Martha Meloy

Staff Development Workshop

Practicum Requirements

Fall 2010

Delivery Date and Time of Workshop:

October, 27, 2010 @ 3:30

Audience: Cobb County Media Specialists: Elementary, Middle & High School

Location: Varner Elementary School Media Center, Cobb County

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 Table of Contents

ID Model - Understanding By Design Unit 3

Support Materials -Inquiry Invitation to get Potential Participants 8

Support Materials - Formal Invitation for Staff Development 10

Support Materials – Workshop Handout 11

Support Materials – Participant Evaluation Form 13

Assessment Data 14

Participant Evaluation Review Analysis 15

Self-Evaluation 19

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 Understanding By Design
Staff Development Unit

Title: Movie Making for the Super Savvy Technology Media Specialist
Subject: Staff Development – Technology
Topic: Screencasting
Audience: Elementary, Middle & High School Media Specialists
Designer: Marty Meloy, Graduate Student, Georgia Southern University

Stage 1- Desired Results

Established Goals / Standards:
NETS for Teachers- National Technology Educational Standards for Teachers
1. Facilitate and Inspire Student Learning and Creativity
Teachers use their knowledge of subject matter, teaching and learning, and technology to
facilitate experiences that advance student learning, creativity, and innovation in both face-to-
face and virtual environments. Teachers:
1 promote, support, and model creative and innovative thinking and inventiveness.

3. Model Digital-Age Work and Learning

Teachers exhibit knowledge, skills, and work processes representative of an innovative
professional in a global and digital society. Teachers:
1 demonstrate fluency in technology systems and the transfer of current knowledge to new
technologies and situations.
c. communicate relevant information and ideas effectively to students, parents, and peers using
a variety of digital-age media and formats.
d. model and facilitate effective use of current and emerging digital tools to locate, analyze,
evaluate, and use information resources to support research and learning.

1 Engage in Professional Growth and Leadership

Teachers continuously improve their professional practice, model lifelong learning, and exhibit
leadership in their school and professional community by promoting and demonstrating the
effective use of digital tools and resources. Teachers
c. evaluate and reflect on current research and professional practice on a regular basis to make
effective use of existing and emerging digital tools and resources in support of student learning

Expected Learning Outcomes- Media Specialists will be able to create and upload screencasts
for presenting important technology information to relevant stakeholders including fellow
teachers, students and parents.
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Understandings:
Media Specialists will understand that…
• Technology can enhance the learning
process for students and teachers.
• The current knowledge base of a media
specialist can be converted to a digital
format enabling it to reach a target
audience in absence of the media specialist
thus giving their current knowledge base
the potential to reach a given audience at
any location and time of day. Learning is no
longer only available during “teaching time”
but its available “any time”.
• Screencasting is an effective way to
communicate ideas to stakeholders by
sharing important concepts pertaining to
an individual’s school.
Media Specialists will know…
• Key Terms – screencasting, upload, digital
video, screen capture, audio narration,
online instruction, online tutorial, on
demand learning
• How to communicate and disperse
information to others using digital
environments such as screencasting.
Stage 2- Assessment Evidence
Performance Tasks:
• Media Specialists will create a digital
video also known as a screencast
demonstrating how to search the internet
using Destiny Quest a component of Cobb
Virtual Library.
Standards for Success
• An uploaded digital video on Screencast-o-
matic will determine a standard of
success.
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Essential Questions:
• How can technology enhance understanding?
• Who desires technology more students or
teachers? Why?
• In what ways does technology impact the
learning process?
• Is it important to understand and use new
technology concepts in education? Why or
why not?
Media Specialists will be able to …
• Create a screencast that informs, instructs,
explains or presents information to a given
audience.
• Upload a screencast to the internet so that
teachers, students and other stakeholders
of the school may utilize it.
Other Evidence:
• Media Specialists will reflect on their
learning in small groups after the staff
development presentation
• Small group mini presentations after the
staff development workshop will be held to
promote ideas and ignite potentials of using
screencasting in educational environments.
• Media Specialists will complete a survey
after the staff development to determine
its effectiveness and their willingness to
 use screencasting with their fellow teachers
and students in the future.

Stage 3- Learning Plan

This learning plan follows the Understanding By Design principles of WHERE TO

W= Media Specialists will be sent an invitation to the staff development workshop “Movie
Making for the Super Savvy Technology Media Specialist” that highlights the screencasting
learning goals, why they should learn about screencasting and includes the performance
requirements and evaluative criteria of the workshop, which includes being able to create a
short, informative screencast using the Web 2.0 tool Screen-o-Matic and uploading the newly
created screencast to the internet for others to view.

