Professional Documents
Culture Documents
I. History of Mobifone
Vietnam Mobile Telecom Services Company - VMS, a state-owned
company under Vietnam Posts and Telecommunications Corporation,
was founded in April 16th 1993, VMS has become the first GMS
900/1800 mobile telephony services provider in the brand name
Mobifone, marking the beginning momentum of the mobile telephony
industry in Vietnam. Mobifone specializes in building, developing
network and providing mobile telephony.
Until April 2008, Mobifone rank as the first position in the Vietnam’s
mobile telephone market share.
Secondly, the Rock show, which are the music festival series called
Rock Storm is a program of Mobifone for Vietnamese youth to
entertain the millions of local young people with its music show. Rock
Storm is also known as the biggest rock festivals in our country with
more than 30 programs held across the country and 500,000 people
have participated directly in 2007 held by Mobifone. This activity
holds annually in 10 provinces and cities including Ha Noi, Hai
Phong, Hue, Da Nang, Nha Trang, Da Lat, Can Tho, Dong Nai and
Ho Chi Minh City where the students are the most. This program
attracts more and more the listeners, at the first time, its audience was
a over 25,000 excited people with most are the rock-fans and last year
the audience was more over 500,000 people included rock-fans and
many others, they came to listen, to relax, to devote themselves to the
rock wave and this year, the audience is predicted to fulfill a
1,000,000 seat stadium. For each show of these series, MobiFone
invested more than 6 billion vnd without any advertising or marketing
appearances because via these music festival series, the MobiFone
leaders want to send a message to the Vietnamese Youth “Let our
passion guide us!” as an explanation for this, the MobiFone
presentative talked MobiFone wanted to continue support the
Vietnamese Youth’s passion in the future ( his words as a metaphor
for supporting MobiFone in the future).
Besides two programmes, MobiFone’s already carried out some other
social activities, for example financing USD50,000 of surgery of
children in September last year.