Global Corporate Dreams...

Within Your Reach

 CONTENTS

DIRECTOR’S ADDRESS.......................................................... 2

ABOUT THE TRUST................................................................. 3

ABOUT GRBS.......................................................................... 4

GRBS CONNECTIONS............................................................. 5

INTELLECTUAL RESOURCES................................................ 7

ADMISSION PROCESS............................................................ 9

SYLLABUS............................................................................... 10

PLACEMENTS.......................................................................... 11

INFRASTRUCTURE.................................................................. 12

SIP 2009-11............................................................................... 14
 DIRECTOR’S ADDRESS

Dear aspiring PGDM,

I take great pleasure in inviting you to GIDC

ROFEL Business School (GRBS). GRBS - a
Business School which understands that the
complex and dynamic nature of business
requires individuals who can develop and apply
their professional and personal capabilities to extension of the MOU with the Hebei University
lead and manage existing and future of Economics and Business in China whereby
enterprises. students will undergo a Certificate Course in
Hebei University during the Study tour and will
GRBS seeks to provide you with the
also have Industrial visits in Beijing, Shanghai
knowledge, experience and skills to achieve
and Suzhou.
such goals within a people-oriented learning
environment. I believe that in doing so, GRBS The college is located in Vapi which has many
can help you to truly enhance your potential strategic advantages due to its proximity to
and accelerate your career. industrial centers and Mumbai - the business
capital of India. Vapi's strategic location has
Here, we work assiduously to educate and train
been a source of strength on the Mumbai -
builders and leaders, not simply managers.
Ahmedabad Highway, very close to the sea
Our innovative curricula delivers as you would
resorts of Daman and the hilly forest reserves
expect, the essential knowledge of business
of Silvassa.
functions - Human Resource, Finance, Marketing,
Organizational Behavior, Operations, Business Thus, the GRBS PGDM program is about the
Law, etc., but in a unique way. The difference power of ideas to enhance what you know, how
here is that we help to shape our students' you perform and your ability to succeed now
capacity to think both functionally and and in the future.
systematically. That is, our graduates know
how to deal well with the measurables at hand “Be the change that you want to see in the world.”
and also understand the effects of business - Mohandas Gandhi
decisions across the organization and the
The program develops influential business
society at large.
leaders who are prepared to lead using these
new skills and make a meaningful change in
GRBS offer China Study Tour for the PGDM
the corporate world.
students is a part of the curriculum to give them
adequate exposure to Global Economy and Dr. Rajashree Gujarathi
International Business. Study tour is also an Director
2
 ABOUT THE TRUST
 Rotary Foundation for Education and
Learning (ROFEL):
ROFEL was registered as a Charitable Trust
with the Charity Commissioner, Gujarat on
1st January 1985.
Since its inception, ROFEL has been active
in accomplishing its aims and objectives
which encompass a wide spectrum of
activities.
Its main objective is to promote academic
institutions at different levels, with requisite
infrastructure and dissemination of
education in the sphere of arts, fine arts,
commerce, science, pharmacy, business
management and adult education. ROFEL
emphasizes research based and job
oriented studies.
ROFEL also provides financial help through
scholarships for academic researches
regardless of sex, caste or creed. It works in
close co-operation with other government
agencies for realization of its social
objectives mission.
3
Institutions promoted by
ROFEL:
 ROFEL operates the following
institutions:
 Shri CD Jhobalia ROFEL Arts College
 Smt. I. S. R. Achchhariwala ROFEL
Commerce College
 Shri Rajju Shroff ROFEL Institute of
BBA Programme
 ROFEL Shri G. M. Bilakhia College of
Pharmacy
 ROFEL Shri G. M. Bilakhia College of
Applied Science
(The above - mentioned five institutions are
located at Namdha Road Campus, Vapi.)
 GIDC ROFEL Business School (GRBS)
 GIDC ROFEL Institute of Management
Studies (GRIMS)
 S a n d r a S h r o ff R O F E L C o l l e g e o f
Nursing (SSRCN)
(The above - mentioned three institutions
are located at ROFEL GIDC Campus, Vapi.)
 Trustees:
 Mr. Rajjubhai Shroff - Chairman
 Mr. Ashis Roy - Secretary
 Mr. Bharat Patel - Trustee
 Mr. Ujjwal Kakaria - Trustee
 Mr. Subhash Panchal - Trustee
 Mr. B. F. Modi - CEO

