection of prairie life.
Sober and neutral base tones are accompanied by warm hues of
orange and red, alongside deep, distressed grey. Workwear is a big
influence, but in a more classic rather than futuristic or contemporary
context. Hardwearing denim and canvas are widespread, setting
a solid foundation for smarter and lighter items to layer on top.
Graphic inspiration comes from blueprints, technical drawings
and the debris of Western plains, such as barren landscapes and
animal skeletons.
© river island © h&m © xxi

PAGE 14 FASHION, TRENDS, LIFESTYLE, CULTURE FASHION, TRENDS, LIFESTYLE, CULTURE PAGE 15
about runway
With increasing demand for ‘fast fashion’ companies
are converting the latest runway trends into retail ranges
within a six week period. When your brand needs trend
interpretation or runway images, look no further than
Mpdclick. Within days of the catwalk shows, thousands of
images are sorted into the designers’ photo galleries on
Mpdclick. We also provide you with a breakdown of the key
shapes, details and trends which embody the designer’s
signature styles - plus seasonal overviews, previews,
highlights and much more.

The rugged outdoors of the American West along with the


practicality and supreme durability of 19th century workwear
inspire wearable and contemporary ensembles for spring/summer
2011. Deconstructed, mix ‘n’ match layers offer a sense of rough
slate blue and rustic brown
adventure; denim is treated to abrasive enzyme and industrial
washes giving dungaree’s, anti-fit jeans and overall style jackets
a thoroughly authentic worn look. Tarnished rivets and studs © kenzo
are highlighted with injections of american
© marc by marc jacobs © costume national
reinforce the utilitarian ethos of the trend along with a haphazard
sense of styling that combines dresses and playsuits with heavy
© ralph lauren
red and river blue
duty tool belts. Distressed leather braces are fixed to voluminous
trousers that are best customised with tears, paint splats and
assorted patches. Slate blue and rustic brown are highlighted with
injections of American red and river blue while faded hand drawn
animal skull graphics have a strong commercial appeal.

© kenzo

© paul & joe © d&g © rachel comey

© trussardi

PAGE 16 FASHION, TRENDS, LIFESTYLE, CULTURE


© ralph lauren © kenzo © paul & joe
© mpdclick © mpdclick

© mpdclick

about graphics © mpdclick

The graphics area is constantly updated with exciting


new material. Each and every week, Mpdclick
uploads 25 graphics for each of our categories:
female, male, girls, boys and baby. Our collection of
downloadable prints is also topped up with new and
inspirational designs each week, with a range of tie
dye, tartans, paisleys and polka dots to name but
a few. Our library of downloadable garment shapes
receives 5 brand new, trend-specific garments each
week. All artwork is fully editable and available for © mpdclick
download in both AI and CDR formats.

In addition to this, Mpdclick’s monthly graphic trends


highlight the most commercial graphics on show
from all of our areas, including trade fairs, retail,
© mpdclick
street and runway. We analyze why these graphics
are crucial to retailers and brands. All graphic trend
reports can be downloaded in an easy-to-use PDF
format.

Endeavour brings the hard-working, laborious ideals


of the nineteenth century to the present, evoking an
industrialised and functional way of life. Spattered with
oil and dirt, the strong, physical nature of prairie life is at
times demanding, but not without a sense of adventure.
Graphics are rough and typography distressed; taking
influence from harsh nature and workwear. Botany and
nature sketches feature within scrapbooks and journals
to add narrative, alongside decorative touches inspired
by landscapes and industry, supported by old-serif style
fonts.

PAGE 18 FASHION, TRENDS, LIFESTYLE, CULTURE


© mpdclick © mpdclick
about kids
Mpdclick offers comprehensive fashion trends for the kids
market too. From global retail reports, the best trade fair
and runway shows to weekly sets of useable downloadable
graphics and seasonal trend analysis; we have all the tools a
design professional will need.

Each area of Mpdclick has a separate kids navigation, where our team
of experts provide you with up to date, informative and inspirational
reports covering the girls, boys and babywear markets.

