Professional Documents
Culture Documents
[ ]
April ArmChair > 5
Speak at Colorado Libraries > 6 Two Parts of the
Top Ten Tips to Virtual
Book Tour > 8 Publishing Puzzle
31¢ of Excitement > 9
Affordable Advertising > 10 Get the books out! Regional Philadelphia Inquirer and, most re-
Wholesalers can help – cently, the Denver Post.
Susan Bhat, general manager of Learn from Dan how you can ap-
regional book wholesaler BooksWest, proach his daily interview show, which
will tell us about distribution and how seeks issue-oriented interviews in wide-
to work with a regional wholesaler. Her ranging areas of interest. These include
many years’ experience in various as- government, education, environment,
pects of the book world have con- health, business and economics, science
April Meeting
tributed to her in-depth knowledge of and technology, and arts and culture.
Agenda:
the journey books make from publisher If you are not a listener to KCFR’s
8:00-8:30 a.m.
Registration and Continental to reader and will help us make intelli- “Colorado Matters,” change that today.
Breakfast
gent decisions about the partnerships The program is broadcast Monday-Fri-
8:30-9:15 a.m. we establish with distributors and day at 10 a.m. and 7 p.m., Saturday at
Announcements, Star Time,
wholesalers. 7 p.m., and Sunday at 1 p.m.. Also,
Committee Chair Updates
check out KCFR’s new Public Insight
9:15-10:00 a.m. Get the word out!
Networking Network at http://www.kcfr.org/Public
Radio Interviews can help – Insight Network: By listing your ex-
10:00-11:00 a.m.
Speaker Program Our second speaker, Dan Meyers, pertise on the Network, you could be
11:00 a.m. – Noon produces and hosts KCFR’s “Colorado the expert KCFR calls on for interview.
Round Table Discussions Matters.” Dan will discuss how writers Dan’s and Susan’s presentations
and publishers can make stories appeal will be followed by the popular Satur-
Save! Register today! to human interest and information
Go to www.cipabooks.com day Roundtables, and our speakers have
for details about the ArmChair radio programs across the nation. Dan agreed to stay, answer your questions,
series and publishing happenings joined Colorado Public Radio in 2005
statewide. and hear your ideas in Roundtables.
after three decades in print journalism. Two additional Roundtables will be
He has been an editor or reporter with added and announced at the meeting.
the San Jose Mercury-News, The See you April 19!
CIPA Signature
The publishing industry abounds with creative dream falls short of its poten-
people: people with visions, people with dreams. tial. The edges become
Those who support our works—editors, designers, blurred, and my purpose
publishers, marketers, distributors, consultants—also fails to materialize. Why?
have a vision. That vision involves helping us to de- Because I cannot fulfill my
fine and live our dreams. dream alone—I don’t have
Speaking as a writer, I know my purpose when I the ability to do it all.
sit down to pen (or type onto my hard drive) a piece. Some people may be gifted Linda Lane
I have a message to convey, a concern to express, a in every aspect of conceiving,
story to tell, a dream to fulfill. But I can’t do it creating, designing, publishing, and marketing a
alone…I know because I’ve tried. Without a quali- book. Most of us, however, don’t perform each of
fied support network to help make it happen, my See From Dreams to Teams, continued page 11
BIO BITS BIO BITS BIO BITS BIO BITS BIO BIT
BIO BITS BIO BITS BIO BIO BITS BIO BITS BIO BI
BIO BITS BIO BITS BIO BITS BIO BITS BIO BIT
Bio Bits from WSCIPA: Duane Howard
Duane Howard, author and genre. He says emphatically, “It’s a clean western, no
writer, has resided in Grand cussin’ or sex; otherwise, my father would not read
Junction for 20 years. When he it.”
retired from the US Army, he His second book, The Trail At Hand, came out
asked the question, “Where did I in 2001. “It’s a mountain man story with a little bit
like it best?” His answer was of everything: adventure, mystery, tragedy, and even
Colorado, so here he set down romance.”
his roots. Duane has since focused on writing magazine
Duane Howard His first book was published articles. His pieces have been published in the Fence
in 2000. Abner’s Gulch and Judson’s Landing con- Post, Newcomer Magazine, The Beacon, Cowboy
tains two stories under one cover in the western Magazine and Roundup Magazine.