The GIDC ROFEL Business School (GRBS)
is a unique partnership between Gujarat
Industrial Development Corporation (GIDC)
and Rotary Foundation for Education and
Learning (ROFEL). The land and building
has been provided by GIDC and the
B-School is managed by the ROFEL Trust.
GRBS is a B-School which caters to the
growing need for professional managers in
India and abroad. This is an AICTE (All India
Council for Technical Education) approved
two year full time Post Graduate Diploma in
Management (PGDM) with an intake of 60
future leaders.
Our PGDM programme has distinctive
features that make it more relevant to the
industry needs. The relevance of the
curriculum, the quality of the course in terms
of its content and delivery and even its
improved evaluation methods, differentiate
this B-School from the others.
The PGDM programme has been designed
to be flexible enough to meet the needs of
industry through its emphasis on practice
orientation, global business perspectives
and integration of knowledge management
with the traditional curriculum.
Our two years full time PGDM programme is
not only equivalent to MBA but has many
value additions beyond the scope of MBA.
4 managerial concept and philosophy.
ABOUT GRBS
Our Mission
GRBS mission is to educate and prepare
young minds for leadership in business and
community. We seek to accomplish this by
building a liberal academic foundation and
enhancing communication, analytical and
technological skills of students through
individual attention, intellectual growth and
applied learning.
Our Values
 Underpinning the mission are these
values:
 Disciplined inquiry, reasoned judgment
and responsible citizenship engendered
by a liberal arts curriculum.
 Honesty, integrity and a strong work
ethic.
 A strong relationship with the business
community that recognizes the mutual
interests that unites us.
 Supportive student programmes which
focus on their career, personality
development, long pursuit of knowledge
and understanding through continued
learning and development.
 A learning-centered approach to
professional education in which the
faculty leads inquisitive students to
understand, appreciate and accept the
 GRBS CONNECTIONS
GRBS has forged close connections with a
number of prestigious institutions.
These institutions are partnering with us in
our endeavor to create an industry
academia interface. We propose to leverage
these partnerships to bring a fusion of
innovations, creativity and business
applications through various executive and
community development programmes.
GRBS students with the management guru C.K.Prahalad
1) Ahmedabad Management Association
2) Vapi Industries Association
3) United Phosphorous Limited
4) India China Chamber of Commerce and
Industry
5) Behavioral Science Centre
6) Vapi Management Association
5
Networks and Collaborations
 With International Universities
GRBS has entered into an MOU with Hebei
University of Economics and Business,
China in the following areas:
1) Faculty interchange between GRBS and
Chinese educational institutes.
2) Certification programs.
3) Industrial visit for GRBS students in
China.
GRBS is also in the process of
negotiation for a tie-up with Universities in
New Zealand and Australia.
During the China Study Tour
 With AMA
GRBS also has a tie-up with Ahmedabad
Management Association (AMA) through
which the students attend a one week
workshop on personal development at
Ahmedabad.
The training is provided by renowned faculty
from IIM-Ahmedabad, MICA, industry
leaders and management gurus.
 GRBS CONNECTIONS

if not more. Hence, our B-School has started

a China Study Centre within its own
GRBS students at AMA premises for promoting awareness about China.

 With VMA The China Study Centre imparts

conversational Chinese language training to
Our B-School has taken an initiative to start
all PGDM students. A working knowledge of
the Vapi Management Association. The
the Chinese language will be an added
objective of the association is to enhance
advantage to our PGDM students as
interface among different management
compared to the other B-School students.
professionals and act as a forum for
exchange of ideas and experiences.
The objective is not only to impart Chinese
language education but also to assist the
industries of Vapi and its adjacent regions in
promoting their trade and business with
China by providing interpretations,
translation and trade promotion facilities in
collaboration with India China Chamber of
Commerce and Industry (ICCCI). This is the
one of its kind facility in the entire state of
Gujarat.

GRBS students with Sunil Parekh, Advisor, CRISIL

China Study Centre

India’s B-Schools are the fountain heads of
future talent flow. Today, it is no longer
enough to know about the economies of
USA and Europe. Students ought to know as
much about China as they know about USA,
During the inauguration of the China Study Centre
6
INTELLECTUAL RESOURCES

 Dr. Latha Ramchandran

MSW (Master’s in Social Work),
MA (Sociology), LLB, Ph.D. (Social
Science)

 Mrs. Deepali Lakhani

BA , MHRDM

Director  Ms. Prerana Minocha

 Dr. Rajashree Gujarathi BE (Elec. and Comm.), MBA
M.Com., MBA, DCMM, Ph.D. (Marketing)