© levi’s

© mpdclick

© diesel kids
© mpdclick

© sara noelle

© wheat

© wheat

up to date, informative and


inspirational reports covering the girls,
boys and babywear markets
© levi’s © deeluxe kids

FASHION, TRENDS, LIFESTYLE, CULTURE PAGE 21


© honeyami © wheat
for a full list of denimhead agents
visit www.mudpie.co.uk
about denimhead
In October 2009 Mudpie formed an official partnership
to publish and distribute Denimhead’s printed and online
products. Denimhead is a cutting edge fashion service,
specializing in denim and casual sportswear, whose
books, including Denimhead East and The Bottom Line
provide the most recent photographs from fashion capitals
throughout the world, and include original technical
sketches for inspiration – both of which are intended to
help you with your design process.

Denimhead’s service also includes a comprehensive online


subscription photo archive containing over 125,000 images
all incorporated from Denimhead West, The Bottom Line,
Denimhead East, Behind The Seams and Vintage. It also has
© parco © stradivarius
Runway direction for denim and casual sportswear and trend
direction for the coming season, consisting of figure drawing and
original flat sketches.

© denimhead
© riley © energie © selfridges

© nobody © mango © sicko nineteen © mango © lee © mango

PAGE 22 FASHION, TRENDS, LIFESTYLE, CULTURE FASHION, TRENDS, LIFESTYLE, CULTURE PAGE 23
mpk male
trend books The market leading
youth fashion forecasting
Our leading range of trend, graphic, print, pattern and publication for active
colour forecasting books provide the busy professional teenagers and young
with hundreds of inspirational and practical garment men offers original
and accessory styles, prints, and graphics every graphics, strong,
season, all supplied on a fully vectorised DVD. www.trendbooks.com inventive and eclectic
garment ranges that
reflect sport, street and
popular culture.
coming soon: mpd active - autumn/winter 11/12 sports trends Books available:
SS10, AW1011,
the next trendbook in the mudpie series – available January 2010 SS11

cutiepie mpk female


The cutest of Innovative styling, eye-
garment styles, catching graphics and
delightfully prints based on trend-
naïve graphics led colour palettes,
and functional make this book the
yet adorable number one seller
accessories make worldwide for trendy
cutiepie the leading teenagers and young
babywear resource. women.

Books available: Books available:


SS10, AW1011, SS10, AW1011,
SS11 SS11

minipie print & pattern


This book is a
clever mix of trendy Designed not
garment silhouettes, only with apparel
prints and motifs markets in mind,
which will excite Print & Pattern
today’s mini kids. Trends will also
appeal to other
Books available: markets such as
SS10, AW1011, stationery, home
SS11 and interiors.

Books available:
AW1011, SS11

mudpie the best of mpk female


Trendy designs
created for the
the best of mpk male
fashion conscious
110 pages of
tween: girls and
graphics and ele-
boys who want to
ments represent-
be grown up and
ing the best of
establish their own
Mudpie’s graphic
personal style.
design work
from their leading
Books available:
womenswear
SS10, AW1011,
and menswear
SS11
trendbooks

PAGE 24 FASHION, TRENDS, LIFESTYLE, CULTURE FASHION, TRENDS, LIFESTYLE, CULTURE PAGE 25
trends ss11 about online networking
linked in
Join our “Mudpie – Fashion, Trends, Lifestyle, Culture” group.
Looking for creative inspiration or interested in sharing your
thoughts on current and future trends in the areas of fashion,
graphics, colour, street style, lifestyle, urban culture, market
intelligence, retail, runway, trade fairs and much more? Then join
Mudpie’s own Fashion, Trends, Lifestyle & Culture group - designed
to bring creative professionals together to share exciting and
© photos.com © d&g © sportmax © photos com inspirational ideas, analysis, thoughts, information, opportunities
and much more! Gain insight into the world of trend forecasting

enlighten © flickr/eric lafforgue © mmp inc © flickr/swamibu


via our group, started by one of the leading global trend forecasting
companies, Mudpie - publisher of seasonal garment, graphic and
colour trendbooks, and the ever popular online forecasting website,
Traditional styles blend with contemporary visions in a trend influenced by the rich and vibrant country of India. New India inspires a www.mpdclick.com.
cosmopolitan lifestyle, while national pride is embodied in an unwavering devotion to cricket and travellers seeking out unique cultural
experiences.

facebook
Our team have great fun across the globe hunting out the most innovative,
unique, eclectic and kooky individuals…and you could join our gang! Do
you have particularly avant garde mates? Hang out at the coolest clubs?
Or live in the hottest urban dwelling? Then we would like to hear from you!

