AMITY UNIVERSITY

UTTAR PRADESH
AMITY BUSINESS SCHOOL

STRATEGIC HUMAN RESOURCE MANAGEMENT

(SHRM)
LIVE PROJECT
Date of submission: 05-01-09

SUBMITTED TO
Dr. PARUL JHAJHARIA
HEAD of DEPARTMENT (HR)

SUBMITTED BY:
DIVYA GOEL
ROLL NO. 13, SECTION-D

COMPANY VISITED: DABUR INDIA LTD.

VISITED ON DATE : 22-12-08
NAME OF THE PERSON VISITED : Mr. Nameesh Sharma
Assistant Manager(HR)
(Corporate HR)

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 ACKNOWLEDGEMENT

I express my profound gratitude to Dr. Parul Jhajharia, Head of deprtment (HR),

Amity Business School for her esteemed supervision and encouragement in preparing
the live project of Strategic Human resource Management. I am highly grateful to her
for her marvelous guidance to help me understand the project, how to proceed with
the project and guiding through it.

I extend my special thanks to Mr. Nameesh Sharma, Assistant Manager, HR, DABUR
INDIA LTD, for his immense and patient support and guidance throughout the project
and helping me to complete it successfully.

I am also thankful to Mr. Rajnish Ratna, Program Leader, MBA-HR Class of 2010,
Amity Business School for encouraging and instilling in me enthusiasm to undertake
my project with complete interest.

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Introduction:
Dabur India Ltd is the fourth largest FMCG company with a
Pharmaceutical branch, Dabur Pharma Ltd. Dabur India Limited has
bagged a number of significant achievements till date and commands a
high market leadership status. They owe their success to dedication,
nature, corporate and process hygiene, dynamic leadership and
commitment to their partners and stakeholders.

 Leading consumer goods company in India.

 A turnover of Rs.2233.72 Crore (FY07)
 2 major strategic business units (SBU) - Consumer Care Division
(CCD) and Consumer Health Division (CHD)
 Subsidiary Group companies - Dabur Foods, Dabur Nepal and
Dabur International
 13 ultra-modern manufacturing units spread around the globe
 Wide and deep market penetration with 47 C&F agents, more than
5000 distributors and over 1.5 million retail outlets all over India.

Philosophy of Dabur:

Vision:-
DEDICATED TO HEATH AND WELL
BEING OF EVERY HOUSEHOLD

Principles and core values of Dabur:-

• Ownership:
They accept personal responsibility, and accountability to meet the
business needs.

• Passion For Winning:

They all are leaders in area of responsibility, with a deep commitment to
deliver results.

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 • People Development:
People are considered to be the most important assets. Value addition is
done through result driven training, and they encourage reward
excellence.

• Consumer Focus:
They give importance to customer needs and develop products to fulfil
them better.

• Team Work:
They work together on the principle of mutual trust and transparency in a
boundary less organization. They are intellectually honest in advocating
proposals, including recognizing risks.

• Innovations:
Continuous innovations in products and processes are the basis of their
success.

• Integrity:
Achievement of business success with integrity is another important
principle. They believe in honesty with customers, business partners and
also with each other.

Strategic intent

• Focus on growing core brands across categories, reaching out to

new geographies, within and outside India, and improve
operational efficiencies by leveraging technology.
• Be the preferred company to meet the health and personal
grooming needs of our target consumers with safe, efficacious,
natural solutions by synthesizing our deep knowledge of ayurveda
and herbs with modern science.
• Build a platform to make Dabur a global ayurvedic leader.
• Be a professionally managed employer of choice, attracting,
developing and retaining quality personnel
• commitment towards environmental protection
• Provide superior returns , relative to our peer group, shareholders.

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Policies:

Direct touch
(Whistle blower and protection policy)
“Encouraging employees and business associates to report unethical
business practices at workplace without fear of reprisal.”

Purpose of this policy is to:

• To encourage the employees and the business associates to report
against unethical behaviour, malpractice, wrongful conduct, fraud,
violation of the Company’s Policies including Code of Ethics and
Conduct by any employee/director in the company.
• To ensure timely and consistent organizational response and
thereby ensuring complete transparency in the organization.
• To prohibit initiation of adverse action against an employee or
business associate or failing to take an otherwise appropriate
action, as a result of the employee’s good faith disclosure of
alleged wrongful conduct to the Direct Touch Team.
• To build and strengthen a culture of transparency and trust in the
organization.

Dividend policy:
It says that dividend shall be paid only out of –
• Current year’s profit
• Profits for any previous financial year
• Both

Before declaring any dividends, the loses, if any for the previous financial
year should be set off against the profits of the company for the current or
previous year.
Board should avoid the declaration of the dividend out of reserves.

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Code of ethics and conduct:
“A commitment to ethical professional conduct from every employee of
Dabur.”
The code is intended to serve as a basis for ethical decision-making in the
conduct of professional work. It may also serve as a basis for judging the
merit of a formal complaint pertaining to violation of professional ethical
standards.

CHD (Consumer Health Division)

This is one of the two major divisions of Dabur which deals with classical
Ayurvedic medicines.

