Montgomery County

Chamber of Commerce Magazine

WINTER
2010/2011
COVER
Plymouth meeting mall
‘Tis The Season - Pg 12

INSIDE:
Chamber partners with
energy company for
member savings
Constellation Energy - Pg 4

The Rookie
Comentary - Pg 7

red tape rising

US Chamber - Pg 8

winter EVENTS - Pg 9

what does the

chamber of
commerce do?
The Answer- Pg 9

NEW MEMBERS
Welcome - Pg 10

RENEWING MEMBERS
Thank You - Pg 11

The chamber
History - Pg 11

ECRWSS
PERMIT NO. 317
FOND DU LAC, WI
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Serving Businesses from Fort Washington to Valley Forge, Conshohocken to Collegeville

along the Route 202, Route 422, and I-76 Corridors
11,000 Combined Circulation with four seasonal issues per year.
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 WINTER 2010/11
PREMIUM
advertisers
Give Your Employees The World.
In An Envelope.
12
Nothing inspires gratitude like the King of Prussia Mall Gift Card.
Because it’s the only gift that lets recipients experience the entire
world of fashion and taste, with over 400 international retailers and
restaurants to choose from. Whatever amount you select — from
FRONT COVER
$20 to $1000 — anyone you do business with will have just one thing
to say when they open it: Ooh and Aah! (Okay, that’s two things.) Plymouth
Purchase gift cards online at KingofPrussiaMall.com,
Meeting Mall
call 610.265.5727, or visit Guest Services.
‘Tis The Season
KING OF PRUSSIA
Experience The World
52 BACK COVER STORY
King of Prussia Mall
Give Your Employees
The World.
QUARTERLY
editorial articles
4 Chamber partners with energy company
for member savings Constellation named as
de-regulation comes to Southeastern Pennsylvannia
5 Community Heroes & future
community leaders awards invitation
6 the chamber’s domestic violence prevention luncheon
7 The Rookie Commentary by Albert Paschall
8 US Chamber Red Tape Rising
8 MEMBERSHIP APPLICATION Form
9 calendar of events Winter 2010/2011
9 What does the chamber of commerce do?
10 Welcome New Members
11 Thank you 2010 Renewing Members
11 history of the chamber
13 Becoming the optimal salesperson
Carmanico Maguire Associates, Inc.
15 Arnold’s…Always a fun alternative to business as usual
Arnold’s Family Fun Center
16 Employee wellness = Employer Profits LLD Systems
18 hyatt place Philadelphia / king of prussia announces
Grand Opening Celebration Hyatt Place
21 Development in East Norriton Montgomery Hospital
22 Auto Insurance Humphries - Sorella Insurance
23 Good legal advice is good business advice Kaplin Stewart
24 No BS Social Media
25 TipMyDeal Launching service for Local Communities
in Montgomery County Pennsylvania
26 Ready Notify PA Montgomery County Dept. of Public Safety
27 911 Emergency Montgomery County Dept. of Public Safety
28 Holiday Wishes
30 UNO Chicago Grill Celebrates 20 years UNO Chicago Grill
32 Why is Print so powerful Sleddog Design
36 Prime advertising for 2011 VFP Billboards
39 An autumn visit to the zoo Elmwood Park Zoo
40 Does your website work for you? Why About Marketing
45 the ever evolving face of King of Prussia
Upper Merion Today
48 health links Holiday Safety
FEATURED
advertisers FALL 2010 / 11 ISSUE
ADVERTISING/AWARDS & SIGNS
Core Graphic............................................................................................ 47
Publisher
Mike Irby Photography............................................................................... 37 John S. Rafanello, CEO
Montgomery County Chamber News Magazine............................................. 10 Local Pages Publishing, LLC
No BS Social Media................................................................................... 24 1055 W. Germantown Pike
Piper Media Productions............................................................................ 42 East Norriton, PA 19403
Sign A Rama............................................................................................ 35
Sleddog Design........................................................................................ 32
TipMyDeal.com (Inside Front Cover)....................................................... 2, 25 editor
Upper Merion Today.................................................................................. 45 Albert Paschall
Valley Forge Promotions Billboards............................................................. 36
Why About Marketing................................................................................ 40
BANKING/FINANCIAL/insurance SERVICES
ASSOCIATE editor
Kathy Brandon
American Heritage..................................................................................... 14
Continental Bank....................................................................................... 17
Humphries - Sorella Insurance.................................................................... 22 ADVERTiSING
Penn Liberty Bank..................................................................................... 30 REPRESENTATIVE
BUSINESS SOLUTIONS/SERVICES Concetta Rafanello -
AdviCoach................................................................................................ 19 Director of Maketing
Allendale Answering Service......................................................................... 7
Caramanico Maguire Associates................................................................. 13
CFO 4 Business........................................................................................ 33
GRAPHICS & LAYOUT
Local Pages Publishing
Kaplin Stewart Attorneys at Law.................................................................. 23
LLD Systems............................................................................................ 17
Graphics Staff
Locker Room Storage Inc........................................................................... 49
Kirk Whitpan - Manager
PBN Professional Business Network............................................................ 47
photography
Sound Security Direct........................................................................... 38, 41
Storage Deluxe......................................................................................... 31 Mike Irby Photography
Sunrise Business Network.......................................................................... 47
Quick Courier Service................................................................................. 39 INFORMATION
CATERING/FOOD SERVICES For information about advertising
Antoine Amrani Chocolates......................................................................... 45 and circulation please contact
Gino’s Ristorante & Pizzeria....................................................................... 49
Peppers Italian Restaurant & Bar................................................................. 33
Local Pages Publishing, LLC
Presidential Caterers of Distinction (Inside Back Cover)................................. 51 Ph: 610.579.3809 x.108
Rock Bottom............................................................................................. 50 Fax: 610-579-3818
UNO Chicago Grill..................................................................................... 30
Tosco Pizza & Italian Restaurant................................................................. 46 For information about becoming
CONTRACTING & TRADE SERVICES a member of the Montgomery
MT Ruhl Electrical Contracting.................................................................... 42
County Chamber of Commerce
Energy Suppliers
Constellation Energy.................................................................................... 4 please call 610-277-9500
ENTERTAINING/MEETINGS & EVENTS info@montgomerycountychamber.org
Arnold’s Family Fun Center......................................................................... 15
Dave & Busters......................................................................................... 19 Subscriptions are free to qualified
Facenda Whitaker Lanes............................................................................ 39 businesses. All articles, photos, artwork
Hyatt Place............................................................................................... 18
Norris Sales Party Rentals.......................................................................... 43
and other materials are copyright
Pinecrest Country Club............................................................................... 46 Local Pages Publishing, LLC and
Radisson Valley Forge............................................................................... 38 it’s advertisers.
HEALTHCARE ®2010 Local Pages Publishing, LLC
Marlene J. Mash, MD & Associates............................................................. 34
Mercy Suburban Hospital........................................................................... 50 The publisher, editor or Montgomery County
Montgomery Hospital................................................................................ 20
Chamber of Commerce are not responsible for
Montgomery Medical Equipment Company.................................................. 14
Upper Merion Dental Associates.................................................................. 30 submitted copy or advertiser claims.
GOVERNMENT
Montgomery County Department of Public Safety..................................... 26,27
State Representative Kate Harper 61st District............................................... 14
State Senator Daylin Leach 17th District....................................................... 36
OFFICE/HOUSING/REAL ESTATE
Brightview Independent & Assisted Living..................................................... 33
RETAIL SERVICES
King of Prussia Mall (Back Cover)........................................................ 44, 52
Plymouth Meeting Mall.............................................................................. 12
Ray’s Appliances....................................................................................... 35
Security/advisors/systems Winter 2010/11
3
D.A. Gordon & Associates.......................................................................... 37
CHAMBER PARTNERS WITH Customers can also utilize
NewEnergy Online, a compre-
about how to choose a new sup-
plier, as well as contact informa-
Constellation NewEnergy is a
ENERGY COMPANY FOR subsidiary of Constellation Ener- hensive suite of Web-based tools,
which can help further manage
tion for all energy companies.
Don’t wait until Jan. 1. Con-
gy, a Fortune 500 company and a costs, reduce overall energy usage
MEMBER SAVINGS leading supplier of energy prod-
ucts and services to commercial,
and receive up-to-date energy mar-
ket information. The site is avail-
stellation NewEnergy is prepared
to help Chamber members lock
Constellation named as de-regulation in their prices right now! For
industrial and governmental cus- able at: www.newenergy.com.
comes to Southeastern Pennsylvania more information visit www.
tomers in open markets through-
PECO’s rate caps expire at the some instances execute a strategy out the United States. Constella- The benefits of electric com- newenergy.com
end of the year, but Montgomery prior to the market restructuring tion Energy’s Power generation petition couldn’t come at a better
County Chamber of Commerce scheduled for January 1, 2011. In group currently owns and oper- time since the struggling econ-
members don’t have to wait until fact, hundreds of businesses and ates, or has ownership interest in, omy has hurt businesses across
January to seek out competitive nonprofit organizations across six east-region plants operating the board. A competitive energy
electric rates. central Pennsylvania already in Pennsylvania and one under marketplace can be part of the
have done this and have signed construction in Alabama. These solution to helping businesses re-
Energy companies are now
competitive supply contracts. include plants fueled by a mix bound and even prosper.
competing for business in the
PECO service territory, which Fortunately, a unique op- of energy sources, including the Chamber members that start
will give Chamber members portunity has been created to safe Harbor hydroelectric plant shopping now, instead of wait-
more options on price and energy assist Chamber members. The in Lancaster County and Colver ing until Jan. 1, can ensure they
services. All across the region, Chamber has selected Constel- Power Plant in western Pennsyl- won’t miss opportunities to lock
businesses need to begin doing lation NewEnergy (CNE) as its vania. in preferable rates. That means
their homework to find a com- preferred energy provider, giv- The Chamber’s relationship members can fully consider their
pany that is the right fit for the ing members valuable access to with CNE provides members ac- energy options and properly bud-
unique needs and future goals of a variety of energy-management cess to electric service products, get for those costs. Cost certainty
their organizations. information and opportunities. such as demand response pro- is important in today’s volatile
Choosing an electricity sup- NewEnergy can assist members grams that compensate business- economic and energy markets.
plier may seem like a daunting in developing a strategy designed to es for reducing electricity usage For more information on
task, but suppliers are working help stabilize electricity costs. The during periods of peak demand. electric choice, members can
Ed Wilson, national sales di-
to educate businesses about the customer decides the length of a In addition, renewable, green also visit the Pennsylvania Public
energy products are offered to Utility Commission’s website on
rector for Constellation En-
impending market change. Now contract; how much of the supply is
provide businesses with effective utility choice at www.puc.state. ergy outlines the Chamber’s
is the time to for Chamber mem- fixed price versus how much is vari-
bers to hear what suppliers have able; and whether renewable and ways of meeting their sustain- pa.us/utilitychoice. This site new program for electrical
to offer, compare options, and in green energy tools fit their needs. ability objectives. provides a wealth of information purchasing for members.

WINTER 2010/11 Business Energy Rate Caps Expire January 1, 2011.

4 Visit www.newenergy.com/pa today to learn more!
 Community
Heroes &
Future
Community
Leaders
Awards

Please join our title partner:

JP Mascaro and Sons
As we present:
Law Enforcement Officer of the year
Emergency First Responder of the year
Non-Profit of the year
Educator of the year
& Future Community Leaders Awards
Thursday December 9, 2010 � Dolce Valley Forge Hotel, Route 202 King Of Prussia
Reception: 5:30 Banquet: 6:30
Individual Reservations: $49.50 per person;� Tables of eight: $375
Portion of the proceeds benefit the Montgomery County Chamber Foundation
------------------------------------------------------------------------------------------------------------------------------
RESERVATION FORM OR REGISTER ONLINE AT www.montgomerycountychamber.org
Community Heroes & Future Community Leaders Awards
December 9, 2010
Please reserve _______ seat(s) _______ table(s)
Reservation deadline: December 7, 2010 at noon
Enclosed is our check for $_____________ or charge it to:
( ) VISA ( ) MasterCard ( ) American Express
CHECKS PAYABLE TO: CHAMBER OF COMMERCE
PO BOX 200, EAGLEVILLE, PA 19408 OR FAX RESERVATIONS TO: 610.265.0473

Name:____________________________________________________________________________________

Company: _______________________________________________________________________________

For Credit Card use:

Credit Card #_________________________________________________Exp________________________

Cardholder’s name: ______________________________________________________________________

Authorized signature: ____________________________________________________________________

E-mail address: ___________________________________________________________________________

Address: _________________________________________________________________________________

City______________________________________State __________________ Zip_____________________

The Chamber reserves the right to refuse unreserved seating. Reservations confirmed with payment. No refunds after reservation
deadline. In the event of inclement weather please check your e-mail or call (610) 277-9500 or (610) 265-1776

WINTER 2010/11
5
The Chamber’s
domestic
violence
prevention Verizon Foundation director of External & Government Affairs
Daniel J. Reavy welcomes guests to The Chamber’s Domestic
Violence Prevent luncheon. The event focused on the prevention

Luncheon
of domestic violence in the workplace and employee assistance.
The Verizon Foundation was the title sponsor of the event.

Attorney Gregory Philips of the law firm of Yergey, Daylor,

Allebach, Scheffey, Picards describes the rights of employers and
employees if or when domestic violence strikes in the workplace.

Montgomery County Assistant District Attorney Cara M. Beth Sturman, Executive Director of Laurel House, a domestic
McMenamin tells the audience at The Chamber’s domestic violence intervention agency, frames the issues surrounding the
violence prevention luncheon what government assistance is potential for violence in the workplace.
available to them.

WINTER 2010/11 Business Energy Rate Caps Expire January 1, 2011.

6 Visit www.newenergy.com/pa today to learn more!
The
rookie
COMMENTARY
by Albert Paschall
Where did Pat Toomey
learn politics? The former
investment banker sud-
denly seemed to burst out of the
Lehigh Valley in the mid-90’s
but is that where the Rhode Is-
land transplant learned to play
public policy hardball?
Likely he learned it at Rook-
ie’s. That’s the restaurant and
sports bar in Allentown that he
started with his two brothers. A
successful place and the Senator
– elect wouldn’t have been the
first bartender to hear a political
story or two.
Fact is in America’s earliest
days the town tavern was the
center of political life. The tra-
dition of the colonial era tavern
where town criers brought news
from through out the country-
side, reading the occasional
newspaper to those that couldn’t
read and imbibing a few drams
are as much a part of the na-
tion’s political fabric as voting
itself. That’s not a lot different
than it is today.
Chamber Managing Director Albert Paschall welcomes
Senator-elect Pat Toomey to The Chamber’s headquarters
for an “Inn-Politics” discussion with Chamber members.
to deal with: the fun stuff like
worker’s compensation, em-
ployee withholding and OSHA.
Undoubtedly at Harvard
University, Pat Toomey learned
a great many things but at
Rookie’s he learned reality.
The reality of what it is to cre-
ate jobs, make a payroll and be
a success. At Rookie’s he had
The main difference is that to be in the people business and
in Rookie’s there seems to be that’s reflected in his humorous
enough TV sets to watch every and easy going style.
station in the state and with that
kind of media flow there’s got Pat Toomey is now Penn-
to be room for debate, especial- sylvania’s rookie Senator. He’s
ly the kind fueled by libation of got Wall Street and more im- Montgomery County Commissioner Joe Hoeffele
every sort. portantly Main Street on his re- introduces the Democratic Candidate for Governor
sume. From all that we’ve seen Dan Onorato at a recent “Inn Politics” open house at
Owning a restaurant/tav- it will be the Main Street part of
ern is hard work. Seven days him that governs. The Chamber’s headquarters.
a week, long nights, important
weekend trade and very few The only president that
holidays. The cooks must be hailed from Pennsylvania was
consistent, the kitchen immacu- James Buchanan of Lancaster
late and the wait staff and bar- County. Most historians don’t
tenders happy, happy people. rank him as one of the great; in
Not easy to do in 2010 America fact many Civil War era scribes
but it’s management’s job to rank him as the worst. Some-
keep them that way. day Pat Toomey might have the
chance to erase that sad fact
Then there are licenses and from the history books.
regulations. In Pennsylvania
the Liquor Control Board, local Albert Paschall is Senior
and county health departments Fellow at The Lincoln Institute
as well as the myriad of compli- of Public Opinion Research,
cations that any employer has Inc. A non-profit educational
foundation with offices in Har-
risburg and King Of Prussia.
Somedays is syndicated to lead-
ing newspapers and radio sta- The Democratic candidate for Governor Dan Onorato
tion in Pennsylvania. Visit The discusses issue with guests at the historic
Lincoln Institute of www.lincol- King Of Prussia Inn.
ninstitute.org
WINTER 2010/11
7
From the U.S. Chamber of Commerce

Red Tape
Rising
by Pat Cleary
We’ve written about regula-
tions as the “heavy hand of gov-
ernment” in this space before,
and Tom Donohue has hammered
away on the issue as part of our
“This Way to Jobs” effort. Last
week, a new independent study
on the topic confirmed what we
knew all along, namely that the
burden of regulation on Ameri-
can business is soaring. Here’s
the summary:
“The burden of regulation on
Americans increased at an alarm-
ing rate in fiscal year 2010. Based
on data from the Government Ac-
countability Office, an unprece-
dented 43 major new regulations
were imposed by Washington.
And based on reports from gov-
ernment regulators themselves,
the total cost of these rules topped
$26.5 billion, far more than any
other year for which records are
available. These costs will affect
Americans in many ways, raising
the price of the cars they buy and
the food they eat, while destroy-
ing an untold number of jobs.
With the enactment of new health
care laws, financial regulations,
and plans for rulemaking in other
areas, the regulatory burden on
Americans is set to increase even
further in the coming year.”
In the drive-by debates that Annual Subscription Rates
Dues based on number of employees in the service area (2 part time employees = 1 full time)
characterize Washington, the Dues may be tax deductible - please consult your tax advisor. New members please add $25 one time processing fee
anti-business crowd loves to say
245  1-5 employees, government agencies, non-profit agencies & educational institutes
$

that business is against regula-

tion. But that misses the larger
point, i.e.. that we already com-
ply - without complaint - with
billions of dollars of existing reg-
ulations, everything from tax to
workplace to environmental reg-
ulations. What business opposes
is excessive regulation. This new
study would seem to indicate that
we have arrived at that point.
295  6-10 employees
$ $
375  11-30 employees
$
575  31-99 employees $
975  100-999 employees
$
1550  over 1000 employees
$
650  economy hotels $
1050  full service hotels

WINTER 2010/11 Business Energy Rate Caps Expire January 1, 2011.

8 Visit www.newenergy.com/pa today to learn more!
Again from the study’s summary,
some of the more costly regs from 2010:
• Fuel economy and emission standards for passenger cars, light-
Add to this the Administra-
tion’s plan to regulate shower
heads and light bulbs and you
What does the
Chamber of
duty trucks, and medium-duty passenger vehicles imposed jointly have a regulatory zeal not seen
by the EPA and NHTSA. Annual cost: $10.8 billion in this country in many years.
(for model years 2012 to 2016). For automakers Is it coincidental that job

Commerce
to recover these increased outlays, NHTSA creation is also anemic?
estimates the standards will lead to increases We think not, as the
in average new vehicle prices ranging from

DO?
collateral effect of the
$457 per vehicle in FY 2012 to $985 per
vehicle in FY 2016. heavy hand of govern-
ment is the toll it takes
• Mandated quotas for renewable fuels. An-
nual cost: $7.8 billion (for 15 years). Utiliz- on jobs. It’s also prob-
ing farmland to grow corn and other crops ably not coincidental
used in renewable fuels will displace food crops, that voters appear ready to
leading food costs to increase by $10 per person per toss out the regulation-friend-
year--or $40 for a family of four, according to the EPA. ly crowd in favor of people who
• Efficiency standards for residential water heaters, heating equip- appreciate business’ role in job-
ment, and pool heaters. Annual cost: $1.3 billion. The appliance creation. Let’s hope the election
upgrades necessary to comply with the new standards will raise the is, in the final analy-
brings a crop of common-sense sis, one reason for the
price of a typical gas storage water heater by $120.
legislators who will keep an eye Chamber to exist…to
• Limits on “effluent” discharges from construction sites imposed by on the regulators and pave the do whatever is neces-
the EPA. Annual cost: $810.8 million. The cost of the requirements sary to keep the area’s
way for the economic growth we
will force the closure of 147 construction firms and the loss of economic condition at a
7,257 jobs, according to the EPA. Homebuyers also will bear some so desperately need.
level where businesses will
of the costs, with an increase in mortgage costs of about $1,953. You have probably heard risk their resources here in hope
that question asked at one time of making a profit…everything
or another and you may have else is frosting on the cake…a
wondered about it yourself. It is means to the end.
a legitimate question and many

WINTER
people – including those to In any community, it is from
2010 whom the Chamber is very im- the profitable operations of
business that all other benefits
2011
portant – have no real concept
of exactly what our Chamber of are derived. Only by succeed-
Commerce is, how it works or ing in this fundamental goal can
what it is for. we provide the jobs and pro-
Government & Public Policy There are, in fact, a lot
duce the wealth to finance all
the governmental, civic, edu-
of misconceptions about the cational, cultural and charitable
Chamber. For example, there
Check www.montgomerycountychamber.org are those who believe the Cham-
needs that our community is
faced with every day.
regularly for updates and program details ber gathers statistics, prints nice
This means we must do the
brochures, visits new business-
es, answers inquiries and adver- job needed.
tises what a great place the area That leaves one final ques-
is to work, live and enjoy life. tion: Who is this “we” that does
January 28 Montgomery County They are right, up to a all this? “We” are you. The
point. We do all those things, Chamber member and all of
Commissioners Luncheon and proudly so. All of those your business and professional
jobs are important and they are friends who are also Chamber
fringe benefits of the Chamber. members.
February 25 Pennsylvania Senate Luncheon You are the Chamber of
The primary functions of
the Chamber go far deeper than Commerce. You provide the
April 1 Pennsylvania House of those niceties. The Chamber ideas, the drive, the goals, the
funds and the voluntary ser-
Representatives Luncheon of Commerce is a catalyst – a
common vehicle through which vices to keep the Chamber do-
business and professional peo- ing what it does. We need the
ple work together for the com- confidence that it can be done
mon good of the community. in our community, state and na-
The Chamber Magazine’s publishing deadline allows for preliminary schedules tion. We need to be available
A better community means to do it, and if we can, and if
only. Check www.montgomerycountychamber.org or the Chamber’s weekly better business conditions, and we do, we will be accountable
ePost newsletter for updates. All Chamber events require advance registration. we work for a better commu- to the coming generations who
For more information call 610.277.9500 or 610.265.1776 nity for everyone. That’s why will be the true judges of what
we do what we do. This brings
we do today.
us back to the original ques-
tion: What do we do? There

WINTER 2010/11
9
 New Members
Moriarty Environmental
Solutions, Inc.
271 Bethlehem Pike
Suite 102
We Welcome Our New Colmar, PA 18914
215-997-1745
Chamber Members Contact: David
Streetsmith, PG, CPG
Category: Environmental
Arnold’s Family Fun Center Consulting Services
2200 West Drive Jefferson Outpatient Imaging
422 Business Center 850 Walnut Street Petrucci’s Ice Cream
Oaks, PA 19456 Philadelphia, PA 19107 & Water Ice
610-666-0600 215-503-4900 670 N. Henderson Road
Contact: Nancy Roggio Contact: Elliot Vasquez Nor-View Farm
Category: Family Category: MRI & Related King of Prussia, PA 19406
Entertainment Center Health Services 610-354-0205
Contact: Russell Herbein
Corp Talk KBL Electric LLC Keith Shenk
37 Elm Street PO Box 148 Category: Ice Cream & Water Ice
Westfield, NJ 07090 540 Colwell Lane
215-787-7914 Conshohocken, PA 19428 Superior Water Company
Contact: Elizabeth Monahan 484-532-7860 1885 Swamp Pike
Category: Human Contact: Kimberly Scanlan Suite 109
Resource Consulting Category: Electricians/Electrical Gilbertsville PA 19525
Contractors 610-222-4171
Foresight Business Contact: Louise A Knight
Solutions, LLC LLD Systems Corporation Category: Water Company
101 East 8th Avenue 630 Freedom Business Center
Suite 101 3rd Floor Uno Chicago Grill
Conshohocken, PA 19428 King of Prussia, PA 19406 1009 Ridge Pike
484-368-3183 267-210-5323 Conshohocken, PA 19428
Contact: Ryan Correia Contact: Lisa Dent 610-825-3050 Author Kathy Bello addressed a recent meeting of The Chamber’s
Category: Accounting Category: Corporate Health Contact: Greg Keenan Women’s Resource Council, pictured with Ms. Bello are Chamber
Business & Management Promoting/Wellness Category: Restaurants COO Kathleen Brandon and Chamber Chair Paula Bodden.
Consultants

FEATURES:
• Reaching nearly 10,000
businesses from Fort
Montgomery County Washington to Valley
Forge and Conshohocken

4
CHAMBER OF COMMERCE MAGAZINE to Collegeville.
• Bolder and Bigger publication
Winter Seasonal Issues than any previous effort.
Each Year ou Better!
To Serve Y • Contemporary Graphics in
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and visions building our region.

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of 10,000 to 1400 + Montgomery

Apply mber County Chamber of Commerce
Cha bers Members and nearly 8400 copies
Mem to leading business people in our
1055 W. Germantown Pk. • East Norriton, PA 19403 • www.localpagespublishing.com region.

WINTER 2010/11 Business Energy Rate Caps Expire January 1, 2011.

10 Visit www.newenergy.com/pa today to learn more!

THANK YOU
We Thank Our 2010
Renewing Members
AFA Foods
Albert Einstein
Healthcare Network
American Digital Graphics
American Executive Centers
American Revolution Center
Apartment Finder
American Society for
Testing & materials
Atlas Travel/American Express
Audubon Land
Development Corp.
The Bacchi Funeral Home
and Crematory, LTD
Balgo Company
Best Western, The Inn
at King of Prussia
BJ’s Wholesale Club
Blue Pacific Sushi Grill & Bar
Borough of Bridgeport
Boulden Energy Systems, Inc.
Bridgeport Park Associates LP
C & R Partnership
Colonial School District
Creed’s Seafood & Steaks
Delaware Valley DJ’s
DeVry University
Dolce Hotels and
Resorts – Valley Forge
EADEH Enterprises
East Norriton Township
Edwards-Freeman Nut Co.
Extra Space Storage –
King of Prussia
Extra Space Storage –
Plymouth Meeting
Facenda-Witaker Lanes
Fellowship House of Conshohocken
Financial Independence
Planning, LLC
For Pets’ Sake Professional
Pet Sitting
Franklin Mint Federal
Credit Union
Freedom Systems/Software
Innovators
Gallagher Fluid Seals, Inc.
Globus Medical Inc.
Grapevine Visual Concepts
Green Valley Country Club
Have Perfect People
The Haverford Trust Company
High, Swartz LLP
Holiday Inn Express,
King of Prussia
Hope Community Church
Industrial Risk Control, Inc.
Barry Isett and Associates, Inc.
Jacobson & Co.
King of Prussia Sports Medicine
Lafayette Ambulance
& Rescue Squad, Inc.
Lenhardt Rodgers Architects
Lite Tech, Inc.
Locker Room Storage, Inc.
March of Dimes
Marian’s Attic
Medical Capital Group
Mill Grove Apartments
Mobile Lifts, Inc.
Montefiore Cemetery Company
Montgomery Bar Association
Montgomery County
Foundation, Inc.
Montgomery County
Harley Davidson
Author, Kathy Bello discussing
“changing careers at any age”
with her new book “Aunt
Kathy’s Kitchen.”
Montgomery Newspapers
Moore & Snear Funeral Home History of the
Chamber
Nice Lines Direct Mail Inc.
Oliver Construction Inc
On Target Supply Inc.
Penmark Management Company
The actual charter of The Chamber can trace its roots to the 1912
Pennoni Associates Inc.
charter of the original Norristown Chamber Of Commerce later be-
Pharma Sight Research
coming the Montgomery County Board Of Trade. Over the course
Plaza Flowers of the 20th century these Chamber evolved into The Ambler, Con-
Plymouth Meeting Friends
shohocken, Central Montco, King Of Prussia, Valley Forge and Wis-
School sahickon Valley Chambers Of Commerce. Today, through innovative
Plymouth Meeting Mall synergies of The Chamber, the network now serves 1,700 members in
Prudential Select Properties southeastern Pennsylvania’s most prosperous county.
Anthony P Pugliese Inc./
Pugliese Electric
Quinn & Associates
R.W. Lawn Care
Republic First Bank
John Ritzenhaler Company
Ross Kardon Irrevocable Trust
Santoro Services Inc.
Seasons 52
Sharpe Marketing Concepts, Inc.
Sign a Rama - Norristown
Spring Mill Presbyterian Village
Springhill Suites by Marriott
Styer & Associates
Sunrise Promotions, Inc. The King of Prussia Inn 1909
Textile Composites, Inc.
Lawrence F Tornetta, Ltd.
Tosco’s Pizza &
Italian Restaurant
Townline Townhomes
United Terex, Inc.
Upper Merion Area
School District
Utility Emergency Services Fund
Valley Forge Martial Arts
Wal Mart
Waste Management
of Indian Valley
Bryan Wiegert
Chambers Headquarters
Yergey, Daylor, Allebach,
Scheffey, Picardi The Historic King of Prussia Inn 2010
WINTER 2010/11
11
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12 Visit www.newenergy.com/pa today to learn more!
BECOMING THE Do You Have The Right Players?
Optimal Salesperson®
The Myth of Selling
During the Holidays
I hear it every year at this time. “No one buys
this time of year”. “You have to wait until next
year”. “The Holidays are a bad time for salespeo-
ple”. Nothing could be further from the truth.
Salespeople who adopt these self limiting beliefs
will prove themselves right but miss out on one of the best times
of the year to sell. Since no one is buying, there is no use
making any calls they tell themselves. So they do busy work; they
relax, kick back and wait for the year to end so they can get next
year started.

Top salespeople, on the other hand, know this is a great time of

year to sell. They can finish the year strong; max out their compen-
sation plan and set next year up to get off to a great start.

Here are some reasons why:

• People are in a better mood this time of year. They are at-
tending holiday parties, giving gifts, receiving gifts and hav-
ing fun. People in a good mood are more open and more Caramanico
willing to share information.

• Your decision makers will travel less because they have to be

Maguire
in town for family events.

• Companies are in a planning mode. So when you do meet

with them, there is a higher likelihood that they will have
something new to discuss. You will get early warning about
the new opportunity.
• Sometimes there is yearend money left over. They must
spend it or lose it for next year.
• Gatekeepers tend to take off more time than the boss. So the
boss can be a little easier to get to.
• Great salespeople have lots of relationships and get invited
to lots of parties where they meet new people and develop
new relationships.
• Even if none of the above is true in a particular case, and
your prospect has no money and is too busy to see you, at
least you can get on her calendar for the first thing next year.
I had a client years ago named Gene who was convinced I was
wrong about this because his sales typically took a big dip after
Thanksgiving. This was no surprise since he acted on his self limit-
ing beliefs and pretty much stopped selling December 1st. Gene
got tired of hearing me talk about this every year and decided one
year to prove me wrong. He decided to act as though he had the
empowering beliefs enumerated above. He was greatly surprised
(I wasn’t) to find that in the end, December was his best month of
that year. If you are like Gene and think this makes no sense, just
try it once. You may surprise yourself. (Submitted Copy)
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WINTER 2010/11
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 S TAT E R E P R E S E N TAT I V E

Kate Harper
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Arnolds…
Always a
Alternative to
Business as Usual
Arnold’s Family Fun Center
now has over 144,000 square
feet of action-packed indoor
activities and adventure for
kids from 3 to 103! With 75
Go-Karts, and two all-electric
Go-Kart Tracks for toddlers age
3 through adults, plus thrill-
ing rides such as Bumper Cars,
Krazy Kars, The Frog Hopper,
Train, and Carousel, Arnold’s is
the place to be. A large inflat-
able Bounce area with kid-safe
rock climb, the largest arcade in
the area with over 200 games, a
recently renovated 2,700 square
foot Laser Tag arena with a spec-
tator deck, and four lanes of
quick play Duck Pin Bowling add
to the endless excitement.
the latest audio-visual equip-
Fun
ment and internet access provid-
ing a private setting ideal for any
corporate event. Plus, Arnold’s
newly-renovated second floor
with a corporate meeting room
and adjoining break-out rooms,
can accommodate groups of
8 to 300 for corporate parties,
business meetings, trade shows,
And, drum roll please... Ar-
seminars, employee recognition
nold’s is proud to unveil their
or client appreciation celebra-
newest attraction, “The Reef”
tions, product launches, holiday
Black Light Mini Golf, an under-
parties, and charity fundraisers.
water 3-D audio-visual fanta-
Arnold’s fun-filled atmosphere is
sea!
the perfect venue for corporate
Olympic challenges and team-
Birthday, retirement, bach- building events, where a healthy
elor, and after-the-prom party dose of competition can heat up
packages are available to fit the track! The entire Arnold’s
any budget, age group, theme complex can be rented out for
or party size. Personable Party an extraordinary evening of fun
Hostesses, private themed party for larger groups.
rooms, and Arnold’s Amazing
All-You-Can-Eat Buffet can be
And there’s more… our on-
included in most party packages.
site chef can prepare tantaliz-
ing treats, everything from con-
For a fun alternative to busi- tinental breakfast buffets or
ness as usual, Arnold’s 4,000 themed party fare to full-course
square foot Theater Room has banquets. Delicious choices to
Local Daily Deals
SAVE
FROM 50%-90%
fit every budget can be individu-
ally selected from our extensive
catering menu.
So, start planning your next
special event today! Be sure
to ask about our corporate
discounts to members of the
Montgomery County Chamber
of Commerce. Special reduced
group rates for groups of 20 or
more are also available.
For more information, please
call Nancy Roggio, Sales & Mar-
keting Manager, at 484-576-
6716, or email her at nroggio@
arnoldsffc.com. Arnold’s is lo-
cated directly across from the
Greater Philadelphia Expo Cen-
ter, at V2200 West Drive, just off
the Route 422 Oaks Exit in the
422 Business Center in Oaks, PA.
Open rain or shine and parking
is free. Hours of operation are
Sunday through Thursday from
11:00 a.m to 9:00 p.m., Friday
and Saturday from 11:00 a.m to
11:00 p.m. (Submitted Copy)
WINTER 2010/11
15
Employee Wellness = Employer Profits
It’s all about
First let me introduce myself;
I’m Lisa Dent an expert in Corpo-
rate Health Promotion/ Wellness
and Human Resources. In this ar-
ticle, I’ll discuss why you should
have a Wellness Program on site,
today and the financial ramifica-
tions for those that don’t. The
next article I’ll discuss and offer
tips on Employee Retention &
Job Satisfaction.
Statistics on Prevention, Dis-
ease Management, Risk Manage-
ment & Sociological studies are
my passion, particularly when
applied to business models.
There is a direct correlation be-
tween the above mentioned and
its impact on business. Due to
the economic climate today, we
cannot operate with the mind
set of “business as usual.” Com-
panies are reducing staff, limit-
ing employee related programs
while expecting current staff
members to “pick up the load.”
Even companies that don’t re-
duce staff know they must work
harder (more efficient), better
and smarter than ever before.
This shift in how you do business
creates many stress-filled chal-
lenges for employees which can
quickly create financial pitfalls
for employers. Work-life balance
issues begin to surface; different
employee vices will surface on
the job as well as increased ab-
senteeism/tardiness. This is the
breeding ground for high utiliza-
tion of healthcare services. These
challenges also create a perfect
opportunity for low productivity
and already sky-rocking health-
care costs which will flatten and
eat away at your profit margins.
Your solution: Health Promotion
& Wellness Program on site, bet-
ter known as Worksite Wellness.
You must treat your employees
like they are your customers….or
better, that means offering value
added services where your ROI
will be realized almost immedi-
ately. Why? Because everyday
WINTER 2010/11
16
Energizing
Yearly Claims Costs of an Unhealthy Employee
your bottom line is contingent
upon how your employee feels
or does his or her work that day.
Fallacy: You must be a company
with over 1000 employees to ex-
perience the financial benefits of
a Wellness Program. Reality: You
can have 5 or more employees
and have a more specific low cost
program.
With increasing evidence sup-
porting health promotion & well-
ness programs in the workplace,
wellness is no longer trendy but
a financially prudent employee
service. More companies than
ever are implementing health
and wellness strategies to reduce
injuries, health care costs and
long-term disability. Studies have
shown reduction in claims over
26%, physician visits declined
by 16.5%; hospital admissions
declined by 62.5%; disability
costs reduced granting an aver-
age annual savings of $8.5 mil-
lion during 4 years when 18,331
Johnson & Johnson employees
participated in a health and well-
ness program at work. Another
your human capital
Employee Benefit News; May 1997
study showed that employees *Reduced Absenteeism - Re-
who utilized an employee fit- ports show that healthier em-
ness center gained both physical ployees spend fewer days away
and psychological benefits: im- from work due to illness, sav-
proved morale (64%), job satis- ing the company thousands and
faction (70%), work productivity even millions of dollars on down
(66%), energy level (83%), physi- time and temporary help.
cal fitness (86%), general health
*Reduced Health Care Claims
(80%), work/life balance (63%),
- The average annual health care
stress management (76%), stam-
cost per person in the United
ina/endurance (84%), atten-
States far exceeds $3,000. And
tiveness at work (70%), healthy
preventable illness makes up
back (74%), keeping high blood
approximately 70% of the total
pressure in check (62%), manag-
costs of illness. Because much of
ing cholesterol levels (68%), and
these costs are linked to health
controlling weight (76%). (Au-
habits, it is possible for employers
rora Healthcare 2008). Citibank’s
to take aggressive action toward
health management program re-
reducing health care utilization
ported an estimated return on in-
and containing costs by imple-
vestment of $4.56 to $4.73 saved
menting a health promotion pro-
per $1 spent on the program
gram (Submitted Copy)
(AJHP, Ozminkowski, Goetzel
et al., 1999). Over 5 years, Blue
Cross Blue Shield of Indiana real-
ized a 250% return on its corpo-
rate fitness program investment,
yielding a ROI of $2.51 for every
$1.00 invested (AJHP, Kenneth R.
Pelletier, March/April 1991).
Business Energy Rate Caps Expire January 1, 2011.
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 Bring yourself, 2011
WOMEN’S
bring your people, EMPOWERMENT
to the next level SERIES
for success. 1) Part I- February 5, 2011- How to Take Control
of Your Finances & Life After Heartbreak: A
workshop specifically for Widows & Divorcees.
Corporate Health Promotion/Wellness & Human Resource Services 2) Part ll- March 5, 2011 Mompreneuers: Moms
that own and operate their own business while
Worksite Wellness • Disease Management • Occupational Health • Health Promotion • taking care of their families. Resources to help
Back Office Human Resources Services • Private Coaching • Start-Up Business Consulting • you wear those many hats..... with finesse.
Community Programs for Women & Children • Motivational Speaking • Business Promotional Items
3) Part III-March 12, 2011- The Secret Your Mother
HOLIDAY OFFER TO MAXIMIZE YOUR HUMAN Never Told You..... Menopause: Celebration of
The Next Chapter.
CAPITAL AND PROFITS THROUGH WELLNESS. 4) Part lV-April 16, 2011- Transitions: Empty
The holidays are quickly approaching. Don’t let the festivities halt your production goals. We’re offering an Nesters & Seniors.
Intro to Wellness Stimulus Package featuring 3 hours (all hours must be used in the same week) of customized
Wellness at your site for $299.00. Promotion ends March 15, 2011. Call for additional details and confirmation. 5) Part V- May 16, 2011- A Day of Inspiration,
*Companies with 8 or more employees. Our services are customized based on your organization. Celebration & Empowerment.
Additional programs for companies with less than 8 employees.
Percentage of fees from all workshops are donated to charities that are women-centric.
JOIN OUR MAILING LIST!
Your work, your business. Prepare for it, find it, do it with Vigor.

630 Freedom Business Center • Ste 300 • King of Prussia, Pa 19406

267-210-5323 • www.LLDSystemscorp.com

Local Daily Deals WINTER 2010/11

SAVE
FROM 50%-90% 17
Hyatt Place
Philadelphia / King of Prussia
Grand
announces
Opening
Celebration
Hersha Hospitality Manage-
ment is proud to announce that
its newest hotel, Hyatt Place Phil-
adelphia/King of Prussia officially
celebrated its grand opening on
November 9, 2010. A ribbon cut-
ting and grand opening ceremo-
ny commenced at the property at
4 p.m. and included special guest
speakers such as Al Paschall, Man-
aging Director and CEO of the
Montgomery Chamber of Com-
merce, Bernie Dagenis, President
and CEO of the Main Line Cham-
ber of Commerce, Rick Odorisio,
a board of directors member for
440 American Avenue • King of Prussia, PA 19406
phone 484-690-3000 | fax 484-690-2001
HyattPlace.com
WINTER 2010/11
18
ing for business or families look- preference, we are excited to ex-
ing for weekend getaways. pand our presence on the East
Coast and introduce Hyatt Place
“As we look to build brand
to the Philadelphia area, which is
the Pennsylvania Tourism and
Lodging Association, Ronald
G. Wagenmann, Upper Merion
Township Manager, Dan Lombar-
di, CHA Hyatt VP Franchise Op-
erations – Northern Region and
Jay H. Shah, Chief Executive Of-
ficer of Hersha Hospitality Trust
(NYSE: HT). Located just outside
of Philadelphia in the heart of Ivnn Savage, Hyatt Place - Assistant General Manager II / Jeff Moore, Hyatt
King of Prussia, Hyatt Place Phila- Place - General Manager / Rick Odorisio, Chairman, Valley Forge Visitors and
delphia/King of Prussia provides Convention Bureau & Board of Directors on the Pennsylvania Tourism and
an integrated, contemporary Lodging Assn., PA / Al Paschall, Managing Director and CEO of Montgomery
lifestyle experience and meets Chamber of Commerce, Jay H. Shah, Chief Executive Officer of Hersha
the evolving needs of today’s Hospitality Trust / James Meminger, Hersha Hospitality - Central Region Area
travelers, including those travel- Director of Sales and  Revenue, Bernard Degenis, President and CEO Main Line
Chamber of Commerce.
NOW OPEN - NEWEST HOTEL IN KING OF PRUSSIA
Hyatt Place®. A different kind of Hyatt® designed around you.
Hyatt Place combines style and innovation to create a completely new hotel
experience. An experience that offers an array of services and features designed
to meet the evolving needs of today’s travelers, ensuring you feel more relaxed,
productive and fulfilled.
When you arrive, an attentive Host will greet you in the Gallery, a contemporary
yet casual area. The spacious guestrooms are stylishly furnished with a plush Hyatt
Grand Bed™, a Cozy Corner oversized sofa-sleeper and a 42-inch flat-panel HDTV
that can be easily integrated with your laptop or MP3 player. There’s free Wi-Fi
everywhere in the hotel and guests have access to a complimentary e-room with
public computers and a printer.
During your stay, you can enjoy Hyatt’s signature wine and premium beers (where
available), specialty Starbucks® coffee drinks and friendly conversation at the
intimate Bakery Café. A Host will happily assist you with orders from the 24-hour
Guest Kitchen, which offers café-quality made-to-order snacks and entrées along
with a complimentary continental breakfast daily.
Please contact Catherine Joyce, Area Director of Sales, at 610-690-2003 and mention
this article to receive our introductory discounted group rates.
Welcome to a different place.™
Business Energy Rate Caps Expire January 1, 2011.
Visit www.newenergy.com/pa today to learn more!
a top destination for both busi-
ness and leisure travelers” said
Jay H. Shah. “With its vibrant
scene, spacious rooms, accom-
modating service, and modern
sophistication, Hyatt Place Phila-
delphia/King of Prussia is an ideal
fit as we continue to strategically
open new hotels in primary, sub-
urban markets, cultural capitals
and urban destinations across
North America.”
Hersha Development Corpo-
ration, one of the nation’s lead-
ing hotel development compa-
nies, spearheaded the holistic
reinvention of the hotel. The re-
development efforts included a
revitalization of all public spaces
and 129 newly built guest rooms
and guest baths. The spacious
guest rooms feature 42-inch
HDTVs, plush Hyatt Grand Beds®,
and eight-foot “cozy corner” sec-
tional sofa-sleepers. Hotel ame-
nities and services include more
than 1,000 square feet of flex-
ible, high-tech, meeting space,
complimentary continental
breakfast and Wi-Fi, a 24/7 Guest
Kitchen serving made-to-order
IIss yyour
our bbusiness
usiness pr
providing
rovviding th
the
he
tthat
hat yyou
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lanned ffor?
or?
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entrees and an intimate Bakery
Café featuring Starbucks® spe-
no 2 office
cialty coffees.
“While all of our Hyatt Place
parties
hotels are either new construc-
tion or conversions from Amer-
are alike
iSuites properties, this is the first
time we have taken a hotel from
another brand and converted it
but all D&B parties ar
into a Hyatt Place property, and
we are extremely happy with
the outcome,” said Gary Dollens,
awesome
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610.832.9200
500 West Germantown Pike • Plymouth Meeting, PA 19462
Located in the Plymouth Meeting Mall
Kimberly_Torres@daveandbusters.com
www.daveandbusters.com
We focus on the
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 OUR PHYSICIAN BROAD AXE FAMILY MEDICINE
721 Skippack Pike, Suite 3, Blue Bell, PA 19422
Office (215) 793-0600 • Fax (215) 793-0759

PRACTICES CONSHOHOCKEN FAMILY PRACTICE

612 Fayette Street, 2nd Floor, Conshohocken, PA 19428

SERVE YOUR
Office (610) 828-8500 • Fax (610) 828-9736

JEFFERSONVILLE INTERNAL MEDICINE P.C.

1550 West Main Street, Jeffersonville, PA 19403

NEIGHBORHOOD
Office (610) 635-1712 • Fax (610) 635-1716

KING OF PRUSSIA FAMILY MEDICINE

At Montgomery Hospital we’re proud of the exceptional care provided
by the family and specialty physician practices of the Montgomery
Healthcare System.
You can be assured that the physicians, nurses and health care
specialists at each of our physician practice offices share our commitment
to combine the newest advances in medical technology with the
oldest of remedies — compassionate and caring human beings to
look after your health.
New patients welcome, most insurances accepted.
The Merion Building, 700 S. Henderson Road, Suite 306
King of Prussia, PA 19406
Office (610) 265-0726 • Fax (610) 265-3132
MONTGOMERY FAMILY PRACTICE
1330 Powell Street, Suite 409, Norristown, PA 19401
Office (610) 277-0964 • Fax (610) 270-2184
NORRISTOWN FAMILY PHYSICIANS
1437 DeKalb Street, Suite 201, Norristown, PA 19401
Office (610) 272-5341 • Fax (610) 277-4134
NORRITON FAMILY MEDICINE
342 W. Germantown Pike, Suite 200, East Norriton, PA 19403
Office (610) 279-1500 • Fax (610) 278-6065

PLYMOUTH MEETING FAMILY MEDICINE

4070 Butler Pike, Suite 200, Plymouth Meeting, PA 19462
Office (610) 825-5741 • Fax (610) 825-1855

TRAPPE FAMILY PRACTICE

1 Iron Bridge Drive, Suite 150, Collegeville, PA 19426
Office (610) 489-9374 • Fax (610) 489-6418

TRAPPE PEDIATRIC CARE

1 Iron Bridge Drive, Suite 100, Collegeville, PA 19426
Office (610) 489-5782 • Fax (610) 489-0661

NORRISTOWN INTERNAL MEDICINE ASSOCIATES

1411 Powell Street, Norristown, PA 19401
Office (610) 279-8300 • Fax (610) 279-5965

INFECTIOUS DISEASE CONSULTANTS

15 West Wood Street • McShea Hall, Suite 301
Norristown, PA 19401
Office (610) 275-5758 • Fax (610) 270-2609

GASTROENTEROLOGY ASSOCIATES
1330 Powell Street, Suite 310
Norristown, PA 19401
Office (610) 277-2635 • Fax (610) 270-2786

WOMEN’S ASSOCIATES FOR HEALTH CARE

1330 Powell Street, Suite 507, Norristown, PA 19401
Office (610) 279-9003 • Fax (610) 270-2654
(Physicians are also located at the King of Prussia Family
Medicine, Plymouth Meeting Family Medicine and Trappe
Family Practice offices.)

INTERVENTIONAL ASSOCIATES
www.montgomeryhospital.org Montgomery Hospital, 1301 Powell Street, First Floor
1301 Powell Street • Norristown, PA 19401 Norristown, PA 19401
(610) 270-2000 Office (610) 275-8346 • Fax (610) 279-3310

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20 Visit www.newenergy.com/pa today to learn more!
Development in
East Norriton
East Norriton Township and the unit; and an eight-bed neonatal
surrounding townships for miles intensive care unit. The campus
have much more than the crisp late will include an adjoining two-
beauty of the late Fall foliage and story, 75,000 square foot medical
morning frost to peak resident and office building with convenient,
business owners senses this year. on-site access to primary care
The New Regional Medical Center practices and specialists. The new
project that stemmed from a part- facility is the product of a strate-
nership between Albert Einstein gic partnership between Albert
Healthcare Network and Mont- Einstein Healthcare Network and
gomery Hospital Medical Center is Montgomery Health System.
well underway holding the official “The Einstein-Montgomery
ground breaking ceremony this team is thrilled to celebrate our vi-
Fall 2010. Each day there is a posi- sion coming to life – the creation
tively sparkling sign that the New of a modern healthcare destina- Rendering of new Regional Medical Center
Regional Medical Center is a gift tion with advanced clinical services viding programs and services in About Albert Einstein
for residents and businesses. and highly-trained physicians and their local communities – medical Healthcare Network
staff, committed to providing care treatment as well as health fairs Albert Einstein Healthcare Net-
to local families right here in their and screenings, health and well- work is a 1,057 bed integrated de-
own community,” said Barry Freed- ness education and health im- livery network with nearly 7,200
man, President and CEO of Albert provement and outreach services. employees serving the communi-
Einstein Healthcare Network. “We Due to open in September ties of Philadelphia and Montgom-
are grateful to this region’s lead- 2012, the new medical center ery County, Penna. The network’s
ers and citizens, and to the politi- will have a significant economic primary location, Albert Einstein
cal dignitaries who joined us to- impact on Central Montgomery Medical Center, is the largest inde-
day, for their ongoing support in County, both during construction pendent academic medical center
making the new medical center a and after the hospital opens to the in the Delaware Valley providing
reality.” public. Construction of the new training and education for more
With the primary goal of en- facility will create nearly 600 con- than 450 residents and fellows.
hancing access to leading-edge struction jobs and the medical cen- The Einstein network also provides
medical care, the new medical ter will preserve nearly 800 current a comprehensive range of health-
center will offer a full-range of jobs from Montgomery Hospital care services through the Einstein
advanced clinical services and pro- Medical Center. In addition, 300 at Elkins Park hospital campus,
grams including: 24-hour emer- future positions will be created to MossRehab, Belmont Behavioral
gency care and trauma response, meet the growing population and Health, Einstein at Germantown,
delivered by board-certified emer- healthcare needs of the region. Willowcrest (a center for subacute
Ground breaking ceremony
gency room physicians; advanced care), outpatient facilities such as
The U.S. Department of Hous- cancer care; state-of-the-art car- “The Albert Einstein Health- Center One and Einstein Neighbor-
ing and Urban Development in diac services; and health education care Network and the Montgom- hood Healthcare, and a network
May 2010 committed to insure a and wellness programs. ery Health System have been pro- of over 400 employed primary care
$292.5 million mortgage loan to viding quality, compassionate care physicians and specialists through-
build a new hospital in East Nor- “Through the new medical for over a century and this new ini- out the community. For more in-
riton. HUD estimates the hospital center, both Einstein and Mont- tiative will build upon that strong formation, visit www.einstein.edu
construction project will support gomery can advance a longtime foundation,” said Senator Casey. or call 1-800-EINSTEIN.
2,750 full-time jobs and provide commitment to serving the com- “When this new facility opens in
About Montgomery
an estimated $785 million to the munity and provide an enhanced September 2012, it will offer the Hospital Medical Center
community townships in the sur- level of care to more families in residents of Montgomery County Montgomery Hospital Medi-
rounding area. Once completed the region,” said Timothy Casey, and the greater Philadelphia re- cal Center (MHMC) in Norristown
the project will support 450 full- President and CEO of Montgomery gion access to top notch compre- is the oldest suburban hospital
time jobs and provide an annual Health System. “The collaborative, hensive care across the medical in Southeastern Pennsylvania.
economic benefit of more than strategic partnership between Ein- spectrum.” Founded in 1889, MHMC serves as
$101 million. stein and Montgomery will pro- The Einstein-Montgomery
vide significant benefits for both partnership selected NewYork- the primary source of health care
Located on West Germantown organizations and the communi- for Norristown and its surround-
Pike in East Norriton Township, the ties we serve.” based architecture firm, Perkins + ing communities. MHMC meets
new medical center will be a five- Will, Inc. to design the new medi- the needs of approximately 10,000
story, 363,000 square foot hospital Both not-for-profit institu- cal center. Construction manage- inpatients and more than 100,000
with 146 patient beds – 96 medi- tions, Einstein and Montgomery ment services will be provided by outpatients each year. (Submitted
cal/surgical beds; a 22-bed inten- have demonstrated a strong com- Gilbane Building Company. Copy)
sive care unit; a 20-bed obstetrical mitment to local citizens by pro-

Local Daily Deals WINTER 2010/11

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 Auto Insurance
Full Tort or
Your Hometown
Limited Tort
which one is right for you?
Insurance Agent
I N T E R N E T P R I C E S W I T H LO C A L S E RV I C E

COMBINED OVER 55 YEARS EXPERIENCE!

HOME | LIFE | AUTO | RESIDENTIAL | COMMERCIAL | H E A LT H

The laws of the Common- tained is a serious injury, each

wealth of Pennsylvania give you person who is bound by the lim-
the right to choose either of the ited tort election shall be pre-
following two tort options. cluded from maintaining an ac-
tion for any noneconomic loss,
“Limited Tort” Option This except that an individual other-
form of insurance limits your
wise bound by the limited tort
rights and the rights of the mem-
election:
bers of your household to seek
financial compensation for inju- 1. who sustains damages in a
ries caused by other drivers. Un- motor vehicle accident as a con-
der this form of insurance, you sequence of the fault of another
and other household members person may recover damages as
covered under this policy may if the individual damaged had
seek recovery for all medical and elected the full tort alternative
other out-of-pocket expenses whenever the person at fault:
but not for pain and suffering
a. is convicted or accepts Acceler-
or other nonmonetary damages
ated Rehabilitative Disposition
unless the injuries suffered fall
(ARD) for driving under the in-
within the definition of “serious
|
fluence of alcohol or a controlled
800-292-8816 215-646-5633 injury” or unless one of several
other exceptions noted below
substance in that accident;

www. HumphriesInsurance .com

applies. b. is operating a motor vehicle
registered in another state;
“Serious injury” means a per-
1 3 0 9 E a s t To w n s h i p L i n e R o a d | S u i t e 1 0 3 | B l u e B e l l | PA 1 9 4 2 2 sonal injury resulting in death, c. intends to injure himself or
(Approx. 1 block east of DeKalb Pike / Rt. 202 & Township Line) serious impairment of bodily another person, provided that an
function or permanent, serious individual does not intentionally
disfigurement. injure himself or another person
We look forward to providing Each person who elects the
merely because his act or failure
to act is intentional or done with
limited tort alternative remains
all our policy holders with eligible to seek compensation
his realization that it creates a
grave risk of causing injury or
for economic loss sustained in a
SUPERIOR motor vehicle accident as a con-
the act or omission causing the
injury is for the purpose of avert-
sequence of the fault of another
SERVICE. person pursuant to applicable
tort law. Unless the injury sus-
ing bodily harm to himself or an-
other person; or

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22 Visit www.newenergy.com/pa today to learn more!
d. has not maintained financial financial compensation for inju-
responsibility as required by the ries caused by other drivers. Un-
Pennsylvania Motor Vehicle Fi- der this form of insurance, you
nancial Responsibility Law. and other household members
covered under this policy may
2. shall retain full tort rights with
seek recovery for all medical and
respect to claims against a per-
other out-of-pocket expenses
son in the business of designing,
and may also seek financial com-
manufacturing, repairing, servic-
pensation for pain and suffering
ing or otherwise maintaining mo-
or other nonmonetary damages
tor vehicles arising out of a de-
as a result of injuries caused by
fect in such motor vehicle which
is caused by or not corrected by
other drivers. (Submitted Copy) 
an act or omission in the course
of such business, other than a de-
fect in a motor vehicle which is
operated by such business.
3. shall retain full tort rights if in-
jured while an occupant of a mo-
tor vehicle other than a private Corporate Law & Business Planning Mergers & Acquisitions
passenger motor vehicle. Land Use, Zoning & Development Construction Law
Environmental Law Mediation & Arbitration
“Full Tort” Option This form Employment Law for Employers Healthcare Law
of insurance allows you to main- