Hidden MSN Code

Stupid Simple System

Drs. Tim Bekker

Module C

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Index
Index .............................................................................................................. 2
Introduction .................................................................................................. 3
Why should you include MSN Search in your Marketing Mix? ............ 5
MSN Dynamic’s Keyword Insertion .......................................................... 7
Signing up for MSN Adcenter .................................................................. 10
MSN Strategy .............................................................................................. 28

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 Hidden MSN Code

Introduction

In this Module I will reveal some underground strategies to take your

PPC Advertising to the next level.

In Module Bl I revealed advanced Google Adwords strategies that

little people know of. In this Module you will discover a market place
that is still so untapped that you can really skyrocket your niche
profits into the 5 figures.

MSN/Bing has their own PPC Advertising network like “Google

Adwords” called “MSN Adcenter”

I will not only tell you how you can use this network for instant
profits. I will also reveal a strategy that is so powerful and easy at the
same time that it changes the PPC game forever.

Note: I assume you that you know the importance of a strong

relationship between your keywords, ads, and landing pages. I also
assume that you know the distinction between broad, phrase and
exact match and how to us it.
Furthermore I assume that you have read the chapter about writing
killer ads and that you know what PPC,CPC and CTR stands for.

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This information is revealed in Module Bl. What goes for Google
Adwords will also go for MSN Adcenter.

If you can’t recall anything related to these topics please review

Module Bl again. I will however go over the dynamic keyword
insertion feature again, because MSN Adcenter’s feature is slightly
different than the system that Adwords uses.

Before I take you there first some information about MSN/Bing

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Why should you include MSN Search in your
Marketing Mix?

As of March, 2009 Google had a 63.7% share of search

traffic. Yahoo accounted for 20.5%, while MSN had only 8.3%.

While Google has by the far the biggest market share, still MSN
covers over 8*% of the total global search traffic. This might seem
nothing in comparison to the huge 63,7% share Google has, but it still
equals to about 470 million searches per month.

MSN has been overlooked by Internet Marketers for years now.

Thanks to the relative small market share MSN has in the search
engine market most marketers choose to stick to Google and Yahoo.

This gives you amazing possibilities to dig into an untapped shoppers

Walhalla with much less competition. Please note the following facts
about MSN

• The total number of searches on MSN is still growing

• MSN is more a marketplace than a search engine. Result is that
people that search through MSN are much more likely to buy
something than people that use Google or Yahoo.
• MSN just launched a new search engine called “Bing”. These
gives people the ability to search the World Wide Web through
msn.com or bing.com which gives your ads twice the exposure it
had before.

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• Because the competition is much lower than on Google and
Yahoo your ads will be much cheaper (you pay less per click).
Where some competitive keywords on Google may costs you $2-
3 per click, the same keywords on MSN could just be around
$0.50 or even lower per click.

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MSN Dynamic’s Keyword Insertion

Adcenter has, like Adwords, a dynamic keyword insertion feature. It

works exactly the same, but with the only distinction that Adcenter
gives the option to add additional parameters to a keyword that also
can be inserted in your ad automatically/dynamically.

Please recall from Module Bl

Dynamic keyword insertion is a little-known function of the Google

AdWords pay-per-click (PPC) service that automatically inserts a
searcher’s keyword into your sponsored ad text. Many search
marketers use dynamic keyword insertion to improve their displayed
listings while simplifying campaign management.

By placing the {keyword} parameter in your ad text the actual ad will

automatically show keywords from your keyword list depending on
the search string of your customers.

Adcenter has the same {keyword} parameter that can be used as

explained in Module Bl.

It also has 3 additional parameters that you can add to a keyword and
that you can use in your ad

{Param 1} Keyword in destination URL/destination URL

{Param 2} Keyword Phrase/Keyword in ad text
{Param 3} Second Keyword Phrase/Keyword in ad text

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To set this parameters click on “add or edit keywords”

Your keywords shows up with some empty fields on the right. Add
your additional parameters there. See the image below

Let’s look at an example:

Your keyword is “Stupid Simple System” and you add as additional parameters to
this keyword:
{param 1} =
http://www.StupidSimpleSystemsite.com/index.html?mf=StupidSimpleSystem
{param 2} = Extreme Home Business Course.
{param 3} = Enroll For Free

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You write the following ad

{keyword} Official
{param2}{param3}
www.StupidSimpleSystemSite.com/{keyword}
{param 1}

Then your actual add will show

Stupid Simple System Official

Extreme Home Business Course. Enroll for Free
www.StupidSimpleSystemSite.com/Project-KK
http://www.StupidSimpleSystemsite.com/index.html?mf=StupidSimpleSystem

This topic seems more complex than it is. Review Module Bl again
for more information about Dynamic Keyword Insertion. If you
really don’t get it drop me an email!