Does your book have EYE appeal? Even more important, does it have BUY appeal?
Would you like to be in the “hot seat” and receive a list of recommendations and suggestions on
the spot from Karen Saunders, award-winning book designer and EVVY winner?
If So, Don’t Miss This Special ArmChair Event!
Wednesday, May 21, 2008
6 – 9 p.m.
5
CIPA Signature
Libraries bring in authors to speak to their chil- call. Introduce yourself as a local author or someone
dren’s storytimes and adult/teen book clubs and who has a book relevant to their area. Then briefly
writing groups, they often set up author panels or describe your book and why you think it’s suitable
talks as part of special programs, and some library for the Thursday morning children’s storytime, the
systems have annual author showcases or confer- monthly adult mystery book club, the biweekly sen-
ences to expose their patrons to local authors. At ior discussion group, or whatever. Give the librarian
many of these events, authors may be paid a small your Web site address so she can research you and
stipend by the library; and at most, they’ll be al- your title. Do not press for a commitment at that
lowed to sell their books. All of this equates to good time. Instead, give the librarian your phone number
promotion opportunities in front of the book-read- and email address, and ask him or her to contact
ing public and the likelihood of getting your books you after he or she has had a chance to decide
on more library shelves. whether or not to accept your proposal. Then call
So, how does an author go about arranging li- back in a couple of weeks if you don’t hear from the
brary appearances? To obtain a list of all the public librarian. Be aware that adult book clubs, in partic-
library systems in Colorado, go to ular, will often schedule a whole year of selected
http://www.publiclibraries.com/colorado.htm. readings at once. If they pick their titles for the next
Those libraries with Web sites will have their Web year in November and you call in January, you may
sites listed, and you can click on the links to explore have to wait 13 to 15 months for an opportunity to
the library programs. Start with your local library, discuss your book with the group.
and if the setting of your book is not in your home-
town, check out the Web site for the library there.
Many of the larger Colorado library systems
For instance, if you live in Boulder and have writ-
have author showcase events or conferences where
ten a fiction book where the story takes place in
local authors are invited to speak on panels, present
Durango, focus on library events in those two loca-
workshops, and/or participate in a group signing
tions first before spreading out to the rest of the
event. I’ve listed some example events below. To
state.
find out about such events, contact the library sys-
tem’s Special Events Coordinator, Public Relations
Manager, or someone with a similar title to ask if
Search for cyclical events on the library Web site they have an annual author event. Get contact in-
suited to your book, find the contact librarian’s formation for the committee chair, call or e-mail
name and phone number in the event listings, and that chair, and get your name on a list of interested
6
April 2008
...Colorado Libraries!
by Beth Groundwater
authors. Since these events are planned months in detailed entry, listing what topics you can speak
advance, you usually need to contact the appropri- about, in the Book Organizations of Colorado’s
ate committee chair well ahead of time to get a Find an Author Database (www.coloradobook.org).
chance to participate. Lastly, you have a good networking start by being a
Englewood Public Library, member of CIPA, but I also suggest you join a Col-
Meet the Faces Behind the Books orado writers organization, such as the Colorado
Pikes Peak Library District, Mountain of Au- Authors’ League, Pikes Peak Writers, or Rocky
thors Mountain Fiction Writers. Many of these organiza-
tions have speaker bureaus, or you can gain experi-
Manitou Springs Library, ence and obtain a reference to give librarians by
Author Fest of the Rockies speaking to these writing groups.
