TERM PAPER

Of

QUANTITATIVE ANALYSIS(MGT-204)

Submitted to:

Preeti mam

LOVELY PROFESSIONAL UNIVERSITY

Topic:-EPW and yojana magzine

Submitted by Jaswinder kaur

Roll no – A10
Reg no- 10904871
EPW ( Economic political weekly)
introduction

The Economic and Political Weekly, published from Mumbai, is an Indian

institution which enjoys a global reputation for excellence in independent
scholarship and critical inquiry.
First published in 1949 as the Economic Weekly and since 1966 as the Economic
and Political Weekly, EPW, as the journal is popularly known, occupies a special
place in the intellectual history of independent India. For more than five decades
EPW has remained a unique forum that week after week has brought together
academics, researchers, policy makers, independent thinkers, members of non-
governmental organisations and political activists for debates straddling economics,
politics, sociology, culture, the environment and numerous other disciplines.

EPW is also unique because it is the one forum where there is an exchange of ideas
across the social science disciplines - political scientists debate with economists,
sociologists read what political scientists have to say, historians study what
economists have to say and so on.

EPW, published by the Sameeksha Trust, a registered charitable trust, is the only
social science journal of its kind in the world. Where other reputed journals publish
either only comments on contemporary affairs or research papers, EPW is unique in
that week it publishes analysis of contemporary affairs side by side with academic
papers in the social sciences. The only other similar publication which contains
short comments and research output is Nature of the U.K., which covers the
physical sciences.
EPW has been built over the decades with a shoe-string budget and has experienced
considerable financial difficulties. It has grown to be what it is today because of the
passion and selfless efforts of its staff, support from its contributors and goodwill
from advertisers.

There are a number of features which make EPW special, not just in India or Asia
but in the world:
 A unique aspect of EPW is that it is the only publication in the world that
publishes both research in social sciences (in the "Special Articles" section) and
informed comment on current affairs (in the "Commentary" section). In this
 manner it appeals to both the reader looking for analysis of contemporary issues
and the researcher looking for new developments in her field.

 Week after week, EPW publishes a minimum of 70,000 to 80,000 words on a

variety of issues. The articles are contributed by leading academics, well-known
public commentators, young social scientists and political activists who seek a
platform to publish their views. This makes it a veritable monograph-sized
publication put out every week.

 EPW has never shirked from taking strong editorial positions. It has always
taken bold stands on current affairs and its pages have for decades been open to
writers who have highlighted the challenges facing the disadvantaged. It is
known as a publication with a "social conscience". Some have even called it
independent India's conscience.

 The EPW's biggest influence on social sciences in India has been in catalysing
debates and disseminating research output. Many of the leading debates in
economics, political science, sociology and history have begun in EPW. In this
respect, EPW is considered to have played as important a role as all the
university departments and institutes in the country.
 EPW is at the same time widely read in policy circles and is seen as providing
in-depth analysis of major economic and social issues which go far beyond that
published by mainstream media.
 The focus of the EPW is economic issues, but it is truly a multidisciplinary
publication covering sociology, political science, history, gender and
environment studies. This is reflected in both the research (Special Articles) and
current affairs (Commentary) sections.
 EPW is India's one global publication in its readership and the background of its
contributors. In addition to Indians, living in India and abroad, it regularly draws
contributors from west Europe, north America, Japan and the neighbouring
countries in south Asia. It also attracts many writers from Australia, south-east
Asia and, on occasion, from Africa and south America as well. The subjects it
covers go well beyond Indian themes. South Asian issues are obviously covered,
but so too are issues of global relevance.
 Increasingly, EPW has begun to play another role. As the space for informed
debate in India's mainstream media has shrunk, the journal is perhaps the only
publication that keeps alive the spirit of intellectual inquiry in the Indian media.
It is also the only one which gives considerable space for writers who wish to
develop an argument and discuss various aspects of an issue.
For decades, all young social scientists in India have considered it an honour to first
publish in EPW, and the reputation of many of India's leading scholars has been
built on work published in the EPW. There are many professional journals in each
of the social sciences published in India, but there is no question that for academics
the forum to publish in - whether in economics, politics, sociology, politics, the
environment or any of the related social sciences, and whether by academics,
independent thinkers, members of non-governmental organisations or political
activists - remains the Economic and Political Weekly.