From your own Facebook page search


for Mpdclick Street Trends. Send us
a message if you think you are the
© jean-sebastien© roberto cavalli © alexander mcqueen © flickr - eduardo perfect cool hunter for us. We have
helpers across the world that fill us in

fable © trendhuneter © photos.com © beingwell.me


on the coolest new places, and send
us photos of the greatest new street
trends.
A return to innocence manifests itself within the majesty and intrigue of the forest. Epic children’s literature and the romance of idyllic, natural
ways of life are underpinned by resurgences of fantasy ideals within cinema, fashion and design. Nature fuses with technology to produce a
unique, hybridised vision of an ecological future, while retaining a vital link to times long since past.

© flickr.kitty cats

twitter
Mpdclick are now on Twitter, find us at www.twitter.com/
MPDClick. Choose to follow us and receive daily updates as
to what has been published on Mpdclick.com. We will also
give away free trend content from time to time, and keep you
© flickr - hypergurl posted on any developments on any of our other services.

sobriety © lau © flickr/alimar8530 © wallpaperstock.net

The material excesses of the pre-recession society are forgotten, in favour of a humble, wholesome existence. Pleasure is found in
relationships, community and life experience; a utilitarian revival begins, placing emphasis on style based on authenticity and timelessness
instead of conspicuous and needless consumption. The idea of change fills many with hope for a new future founded on simplicity, ethics
and wisdom.
ss10 forecast right on track why choose mpdclick?
When our trend panel sat down in the height of the economic boom in 2007 our CEO Fiona Jenvey outlined two key factors
for the future, ‘recession and recovery’. Drawing on our 18 years experience in the forecasting industry, Mudpie accurately Follow our trend research
predicted that in the years ahead the economy would go through a downturn followed by a global movement toward
regeneration. Although recovery will not be complete by the end of the coming season, summer 2010, you can see by our Trend Surveillance - Consumer, Business, Fashion, Art, Music, Culture,
24 months + ahead
accurately predicted trends that some encouraging signs are emerging. Economy – 2 ½ years ahead of season
Researched directional colour palettes for women’s, men’s and kidswear
– 2 years ahead of season
Inspiring graphic collections and focused textile trends – 18 months
In early 2008 Mudpie had four trends in our mindset; Conscious ahead of season
marked a return to old world values and ethics. A sobering approach Close to season colour and range plans, plus continual forecast updates
to environmentalism ensued, recycling and regeneration inspired
– 6 months ahead of season
us, while aesthetically, calm sophistication, elegance and vintage
cruising infused the trend.
Maximise your working day
With the release of Mudpie’s trend books and Mpdclick’s trend
forecast in November 2008, we introduced Conscious and its
Affordable - Maximise time and budget
two sub-trends; Riviera and Salvage. Riviera provides a kitsch
yet traditionally chic look at nautical styling – our close to season Easy to navigate, simple and well structured
updates in October 2009 revealed that the ‘kitsch’ element has One-click trend reports in PDF format – concise and reliable information in
taken hold, with many brands turning to a quintessentially British easy to present boards and reports
destination. Plus, the figure looks set to rise; many blockbuster
visual. Designers including Clements Ribeiro, Badgley Mischka and
Pepe Jeans have turned to The Great British Seaside as inspiration 12 months + ahead
movies based in seaside towns are currently in post-production,
set to reintroduce the world to their kitsch aesthetics. The remakes Track updates in each area across the site
for s/s 10. of Brighton Rock, and Nowhere Boy, a film about John Lennon’s
childhood, see scenes in Eastbourne and Blackpool respectively.
With holidays in England up 14% in 2009 (according to VisitEngland), News & Business Analysis – an essential tool to keep professionals on
In fact the idea of spending leisure time close to home is affecting
the British Isles have become the recession-busting vacation many more countries, the Air Transport Association cite 1.3 the pulse of the fashion industry. Ideal for the CEO, Directors, Marketers,
percent fewer Americans are expected to fly this summer than last Buyers and Designers alike
summer. Trends - Journal, Research and Intelligence are always watching the
worlds of fashion, art, lifestyle and music to bring you the hottest up to date
Meanwhile, Salvage marks the fusion of the art, craft and design trend information on a daily basis. Trends also houses forecast colour and
worlds. A sobering acknowledgement of our environmental and fashion trend predictions, fast fashion highlights and street fashion
economic situation sees a renewed interest in handicrafts and DIY and art influences.
projects, a fact which Mpdclick first documented in June 2008
Retail - global window shopping from your desktop, ideal for design,
– two years ahead of season. According to Mintel, two thirds
visual merchandising and brand marketing as well
of us plan to spend less on clothing for the foreseeable future –
Salvage promotes reclaiming and customising; transforming old Trade Fairs - bringing fashion, accessories, fabric and design trade show
items to keep for years to come. images and reportage home for you, as well as supporting your trips to
make life easier
Runway - filtering all the thousands of images to give comprehensive
coverage and then detailed and focused analysis from major fashion week
Our further trends for s/s 2010 include Kinetic; discovering lifestyles events every season. We pick out key items and overview accessories and
that demand performance. Kinetic also marks the seed of the footwear too.
growing cradle to cradle trend – the all encompassing transformation Graphics - on trend, fully vectorised graphics, prints, garment shapes
of human industry through ecologically intelligent design. Designers and clipart, updated every week. Like extending your own in house design
such as Alexander Wang and Erin Wasson pioneer the theme, based team, 24/7.
on the aesthetic of urban sports and grungy workwear. Cycling, our
sport focus for Kinetic, continues to inspire; figures from Transport
for London (TFL) showed almost half-a-million journeys are made by Choose your level of analysis
bike in London every day, while in Australia cycling is up by as much
as 50% according to a study by the University of Adelaide. Choose your analysis – we provide both comprehensive, detailed
reportage of global shopping destinations, worldwide trade fairs and major
Utopia is a trend inspired by ideals and alternatives, looking to the paid to Australian design. Australia has emerged as one of the runway fashion weeks or focused trend overviews each month in retail,
indigenous cultures of Africa and Oceania, with particular attention few nations able to dodge recession; demand from China and the each season in trade fair and for each of the six major fashion weeks –
sound position of the economy when the crisis began provided designed to save you time.
respite. Cue a wave of optimistic, celebratory design, with the
likes of Marc by Marc Jacobs and Emilio Pucci turning to tribal all
over prints for s/s 10.

