Professional Documents
Culture Documents
150000
better buses and
coaches (now)
100000 buses, 175876
luxury
school
50000
buses
0
1
luxury 27997
school 22974
buses 175876
Identification
Of Problems
Economic Technological
•Increase in fuel cost •Need for innovation &
and interest rate development ( Info & ticketing)
•Decrease in rate of
unemployment
Market analysis cont.
S W
• Experience •Profitability
• Customers loyalty
• Goodwill •Aged fleet
• Available funds •Resource
• Product portfolio management
O T
•New route •Direct competition
•Low fares •Indirect competition
•Rise in fuel cost •Increased overheads
cost
•Expansion of business
opportunities •Loosing contract
Strategies
• Breaking operation into 3 Business units
• Increase company’s efficiency
• Utilise coaches for another173 days
• Increase customer base
• Negotiate with the council
• Build on the existing brand
• Flexible fare structure
• Operational innovation
Buses routes
Route (A-B-A)
Bus No. 1 2 3 4 5 6 1 2
Bus No. 2 2 2 2 2 2 2 2
A Depart 6:00 6:55 7:50 8:45 9:40 10:35 11:30 12:25
A-D-C-A 6:50 7:45 8:40 9:35 10:30 11:25 12:20 13:15
directions
5.64m
D
C
•55min between each bus 120°
3m
•Lease one bus 3.5
•Increase in number of customers A m
1000000
900000
800000
700000
600000
500000 936018
775912
400000
300000
200000
226847
100000
0
1 2 3
References