Professional Documents
Culture Documents
mpdclick
online
trend forecasting Welcome to the fourth edition of
Mpdclick.com in print! Mudpie’s online
trend forecasting service provides an insight ISSUE 4
into global trends, fashion, lifestyle and
culture, now packaged up into the pages of
a glossy magazine. CONTENTS
Using our vast experience and trend
expertise Mudpie and Mpdclick present
Sobriety, our forecast trend for the spring/
summer 2011 season.
Sobriety
05 _business
The material excesses of the pre-recession
society are forgotten, in favour of a humble,
wholesome existence. Pleasure is found in
relationships, community and life experience;
a utilitarian revival begins, placing emphasis
on style based on authenticity and
timelessness, instead of conspicuous and
needless consumption. The idea of change
fills many with hope for a new future founded
on simplicity, ethics and wisdom.
© flickr/franck
26
Interiors . Retail . Trade Fairs . Runway . Editable Graphic, Print & Shape Library
28: ss10 forecast right on track
The designer’s tool; an inspirational collection of apparel, graphics, prints and accessories
Female, Male, Denim, Sports, Prints, Patterns & Kids . Complete range plans . Inspirational designs . Editable graphics, prints
_ss11 trends © flickr/eric lafforgue
29: why choose mpdclick
30: partners and distributors
and garment shapes . Colour . Trend Intelligence
© flickr/jungle-mama
Bespoke design consultancy service; your own design team delivering what you need
06_trend journal
Female, Male & Kids . Style Guides . Art Direction . Trend Boards . Presentations . Licensed Illustrations & Characters . Interiors
Performance Apparel . Graphics & Prints . Garments
Mudpie Ltd . 21-23 Home Farm Business Centre . Lockerley . Romsey . SO51 0JT
tel: +44 (0)1794 344040 fax: +44 (0)1794 344056 email: enquire@mudpie.co.uk
© gucci-flash-sneaker-stores-front 08_colour overview
about news global insight into the fashion
The news area will direct you to the pages of just-style, the source
of our fashion, retail and business news articles. Our News area is
and retail industry, emerging markets and
an essential tool to keep professionals on the pulse of the fashion
industry.
consumer attitudes
© flickr/jourtor
© istock
© istock
Market Intelligence
Find insightful reports from the worlds of finance, law and retail from the
perspective of the fashion industry. Consumer buying habits and economic shifts
are evaluated to aid your brand’s strategic decisions.
Sourcing
The Sourcing area compiles monthly reports on the textile industry and emerging
economies from across the globe. Our analysis covers everything from export
figures to general etiquette from the world’s largest textile producers.
Sourcing Links
Sourcing Links provides a vital shortcut to the contact details of suppliers and will
© flickr/ ju marketing & communications © istock © flickr/creator apps © flickr/franck aid you with import and export decisions and global sourcing opportunities.
PAGE 04 FASHION, TRENDS, LIFESTYLE, CULTURE FASHION, TRENDS, LIFESTYLE, CULTURE PAGE 05
© jasonthielke.com © myspace/lecorpsmincedefrancoise © rex
PAGE 06 FASHION, TRENDS, LIFESTYLE, CULTURE FASHION, TRENDS, LIFESTYLE, CULTURE PAGE 07
trends colour aw11/12
For autumn/winter 2011/12, Mudpie introduces three brand new trends;
Synergy, Primal and Innovate. Each trend is further split into three transitional
phases. Here, we present Innovate, with Phase 1, Spectrum, for late
summer/early autumn collections; Phase 2, Nurture, for autumn and mid-
winter collections; and finally Phase 3, Quantum, for seasonal, high-winter
collections. Innovate works with a palette of three adaptable, neutral base
tones with a further six highlight colours, for each of the three phases that PANTONE PANTONE PANTONE
accompany the trend. 14-1107 TPX 12-5303 TPX 18-0510 TPX
© photos.com
PHASE ONE
SPECTRUM
© flickr/jungle-mama
© flickr - pensiero
© flickr/jungle-mama © photos.com
PHASE THREE
QUANTUM
aboutinnovate
about sobriety
Innovate considers science and technology as a solution and saviour for our future. The contemporary trend marks an optimistic attitude
towards a new existence, free of the economic doom and gloom, while rediscovering the beauty of our natural world. Formulas and equations
aboutsobriety
no longer have to equate to financial gain, but to a positive, considered way of life.
Innovate’s colour palette reflects the shades of a changing world. Spectrum derives from the science of colour; oxygen blue and sulphuric
orange intensify the combination. Nurture’s palette becomes denser with saturated shades, magnifying colours of nature under the microscope.
While, stemming from a fascination for formula and fact, Quantum’s palette is a solid base of silver mint, pale iron and aluminium grey, with
© photos.com
injections of neon violet and acid apricot.