The emotion evoked by Creative, our final freespirited trend,


has found its way to the masses. American road trips, nostalgic
journeys and bohemian lifestyles are the current pastimes of
Generation Y. According to the International Currency Exchange
around 200,000 Britons take a gap year each year, while the
US Travel Association states that one-half of U.S. adults, or 98
million people, have taken an adventure trip in the past five years. © d&g © photos.com

PAGE 28 FASHION, TRENDS, LIFESTYLE, CULTURE FASHION, TRENDS, LIFESTYLE, CULTURE PAGE 29
distributors
For distribution or more information on any of Mudpie’s products please contact your nearest agent
www.graphicprintsource.com Argentina - International Textile India - The Bombay Subscription Agency
vector t-shirt print and graphic inspiration Consultants www.bsatrends.co.in Poland - Moda I Wiedza
www.textileconsultants.com.ar e: rsj@bsatrends.com www.modaiwiedza.com.pl
kids inspirations book out now e: info@textileconsultants.com.ar t: +91 22 65207147 e: moda@modaiwiedza.com.pl
t: +54 11 4704-6618 t: +48-22-7294156
Israel - Tomer Fashion Marketing Ltd
Australia - Ginger Trend Consulting www.tomerf.com Portugal - Fatima Leite
(New Zealand) e: tomer_f@netvision.net.il e: fatimaleite@netc.pt
www.gingertc.com.au t: +972 (8) 9408628 t: +351 22 996 1499
e: info@gingertc.com.au
t: +61 412841 105 Italy - Campania Russia - Troyka Press Ltd
www.nuovalibra.com ideedaprodurre e: troyka-press@mtu-net.ru
Belgium - mode...information Belgium bvba www.ideedaprodurre.com t: +7 495 6891313
www.modeinfo.be e: info@ideedaprodurre.com
zoomonfashiontrends, Issue 45, SS11 – Womenswear and e: info@modeinfo.be t: +39 081 3952823 Singapore - Leng Peng Asia
Menswear Colour Directions, brought to you by Mudpie – t: +32 9 2244387 www.lengpeng.com
“Enlighten, Sobriety and Fable” Italy - Emilia Romagna e: christine@lengpeng.com
Brazil - Guelfi Representacoes Ltda Eliotecnica Stermieri srl t: +65 6746 1551
www.thetechnicalcenter.com www.modeinfo.com e: guelfirevistas@uol.com.br e: eliotecnicacarpi@libero.it
t: +55 11 2909-2348 t: +39 059 691468 Spain - G.V. Lines
Espacio de Tendencias
Canada - Le Trendsource Italy - Lazio e: gv-lines2g@telefonica.net
e: info@letrendsource.com E’stile s.r.l t: +34 93 2651491
t: +1 514 731 1011 e: info@estileroma.it
t: +39 06 8555337 Sweden - Colourhouse AB
www.view-publications.com www.textilesintelligence.com China - China Textile Information Centre www.colourhouse.se
www.cncs-pantone.com.cn Italy - Marche e: info@colourhouse.se
e: wangting@ctic.org.cn Paola Tidei S.r.l. t: +46 31 124456
t: +86 10 64 168245 / +86 10 85229100 e: p.tidei@tiscali.it