Faculty  Dr. D. K. Bhattacharya

 Language Specialist
Mr. Devang Desai
MA (Literature), PGDM, PGD (Chinese
BE (Mech.), MBA (Marketing)
language)
 Mr. Kedar Shukla
 Mr. Mahesh Swami
BE (Mech.), MBA (Marketing)
BE (Mech.) - Diploma in Quality
 Assurance from AIIMS Chennai
Ms. Vibha Goyal
BCA, MBA (Finance and Marketing)
 Mr. Dharmesh Chauhan
 MBA (Finance), CSA (from CAFI)
Dr. C. R. S. Pillai
M.Com., LLB, ACS, Ph.D.
 Mr. Manoj Pillai
BE (Mech.), MBA (HR)
Guest Faculty
 Mr. Suhas Rane  Hemant Purandare
BE, BMS, MFM, CE Deputy General Manager - Training
Hindustan Construction Co. Ltd.
 Mr. Piyush Shah
BE, MMS  Rajesh Walawalkar
Director, TGIM Consulting Pvt. Ltd.
 Mr. T. M. C. Vasudevan
BA, B.Com., BGL, CAIIB, GDCA

7
 INTELLECTUAL RESOURCES

GRBS Think Tank

 Mr. Rajjubhai Shroff
Chairman, United Phosphorous Limited,
Mumbai

 Mr. Kalyan Banerjee

Mr. Rajjubhai Shroff, Chairman, United Phosphorous Ltd.,
Director, United Phosphorous Limited,
Mumbai
Mumbai
Guest Speakers
 Prof. Jahar Saha
 Rajeev Bhargava
Former Director, IIM - Ahmedabad
Vice President (Business Excellence)
 R. R. Kables Limited, Silvassa
Prof. S. Chakraborty
Former Director, IIM - Lucknow
 Mr. Richard Gee
 Marketing Consultant, New Zealand
Mr. Madhav Mohan
Management Mentor, Cochin
 Mr. Murlidhar Rao
 HR Head, RIL, Silvassa
Prof. K. C. R. Raja
Senior Advisor, Former Director,
 Dr. Satish Kumar
S. P. Jain Institute of Management
Studies and Research, Mumbai Professor (Psychology), Mumbai
University
 Prof. Abhinandan Jain
 Dr. P. K. Banerjee
IIM - Ahmedabad
Head - Corporate Quality HUL, Silvassa
 Dr. Sarla Achutan
 Mr. S. R. Tendulkar
Director, B. K. School of Business
Management, Ahmedabad Corporate Trainer, Mumbai

 Mr. Suresh Iyer

 Dr. A. M. Dolke
Management Consultant, Alumnus IIT,
MD, Behavioral Science Centre,
Mumbai
Mumbai
 Dr. Mariyam Vora
Counselor, Silvassa

8
 ADMISSION PROCESS

Evaluation Process
The evaluation pattern is 60-40. Internal
evaluation is done for 60 marks and the
semester end examination is for 100 marks,
scaled down to 40.

Internal evaluation is done on a continuous

 Admission to the programme will be basis during the semester. At the end of the
a two-stage process: semester, a written examination is

conducted.
The first stage will be a national level
entrance examination (CAT/ MAT/ XAT/
A candidate has to secure a minimum of 50
ATMA) and will carry a weightage of 60%.

% marks (Internal + External) in the course
Student who has appeared for the
taken to pass the course. A candidate who
above test would be exempted from
fails to secure a minimum of 50% marks in a
appearing for the GRBS admission test
course shall be deemed to have failed in that
at the sole discretion of the admission
course. A student cannot repeat the end
committee.

semester examination in a course in which
The second stage will be a group
he / she has passed to improve the score.
discussion and personal interview,
which shall carry a weightage of 40%.
A student with arrears can repeat
end-semester examination for a maximum
Eligibility
of three times (excluding the first
To be eligible for the admission to the PGDM appearance) along with the subsequent
Programme, a candidate must have passed end-semester examination. The sessional
the degree examination of a University or a marks obtained by the student will be carried
qualification recognized as equivalent to the over for declaring the result.
degree by AICTE / UGC / Association of
Indian Universities. In order to secure
admission to the PGDM Programme, the
candidate must have preferably secured
50% marks in the bachelor’s degree
examination.

