Professional Documents
Culture Documents
Gami ng
L eag u e
Proposal for:
Co llegiate Star leag u e
Tab le of Co n ten ts
Contact Information ................................................................................................. 2
Foreward .................................................................................................................... 3
1
Co n tact In for matio n
Cody Cobe Raymond Chetti
Owner / Head Administrator Director of Marketing
SGLGnR@live.com raychetti@gmail.com
+1 (614) 257-8498 +1 (631) 943-6208
Address Website
Starcraft Gaming League www.SGLeague.forumotion.com
1950 Beverly Road
Columbus, OH, 43221 www.SGLeague.co.nr
Social Media
Search for: “Starcraft
Gaming League (SGL)” Search for: “SCGamingLeague”
2
For ewor d
The Starcraft Gaming League - Season 1 By joining the Starcraft Gaming League,
was an astounding success. By hosting the Collegiate Starleague can share all of
matches between the best teams in North our marvelous opportunities and excite-
America, we made it known that the SGL is ments. Our two extraordinary organiza-
the very best Starcraft II team league. We tions uniting would take the Starcraft II
achieved these goals by working as an ad- and e-Sports community by storm and
ministrative team to ensure stability for make us one of the most prestigious
every clan war and dispute we ever had. leagues around.
Because of our hard work and high level of
professionalism, our first season was able Please review our proposal and consider
to attract three invaluable sponsors whom embarking on this journey with us. We
provided our first season with over $800. would enjoy an opportunity to discuss our
proposal with your organization since the
The e-Sports teams in the SGL are what shapes proposal set forth would bring Starcraft II
us into the profound league we are today. With and e-Sports closer to mainstream culture.
highly skilled American based e-Sports teams
Sincerely,
such as FnaticMSI, ROOT Gaming, and Evil Ge-
niuses, we gained the support of the commu-
Cody Cobe
nity for our first season’s adventure. By partner-
Starcraft Gaming League
ing up with iCCup.TV and Gosu.TV we reached
Owner & Head Admin
out even further to the community to publicize
SGL matches for all Starcraft II and e-Sports
fans to watch their favorite players and teams.
3
Acq uisi tio n Backg ro u n d
The Starcraft Gaming League (SGL) and the nothing is final. While there might be ques-
Collegiate Starleague (CSL) both share a tions about resolving a number of potential
common vision of bringing e-Sports, spe- issues, we hope to spark big ideas and dis-
cifically Starcraft II, to mainstream culture cuss how we can both achieve our shared
in North America. We at the SGL admire the vision, together as one organization.
work done by the CSL staff and are writing
to request that the CSL join our staff at the This document aims to discuss the following:
SGL to create a unified North American
Starcraft II League under the SGL brand to 1) A brief background about the SGL
bring e-Sports and Starcraft II, to North 2) The terms of the acquisition
American mainstream culture. 3) The benefits of the acquisition to both
the SGL and the CSL
Please keep in mind, the purpose of this
document is to initiate a conversation and
Fig 2. Pro-gaming has become a part of mainstream culture in S.Korea as crowds Fig 3. S.Korea’s Global Starcraft League (GSL) attracts corporate sponsors like TG
gather to watch a live Starcraft tournament Sambo and Intel
4
Abo u t th e SGL
The Starcraft Gaming League (SGL) was Leadership & Staff
founded in August of 2010 whose mission Cody Cobe
is to become the premier competitive Owner/Head Admin
Dylan Kristopovich
Head Graphics Admin
Fig 4. Starcraft Gaming League brand and logo
- 11 Dedicated administrators
Thomas Elkins
Match Admin
- 3 sponsors and 3 partnerships for
SGL Season 1
5
Organization Backg rou n d
In addition to being one of the first profes- Partnerships
sional Starcraft II team leagues, our first Our contracts with iCCup.TV and Gosu.TV
season of competitive play proves that our enabled our league matches to be streamed
league is unique and stands out from the rest. and commentated, free of charge to anyone
who has access to a computer and the Inter-
Teams net. In addition, GameReplays.org created a
Season I brought together eight diverse teams section on their website for SGL replays.
from the U.S., Canada, and Brazil. Our Season II Replay Host Partner Media Partners
GameReplays.org Gosu.TV:
• Over 2,500 SGL Season 1 • 6,000 - 21,000 unique
Replays downloaded. iCCup.TV: viewers during SGL Stream.
• 15,000 - 20,000
unique viewers
during SGL Stream.
• 1,000 - 5,000
average viewers
during SGL Stream.
• ROOT.Drewbie
vs CNB.Lamp (155
downloads)
• eG.Strifecro vs
FnaticMSI.TT1 (55
downloads)
• eG.Axslav vs
ROOT.Suggy (83
downloads) Fig 6 & 7. Previous Weekly Player Interview candi-
dates and their respective banners designed by our
Head Graphics Admin
Fig 8. 1st Weekly Player Interview designed by Cody Cobe
Fig 5. Screenshot from SGL website of a
previous Replay of the Week 7
Ter m s of Acq uisi tio n
The terms mentioned below hopes to rate ideas from both parties for a new
serve as a stepping stone for future discus- graphic identity.
sion on the exact logistics. Nothing is final
and everything is open for discussion.
Branding
The Starcraft Gaming League will be the Fig 10. Examples of how the Electronic Sports League
official brand, while the current Starcraft (ESL) uses their brand to create different graphic
identities for their divisions (also known as “series”)
Gaming League will become known as “Star-
craft Gaming League - Pro Division” and the Leadership Integration
Collegiate Starleague will be known as “Star- Ms. Mona Zhang will continue to lead the
craft Gaming League - Collegiate Division.” Starcraft Gaming League - Collegiate Division
while Mr. Cody Cobe will continue to lead
the Starcraft Gaming League - Pro League.
Website Appearance
In order to expand the SGL brand to the
current CSL, the CSL must alter the appear-
ance of their website to reflect the SGL
banner and color theme.
9
Ben efi ts of Acq uisi tio n
The benefits of creating a unified Starcraft Amongst other Starcraft II leagues, our
II league are many and include: an united league would be the only one to
increased market share in the Starcraft II boast more than one type of division. The
e-Sports league scene, expanded recogni- uniqueness of our plan to create a multiple
tion and website viewership, and the addi- division Starcraft II league would increase
tion of a dedicated admin staff. These ben- our chances at gaining sponsors versus
efits synergetically translate into improved other, single division leagues.
chances at gaining corporate sponsorships
Other “Team Based” SCII Leagues
and bringing e-Sports and Starcraft II Other North American Starcraft II leagues are copies of the SGL and host
closer to mainstream culture. identical league formats identical to the SGL’s - NGL style with 4 solo matches.
+
Expanded Recognition & Increased Web-
site Viewership
Our acquisition would combine the SGL fan Target Sector: Target Sector:
base and the CSL fan base to create a larger, Professional College students
e-Sports Teams
unified fanbase that appeals to a larger
target audience. Having a larger fan base
means higher website viewership which Larger Target
translates into better promotional statistics Audience
for future league sponsors.