t: +39 0733 817514 Taiwan - Linktrends International Inc
China - Sixty Four S.r.l e: cynthialin@linktrends.com.tw
e: nicola@sixtyfour.it Italy - Puglia t: +886 2 25585100
www.cottoninc.com www.fashioninsight.co.uk t: +39 0587 466150 Fashion Room
e: infopuglia@fashionroom.it Thailand - Mode Publicity Asia Co. Ltd.
Colombia - Jairo Abril Y Cia Ltda t: +39 080 5283595 mode...information Thailand
(Bolivia, Ecuador, Panama, Peru & Venezuela) e: modeinfo@aol.com
www.jairoabril.com Italy - Toscana - Firenze t: +66 2 651 4501
e: abrilrevistas@jairoabril.com Fashion Room
t: +571 2159653 www.fashionroom.it Turkey - Ahu Barut - Neva Tekstil
www.just-style.com www.denimhead.com e: infotoscana@fashionroom.it e: ahuilbuldu@superonline.com
Denmark - pej gruppen ApS t: +39 055 213270 t: +90 216 312 30 01
www.pejgruppen.dk
e: indkob@pejgruppen.dk Italy - Toscana - Prato UK - mode...information Ltd
t: +45 97 118900 View on Trends S.r.l. www.modeinfo.com
e: ricardoricci@viewontrends.it e: uksales@modeinfo.com
Finland - Oy Urban View Ltd t: +39 0574 623112 t: +44 207 4360133
www.nolcha.com www.ras-publishing.com mode... information Finland
www.urbanview.net Italy - Veneto UK - Mudpie Ltd
e: info@urbanview.net Mede S.r.l. www.mudpie.co.uk
t: +358 400 242 079 e: info@medesrl.it e: uksales@mudpie.co.uk
t: +39 049 9801451 t: + 44 7791 102448
France - mode...information S.A.S.
www.goodfactories.com www.munichfabricstart.com www.modeinfo.com Japan - Taiyo Trading Co Ltd USA - East Coast
e: librairie@modeinfo.com www.next-eye.net OPR Inc
t: +33 1 40 138150 e: infopro@next-eye.net www.oprny.com
t: +81 3 3406 7221 e: sales@oprny.com
Germany - mode...information GmbH t: +1 212 564 3954
(Austria & Switzerland) Korea - International Textile
www.modeinfo.com Design Co Ltd USA - West Coast
www.fashionlaw.co.uk www.logos.info e: sales@modeinfo.com www.itdco.com The Patricia Brandt Company
t: +49 2206 6007 770 e: itdco@korea.com www.patriciabrandtcompany.com
t: +82 2-562-1250 e: pat@patriciabrandtcompany.com
Greece - Manos Komninos EE t: +1 3244 650 1222
Interfashion Express Mexico - Moda Información S.A. de C.V.
(Cyprus) e: modeinformation@gmail.com
e: m.komninos@ifashionexpress.gr t: +52 55 5280-5970
www.pantone.com www.globaltex.com t: +30 210 3639443
Netherlands - Appletizer For further information please contact:
Hong Kong - Fashion Consultant Ltd Forecast, Colour and Information Centre Mudpie Ltd
www.fchk.com www.appletizer.nl www.mudpie.co.uk
e: service@fchk.com e: info@appletizer.nl e: enquire@mudpie.co.uk
t: +852 2576 1737 t: +31 20 530 5380 t: +44 1794 344040

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