PAGE 08 FASHION, TRENDS, LIFESTYLE, CULTURE FASHION, TRENDS, LIFESTYLE, CULTURE PAGE 09
direction 3: glow
© mpdclick © copenhagen street style © facehunter © copenhagen street style
© facehunter
in-depth creative
analysis of emerging
fashion product
and lifestyle trends
about trends
Mpdclick’s comprehensive trends area offers in-depth creative
analysis of emerging fashion product and lifestyle trends.
Essential to stay ahead of the game, we provide you with
key colour information for the upcoming seasons, along with
all the latest rising fashion micro trends and thousands of
street photography images of trendsetters across the globe.
Mpdclick’s exclusive forecast area releases essential trends
every six months. Providing you with inspiration and a crucial
insight into the future, through extensive easy to read reports
featuring overviews from our Runway, Trade Fair and Retail
© mpdclick © copenhagen street style © facehunter
areas.
© almodo mills
© john galliano
© les hommes
© draplane © bottonificio
about retail
© f daad © mpdclick Each week, Mpdclick visits thriving fashion hubs worldwide
to bring fashion professionals in-depth trend analysis for
all ages. We frequent the likes of London, Paris, Milan,
New York, LA and Miami. An extensive selection of images
covering fashion, merchandising and interiors are available
for you to download as inspiration. Mpdclick also produce
focused reports on the latest t-shirt graphics, accessory
lines, denim details, sports and intimates all compiled to
give you a clear insight into what’s hot on the high street
plus a universal grasp of emerging trends.
PAGE 14 FASHION, TRENDS, LIFESTYLE, CULTURE FASHION, TRENDS, LIFESTYLE, CULTURE PAGE 15
about runway
With increasing demand for ‘fast fashion’ companies
are converting the latest runway trends into retail ranges
within a six week period. When your brand needs trend
interpretation or runway images, look no further than
Mpdclick. Within days of the catwalk shows, thousands of
images are sorted into the designers’ photo galleries on
Mpdclick. We also provide you with a breakdown of the key
shapes, details and trends which embody the designer’s
signature styles - plus seasonal overviews, previews,
highlights and much more.
© kenzo
© trussardi
© mpdclick
Each area of Mpdclick has a separate kids navigation, where our team
of experts provide you with up to date, informative and inspirational
reports covering the girls, boys and babywear markets.
© levi’s
© mpdclick
© diesel kids
© mpdclick
© sara noelle
© wheat
© wheat
© denimhead
© riley © energie © selfridges
PAGE 22 FASHION, TRENDS, LIFESTYLE, CULTURE FASHION, TRENDS, LIFESTYLE, CULTURE PAGE 23
mpk male
trend books The market leading
youth fashion forecasting
Our leading range of trend, graphic, print, pattern and publication for active
colour forecasting books provide the busy professional teenagers and young
with hundreds of inspirational and practical garment men offers original
and accessory styles, prints, and graphics every graphics, strong,
season, all supplied on a fully vectorised DVD. www.trendbooks.com inventive and eclectic
garment ranges that
reflect sport, street and
popular culture.
coming soon: mpd active - autumn/winter 11/12 sports trends Books available:
SS10, AW1011,
the next trendbook in the mudpie series – available January 2010 SS11
Books available:
AW1011, SS11
PAGE 24 FASHION, TRENDS, LIFESTYLE, CULTURE FASHION, TRENDS, LIFESTYLE, CULTURE PAGE 25
trends ss11 about online networking
linked in
Join our “Mudpie – Fashion, Trends, Lifestyle, Culture” group.
Looking for creative inspiration or interested in sharing your
thoughts on current and future trends in the areas of fashion,
graphics, colour, street style, lifestyle, urban culture, market
intelligence, retail, runway, trade fairs and much more? Then join
Mudpie’s own Fashion, Trends, Lifestyle & Culture group - designed
to bring creative professionals together to share exciting and
© photos.com © d&g © sportmax © photos com inspirational ideas, analysis, thoughts, information, opportunities
and much more! Gain insight into the world of trend forecasting
facebook
Our team have great fun across the globe hunting out the most innovative,
unique, eclectic and kooky individuals…and you could join our gang! Do
you have particularly avant garde mates? Hang out at the coolest clubs?
Or live in the hottest urban dwelling? Then we would like to hear from you!
© flickr.kitty cats
twitter
Mpdclick are now on Twitter, find us at www.twitter.com/
MPDClick. Choose to follow us and receive daily updates as
to what has been published on Mpdclick.com. We will also
give away free trend content from time to time, and keep you
© flickr - hypergurl posted on any developments on any of our other services.
The material excesses of the pre-recession society are forgotten, in favour of a humble, wholesome existence. Pleasure is found in
relationships, community and life experience; a utilitarian revival begins, placing emphasis on style based on authenticity and timelessness
instead of conspicuous and needless consumption. The idea of change fills many with hope for a new future founded on simplicity, ethics
and wisdom.
ss10 forecast right on track why choose mpdclick?
