1. C.I.

O or managing director isS a link between the board and

senior management.
2. A director is a senior manager who sits on the board under
the authority of chairman.
3. Middle/line managers are responsible for running sectioner
department within a firm.
4. Marketing: involving all the activities intended to stimulate
demand for products,services.
5. Advertising: making a product or service known to the
public.(through the press, television, sales,promotion,
branding, customer tests, market..)
6. Promotion: increasing the sales of a product or service.
7. Publicity: attacting the public’s attention but not necessary to
sell anything specific(sponsorships or scandals)
8. Public relations: its funtion is to build uo a good image and
reputation( through the mass media…newspapers, televison,
radio, information services, extibitions, sponsorship.
9. A catalogue is generally quite large, containing at least 50
pages. It contains a list of goods( possibly together with
prices and illustrations) that can be bought from a
manufacturer or supplier.
10. ALeaflet is usually one piece of paper, perhaps floded into
two or three sections which gives information on a product
services or event
11. A booklet is usually quite thin and probably contains about
20 pages on paper measuring about 21X15cm.
12. Brochure is similar to a booklet but is more closely
associated with advertising. It’s probably printed on glossy
paper.
13. Capital is a large sum of money used as an investment, either
in a business or on a stock exchange.
14. Authorized capital the amount of capital that a company is
allowed to use .
15. Issued capital the amount capital actually issued to
shareholders( this may be less than the authorized capital ).
16. Venture capital : money used to invest in a high-risk
understanding.
17. Working capital: The money a firm need to continue trading.
18. Capital equitment :the machinery, vehicles and equipment
owned by a firm.
19. MBA: Master of business administration
20. BA:Bachelor of arts
21. PhD : Doctor of philosophy
1. To direct the actions of the advisory board( no operating
responsibility) => Honorary chairman(UK)
2. To organize and lead the board. To devolope and maintain
the definition of the board’s role=> chairman( both UK &
US)
3. To take the final responsibility for profits. To establish long
and short term objectives,plans and policies and implement
them. To co-ordinate operations between divisions and
departments. To represent the company with major
customers,the financial community and the
public=>managing director( UK)& chief executive
officer( US)
4. To assist the top executive in directing, administering and co-
ordinating company operations,personel, financial
performance and growth=> chief operating officer(US)
5. To be accountable for the company’s overall finacial plans
and policies =>financial director( UK)& chief financial
officer ( US).
6. To be responsible for the company’s accounting practice=>
controller( US).
7. To be responsible for the company’s relationships with
financial institutions => treasurer (US)
8. To manage a division of a company=>managing
director( UK)& president(US).