 This division manufactures over 250 products which are sold through
prescriptions as well as over the counter.
 Major categories in traditional formulations include:
- Asav Arishtas
- Ras Rasayanas
- Churnas
- Medicated Oils
 Division also works for promotion of Ayurveda through organised
community of traditional practitioners and developing fresh batches
of students.

Ayurvedic medicines developed by Dabur include:

Dabur Back-aid

Dabur Back-aid has a unique FIT System (Formula for Intensive

Treatment) that penetrates deep into the muscle to reach the source of the
pain. And provide assured relief from backaches.

Dabur Balm-

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Dabur Balm provides instant relief from muscular and neuralgic pain,
headache, cold and sprains. Its quick and effective pain remedy is
enriched with pudina (mint), karpoor (camphor), Eucalyptus oil and other
special herbs with proven efficacy.

Bronchorid-

Broncorid is a unique herbal combination of drugs, which manifests Anti

histaminic, anti-inflammatory, mucolytic, expectorant and bronchodilator
effect.

Dabur sat-isabgol-

the natural laxative for relief from constipation and diarrhoea. It has
bigger flakes for better absorption and superior action.

Dabur itch care-

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provides a powerful 4-way action, for quick relief from wet
and dry itch skin conditions. Itch Care is an anti-microbial that provides
instant pain relief, soothes the skin and leaves no scars.

Lipistat-

Lipistat offers a potent combination of Ayurvedic herbs to promote

Hypolipidemia and to maintain an optimum cardiac function.

Madhuvaani-

Madhuvani is a blend of age-old traditional cough formula Sitopaladi

churna with honey.

Mensta-

Mensta is the first Non Hormonal Menstrual modulator with anti

spasmodic activity. The menstrual modulation activity enables Mensta to
be useful in DUB as well as Oligomenorrhoea.

Nature Care Isabgol-

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the Isabgol based powdered laxative for relief from constipation.

Rheumatil-

Available as gel, oil and tablets. It plays a significant role in painful

conditions of small and large joints.

Dabur ring ring-

for Quick relief from ring worms and fungal infections.

Dabur shankha pushpi-

It is a natural tonic for mental development of children. It has been used

for centuries in Ayurveda for rejuvenating nervous functions. And
Dabur brings this natural remedy that is completely safe and prepared
under the strictest quality guidelines.

Dabur shilajit-

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 It is a health tonic that retains your youthful vigour. Considered a
rasayana in Ayurveda, it is a mixture of natural ingredients that boosts the
immune system and optimizes physical performance. It is also available
as shilajit gold capsules.

SWOT analysis

Strength Weakness

• Polishing and developing young • Lack of trained manpower.

talent through YMDP program.
• Focus on value based work
environment.
• Dedicated work force.
• Production of quality products at
relatively cheaper costs.
• Utilization of traditional
knowledge of therapeutics.
• Lack of innovation and poor
networking among constituents in
the innovation chain.
• Inadequate R&D investments.
• Improper clearance of new drug
investigation and registration.

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Opportunities Threats

• Greater tendency towards Various competitors:

outsourcing and networking, due • Ranbaxy
to rising costs of R&D overseas. • Shanta biotech
• Increasing competence in • Himalaya
molecular biology, immunology
and biotechnology.
• Lack of clearly articulated and
• Early R&D wins boosting
facilitative national IPR policies.
confidence (Reddy’s, Ranbaxy’s,
• Lack of strategy to bring
Dabur’s, Shanta Biotech’s).
convergence between aspirations
• Large numbers of patients
of the `small’ and `big’ players.
covering wide range of diseases.
• Inability to cope-up with the
• Potential for clinical research and
rapidly changing new drug
initiating clinical trials
discovery technologies and
processes at the global level

HR practices in dabur-

Recruitment-
Recruitment is an integral and ongoing process in any organization. The
HR department of Dabur has a team of 7-8 people in all. The HR people
in Dabur are not recruited through campus placements but through lateral
recruiting i,e people who have a working experience of 4-6 years are
recruited to be HR officials. People for other departments (marketing,
finance etc.) are recruited under management trainee/engineering trainee
program through campus placements from top 10 institutes of the country
- IIMs for example.

Training program-
Young manager’s development program is a program for the
management trainee and engineer trainees.
Objectives of YMDP
• To groom managers of tomorrow

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 • To develop sense of friendliness, cooperation and vibrant and
progressive culture.

Features
1. The YMDP has a structured approach and a fixed training
schedule to standardize the training processes and systems.
2. The YMDP has focused core functional training to develop a
sound conceptual foundation for the trainees.
3. Cross-functional exposure is an integral component of this
programme to develop a better sense of interfunctional
interlinkages.
4. Projects are an important focus area in the YMDP. The purpose of
this being to develop a better understanding of Dabur’s business
among trainees by ensuring that they utilize their training
experience, cross-functional exposure and business concepts in
providing practical solution to real business problems.
5. Classroom training provides YMDP Sales & Marketing trainees
with sound conceptual inputs regarding their core functional area
and also acts as a forum for them to exchange their experiences
and ideas.
6. On-job-training exposes the YMDP trainees to real life business
situations along with actual responsibilities and authority to
handle them.
7. Presentations provide a summary of conceptual knowledge
acquired by trainees during training.

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