When our trend panel sat down in the height of the economic boom in 2007 our CEO Fiona Jenvey outlined two key factors
for the future, ‘recession and recovery’. Drawing on our 18 years experience in the forecasting industry, Mudpie accurately Follow our trend research
predicted that in the years ahead the economy would go through a downturn followed by a global movement toward
regeneration. Although recovery will not be complete by the end of the coming season, summer 2010, you can see by our Trend Surveillance - Consumer, Business, Fashion, Art, Music, Culture,
24 months + ahead
accurately predicted trends that some encouraging signs are emerging. Economy – 2 ½ years ahead of season
Researched directional colour palettes for women’s, men’s and kidswear
– 2 years ahead of season
Inspiring graphic collections and focused textile trends – 18 months
In early 2008 Mudpie had four trends in our mindset; Conscious ahead of season
marked a return to old world values and ethics. A sobering approach Close to season colour and range plans, plus continual forecast updates
to environmentalism ensued, recycling and regeneration inspired
– 6 months ahead of season
us, while aesthetically, calm sophistication, elegance and vintage
cruising infused the trend.
Maximise your working day
With the release of Mudpie’s trend books and Mpdclick’s trend
forecast in November 2008, we introduced Conscious and its
Affordable - Maximise time and budget
two sub-trends; Riviera and Salvage. Riviera provides a kitsch
yet traditionally chic look at nautical styling – our close to season Easy to navigate, simple and well structured
updates in October 2009 revealed that the ‘kitsch’ element has One-click trend reports in PDF format – concise and reliable information in
taken hold, with many brands turning to a quintessentially British easy to present boards and reports
destination. Plus, the figure looks set to rise; many blockbuster
visual. Designers including Clements Ribeiro, Badgley Mischka and
Pepe Jeans have turned to The Great British Seaside as inspiration 12 months + ahead
movies based in seaside towns are currently in post-production,
set to reintroduce the world to their kitsch aesthetics. The remakes Track updates in each area across the site
for s/s 10. of Brighton Rock, and Nowhere Boy, a film about John Lennon’s
childhood, see scenes in Eastbourne and Blackpool respectively.
With holidays in England up 14% in 2009 (according to VisitEngland), News & Business Analysis – an essential tool to keep professionals on
In fact the idea of spending leisure time close to home is affecting
the British Isles have become the recession-busting vacation many more countries, the Air Transport Association cite 1.3 the pulse of the fashion industry. Ideal for the CEO, Directors, Marketers,
percent fewer Americans are expected to fly this summer than last Buyers and Designers alike
summer. Trends - Journal, Research and Intelligence are always watching the
worlds of fashion, art, lifestyle and music to bring you the hottest up to date
Meanwhile, Salvage marks the fusion of the art, craft and design trend information on a daily basis. Trends also houses forecast colour and
worlds. A sobering acknowledgement of our environmental and fashion trend predictions, fast fashion highlights and street fashion
economic situation sees a renewed interest in handicrafts and DIY and art influences.
projects, a fact which Mpdclick first documented in June 2008
Retail - global window shopping from your desktop, ideal for design,
– two years ahead of season. According to Mintel, two thirds
visual merchandising and brand marketing as well
of us plan to spend less on clothing for the foreseeable future –
Salvage promotes reclaiming and customising; transforming old Trade Fairs - bringing fashion, accessories, fabric and design trade show
items to keep for years to come. images and reportage home for you, as well as supporting your trips to
make life easier
Runway - filtering all the thousands of images to give comprehensive
coverage and then detailed and focused analysis from major fashion week
Our further trends for s/s 2010 include Kinetic; discovering lifestyles events every season. We pick out key items and overview accessories and
that demand performance. Kinetic also marks the seed of the footwear too.
growing cradle to cradle trend – the all encompassing transformation Graphics - on trend, fully vectorised graphics, prints, garment shapes
of human industry through ecologically intelligent design. Designers and clipart, updated every week. Like extending your own in house design
such as Alexander Wang and Erin Wasson pioneer the theme, based team, 24/7.
on the aesthetic of urban sports and grungy workwear. Cycling, our
sport focus for Kinetic, continues to inspire; figures from Transport
for London (TFL) showed almost half-a-million journeys are made by Choose your level of analysis
bike in London every day, while in Australia cycling is up by as much
as 50% according to a study by the University of Adelaide. Choose your analysis – we provide both comprehensive, detailed
reportage of global shopping destinations, worldwide trade fairs and major
Utopia is a trend inspired by ideals and alternatives, looking to the paid to Australian design. Australia has emerged as one of the runway fashion weeks or focused trend overviews each month in retail,
indigenous cultures of Africa and Oceania, with particular attention few nations able to dodge recession; demand from China and the each season in trade fair and for each of the six major fashion weeks –
sound position of the economy when the crisis began provided designed to save you time.
respite. Cue a wave of optimistic, celebratory design, with the
likes of Marc by Marc Jacobs and Emilio Pucci turning to tribal all
over prints for s/s 10.
PAGE 28 FASHION, TRENDS, LIFESTYLE, CULTURE FASHION, TRENDS, LIFESTYLE, CULTURE PAGE 29
distributors
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