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Signing up for MSN Adcenter

If you want to sign up for an MSN Adcenter account surf to

http://www.InternetMarketingXL.com/msnadcenter and click on
“sign up now”

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Confirm your country/region

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Target your customers. Just like the Adwords account setup you
have to set the countries/languages you want to target. You can select
all countries or specify your own countries.

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You could for instance choose to target only the major English
speaking countries like the United States, United Kingdom
(Australia, Canada, New Zealand)

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Once again (just like creating an Adwords account) write your ad. You
can choose to use the direct linking method or the landing page/your
own domain method.

If you choose for the direct linking method then insert your affiliate
link as destination URL. If you choose for the landing page method
then insert your own domain as destination URL.

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In the next step enter your keyword list

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When you have entered your keywords you are asked to set your
monthly budget and the maximum CPC (cost per click) you are
willing to pay.

In the figure below I have set the monthly budget to $100 and the
CPC to $0.20.

Once again this might not be the actual amounts you will spend, but
the maximum amounts. You will never pay more than the maximums
you have set here (so it could be less).

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Confirm your ad campaign 

Enter your account information and click continue

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Enter your address and billing information. After that activate
your account

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Login to your account and click on campaign 1

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In the next screen click on “change setting”.

Enter a matching campaign name. This way you keep your account
organized and you will be able to manage all your campaigns
efficiently.

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Now click on “adgroup 1”

Click on “change setting” on top of the page:

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Choose whether you want to run a search network campaign or a
content network campaign.

This is exactly the same as with Adwords. If you only want your ad to
show in the search results of MSN and Bing choose for the search
network. If you want your ad to show on MSN/Bings partner sites
then select the content network. Once again I wouldn’t run both in
one campaign.

If you want to run ads on both networks create separate campaigns

or adgroups.

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When you have followed these steps your account and campaign are
fully optimized.

Please read the tips again I gave you in Module B1 for writing
perfect ads and optimizing campaigns with Google Adwords. They
will work for Adcenter too.

It’s really a must for instance to write multiple ads to check which
ads perform the best

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Write 3-4 ads and only keep the best
keep optimizing your best
ads to find the optimal CTR.

Only use the phrase and exact match instead of broad match. If
you make the right use of the dynamic keyword insertion option this
will increase the relevance of your ad big time.

Once again broad use will only cost you money, since your ad will
show for keywords and phrases you don’t want to show your ad for.

Results
fewer clicks will result in a lower CTR, a lower relevance

score and a higher CPC. Something you don’t want.

If you did your niche building and keyword list creation

properly you don’t need the broad match!

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If you want to turn on phrase and exact match go to “edit ad
keywords” (first select your keywords)

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Once again select all keywords and click on “Select Columns”. Check
the matches you want to use

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Deselect “Broad Match” and select “phrase” or “exact” match

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MSN Strategy

I am not going to explain the entire strategy in detail, because all

the information you need is already given in this or other Modules. I
will just give you the steps you should take.

The strategy is quite simple actually when you here it however there
are just a few that come up with the idea to do it.

I told you in the beginning of this Module that MSN is often

overlooked by marketers because of the relatively small market
share they have in comparison to Google and Yahoo.

This is also the reason that simple strategies that work very well on
MSN are often overlooked or not considered “try-worthy”.

Also because of the low competition on MSN (due to little players or

advertisers), many companies don’t find it profitable to create
products focused on the MSN Search Engine.

They rather focus on Google where thousands of advertisers fight for

a small piece of the pie. There are actually all sorts of programs like
the one I revealed to you in Module Bl “Keyword Spy” to optimize
your Adwords PPC campaigns and profits.

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Since most of these products are Google oriented marketers don’t
look further than Google. With other words they only use Google
products to market on Google. Which is quite logical, right?

Wrong!

It’s the most stupid thing you can do actually. If campaigns,

adgoups or keywords work on Google they will most definitely work
on MSN. I have found MSN’s traffic of a better quality than Google’s
traffic.

Strategy

Describe your niches, and find the related keywords with a keyword
tool (like keyword elite) and keywords that your competitors are
bidding on at Google (with the use of keywordpsy) and take these
already proven campaigns straight to MSN. Use the Google Tools to
gain information and exactly copy ads and keywords to MSN
Adcenter.

End of Module

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