H= Hook – Statistic used by MLC Media Literacy Clearing House (2009)

http://www.frankwbaker.com/mediause.htm – The amount of time children and teens spend on the
computer has tripled in the last 10 years. Thus showing the need to connect with students in
digital environments. Students will truly be digital natives and most of us educators are digital
immigrants.

E= The essential questions will be investigated by the group at the beginning of the workshop.
Examples of effective screencasts will also be reviewed including screencasting information
from an experienced librarian in an online environment by Anna Koval @
http://screencastingiscool.weebly.com/index.html. I hope to inspire other Media Specialists to see
the potentials of screencasting from the point of view of a fellow librarian.

R= An opportunity to rethink and reevaluate the ideas of the essential questions with a “think
aloud” session after equipping my participants with the potentials of screencasting in hopes of
inspiring them to use screencasting in their own schools.

E= After working on a simple screencast task using Screencast-o-Matic online software

informing about Cobb Virtual Library and posting it on the internet participants will evaluate
their learning by completing a short survey.

T= Due to the vast array of information on Cobb Virtual Library participants can tailor their
screencasts to fit their individual needs.

O= Organization for the learning plan is as follows:

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1. Introduction – A screencast will be used to introduce statistical information from Media
Literacy Clearing House and to introduce the Essential Questions to the group in the form
of a screencast to highlight one of screencasts many uses. Information packet will also be
given out at the beginning of the session with relevant websites and helpful hints.
2. Quick discussion of the Essential Questions with the whole group
3. A second screencast will be used to inform and inspire the group of how screencasting is
used by a fellow librarian also highlighting another way to use screencasting in education.
4. A quick revisit of the essential questions to see if ideas or thoughts have changed after
viewing the potentials of screencasting.
5. A third instructional screencast will be used to inform participants how to create their own
screencasts using Screencast-o-Matic online software as well as informing how to upload the
mini digital video AKA screencasts to a free hosting site where the screencasts can be
viewed by all at any time.
6. After viewing the instructional screencast participants will go to Screencast-o-Matic
website http://www.screencast-o-matic.com/ and begin to create a mini tutorial of Cobb Virtual
Library choosing to inform about any component of the virtual library. The great thing
about screencasting is that participants can review the instructional screencast “How to
Create and Upload a Screencast” again and again allowing for review if needed.
7. After participants have practiced, created and uploaded their screencasts they will have an
opportunity to share what they have done with others in small groups in the hopes of
inspiring each other with ideas about the potentials of screencasting.
8. Participants will complete a short survey to reflect on their learning and how they plan to
use screencasting in their schools.

Resources

Anderson, M. A. (2004). Summer school for teachers creating technology

workshops is easier than you expect. School Library Journal, 50(2),

36 – 37.

Bishop, K. & Janczak, S. (2005). Conducting effective staff development

workshops. Library Media connection, 23(7), 50-51.

Brown, K. (2009). Questions for the 21st century learner. Knowledge Quest,
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 38(1), 24 – 27.

Everhart, N. (2007). Leadership school library media specialists as effective school

leaders. Knowledge Quest, 35(4), 54-57.

Farkas, M. (2009). Your desktop: The movie screencasting software for

library instruction. American Libraries, 40(11), 33.

Koval, A. (2009). The 2.0 tech I can’t live without. Knowledge Quest, 37(4),

34 – 35.

Kroski, E. (2009). That’s infotainment! Screencasts are ideal for helping

users get the most from your library. Here’s how to make your own

video tutorials. School Library Journal, 55(2), 40-42.

Notess, G. R. (2005). Casting the net: Podcasting and screencasting. Online,

29(6), 43 – 45.

Roberts, G. (2005). Instructional technology that’s hip high-tech. Computers

in Small Libraries, 26- 28.

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 Movie Making isn’t just for Hollywood producers….
You, the Media Specialist, can make mini movies that enable you to teach,
demonstrate and share topics capturing every move you make on your
computer screen.

Welcome to the World of Screencasting!

What is Screencasting?
Screencasting is a wonderful Web 2.0 tool that allows educators to
transform traditional lecture style learning into a new, fun, digital way
of portraying information. Wikipedia defines screencasting as a
digital recording of your computer screen’s output, also known as a
video screen capture, often containing audio narration, which enables
one to create mini movies that inform, instruct, explain or present
information to a given audience.

Why would a Media Specialist want to learn about screencasting?