Candidate who has appeared for the final

examination of the degree course can also
apply. Their admission will be confirmed only
on the proof of satisfactory completion of the
degree course. 9
 SYLLABUS

 Semester I
 Basics of Communication
 Managerial Economics
 Organizational Behavior
 Business Law
 IT for Managers - I
 Management Accounting
 Quantitative Techniques  Social Action Project
 Business Ethics  Semester IV
 Accounting for Managers
1) Compulsory Courses
 Business Strategy - II
 Semester II
 International Business Operations
 Economic Environment of Business
 Marketing Management 2) Electives
 Production and Operations Management  4 Electives from Functional
 Human Resources Management Specialization
 Financial Management
 Business Communication  Managerial Research
 IT for Managers - II Project
 Business Research Methods
 Business Plan
 Summer Training
 Pedagogy
 Semester III
 The pedagogy followed in PGDM
1) Compulsory Courses programme includes:
 Management Information System
 Classroom interactions
 Business Strategy - I
 Group assignments
 Soft Skills
 Case analysis and decision
 Group discussions
2) Electives
 Conceptual and application exercises
 3 Electives from Functional
 Quizzes
Specialization
 Corporate projects
 Presentations
3) Electives
 Management games
 2 Electives from Sectoral Specialization
 Role play

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 PLACEMENTS

First Management Diploma

Award Function

GRBS has a placement office to provide

placement guidance and information on the
potential employment opportunities. A
number of companies have been coming to
our campus for recruitment.

It was an eventful year in terms of

placements as the first year batch of GRBS
stepped into the corporate world. These
students were accepted by the organiza-
tions like Kotak Bank, Kotak Life, Aviva Life
Insurance, Yash Birla Group, Welspun and
the likes. Thus, making 100% placement
despite the global meltdown.

Extra Curricular Activities

 Ad-Mad show
 Industrial visit
 Debates
 Extempore
 Role play
 Nexus
 HR meet
 Convocation
 Picnic
 Personality development workshop

Sports Activities
 Carom
 Volley ball
 Cricket
 Table tennis
 Badminton
 Chess
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 INFRASTRUCTURE

Library
The library has sizeable number of text and
reference books. It also subscribes to
reputed national and international journals.
It has developed electronic teaching
materials and databases in form of CDs,
audio cassettes and video cassettes.
Computer Lab
GRBS provides state-of-the-art Computer
Lab for computing needs of the students.
The lab is equipped with powerful servers
and latest software packages.

Computer lab is fully air conditioned with 30

plus personal computers, networked on LAN
with 24 hours internet connectivity of 2 mbps
support by a variety of system software.

GRBS campus is fully Wi-Fi connected and

Language Lab laptops are provided to each student to
GRBS has an English Language Lab which facilitate continuous learning.
enables students to improve their accent
and vocabulary. The lab provides the use of
Lotus linguaphone machines which enables
students to listen, record and correct their
pronunciation. It is a self-study mechanism
and is unique to our B-school.

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 INFRASTRUCTURE

Recreational Facilities
Recreational facilities include a huge
playground for volleyball and cricket, indoor
games like chess and carom. Entertainment
facilities include TV, books and magazines.
Common room is also provided for
discussions and group work to students.
Hostel Facility
GRBS provides accommodation for
students. There are separate hostel for boys
and girls. The hostel is fully furnished and is
located within the campus to enable
students to avail various facilities. The hos-
tel rooms are spacious and comfortable.

The hostel also has an adjoining vegetarian

mess for 100 students. The canteen is
modern and hygienic. Each room is being
provided with WI-FI connection.

Auditorium
A multipurpose air-conditioned auditorium
with 165 seats capacity is available for
seminars, conferences and cultural
activities.

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 S.I.P 2009-11

Summer Internship Project:

 S.I.P Duration:
st th
 1 May 2010 to 30 June 2010

 S.I.P Interview:
st
 It will be scheduled from 1 December
2009
Batch 2009-11:
 Objective:
 S.I.P is to provide platform to the
Students as per
students to apply the conceptual
knowledge learnt in the classroom to real Graduate Stream
life situations.
 Majority of our students are freshers.
This provides them the practical
exposure to the challenging corporate
world.
 To create a win-win situation for the
GRBS and the corporate by assigning
the students to the corporate for different
live projects.

Specialization of fered at
GRBS:
 Functional:
 Finance
 Marketing
 Human Resources
 Production

 Sectoral:
 Retail
 Banking
 Insurance
 Tourism
 Media
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GIDC ROFEL BUSINESS SCHOOL
Plot No. 14/5, Chharwada road, GIDC, Vapi - 396 195, Gujarat, India.
Tel.: 0260 - 2467555, 6452158 Tele fax: 0260 - 2467784
E-mail: info@grbsvapi.org, contact@grbsvapi.org
Website: www.grbsvapi.org