Professional Documents
Culture Documents
(KLUBS)
On
Submitted to
By
G.VENKATANARAYANA
09102030
CUSTOMER PERCEPTION TOWARDS VALUE
ADDED SERVICES OF AIRTEL PREPAID CARDS
INTRODUCTION:
Incorporated on July 7 1995 Bharathi Airtel ltd is a division of
Bharathi enterprises the business of Bharathi Airtel is structured into two main
strategic groups. Mobility and infotel.the mobility business provides GSM
mobile services in all 23 telecommunications circles in India while the infotel
business group provides telephone services and internet access over DCL in 15
circles the company complements its mobile, broadband and telephone services
with national and international long distance services. The company also has a
submarine cable connecting Chennai and Singapore.
OBJECTIVE OF STUDY
2. To find who are the competitors of the Airtel and the market share of the
competitors and what strategies Airtel is implementing to beat is competitors
3.To find out how Airtel react to the technology changes in the communication
sector.
The psychology of how consumers think, feel, reason, and select between
different alternatives (e.g., brands, products, and retailers);
The behavior of consumers while shopping or making other marketing
decisions;
Limitations in consumer knowledge or information processing abilities
influence decisions and marketing outcome;
How consumer motivation and decision strategies differ between
products that differ in their level of importance or interest
How marketers can adapt and improve their marketing campaigns and
marketing strategies to more effectively reach the consumer.
Helps the company in developing strategies for lean retailing in the store.
1. Primary data
2. Secondary data
Questionnaire method
Observation method
RESEARCH METHODOLOGY
RESEARCH DESIGN:
Research Plan:
BOOKS:
1. MARKETING MANGEMENT-Dr.R.L GUPTA
3. MARKETING RESEARCH-D.D.SHARMA
4. MARKETING RESEARCH-GREEN&TULL
WEBSITES
WWW.airtel.in
www.airtelworld.com
www.reserachandmarket.com
www.info-shop.com