Professional Documents
Culture Documents
Personal Information:
Name: Eugene Brcic
E-mail: eugene2911@hotmail.com
Tel:. 0424 601255
Nationality: Australian
I have a thorough understanding of marketing trends and mass media, with a track record of work
in countries as diverse as Japan to Portugal for high-profile clients.
As a communications specialist, I secured contracts with multinationals Red Bull, Heineken, KPMG
and Vipnet (Austria Telecom-Vodafone).
As a journalist, I broke news on leading international broadcasters like CNN, BBC, Eurosport and
front-page stories in newspapers like New York Times, International Herald Tribune and USA
Today. I also covered high-profile world leaders, global economics and major sports events on a daily
basis.
However, most recently I have worked as a communications manager across all formats _ print,
photo, video, digital _ particularly intranet, websites, social media channels and events.
KEY STRENGTHS
• All organizational communications activities (internal and external), particularly writing and editing,
aimed at marketing, promoting or selling products / services consistently, delivering an effective
message which builds awareness, trial and market share.
• Maintain relationships with key stakeholders.
• Develop communications strategies and messages.
• Ensure the organization regularly receives favourable media coverage, enhancing consumer
satisfaction, public image, and good will.
• Utilising television, radio, print or digital mediums, whether via classic marketing campaigns,
sponsorships (athletes, opinion makers) or events.
EMPLOYMENT
Tenix operates a number of businesses in Australia and abroad, providing engineering infrastructure
services across power, gas, water, transport and other sectors to clients in Australia, New Zealand, the
Pacific Islands and America.
Responsibilities:
Hyder Consulting is a multinational advisory and design consultancy specialising in the transport, property,
utilities and environmental sectors. The 150-year-old company employs about 4,500 people across Europe,
the Middle East, Asia and Australia.
Responsibilities:
Achievements:
• Rolling out the new globally integrated website for Croatia. Completed course in CMS operations in
Salzburg, Austria. The new site is more interactive and loaded with more content to drive traffic, raise
brand awareness, boost enquiries and sales.
• Averted an international scandal after a UNESCO-protected site was damaged at a major Red Bull
event through comprehensive understanding of media processes and damage control skills.
Responsibilities:
• Draft internal/external newsletters, issue statements, write annual reports, release economic indicators
and other financial news. Introduced standardised intranet service. Coordinated incentive events.
Achievements:
• Orchestrated and led PR campaign under intense media pressure leveraged on prominent corporations
during a spate of lay-offs prompted by the global financial crisis.
Responsibilities:
• Led PR at three Heineken music events. Led PR campaign for Heineken’s domestic brand Karlovacko
at the European Soccer Championship in Austria, 2008.
• Nominate a venue, obtain licenses, organize POS materials, negotiate concerts, celebrities, raise media
interest and drive sales through games and prizes.
Achievements:
• Contributed to successful events, visited by several thousand people with strong media outcome in
major television, radio, print and digital outlets.
Responsibilities:
• Writing, research, briefings, scheduling interviews for regional correspondents Dan Bilefsky, Nicholas
Wood, Marie de Cristofaro, Zoran Radosavljevic and foreign desk chief in New York Alison Smale.
Achievements:
Responsibilities:
Achievements:
• Covered 4 wars (Slovenia, Croatia, Bosnia, Serbia). More than 2,000 internationally published articles.
World leaders covered included Pope John Paul II (3 Xs), Bill Clinton, Jacques Chirac, Helmut Khol,
Vladimir Putin, Mihael Gorbachev, Yitzak Rabin, Prince Charles among other UN, EU and NATO
senior officials.
• World Cups in soccer (France, Japan, Germany), European Championships (Portugal, Austria), Davis
Cup Final (Slovakia), World Skiing Championships (Switzerland), Formula 0ne Racing, etc etc