Mandi M. Adamo P.

(954) 263- 4117

MAdamo27@Yahoo.com
Strategic Interactive Marketer, 13 Years Experience www.MandiAdamo.com

“Mandi is exceptionally bright

and talented. She is both
Core Strengths
analytical and creative and has a
Media Planning, Buying & Execution, Customer Acquisition & Retention, Web Analytics & Reporting, terrific can-do attitude. When
Social Media Innovation & Implementation, Email Design, Distribution & Segmentation Mandi takes on a project, there's
no question it will be done
thoroughly and efficiently. Mandi
Professional Experience is very knowledgeable about
Manager, Online Marketing & Analytics 2009-Present, MSC Cruises (USA) Internet Marketing and is always
 Led the development and execution of online marketing strategies with specific objectives to drive revenue and interested in learning more and
new customer acquisition continuing to grow and stretch
 Developed and implemented innovative social media marketing applications and marketing programs her capabilities and skills. Mandi
using social network platforms such as: Facebook, Twitter, LinkedIn and other similar web channels has been instrumental to driving
 Monitored all social media activity, coordinating guest feedback with customer service and public some key Web innovations at
relations department for timely responses Regent. It was truly a pleasure to
work with Mandi and I
 Accountable for management of budget for web development, social media marketing, search engine
recommend her
marketing and optimization, email marketing and database services, creative and translation services
wholeheartedly!” - Sophie
 Developed robust email marketing databases to deploy on ongoing marketing programs designed to Vlessing, Vice President,
significantly grow prospect, past passenger and trade databases Marketing and Guest Strategy,
Regent
E-Marketing Manager 2006-2009, Carlson Companies - Regent & SinglesCruise.com
 Led website reengineering project, providing strategic & creative direction for RSSC.com and
SinglesCruise.com
 Managed I.T. efforts to identify and prioritize new site features, functionality and content to enhance “Mandi is analytical, creative and
web presence and user experience easy to work with which enables
 Supervised content management development and infrastructure migration her to manage and execute any
 Developed search engine optimization strategy, pay per click and paid inclusion campaigns type of interactive project. Her
 Created, executed and tracked email marketing to ensure successful results leadership has been truly
 Purchased all online media, optimized and reported campaign performance for RSSC, Regent Hotels and exemplarily in being the driving
SinglesCruise.com online advertising campaigns force to redesign Regent's
 Analyzed all web analytics including traffic patterns, conversion funnels and navigational streams website in both the creative "look
 Directed formation of content development, imagery selection, video footage and featured offers for and feel" as well as the user
VoyagestoExplore.com experience.” - Jordan
Schneider, Director, Analytics &
Planning, Regent
VP of Client Services 2000-2006, PinPoint Interactive Media, Coral Springs, FL
 Managed multiple interactive advertising campaigns for clients such as Regent
Seven Seas, Cruise Deals, and T.G.I. Friday’s Restaurant
 Negotiated inventory rates, terms and cancellation policies on all media buys
“Mandi is an incredible talent.
 Analyzed and submitted weekly campaign data to clientele that detailed vital campaign metrics Her work ethic and knowledge of
including advertising spend, revenue received, return on investment, etc. the online world is strong and her
 Optimized interactive campaigns, including the negotiation of bonuses to lower cost per visitor and ability to put together a sound
increase return on investment metrics plan and execute against it in a
 Customized analysis data to clientele showing quarterly ad spends, areas of concentration and timely, efficient and cost
targeting of competitors by industry effective manner is fantastic.
Researched new interactive opportunities based on client demographics, psychographics and industry Mandi certainly raised the bar at
trends Regent Seven Seas Cruises in this
 Developed and fostered strong client, agency and vendor relationships critical area of our business and
we certainly miss her great
E-Marketing Coordinator 1997-1999, Sweepsclub.com, Deerfield, FL attitude and contributions
 Created promotional bidding rooms for website; sourced new prizes immensely.” - Alex Sharpe, Vice
 Processed prize fulfillment and reconciled incoming invoices President, National and Key
 Updated various properties for the website: banners, text links and graphics Accounts, Regent
 Generated new affiliate programs using Commission Junction

“Mandi is an ambitious & highly
E Education qualified manager with
 Bachelor of Business Administration, Marketing Management, 2004 experience in the travel
Florida Atlantic University, Boca Raton, FL marketing industry. In addition to
developing & implementing
successful online marketing
strategies, Mandi consistently
Industry Related Skills delivers the types of programs
 Adobe Suite: Photoshop, Dreamweaver and solutions necessary to
 Email Marketing: Exact Target, NTarget, Constant Contact achieve growth potential for her
 Applications: Google AdWords company. Mandi has the drive
 Social Media: Facebook, Twitter, YouTube, LinkedIn, Flickr and energy necessary to see
complex projects through to
 Analytics& CMS: Omniture, Google, HBX, Web Trends, Atlas, Mojo Mediaplex, SDL/Tridion completion, guiding teams and
clients through the entire
process, on time and within
budget. – Andrew Stewart,
Owner, World Media