Parker Library, Bookapalooza I’ve had many rewarding experiences when
speaking to various library groups, and I hope CIPA
Also, if your local library system is planning a
authors can gain just as much from this mutually
Literacy Month, an All-City-Read program, or
beneficial activity.
some other month-long or multi-week program to
bring patrons into the libraries, you have the oppor- Beth Groundwater’s debut mystery, A Real Basket Case,
tunity to design and propose a weekend or evening was released by Five Star to good reviews in March, 2007,
presentation as part of that overall event. For in- and was just nominated for a Best First Novel Agatha
stance, I’m a member of a five-author panel called Award. e sequel, To Hell in a Handbasket, will be re-
“Mystery Through the Ages.” We have spoken at leased in Spring 2009. She has also published eight short
the Louisville library as part of their “Get a Clue” stories. Beth is an active member of Mystery Writers of
adult summer mystery reading program and at the America, Sisters in Crime, Pikes Peak Writers, Rocky
Aurora library as part of their “Power of One Book” Mountain Fiction Writers, and the Short Mystery Fiction
adult mystery reading program. A multiple author Society. Please visit her website at bethgroundwater.com.
presentation is often more attractive to libraries
than a single-author talk, so you may want to band
together with other authors who have complemen-
tary titles.
7
CIPA Signature
Sound intriguing? Not sure where to begin? Listed terviews all work, as do blogs. The easier you can
below are ten tips to help you create a successful vir- make it for your tour stop host, the better response
tual book tour. you’ll receive.
1) Create a Web page 6) Create a tracking spreadsheet
Set up a Web page specifically for the Virtual Book Create a spreadsheet to include the sites you’ve found,
Tour (VBT). Here is where you will send potential the contact information, when you contacted them,
tour stop hosts so they can sign up to join your VBT. what you can offer that particular contact (i.e., will
This site should also capture contact information and you blog for them, do a Q&A session, live interview,
put it in your shopping cart system for future email podcast?), and make a column for responses. Then use
promotions. an online calendar (Outlook, Google, and Yahoo all
2) Create a book trailer have calendars that will work just fine) to see who’s
Create a dynamic book trailer. Don’t skimp on this doing what, when, and where.
step because it will be one of the main reasons people 7) Follow up at least four (4) times
sign up for the book tour. A good book trailer acts Once you have all these steps in place, you are ready
along the lines of a movie trailer. It’s your hook to to start contacting each person on your list along with
draw people in, get them curious, and make them ask a personal pitch letter. If you don’t get a response right
for more. away, follow up (at least four times) with a different
3) Do your research pitch letter each time. (It’s not as necessary to person-
Spend time carefully searching the Internet to find alize these follow up letters.) If you still get no re-
areas that fit your target market. (Are you writing sponse after the fourth try, move on to a new group of
about self-help, women’s issues, business, a fantasy contacts.
novel?) Search blogs, Web radio, newsletters, article 8) Start your own blog
submissions, and social networking sites. Post what’s happening with your VBT in your own
4) Create a killer pitch letter geared to- blog. Add each tour stop date and plug the tour stop
ward your target market host’s company, their Web site, and their contact in-
Create a pitch letter stating who you are and what you formation.
do. Add links to the Web site and the book trailer. 9) Send goodies
Personalize the letter and specifically gear it toward Offer to send a copy of your book to your tour stop
your target audience, but make sure it doesn’t sound host, along with other possible freebies (e.g., a work-
canned or come off as a mass e-mail. book, a report, an audio CD, etc.). Don’t forget a
5) Offer more than blogging thank you note.
Podcasts, Q&A sessions, live interviews, phone inter-
See Top Ten Tips, continued page 11
views, articles for newsletters, and Internet radio in-
8
April 2008
31¢ of Excitement
by Faye Quam Heimerl
Faye Quam Heimerl is a content editor, author, book doctor, and writing coach. She has published a volume of poetry called
Scarf Dancer and is co-author of Smart On Socks. Contact Faye at whistling.swan@comcast.net or 303-503-3530.
9
CIPA Signature
1/8 PAGE
10
April 2008
CIPA Q&A, continued from page 3 Top Ten Tips, continued from page 8
All the great ideas from College are still 10) Ask for referrals
whirling in our heads, but there’s always more to Ask your tour stop host for referrals—people they
learn. Don’t forget to sign up for April’s general know who would benefit from your book. You’ll
meeting. See you then. find that if you offer quality content and are pas-
Happy publishing, sionate and enthusiastic about your book, others
will be too.