• Library tutorials for teachers and students, such as navigating
Cobb Virtual Library and demonstrating how to use NetTrekker,
Destiny, World Book Kids, Pebble Go or any other online activity
that you would like to explain or inform about
• Navigating a Website or Database
• Software Training for your school
• Anything that you would like to explain that involves your desktop

Screencasting is a great way to allow teachers or students who are not

efficient note takers an opportunity to review materials for mastery. There
is not an urgent need to write everything down when screencasts are used.
They are available for revisiting as needed.

Screencasting is also a great way to present information to the visual

learner, which also allows for audio components that enhance understanding.
Students can be trained to use this new tool to present information as well,
which will ignite the learning process in the classroom.

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How much does Screencasting Cost? Can my school afford it?
Screencasting is one of the great, new Web 2.0 tools available and there are
options that are free!

Would you like to take a step toward becoming a tech savvy Media Specialist
who shares important information in a fun, new way?

Come join the fun of Screencasting!

You too can create short, digital videos that allow you to teach, inform and
showcase the most important technology information pertaining to your
library and school.

Where: Varner Elementary School

When: Parent Conference Week – Date and Time to be Determined

Hosted By: Marty Meloy, a graduate student from Georgia Southern

University, with the help of Dr. Beving

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 Come join the fun of Screencasting!
When: Wednesday, October 27th
Time: 3:30 – 4:30
Where: Varner Elementary School Media Center
4761 Gaydon Road
Powder Springs, GA 30127
What to Bring: Your laptop computer
Please RSVP by Monday, October 25th
Refreshments will be served.
Hosted By:
Marty Meloy, a graduate student from Georgia Southern University,
with the help of Dr. Beving

We hope that you will join us for a fun afternoon of technology learning!
Screencasts are a fun and easy way to present information. You can make
screencasts as simple or as elaborate as you need them to be. They are an
efficient way to show off important information and show off your
technology skills. If your computer screen can do it…a screencast can show
it! The links below show examples of screencasting in action.

The following screencast was made using the Web 2.0 presentation
software, Prezi (this screencast does not include audio).
http://www.screencast.com/t/qbPzaFnT

This short screencast briefly describes Destiny Quest on Cobb Virtual

Library. Media Specialists can easily create tutorials and email links to their
faculty to share information, which is available any time and can be reviewed
if needed.
http://www.screencast.com/t/iO0AojqeXJ

MindMeister was used to create this online tutorial for 5th grade students.
MindMeister is an online mind mapping and brainstorming Web 2.0 tool.
Power Point slides were used in the introduction and conclusion.
http://www.screencast.com/t/MGY0YWNk

This final screencast shows how technology and screencasting can transform
basic information into a fun technology enhanced format (this screencast
does not include audio). Prezi software was used to create this screencast.
http://www.screencast.com/t/xrinA3Z6q1

We hope to see you on October 27th!

Come join the fun of Screencasting!

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 If your computer screen
can do it…
A screencast can show it!
Don't forget that a screencast is
digital video. The observer can
pause, rewind and review a
screencast as needed.
Do you like creating
Screencasts?
There are other options to consider
if you like making screencasts. Below
are two popular screencasting tools.
Both require downloading.
Jing (free at this time)
Camtasia (for purchase but offers a
30 day free trial period)
This link provides web-based options
that do not require downloading
http://www.slimmity.com/2010/02/w
eb-based-screencasting-apps/
There are numerous ways
librarians are using screencasting
in education. Check out the
article That's Infotainment!:
How to Create Your Own
Screencasts by Ellyssa Kroski
published in the
School Library Journal.
http://www.schoollibraryjournal.c
om/article/CA6632973.html
Agenda
Today’s Goal
Create a screencast using
Screencast-o-Matic and upload a
Welcome to
screencast to Screencast.com
featuring Destiny Quest
Screencasting!
Searching the Internet
Welcome to Screencasting
1. Examples of Screencasting
2. Screencast-o-Matic Tutorial
3. Create a folder for your
completed screencasts on your
desktop
4. Create an Introduction Where You
PowerPoint Slide for your
screencast Get To Be the
5. Open your browser to Destiny
Director
Quest
6. Open your browser to
Screencast-o-Matic
7. Create a screencast featuring
Destiny Quest as instructor
models the process of creating
a screencast
8. Export completed screencast
Movie Making isn’t just for
from Screencast-o-Matic to
Hollywood producers….
the designated folder on your
You, the Media Specialist, can
desktop
9. Create an account with make mini movies that enable
Screencast.com you to teach, demonstrate and
10. Upload your screencast to share topics capturing every
Screencast.com move you make on your
11. Evaluation of Staff computer screen.
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Development Workshop
12.

