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  • Weber Shandwick Social Impact CSR Five Fast Facts

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    Having an impact on critical issues is the primary reason corporations invest in CSR. The primary reason (30%) companies invest in pro-social programs is to make an impact. Corporations want to be active, substantive partners in addressing social issues.

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    Having an impact on critical issues is the primary reason corporations invest in CSR. The primary reason (30%) companies invest in pro-social programs is to make an impact. Corporations want to be active, substantive partners in addressing social issues.

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    47 views2 pages

    Weber Shandwick Social Impact CSR Five Fast Facts

    Uploaded by

    WSSocialImpact
    Having an impact on critical issues is the primary reason corporations invest in CSR. The primary reason (30%) companies invest in pro-social programs is to make an impact. Corporations want to be active, substantive partners in addressing social issues.

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    of 2

    FIVE FAST FACTS:

    Why Corporations Invest METHODOLOGY


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    ONE OF THE REAL PASSIONS OF THE WEBER SHANDWICK ABOUT WEBER SHANDWICK
    SOCIAL IMPACT
    SOCIAL IMPACT TEAM IS TO UNDERSTAND HOW THE RAPIDLY 8FCFS4IBOEXJDLT4PDJBM*NQBDUQSBDUJDF
    EVOLVING CORPORATE SOCIAL RESPONSIBILITY LANDSCAPE CVJMETJOTJHIUESJWFODPNNVOJDBUJPOT
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    In October 2010, in partnership with KRC Research, we surveyed more UIBUSFBDILFZBVEJFODFTXJUISFTPOBOU
    than 200 executives in large-sized companies with responsibility for BOEBDUJPOBCMFNFTTBHFTPODPSQPSBUF
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    philanthropy, social responsibility and community relations. Our goal was TQBOOJOHHMPCBMEFWFMPQNFOU FEVDBUJPO 
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    as well as key success factors and lessons learned from recent efforts. BOEBEWPDBUFT5IFUFBNDPNCJOFTUIF
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    What we found is that having an impact on critical issues is the primary BGGBJST DPSQPSBUF DPOTVNFSBOEEJHJUBM
    reason that corporations invest in pro-social or CSR programs, more QSBDUJDFT
    so than to build loyalty among customers or to differentiate from FOR MORE INFORMATION,
    competitors. In a political and economic environment in the U.S. where PLEASE CONTACT:
    there’s an urgent need for action on myriad issues from education, health 1"6-."44&: 
    and wellness, economic development, environmental sustainability and QNBTTFZ!XFCFSTIBOEXJDLDPN
    more, this is encouraging news. Key findings are below, along with notes 45&1)"/*&#-6." 
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    on the strategic implications they offer for corporations and nonprofits.
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    To learn more, visit our Social Impact blog at: DNPGGFUU!XFCFSTIBOEXJDLDPN

    impact.webershandwick.com +6-*&)63#"/*4 


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    Five Fast Facts on CSR


    1 Making an impact on issues matters most for corporate executives.
    The primary reason (30%) companies invest in CSR is to make an impact on critical issues.
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    IMPLICATION: Corporations want to be active, substantive partners in addressing social issues. Nonprofits,
    consumers and advocates have an opportunity to leverage and help direct significant resources and expertise from the
    corporate sector to make a meaningful impact.
     Nonprofit partners are vital to the success of CSR.
    Eighty-three percent of executives report that nonprofit partners with expertise and credibility are important
    to the success of CSR. Seventy-nine percent say that nonprofits are “valuable partners” in their CSR efforts.
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    IMPLICATION: Nonprofits will be vital to CSR in the years ahead, particularly as corporations seek to intensify their
    CSR efforts on social issues. The real opportunity for both sectors is to build partnerships that create knowledge that
    can be shared across industry to maximize the impact of CSR.

     Senior leadership support drives CSR success.


    Ninety-four percent of respondents say that strong and vocal support from senior management is important
    to successful CSR programs.
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    IMPLICATION: To facilitate long-term success, corporate teams should engage senior executives early and often –
    and tackle the tough questions together on objectives and scope. Senior management can help sharpen the focus
    and desired impact of CSR programs.

     Most companies tackle multiple issues through CSR programs.


    A significant number of executives (26%) say that the primary focus of their CSR is multi-issue, spanning
    environmental sustainability, education, global development and more.
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    IMPLICATION: It matters less whether a company focuses on a single issue or a broader portfolio of issues, and
    more whether companies have designed programs to foster genuine change and maximize their impact. The best
    CSR outcomes result from well-focused efforts that are aligned with a company’s core competencies and business
    strategy.

     Community engagement and communications work best together.


    CSR programs have multiple internal and external
    stakeholders. Among executives, 86% cite employee
    engagement as an important part of the success of CSR, and i8FIBWFMFBSOFEIPXNVDIBMJUUMF
    80% point to customer participation. IFMQDBOJNQBDUUIFDPNNVOJUJFT
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    V I S I T O U R B L O G A T I M P A C T. W E B E R S H A N D W I C K . C O M
    @wssocialimpact facebook.com/WSSocialImpact

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