MBA Help | Strategy - PESTEL Analysis http://www.ukessays.com/mba/strategy/pestel-analysis.

php

UKessays.com: MBA Help | Strategy - PESTEL Analysis Like this My account

The UK's original provider of custom essays

Open Mon - Fri 9am - 9pm and Sat 10am - 7pm Call 0115 966 7955

Home Services Prices Order Guarantees FAQs About us Resources Contact us

Accounting MBA Help - Strategy

Economics

Finance PESTEL Analysis

Management
As discussed above, the PESTLE model is a method for analysing the external macro-environment that a firm Save £££s with our
Marketing finds itself in. PESTEL can also be written as PEST, SLEPT, STEEPLE, EPISTEL and a variety of other
great
Operations acronyms. The extra “E” in STEEPLE refers to ethical aspects, and the “I” in EPISTEL refers to information
aspects. However, the ultimate framework remains the same, and involves focusing on the main external factors bundle
Project Management which are generally outside the control of a single firm and are generally specific to a certain country or deals
Statistics region, and all markets within in.

Strategy The political aspect generally refers to the degree of political stability in a country, its preferred trading partners
and the influence of the government on markets. For example, France has a stable government with preferential
ties to the other EU members and a desire to maintain a social labour market. In contrast, whilst Russia also
has a stable government, it prefers to trade with its former Soviet allies, and will actively promote industries and
Order your
companies that it perceives as being important to its strategic interests.
essay
Economic analysis focuses on the degree of market freedom, together with the availability and cost of labour NOW!
and resources. It also focuses on the efficiency of financial markets and the general stability of the exchange
rate and economy in general. Other factors include interest and inflation rates, whether the economy is
developed or developing, the current stage of the business cycle and the rate of economic growth.

Need help with your MBA?

Struggling with MBA coursework?

Worried about a forthcoming MBA exam?

Need to produce a SWOT analysis?

You need help from an experienced,

MBA-qualified, expert.
We can provide you with your own expert, right now, for a fraction of their usual professional fees.
Is using UK
Our MBA-qualified experts can provide you with whatever you need - an essay, plan, outline, model Essays cheating?
answer, or even a complete SWOT analysis - in as little as 3 hours.

All of our experts are MBA qualified, and all currently practice in a business administration role. You
already know how good they are - they wrote this revision guide for you!

Click here to let us know your requirements or give us a call on 0115 966 7955.

The key social factors tend to be the demographics and culture of the population. For example, China has a
high population, growing rapidly, with a culture focused on group success, and a large number of working
class people. In contrast, Ireland has a lower population which is not growing as strongly, a culture which
focuses on individual achievement and a larger proportion of middle class citizens. Social characteristics also
include education levels, leisure interests and attitudes to factors such as health, the environment and
marketing.

The technological side tends to be concerned with the level of technological development of a country or
region, and how this impacts on the general level of products in the market and the population’s attitude towards
technology. This can also be driven by the current rate of technological development and technological
diffusion. Finally, the impact of technology on the cost and value chain structures needs to be considered.

Legal factors are often connected to political factors, particularly if the analysis is abbreviated to PEST.
However, in many economies the legal factors are influenced by regulators and bodies which are separate
from the government of the time. They include the legal basis for contract enforcement and property rights; any
trade or product regulations; the existence of anti-trust laws and labour laws; pricing and labelling regulations;
and health and safety regulations.

Ecological, or environmental, tend to be more concerned with the natural world, and how businesses may
impact on that. For example, companies must be aware of any endangered species or habitats in locations
where they plan to construct facilities. Even if the social factors of the country where they are operating do not
support maintaining the environment, major companies can still see a backlash from consumers in other

1 of 2 19-Nov-2010 11:21
MBA Help | Strategy - PESTEL Analysis http://www.ukessays.com/mba/strategy/pestel-analysis.php

markets if they do not consider ecological factors in their strategies.

As can be seen from the discussion above, there are a potentially limitless number of factors in the macro-
environment. As such, most firms will tend to focus on the most important factors, particularly those which may
affect its industry. However, firms must be careful to continue to analyse the environment to predict and react
to any future changes in the critical macro-environmental factors, particularly in an uncertain and dynamic
environment.

Other strategy sections:

The Strategic Planning Process
PESTEL Analysis

SWOT Analysis

Competitor Analysis

The Experience Curve

The Value Chain

The Growth Share Matrix

Scenario Planning
Turnaround Management

Back to Strategy Section

Back to MBA Help Section

You are here: Home » Mba » Strategy » Pestel Analysis Like this

Rel. Mba Pages Popular Search Terms Popular Essays Subscribe & Join
Scenario Planning Dissertations English Essays Sitemap
Growth Share Matrix Essay Writing Service Law Essays XML Sitemap
Swot Analysis Free Coursework Psychology Essays URL Text List
Strategic Planning Proce... Tips for Essay Writing Nursing Essay Writing UKEssays.com RSS Feed
Competitor Analysis Help With Essay Writing Business Essays Free Essays RSS Feed
The Value Chain Essay Writers UK Contract Law Essays Say hello on Facebook & Twitter

Copyright © 2003 - 2010. All Answers Ltd is a company registered in England and Wales with Company Registration No: 4964706. VAT
Registration No: 842417633. Licensed under the Consumer Credit Act under Licence No: 0612201. Registered Data Controller No: Z1821391.
Registered office: 1st Floor, Goeland House, 178 St Albans Road, Arnold, Nottingham, NG5 6GW

Fair use policy | Terms & conditions | Privacy policy | Complaints policy | Get verified | Fraud | Writer jobs | Affiliates

2 of 2 19-Nov-2010 11:21