What do I need to start
screencasting?
• a computer with an Internet
connection
• a microphone (if you're
recording audio)
• a screencasting program such
as Screencast-o-Matic
• a place to export your
completed screencast to such
as your hard drive, a
designated file folder or a
website for hosting
screencasts
Staff Development Screencasts
for review
Why use Screencasting
http://www.screencast.com/t/YZ
O8iZEIi7X1
Example Screencasts
http://www.screencast.com/t/Wm
Oac5W2zP
How to use Screencast-o-Matic
http://www.screencast.com/t/Fn
Hzj52MywNE
In depth tutorial of
Screencast-o-Matic provided by
Screencast-o-Matic
http://www.youtube.com/watch?v
=ZRUw6JTeu-
I&feature=player_embedded
The following computer sites will
be used during this workshop:
Screencast-o-Matic - for creating
the screencast
http://www.screencast-o-
matic.com/
Screencast.com by Tech Smith -
for hosting completed screencasts
http://www.screencast.com/
Preparing for a Screencast
• planning - some prefer to use
scripts / storyboards
• practice, practice, practice
Production
• screen capturing/audio
recording
Post-production can include
• editing (optional - with other
screencasting tools)
• distributing to stakeholders
Collaborate with your friends to
build a collection of screencasts
to use in your media centers!
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Now for the fun part...
Let's make a screencast!
1. Create a file folder on your
computer to save your completed
screencasts.
2. Open two browsers: Open the first
browser to Screencast-o-Matic and
the second browser to the
information you would like to create
a screencast about. If you are not
using the Internet then open the
information you would like to record
such as PowerPoint.
3. Begin recording your screencast!
Leave the Screencast-o-Matic
Browser open but you can minimize
the browser to get it off of your
computer screen. The recording
box will remain open on the screen
after you minimize the browser.
4. After recording in Screencast-o-
Matic you will have some options of
what to do next. Choose to export
movie and browse to your
designated screencast folder.
5. After you download and save your
newly created screencast to your
designated folder you will upload
your video to screencast.com at
http://www.screencast.com/.
6. You have successfully created a
screencast! ☺
Students can also
learn screencasting!
Don’t leave them out of the fun!
 Participant Evaluation Form
Staff Development on Screencasting by Marty Meloy

Please rate this staff development workshop on screencasting using the following
Lickert Scale. Please circle your choices.

1. The content of this staff development was worthwhile.

Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
1 2 3 4 5

2. I plan to use screencasting after participating in this staff development.

Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
1 2 3 4 5

3. This staff development was well organized in regards to content.

Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
1 2 3 4 5

4. This staff development was presented in an engaging way.

Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
1 2 3 4 5

5. The handout was well organized and meaningful.

Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
1 2 3 4 5

6. I would recommend this staff development to others.

Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
1 2 3 4 5

Please provide any suggestions or feedback you might have regarding this staff
development.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

Thank you for attending this staff development workshop on Screencasting! ☺

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 Assessment Data
Stage 2- Assessment Evidence

Performance Tasks: Other Evidence:

• Media Specialists will create a digital video also
known as a screencast demonstrating how to
search the internet using Destiny Quest a
component of Cobb Virtual Library.
Standards for Success
• An uploaded digital video on Screencast-o-matic
will determine a standard of success.
• Media Specialists will reflect on their learning in
small groups after the staff development
presentation
• Small group mini presentations after the staff
development workshop will be held to promote
ideas and ignite potentials of using screencasting in
educational environments.
• Media Specialists will complete a survey after the
staff development to determine its effectiveness and
their willingness to use screencasting with their
fellow teachers and students in the future.

After implementing the workshop I was able to determine that participants were

successful at the workshop goals of creating a screencast using Screencast-o-matic’s

online software and uploading their newly created screencasts to Screencast.com. One

participant had an issue using Safari and Firefox during the workshop process. This has

prompted me to investigate browser compatibility with using Screencast-o-Matic and

Screencast.com. I also realized some video formats with Screencast.com don’t

automatically work. I was able to redirect participants about saving their video files

accordingly to prevent having to modify their screencasts when trying to view them on

Screencast.com. In teaching this staff development again I would better prepare for

different browser types and also video types that screencasts can be saved as. There were

about 25 media specialists that attended the workshop. During the small group reflection

participants communicated with each other about how they will use screncasting in their

libraries. I was pleased to see such enthusiasm with so many media specialists from

different levels who want to begin screencasting as part of their media centers.

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 Participant Evaluation Review Analysis

To determine the effectiveness of this workshop I used a Lickert Scale

questionnaire. Participants circled their choices for the following questions. There was

also an area to write comments or suggestions. The table indicates how many

participants chose to rate each question. Eighteen participants completed the evaluation.