Analysis of current affairs and research papers, published every week, is only one
aspect of EPW's publication programme. It produces a "Review" of focus issues six
to eight times a year, each dealing with one of the following subject areas:
Agriculture, Industry and Management, Women's Studies, Science Policy and
Labour.
In more recent years, EPW has also been publishing a number of "Special Issues",
dealing with a diversity of subjects of contemporary policy interest. They have
included, for example, an annual publication on Money, Banking and Finance.
EPW is the one Indian publication to enjoy a global reputation for excellence and
scholarship. For more than four decades the EPW has been recognised all over the
world as the journal that has provided independent insights into the Indian
economy and domestic politics, that has published academic papers of the highest
quality in all the social sciences, that has fostered debate on the major economic,
social and political issues of the day, and that has been the forum for intellectuals
and academics - in India and abroad - to publish their research if they are to reach
the widest global readership.

INTRODUCTION ABOUT YOJANA MAGZINE

Yojana is a monthly devoted to socio-economic issues and started its
publication in 1957 with Mr. Khuswant Singh as its Chief Editor. The
magazine is now published in 13 languages viz. English, Hindi, Urdu,
Punjabi, Marathi, Gujarati, Bengali, Assamese, Telugu, Tamil, Kannada,
Malayalam and Oriya.

Many specialized newspapers and magazines on economic issues are

catering to the needs of readers in urban and big cities especially in SEC
A’ and ‘B’. The reach of economic newspapers and magazines to smaller
towns is limited. Yojana tries to reach people of segments in SEC ‘C’ and
‘D’ in semi-urban areas in different regions and in their languages.
 Although Yojana is sponsored by government and is an official venture, it
is in no way is restricted to expressing the government views alone; it
attempts to give praise where praise is due and criticize with constructive
purpose. Yojana gives different shades of opinion and views on any issue
and thereby presents a balanced picture.

Yojana, A flagship magazine of economic and planned development being

published by Publications Division, Ministry of Information & Broadcasting
will now be available on net. All the 13 Indian languages editions of the
magazine can be accessed through a click on the website www.yojana.gov.in.

"Catering the needs of society, especially youths and students through its rich
contents, Yojana has made its mark. Young readers are very friendly with the
internet hence availability on the net would make it more popular, "
Launching the website Secretary, Ministry of Information & Broadcasting,
Asha Swarup said .

Now onwards, synopsis of all the current issues of Yojana group of journals
will be available on the aforesaid website with an archive of six months,
benefiting lakhs of readers including students appearing both for central and
state level civil services, banking and insurance services, other competitive
exams, research scholars as well as teachers and researchers of economics,
commerce and management etc.

Yojana is also working on digitization of its entire archives spanning to 51

years of glorious publication. After completion of the digitization process,
almost entire story of independent India’s economic resurgence, beginning
from foundation stone-laying to its growing into a sound economy, capable to
withstand any global economic upheaval, will be at the fingertips of
users/readers. With links not only to all language editions of Yojana but also
to its sister publication Employment News/Rozgar Samachar and parent
organization – Publications Division as also the Ministry of Information &
Broadcasting, Government of India, the website is highly user friendly.

Monthly magazine ‘Yojana’, brought out by the Ministry of Information and

Broadcasting and published in 13 languages, will now have senior journalist Durganath
Swarnkar as an additional Editor for its Hindi edition. Remi Kumar is the other Editor.
With its headquarters at Yojana Bhawan in the National Capital, the magazine has
Neeta Prasad as its Director and Chief Editor. The monthly publication is mostly
argeted at people in SEC ‘C’ and ‘D’ in semi-urban areas in different regions and
different languages.

‘Yojana’ is sponsored by the Indian Government and is an official venture, however,

he magazine claims to be in no way restricted to expressing Government views alone.
The publication is known to give different shades of opinions and views on any issue,
hereby presenting a balanced picture.

