About Us

More than 2 months of shaping success stories trying to be leader in the field
of Management Education. This is the world of SUCCESS, where our
FOCUS is our student, TRUST our primary concern and Career Building
our job. Mentoring, motivating and guiding all those who interact with
us. Keeping our values dear to us at all times

We believe in Personalized Counseling that caters to all our students'

requirements and their counseling and career needs. We feel proud when
our students realize their dreams and aspirations.

Our primary goal is to build that concrete foundation on which our students
will build their dream careers. As Henry David Thoreau has rightly put it
in Walden, 'If you have built castles in the air, your work need not be
lost, that is where they should be. Now put the foundation under them.'
And we are here to help lay that foundation for our students.

Core Ideology

To enable students
realize their potential
and make their
dreams come true.
Core values

Vision 2010

Vision 2010 for SUCCESS India Ltd encompasses the following

intent:
To enable the youth of today to realize their potential and make
their career dreams come true.

To be the first choice for the target audience.

To be viewed as One-Stop-Shop for all Career Advisory

Services; the ‘best’ in the industry.

To be experienced and perceived as completely reliable

source of career assistance.
Objectives

To offer world class, contemporary education services in

the most convenient & desirable manner, as required by the
customer environment

To aggressively employ contemporary technology in all

aspects of the business, delivery, and service value
enhancement.

To be an open, flexible, responsive and fair organization.

To create wealth and value for all shareholders and

stakeholders.

To be able to create and maintain 'I came, I saw, I fell in

love' impact whenever the customer comes in contact with
SUCCESS.

Why Education
The number of Indian families who give a very high priority to education is
on the rise; so is their purchasing capacity. The economic revolution
triggered by the knowledge economy companies has acted as a catalyst in
increasing the value of education beyond the middle-income group. These
trends have put tremendous expectations on the schooling system both in
terms of scale, innovations, and learning philosophies. In management and
other professional colleges, a need for extra hours of coaching is felt now a
days due to the demanding course structure and lack of availability of
faculties at all time. Students look for people who can help them in further
sharpening their basics and help them master their core subjects and area of
interests.

As India takes the leap from a developing economy to one of the global
leaders of the information age, the awareness about and value of education
have also gone up. Middle-income-group families have for long held
education as the cornerstone of their value-system. Now, they are looking
for better and more effective education options to fuel their aspirations.

Reputed Faculty
In an academic institution, the quality of the faculty is the most important.
At SUCCESS, we pride ourselves in having some of the most talented and
dedicated thought leaders in the country who come from the best institutions
around the world. Not only are they academically and professionally
amongst the best, but have high standards of moral and ethical values, so
that they can be true role models.

Core Faculty
At SUCCESS, the core faculty comprises distinguished academicians from
the best institutions and leading professionals from the corporate world with
rich industry experience.
The faculty is ably guided by a senior team of eleven former Vice
Chancellors and leading Scientists and Scholars. Besides carrying out
industry oriented consultancy and applied research, the Faculty also author
books and present papers in their field of expertise.

Visiting Faculty
In addition to the permanent faculty, leading professionals from the
corporate world interact regularly with the students in the classroom as well
as their workplaces.

The students get a different insight into the subject with the rich industry
experience the faculty shares with each of them. They encourage the
students to look beyond the books and explore the subject with experiential
learning.

Product Description
Career offers different programs for different people. It depends on the
students. Programs offered are highly flexible.

Finance Marketing Human resource IT

C-FIN C-MKT C-HRM C-IT

C-FIN
C-FIN is a program offered to students who major in Finance or have got
special interest in the subject. Here, we provide a CAREER advantage by
offering students an option to select the topics they want to cover in a
particular specialization paper. The whole course is overseen by a student
body as well.

C-MKT
C-FIN is a program offered to students who major in Marketing or have got
special interest in the subject. Here, we provide a CAREER advantage by
offering students an option to select the topics they want to cover in a
particular specialization paper. The whole course is overseen by a student
body as well.

C-HRM
C-FIN is a program offered to students who major in Human Resource
Management or have got special interest in the subject. Here, we provide a
CAREER advantage by offering students an option to select the topics they
want to cover in a particular specialization paper. The whole course is
overseen by a student body as well.

C-IT
C-FIN is a program offered to students who major in Information
Technology or have got special interest in the subject. Here, we provide a
CAREER advantage by offering students an option to select the topics they
want to cover in a particular specialization paper. The whole course is
overseen by a student body as well.

