2009 Media Information

Market research, technical specification, rate card and publishing schedule

Gulf Air
“the gulf’s airline”
Potential Readership:

650,000+ passengers
a month
Passengers per Annum:
Gulf Air has a network which
stretches from Europe to Asia
and covers more than 42
cities in 30 countries. Gulf Air
has twice as many scheduled
Gulf Life is the inflight magazine for Gulf Air and
7.5 million+ in 2007
flights as its nearest competitor
On Air is the complete Inflight Entertainment Guide. Frequency:
and the biggest network in the
Monthly Inflight
Middle East. It is one of the top
Distribution:
10 airlines in the world.
In all cabins/classes
(Source: JP Morgan OAG and Companies)

The airline’s most recent awards include:

Winner Winner Winner Winner

Sky Trax Awards Sky Trax Awards British Travel Mercury Awards
Best Onboard Best Onboard Awards Gold for Best
Catering in First Catering in First Best Business Onboard Service
Class 2007 Class 2006 Airline 2006 2006

Winner Winner Winner Winner

Sky Trax Awards Sky Trax Awards Arabian Business World Travel
Best Onboard Best Regional Magazine Travel Awards
Catering in Airline in the and Tourism Middle East
Business Class Middle East 2006 Company of the Leading First
2006 Year 2006 Class Airline 2005

GULF AIR MAGAZINE AND IFE GUIDE

Gulf Life magazine is a premium product, with an international and sophisticated personality. The design is modern, yet firmly rooted in the Middle East. Every
issue of the magazine is packed full of entertaining, unique, engaging and practical information about Gulf Air destinations, written by experts in their fields. Best
of all, the magazine is produced in English and Arabic, so equally attractive to passengers both inbound and outbound from the Gulf region. Gulf Life showcases
stunning photography and unsurpassed editorial that truly captures the essence of the Gulf Air destinations. There are clearly defined sections for easy reference
showcasing the latest products, promotions and offers available from Gulf Air. Other editorial elements include: health, beauty, fashion, design, travel, a diary
of events, media reviews, photo stories, restaurant reviews, handpicked hotels, stylemaker profiles, art/culture, architecture, gadgets and technology, business
profiles and property.
On Air is a separate, fun and engaging guide solely devoted to Gulf Air’s Inflight Entertainment offering. The Guide is bilingual, and caters to the tastes of the
whole family. Using interesting and relevent editorial including celebrity interviews, news and trivia, readers are drawn into the Guide so that they spend quality
time perusing the IFE selection when they are at their most relaxed and responsive to your advertising message.
On Air lists all the programming available inflight including: feature and classic films, documentaries, sports, business, comedy and cartoons. The Guide also
lists the audio options available to passengers.
With unsurpassed editorial and photography, the Gulf Life and On Air provide you with the best possible showcase for your advertisement.

www.gulf-life.com
2009 Media Information
Market research, technical specification, rate card and publishing schedule

Passenger profile
Gulf Life and On Air offer advertisers a unique group of hard to reach, affluent, and discerning international business and leisure travellers, particularly
from the Middle East, North Africa and South Asia (MENASA) region, defined as Arabic speaking countries and the Indian subcontinent.

Passenger breakdown by destination: Country of residence: Travel purpose breakdown:

Gulf Cooperation Council-GCC 66.5% Gulf Cooperation Council-GCC 49.7% Business/conferences 25%
Middle East & Africa 6.4% Middle East & Africa 13.1% Leisure or other 75%
Asia Pacifi c & ISC 20.7% Asia Pacifi c & ISC 29.1%
Europe 6.4% Europe 8.1%

Gulf Air destinations 2009 production schedule

Gulf Air has a network which stretches from Issue Space Reservation Deadline Copy
Europe to Asia and covers over 42 cities in JANUARY FRI 12-DEC-08

almost 30 countries. These include:

FEBRUARY FRI 02-JAN-09
MARCH FRI 30-JAn-09
APRIL SUN 01-MAR-09
Bahrain | Bangladesh | China | Cyprus | MAY THU 02-APR-09

Egypt | France |Germany | Greece | India JUNE

JULY
SUN 03-MAY-09
WED 03-JUN-09
| Indonesia | Iran | Jordan | KSA | Kuwait AUGUST FRI 03-JUL-09

|Lebanon | Malaysia | Nepal | Oman | Pakistan

SEPTEMBER SUN 02-AUG-09
OCTOBER WED 02-SEP-09
| Philippines | Qatar | Sudan | Syria | Thailand NOVEMBER SAT 03-OCT-09
DECEMBER SUN 01-NOV-09
| Turkey | UAE | UK | Yemen

ISTANBUL
GUIDE

ĮġġŜė žĶŨė ŹƀũĚij şĴűŜ

ęĘěļǜė ĴĬė Źŵ ĘĥſĴĬ
EAT 136
ŧŹěűōļė ĝķĘſĺŨ
The newly opened
W Hotel is just
SHOP 139
one reason to visit
Istanbul PLAY 142
MAP 143

TEXT BY VANESSA ABLE

Summer is by far the most exciting time to
visit Istanbul. The cafÈ scene moves out-
doors onto the terraces and up onto the
rooftops, and the Bosphorus nightclubs
open their doors for merrymaking under
the stars (see also p76). It is the season
too for festivals and concerts: Bjˆrk, The
Scorpions and JosÈ Padilla are all playing
in August, while fans of electronic music
will be ocking to the Global Gathering
on Seanergy Beach by the Black Sea.
Visitors to the city might want to check
out (or check into) the long-awaited
Four Seasons Bosphorus, which has just
opened, hot on the tail of the so-hip-it-hurts
W Hotel, both in the flourishing neigh-
bourhood of Beşiktaş. On the other side of
town, at the source of the Golden Horn in
the historic district of Ey¸p, another new-
comer is the impressive Santral Istanbul.
This former Ottoman power plant has
recently been converted into a technol-
ogy museum and contemporary art space
by the cityís Bilgi University, and is well
worth journeying out to.
If the notion of summer heat is too
oppressive you could postpone until
October, when thereís another wave of
festivals: film buffs pour into the cinemas
for Filmekimi, a festival of international
movies, while from 17 October onwards
the Akbank Jazz Festival features the likes
of dotty local ensemble Ayhan Sicimoğlu,
the Latin Allstars and international legend
Chick Corea.

Gulf Life 2008 8G7R 135

AGENDA_IstanbulGuide.indd 135 17/7/08 3:23:22 pm

www.gulf-life.com
2009 Media Information
Market research, technical specification, rate card and publishing schedule

technical specification
Ad sizes
Bleed (H X W) Trimmed (H X W) Type Area (H X W)
DPS 276 x 416 270 x 410 245 x 380
Full Page 276 x 211 270 x 205 245 x 178
1/2 (V) N/A 245 x 86 N/A
1/2 (H) N/A 120 x 178 N/A
Online: Banners can be supplied in FLASH, JPG, GIF and PNG. Banners
to be less than 20K. Home page less than 10K.
Home Page Top: 468x60 pixels | Home Page Side: 143 x 60 (up to 75) pixels
Art Specifications:
- Formats: Our preferred format is high resolution PDF files which
should be supplied to the correct ad size as CMYK with fonts embedded
and all elements set to 300dpi.
- Other formats: Quark Xpress, Adobe In Design, Illustrator and Photoshop.
We cannot accept responsibility for any unwanted results from artwork
originally generated in any other programs.
WE DO NOT ACCEPT CORAL DRAW, MICROSOFT WORD, POWER
POINT or FREEHAND FILES.
- Images: Image files can be supplied as TIF, EPS or JPG set to 300dpi.
- Fonts: All fonts must be embedded.

Ad Design:
We offer a typesetting service and can create an advertisement for you if you provide us with pictures, logos, and text of what the advertisement should
say. Please note that this will incur additional charges: Full page: £200, €310 | DPS: £400, €600 | 1/2 page: £120, €185 | Amendments: £15, €22.50
If you have any questions or want further information please contact: Karl Martins: on +44 (0) 207 749 2338, email: karl.martins@ink-publishing.com

Rate card – gulf life and on air guide 2009

Display One Insertion

US$
Color
Double page spread 20,499
Full page 11,499
1/2 page 6,899
Special Positions
Inside front cover spread 22,999
Inside front cover page 13,799
Inside back cover 13,799
Outside back cover 17,249
No.25447 Vodafone 1pp.indd 1 12/2/08 12:28:49

NB Gatefolds, tip-ons and other special formats on request

One Insertion

Inserts US$
Bound in: 286 (per 1000)
Magazine One month

Online US$
Banner ad 2,000

10% discount to accredited agencies. Payment terms net 30 days of publication with approved credit. First-time advertisers must submit credit application, or provide payment with insert order.
1.75% monthly fi nance charge to overdue accounts. 2% cash discount (funds must be received by copy/art deadline to apply). Rates refl ect space charges only. Bleeds at no extra charge. Production
costs will be billed at rates quoted. Production rates on request. Prior copy approval required.

Advertising London: 141-143 Shoreditch High Street,

Anthony Azoury Publisher
Tel +44 20 7613 8798 Fax +44 20 7613 8778
Email: anthony@gulf-life.com
Ruba Duhirat Advertising Manager
Tel +44 20 7749 6262 Fax +44 20 7613 8778
Email: ruba.duhirat@ink-publishing.com
London E1 6JE Tel: +44 20 7613 8777
Gabby Sadki Fax: +44 845 280 2413
Tel +44 20 7749 2331 Fax +44 20 7613 8778
Singapore: 97B Amoy Street,
Email: gabby.sadki@ink-publishing.com Singapore 069917 Tel: +65 6324 2385
Fax: +65 6491-5261
Alia Majed
Tel +44 20 7749 2308 Fax: +44 20 7613 8778 New York: 208 East 51st Street, New York, NY
10022 Tel: +1 888 685 1681
Email: alia.majed@ink-publishing.com Fax: +1 646 349 3844

www.gulf-life.com