MBA INNOVATIVE MANAGEMENT

Coursework

Module Name Customer Management

Topic Name Customer Relationship Management
Due date 17th November 2010

Customer Relationship Management

Question:

Critically review published work in an appropriate formatted report (2,500 words excluding
appendices and references.).
Text for analysis will be based on Nesta publication Demand on Innovation: How customer
preferences shape the innovation process (available CRM MOODLE platform resources)
Review should comment on the type of research addressed in the article, and be designed to
demonstrate awareness of, and critical engagement with the issues. In particular, you should
focus on:
i) the appropriateness of the methodology to the problems or research questions;
ii) the extent to which the weight given to specific outcomes reflects the evidence and its
relevance to the problems, issues or questions identified at the start;
iii) the extent to which the evidence justifies conclusions and recommendations and;
iv) any ethical issues
Marking Scheme:

The standard pass mark for CRM module will be 40% based upon the assessment scale:

Distinction: 70% +: Excellent work showing insight and originality. Clear logical and precise
with evidence of critical thought and analytical ability. Evidence of extensive reading and
wide appreciation of subject.

Good Pass: 60-69%: Very good content and synthesis, but less original than above. Able to
argue logically and organise work well. Good use of examples to illustrate points and justify
arguments.

Pass: 40-59%: Good comprehensive work, with sound understanding of programme content
and relevant examples. Fair integration of theory, practice and information and/or a good
level of personal creative development. Some evidence of breading or wider appreciation of
subject.

35-39% Marginal Failure: Omissions and inaccuracies. Some ability to organise work and
argue logically. Limited grasp of theoretical, conceptual and practical elements. Little
evidence of reading or wider appreciation of subject. Poor presentation. Learning outcomes
not fulfilled. Lack of coverage of the subject.

0-34% Fail: Inadequate work with clear omissions, inaccuracies and/or misconceptions. No
evidence of reading or wider appreciation of subject. Poor presentation.
 MBA INNOVATIVE MANAGEMENT

Coursework

Module Name Resource Management

Topic Name Human Resource Management
Submissions Date 17th November 2010

Human Resource Management

Question:

Although diversity in the work force is one of the central concerns in employment
opportunities, managing diversity has been either neglected, poorly done or received little
attention in some contemporary work organisations. To do workers some justice, many
governments have tried legislating against various sorts of discrimination in the workplace.
However, research has proved the incompetency and incompleteness of such legislation since
it still allows for employers to use a discriminatory criterion in employee selection,
recruitment and development providing it can be shown to be a valid qualification.

In the light of the above statement, critically evaluate and analyse the diversity legal
framework in UK in relation to employment policy on equality issues and the practices
associated with the effective management of diversity.

(100 marks)
 Assessment Criteria:

(90%+) (80% - 89%) (70% - 79%) (60% - 69%) (50% - 59%) (5% - 49%)
Structure A polished and Carefully and Shows Shows some Disorganise No
and imaginative logically organisation attempt to d/ structure
organisatio approach to organized and coherence organise in incoherent or
n the topic a logical organisatio
manner n at all

Presentati Superbly Very well Good Adequately Poorly Careless

on presented presented presentation presented presented and/or
inconsiste
nt
presentati
on

Expression Fluently Well written in Well written Adequately Poorly Incoherent

/ style written in an an appropriate but lacking the written but written
appropriate academic style appropriate has no
academic style style academic
style

Knowledge Has addressed Has addressed Has addressed Has Some of the Fails to
the question the question the question addressed work is address
comprehensiv comprehensiv comprehensiv the main focused on the
ely and ely and with ely and with purpose of the aims question
imaginatively good some attempt the and themes set
imagination to question of the
demonstrate question
imagination

Source Extensive Significant Enough use of Some No evidence No

material evidence of evidence of relevant evidence of of reviewing evidence
reviewing reviewing material reviewing relevant of core or
relevant relevant outside the relevant material associated
material material core readings material outside of readings
outside of the outside of the outside of the core
core readings core readings the core readings
readings

Analysis Excellent level Very good Good level of Some Little No

of analysis level of analysis evidence of evidence of evidence
analysis analysis analysis of analysis

Logical Excellent Solid Good Adequate Some No

conclusion conclusion conclusion conclusion conclusion attempt at a conclusion
s related that is directly that is directly with little with weak conclusion s or
to the related to the relevant to the relevance to relevance to however it irrelevant
wording of question question the question the has no conclusion
questions question relevance to
the
 question

Referencin Accurate and Accurate and Accurate and Referencing Referencing No

g consistent consistent consistent with few with referencin
referencing referencing referencing mistakes numerous g
encompassing encompassing without a encompassi mistakes
a very broad a wide range wide range of ng a narrow encompassi
range of of academic academic range of ng a narrow
academic resources resources resources range of
resources resources