Advantage @ CAREER
 State of the art facility

 Excellent pedagogy

 Reputed Faculties

 Personalized attention

 24*7 Environment

 Rich Library

 Well equipped Lab

 Wi-Fi Campus and many more

Product levels
1. Core Product

Education/ teaching/ coaching

2. Generic Product

Classroom coaching, Presentations, Case studies, Notes etc

3. Expected Product

Well maintained infrastructure, quality teacher, disciplined approach

4. Augmented Product
Career Counseling, Online assistance, Video-conferencing, Industry visits.
Seminar etc

5. Potential Product

Lifetime Membership programs, Alumni associations, Placements assistance

etc.
\
Brand elements of “SUCCESS”
Brand elements sometimes called brand identities, are those trademarkable
devices that serve to identify and differentiate the brand. The main once of
our brand are brand name, logo, symbol(star), characters, tagline, the color
combination of logo, all these has been found to enhance brand awareness
facilitates the formation of strong, favorable, and unique brand association
and feelings with the students and faculty of the college - JIM Noida. There
are several criteria for choosing brand elements. These are

1. memorability

2. meaningfulness

3. likeability

4. transferability

5. adapatability

6. protectability

Memorability
This is one of the necessary conditions for our brand SUCCESS, the thing
what we considered was that it can last in the minds of the college, students.
The size of the logo, the tagline, the color combination in the logo, all these
bring together the variables as easily recognized and easily recalled.

Meaningfulness
The brand elements can take all kinds of meaning. There were some
particular important criteria like what the general information of our
product/service gives to the students. The thing we thought that how a
student could correctly identify the product category for the brand based on
the brand element and it also considered the specific information about
particular attributes and benefit of the brand – SUCCESS.
Likeability
Independent of its memorability and meaningfulness, do students find the
brand elements appealing? It is the matter of likeable visually, verbally, and
in other ways. A memorable, meaningful, and likeable set of brand elements
offer many advantages because consumers often do not examine much
information in making product decisions. But here the matter was about the
educational service that we offer. So the important factor was the creative
potential of the brand name and brand element to capture intangible
characteristics of a brand.

Transferability
This measures the extent to which the brand elements adds to the brand
equity of our brand SUCCESS. How it reacts within and across products
categories or across various competitors.

Adaptability
The fifth consideration of our brand element is the adaptability because of
changes in the mind set of student regarding the service and satisfaction,
they get. The more adaptable and flexible the brand element, the easier it is
to update with. So we have provided various services in each streams of
MBA so that more and more students can be benefited.

Protectability
This is the final general consideration of the brand element which considers
two variables - legal and competitive sense. So we checked across the
websites that, is there any other service which is offering the same service
with the same name and also the logo verification.

OPTONS AND TACTICS OF BRAND ELEMENTS

BRAND NAME

The brand name is fundamentally important choice because it often captures

the central theme or key associations of a product in a very compact and
economical fashion. Brand names can be an extremely effective shorthand
means of communications. So we chose the brand name as SUCCESS,
because there are students who want to excel in the class, in the batch, or
they want to make clear knowledge and understanding of the subjects that
have been offered to them.

It is so closely tied to the product in the minds of the students, the brand
name is also most difficult element to change once this has created an image
in the mind of student. So it was a very hard job to identify the right word
which could fulfill the voice of our brand to be delivered.

We focused on the variables so that it becomes simplicity and ease of

pronunciation and the spellings of the brand. The SUCCESS has all these
factors to satisfy. To encourage the word of mouth exposure that helps to
built strong memory links. This brand name offered a clear, understandable,
and unambiguous pronunciation and meaning.

The brand association was also main factor to be considered like we had to
create a brand name which could have the compact form of communication,
the explicit and implicit meanings students extract from it.

For naming the brand we defined our objectives which we wanted to achieve
by naming. Once the objective is defined, with the branding strategy in
place, next generate as many names and concepts as possible. For this we all
group members sat and thought for a while, we also went through the target
customers (students).

The logo of the brand (star sign) has a means to indicate origin,
ownership or association. The advantage of the logo is to recognize the
product and also the versatility because they are non verbal. The character
color, and the size were also discussed which could suit the logo we
designed. The tagline “In everything we do”, communicates descriptive and
persuasive information about the brand because who goes through it, creates
its image and impact in their minds.

Putting it all together we see that each brand element can play a different
role in building brand equity. The entire set of brand elements makes up the
brand identity, the contribution of all brand elements to awareness and
image. We choose each brand elements to support the others which can be
easily incorporated into other aspects of the brand and marketing program.
Brand names characterized by rich, concrete visual imagery often yield
powerful logos and symbols. This is what the SUCCESS is all about.

Why to brand our institution??

Or Strategic Reasons?
• Need to position the institution
• Perception does not match our strategic direction
• How are we viewed in the global marketplace
• What does our brand communicate to a diverse range of audiences

Building a brand is essentially about reputation building and reputation

management and is the single most important aspect of our institution

POSITIONING STATEMENT
The Success is distinguished internationally as a vibrant centre of enquiry
and innovation is committed to being one of the finest institutions in the
world by 2015. In its pursuit of excellence, it nurtures talent from all
quarters and is a force for positive change.”
Summary
By working the brand in everything we do we can achieve…

• Greater internal collaboration and knowledge sharing

• Enhanced consistency in communications
• Reduced costs and operational overlap
• Deeper alignment of vision, values and goals – speaking with one
voice
• Faster feedback
• Stronger ongoing relationships with customers
Success - Brand
What are our ambitions?

 Globally successful

 Friendly and welcoming

 Elite but not elitist

 In the top 25 in the world

 Accessible to all with talent

 Well established and innovative

 Excellent quality teaching

 High research profile

 World-class facilities

 Academic with application

Brand objectives of success

 Establish strongly-held, positive, and consistent beliefs among target
customer segments
 Build and maintain differentiation
 Versus key competitors
 Versus land-grant stereotype
 Encourage word-of-mouth marketing
 Increase customer (claimant) involvement and loyalty
 Prospective students, current students, faculty, alumni,
recruiters, administrators, government officials, ranking
organizations
 Enhance pricing power
Branding Challenges of Success
 External
 Constant change
 Customer problems
 Repositioning against current brand equity and land-grant
institution stereotype
 Dissatisfaction
 Future expectations ≠ new positioning
 Internal
 Resource constraints
 Inconsistent implementation
 Establishing clear, meaningful, and sustainable differentiation
 Lack of employee commitment
 Brand Framework

BRAND POSITION

SUCCESS IN
EVERYTHING WE
DO

Brand Position - The brand position is the central theme of our brand –
the big idea behind our institution.

BRAND PROMISE

QUALITY
EDUCATION

Brand Promise. - The brand promise tells people what they can count on
you to do.
 BRAND PROOF

3 YEARS OF
EXCELLENT TRACK
RECORD AND PROVEN
METHOD OF
TEACHING

Brand Proof - Brand proof gives people reason to believe our brand
promise is more than just marketing hocus pocus. Once our brand is defined
with a position, promise and proof, it’s time to turn to the three elements of
brand presentation – how our brand should be communicated.

BRAND MESSAGE

Reliable Education
Partner

Brand message - Our brand promise and brand proof create a core brand
message.The brand message portion of the Brand Framework prescribes the
key points to emphasize with each audience you touch.

BRAND VOICE

SUCCESS
EVERYWHERE

Brand voice - Our brand has a personality, and our brand voice is a big
part of how we express it.
BRAND
APPEARANCE
Brand Appearance. The final element of the Brand Framework
outlines how to portray our brand with colors, logos, typefaces, imagery and
so on. All of these visual elements should reflect our brand definition.

BRAND EQUITY
Brand Equity is the sum total of all the different values people attach to the
brand. A brand is a live asset and shows all the characteristics of a living
cognitive entity.

Brand equity is constantly changing just as society's values, perceptions, and

intelligence is changing. One must understand the equity their brand has in
the market and also understand how

Brand’s image measures up against the identity one is trying to create.

FEATURES OF BRAND EQUITY

• When a commodity becomes a brand, it is said to have equity.

• The premium a brand can command in the market
• The difference between the perceived value and the intrinsic value

ADVANTAGES OF BRAND EQUITY

• Reduced marketing costs

• Trade leverage
• Can charge a higher price
• Can easily launch brand extensions
• Can take some price competition
BRAND AWARENESS
Strength of a brand’s presence in the customers’ mind. It refers to a consumer
knowing of a brand's existence; at aggregate (brand) level it refers to the proportion
of consumers who know of the brand.

BRAND ASSOCIATIONS
Brand associations include perceptions of brand quality and attitudes towards the
brand and the favourability, uniqueness, strength of the brand. The feelings, beliefs
and knowledge that consumers (customers) have about brands. These associations
are derived as a result of experiences and are consistent with the brand positioning
and the basis of differentiation

PE

RCEIVED QUALITY
Consumer's opinion of a product's (or a brand's) ability to fulfill his or her
expectations. It may have little or nothing to do with the actual excellence of the
product, and is based on the firm's (or brand's) current public image , consumer's
experience with the firm's other products, and the influence of the opinion leaders,
consumer's peer group, and others

BRAND LOYALTY
Brand Loyalty consists of a consumer's commitment to repurchase the brand and
can be demonstrated by repeated buying of a product or service or other positive
behaviors such as word of mouth advocacy. True brand loyalty implies that the
consumer is willing, at least on occasion, to put aside their own desires in the
interest of the brand. A loyal customer base generates predictable sales & hence
profit