‘Yojana’, which is devoted to socio-economic issues, started its publication way back
n 1957 with veteran journalist Khushwant Singh as its Chief Editor. The magazine is
now published in 13 languages – English, Hindi, Urdu, Punjabi, Marathi, Gujarati,
Bengali, Assamese, Telugu, Tamil, Kannada, Malayalam and Oriya.

Yojana is also working on digitization of its entire archives spanning to 51 years of

glorious publication. After completion of the digitization process, almost entire story of
ndependent India’s economic resurgence, beginning from foundation stone-laying to
ts growing into a sound economy, capable to withstand any global economic upheaval,
will be at the fingertips of users/readers. With links not only to all language editions of
Yojana but also to its sister publication Employment News/Rozgar Samachar and
parent organization – Publications Division as also the Ministry of Information &
Broadcasting, Government of India, the website is highly user friendly.
 QUESTIONNAIRE

Name:

Age:

Department:

Designation:

Qualifications:

Number of Years of Service at

EPW AND YOJANA:

Number:

1 Do you prefer magazine or not ?

yes
No
2 From following magazines which magazine you prefer ?
EPW
YOJANA
others
3 of the following persons , who advised to purchase the above magazine ?
yourself
your friend
your colleagueyour parents
4 How much male , female, and youth are like to read magazine ?
30 to 50
50 to 70
70 to 100
5 performance of EPW and yojana in different – different states ?
punjab
Harayana
Bihar
6 What you think objective of EPW and yojana magazine ?
Ans ………………………………………………………………………….
………………………………………………………………………………
………………………………………………………………………………….
7 why you prefer EPW magazine because of ?
price
articles
advertisement
no one
8 why you prefer yojana magazine because of ?
information
price
articles
advertisement
no one
9 what do you think about the design and format of EPW magazine ?
<What do you think about the design and format of EPW magazine ? the design is
bright and engagi…………………………………………………………..
<its; easy to read and to find information of interests.
……………………………………………………………………………
<the design is hard to read and confusing.
………………………………………………………………………………
< I like the large ; broadsheet style , format.
………………………………………………………………………………….
< I don’t like the large , broadsheet style , format.
………………………………………………………………………………….
10 what do you think about the design and format of yojana magazine?

<What do you think about the design and format of EPW magazine ? the design is
bright and engaging.
…………………………………………………………..
<its; easy to read and to find information of interests.
……………………………………………………………………………
<the design is hard to read and confusing.
………………………………………………………………………………
< I like the large ; broadsheet style , format.
………………………………………………………………………………….
< I don’t like the large , broadsheet style ,
………………………………………………………………………………….

11 performance of EPW and yojana in last few years ?

excellent
very good
good
fair

12 what you want to future editions of the EPW ?

Ans …………………………………………………………………………..
…………………………………………………………………………………..
………………………………………………………………………………………
13 what you want to future edition of the yojana magazine ?
Ans ………………………………………………………………………………..
………………………………………………………………………………………
…..
………………………………………………………………………………………

14 Do you think changes are required in EPW and in yojana magazine ?

EPW =

yes
No
yojana
yes
No

15 Do you want to give suggestion about these magazines ?

Ans ……………………………………………………………………………….
………………………………………………………………………………………
…..
………………………………………………………………………………………
16 Do you have any comment about EPW and yojana magazine ?
Ans ……………………………………………………………………………..
………………………………………………………………………………….
………………………………………………………………………………
Analysis of Questionnaire

Classification of Respondent

Male 18
Female 7
Total 25
Above diagram shows how much people (in%) like yojana and EPW and others
magazines?
Above diagram shows the performance of yojana and EPW in different different
states .

Above diagram shows the performance of EPW IN last few years

ABOVE Diagram shows the performance of yojana in last few years
Above diagram shows how much percents people wants to changes in EPW
and yojana or not .

h
REFRENSES
www.Google.com
www.wikipedia.com
http:/www.tns-global.com
www.highbeam.com/.doc/1p3-55730534.htm
www.businessweek.com/magazine/content/07-28/b402050.htm