Doris Baker
We look forward to “seeing” you on your Vir-
CIPA President
tual Book Tour soon!
president@cipabooks.com
Karen L. Reddick, MVA, author of e A-Z Guide: e
From Dreams to Teams, continued from page 3 Best Ways To Work With A VA, and Grammar Done
Right! has over 30 years of administrative experience, the
these tasks equally well. We may excel in the con-
last six as a successful virtual assistant, and owns V-And-E-
ceiving and writing, perhaps even the publishing,
Services and e Red Pen Editor providing author assis-
but we are not pros when it comes to editing or de- tance and editorial services to authors, writers and
signing or marketing. Even if we could do a top- publishers. Contact: Karen@eRedPenEditor.com. Blog:
notch job in all these arenas, would we have enough http://vandeservices.com/blog. Web sites: www.eRed-
time to devote the necessary hours to each? And PenEditor.com or www.VandEServices.com. Listen to Red
could we be truly objective in assessing the quality Hot Grammar Tips from e Red Pen Editor on iTunes.
and effectiveness of our work? No. We need a sup-
port network, a team. Kelly Johnson, owner of Cornerstone Virtual Assistance,
“A dream come true” in the publishing industry specializes in working with authors and coaches. Her cer-
most often results from hard work and teamwork. tifications include professional author’s assistant, podcast-
ing, and article writing coach. Kelly has also been invited
No matter how much hard work we put into a writ-
to serve as an instructor at VA Technical School, opening in
ing project, denying ourselves that essential element
2008. For more information, please visit www.corner-
of teamwork will inevitably shortchange us and rele- stoneva.com or contact Kelly at 303.840.5994 or kjohn-
gate what might have become an extraordinary book son@cornerstoneva.com.
to the huge heap of literary mediocrity (or embar-
rassments) that inundates the market each year.
On the other hand, we can validate ourselves,
our work, and the expertise of others by the simple
act of choosing professionals to do their jobs that
make our books the best they can be. In the process,
we help to raise the reputation of self-published au- Say it with style, polish and professionalism...
thors from the abyss of publishing illegitimacy to
the bookshelves of our readers. Barbara Munson
Award-winning nonfiction book editor, ghostwriter and author.
We have a choice. Will we be a team player?
(303) 526-9095
Will we realize our dreams?
11
CIPA Calendar Who We Are
We are the Colorado Independent
Denver CIPA monthly meetings are held Publishers Association (CIPA), a non- Many thanks to KIMCO for print-
on the third Saturday of the month, Sep- profit statewide cooperative of inde- ing this newsletter free of charge
tember through June, except March (303.295.1172) and to Nancy
(when CIPA College and EVVY Awards
pendent book publishers. CIPA was
created in 1992 for the express purpose Lund for her cheerful assistance.
are held) and December.
of exchanging information on publish-
IN 2008 ing-related topics and organizing coop-
Denver Meetings erative marketing programs. CIPA also
April 19 Meeting Red Lion Hotel acts as a clearinghouse for information Newsletter layout by Barnes Design
April 22 ArmChair
May 17 Meeting Red Lion Hotel of interest to independent publishers. Group, 269.469.6919. Contact
May 30 — June 1 CIPA at BEA It is an affiliate of Publishers Market- sallyjbarnes@aol.com to receive
WSCIPA ing Association (PMA) and a partner promotional materials.
All dates are on the 1st Saturday with Small Publishers Association of
of each month North America (SPAN). Gratitude and appreciation to
Programs:
May 3, Signature is the monthly newsletter of the Colorado
Barbara Munson, who lends her
September 6, November 1 Independent Publishers Association (CIPA) eagle eye to Signature as proofreader.
Informal Meetings: Content and design©CIPA 2008 Contact her at
April 5, June 7
July 5, August 2, October 4, December 6 www.munsoncommunications.com.
Apri
l Me
eting
at th
e Red
Permit #58 Lion
Denver CO
!
www.cipabooks.com
US Postage Paid Denver, CO 80250-1975
First Class Mail P.O. Box 101975
Colorado Independent Publishers Association