Strongly Disagree Neither Agree Strongly

disagree 2 Agree or 4 Agree
1 Disagree 5
3
The content of
this staff
0 0 0 3 15
development
was
worthwhile
I plan to use
screencasting
after 0 0 3 3 14
participating in
this staff
development.
This staff
development
was well 0 0 0 5 13
organized in
regards to
content.
This staff
development
0 0 2 4 13
was presented
in an engaging
way.
The handout
was well 0 0 0 3 15
organized and
meaningful.
I would
recommend
0 0 0 4 14
this staff
development to
others.

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Comments on the evaluation form were as follows:

• Love it! Can’t wait to use it!

• Well worth the time-Enjoyed!

• Thank you!

• Very informative and engaging

• Marty Meloy did an excellent job providing an introduction to screencasting. I can’t

wait to use it!

• Thank you!

• Needs to go a little slower and the ppt tutorial was not that informative

• Just fyi, seems to have difficulty working with both safari and firefox on a Mac. But

great explanation! I can definitely use this when I get to a PC!

• Excellent!

• Thanks!

• The only thing that was not helpful was the you tube tutorial. It may just have been

me at the end of a long day, but I couldn’t pay attention and follow along. The rest of

the presentation was great! Tank you so much for doing this for us.

• This was a wonderful class. My mind is going crazy with ideas.

• Well paced and informative

After reviewing the data I was very pleased to see how successful the workshop had

been. However, with the few “three” rankings in my Lickert Scale and two comments

about the short video tutorials not being informative I will definitely teach this staff

development a little differently next time. I used two short video tutorials in my

presentation. One was 3 minutes and the other was 6 minutes. During one tutorial a

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huge rain storm began and I knew it was difficult to hear. I thought about stopping the

tutorials as they were being presented and elaborating on parts that were important but

did not follow through on my thoughts. I think in hindsight I lost some attention spans

for a brief time period during the storm and hearing the tutorials on the speaker was too

monotonous without much presenter engagement. The modifications I would change in

reteaching this staff development would be to elaborate on important ideas and pausing

the video tutorials as they play or possibly not using them at all. I can present the

information in a much more animated way especially with the use of the Smartborad,

which is what I was able to present with. By using the brief video tutorials without

pausing for elaboration I believe I missed highlighting some important features as they

were being presented.

According to the Lickert Scale results the strongest parts of my presentation were

how worthwhile the topic was and the presentation of my handout. My weakest points

were presenting in an engaging way, which I now have a plan to improve the level of

engagement. Overall, I am extremely pleased that I did not receive any negative scores

and even those that gave some criticism for the tutorials still felt the workshop, as a

whole, was worthwhile and successful. Three participants reflected in the Lickert Scale

that they have a neutral stance on if they would use screencasting after the workshop,

which is a bit disheartening. My hope was that every person would definitely want to use

screeencasting after my workshop. This prompts me to recognize that in my next

presentation I need to promote how screencasting can be used to enhance the educational

process more thoroughly.

With so many positive remarks and high scores I feel this staff development was a

huge success. I feel excited that I had the opportunity to reach over twenty librarians and

17
that I was able to teach them about an efficient Web 2.0 tool that will eventually change

the way patrons interact with the media center. It is a great feeling to know that I have

impacted education in a positive way on so many different levels including a high school

media speicialist!

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 Self-Evaluation

This experience has truly changed my ideas about education and where I see

myself fitting into the educational process. It was truly a life changing experience. When

I began the process of completing a staff development workshop I had visions of teaching

elementary school teachers at the intermediate level and enhancing the learning process

within the classroom walls. After this process I can now look back at how narrow my

thought process was. It feels remarkable to know that I had the power to impact so many

educators at the school level and not just a few teachers in 4th and 5th classrooms of one

elementary school. It’s hard to believe that I taught a high school librarian something

useful! I even have a list of teacher emails that want more of my screencasting training on

Prezi and Digital Story making.

My thoughts, ambitions and ideas have grown exponentially through this process

and I am grateful that I had this opportunity to grow as an educator. I no longer think

only about my classroom walls and the students contained in them but I have been

transformed to think outside my box and think about education on a level I have never

thought about before. My horizons have been broadened and I am truly a different

teacher than I was just a few months ago. With my newly gained confidence and

knowledge I hope to serve as a leader providing technology training to others. I also

hope to inspire others showing the importance of using technology in the educational

process. We as educators must prepare the students we teach to be a 21st century learners

who have the ability to problem solve, use information literacy skills accurately and

allow them to grow as digital learners who are living and will continue to live in an ever-

changing digital society. ☺

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