A Project Report

On
STUDY OF MODERN BANKING AND PEOPLE’S
PERCEPTION TOWARDS ITS SERVICES

*
AXIS BANK

SUMMER TRAINING PROJECT REPORT

SUBMITTED TOWARDS PARTIAL FULFILLMENT
OF
MBA Degree, Program
(Approved by AICTE, Govt. of India)
Affiliated to
UPTU, LUCKNOW
ACADEMIC SESSION
2009-2011
UNDER THE GUIDANCE SUBMITTED BY
Ms.DIVYA SINGH VINOD KUMAR
LECTURER N.I.E.T M.B.A 3 R D SEMESTER
GRETER NOIDA ROLL NO. 0913370059

NOIDA INSTITUTE OF ENGINEERING & TECHNOLOGY

GREATER NOIDA
 INDEX

S.No Particulars Page No

CHAPTER1: Introduction of Organisation

1.1 Company Profile

1.2 Product Profile
1.3 Future plans

CHAPTER2: Introduction of the topic

2.1 Need for Study

2.2 Literature Review
CHAPTER3: Research Methodology

3.1 Research Objective

3.2 Research Problem
3.3 Research Methodology
3.4 Research Design
CHAPTER4: Data Collection Method

4.1 Data Analysis & Interpretation

4.2 SWOT Analysis
4.3 Executive Summary

CHAPTER5: Recommendations & Suggestions

CHAPTER6: Conclusion

6.1 Bibliography
6.2 Annexure
 Table of Contents

1. Preface
2. Declaration.
3. Acknowledgement.
4. Certificate.

SECTION – I

1. Industry and company profile.

2. History of firm.
3. Objective.
4. Mission.
5. Vision.
6. Product Details.
7.Future plans.

SECTION – II

1. Research Objective
2. Research Methodology
3. Research Design
4. Data Collection Method
5. Sampling
6. Analysis and Interpretation.
7. Result and Finding.
8. Conclusion
9. Limitation.
10. Suggestions.
11. Annexure and Bibliography.

PREFACE

This Project has been prepared during my summer training in Axis Bank Ltd, As the topic is
Study of Modern Banking & People's Perception Towards Its Services, I found this project very
interesting and educative. By working on these project, my knowledge increases with ongoing
banking activities and got a practical aspect of banking.

With the growing popularity of banks, most of the people are involving in this, before entering in
to the bank one should know the correct scene of bank, one should have an overview of how
these activities operate etc.

Keeping these things in mind, It is the matter of great privilege and satisfaction for me to place
this report before the readers. The report is prepared in very simple language using very
systematic research methodology. And i hope this will give light upon the Subject.

I have tried my best to make an objective appraisal of all available data and draw conclusion on
that basis.
 “NOIDA INSTITUTE OF ENGINEERING & TECHONOLOGY”

DECLARATION

I, undersigned Vinod Kumar , student of MBA from Noida Institute Of Engineering &
Technology, Greater Noida pursuing MBA course, I hereby declare that I have prepared this
Project work entitled

“Study of Modern Banking And People's Perception Towards Its services” at Axis Bank
Sultanpur, under the guidance of Mr. Amit Kumar , Branch Sales Manager.

It is an original work done by me. I collected some data from AXIS BANK during my project
period and analysis the data before submitted the project report.
I also declare that this project is my own preparation.

VINOD KUMAR
(STUDENT, M.B.A. 3rd sem)
GREATER NOIDA
 ACKNOWLEDGEMENT

“Gratitude is the hardest of emotion to express and often does not find adequate
words to convey the entire one feels.”

Summer training is the one of the important part of MBA course, which has helped me to learn a
lot of experience, which will be beneficial in my succeeding career.
For this with an ineffable sense of gratitude I take this opportunity to express my deep sense of
indebtedness to Respected Dr. Dilip singh Sir, HOD of MBA Department of NIET College,
Gretar Noida , an esteemed Management Institution who has provided me an opportunity to learn
the corporate culture during my MBA Course. At the same time I want to thanks Ms. DIVYA
(Lecturer ),MBA Co-ordinator, NIET to arrange summer training Programme during the course.

I would also like to thanks Faculty of. NIET, Gr Noida for all there support and guidance given
me during terms of this project.

I am also very much thankful to Mr. Yashwant Singh (Branch Head), Axis Bank for his interest,
constructive criticism, persistent encouragement and untiring Guidance throughout the
development of the project. It has been my great privilege to work under his inspiring guidance.

Further I would also like to extend my sincere ‘Thanks’ to Mr. Kumar Amit (Branch Sales
Manager) & Mr. Khurram Azaz Khan (Executive Operation), Axis Bank,for his valuable
guidance, suggestions and outstanding mentorship.
I am also thankful to my Parents & entire Axis Bank department who helped me in
understanding the basics of banking and my friends for their indelible Co-operation for achieving
the Goal of this study.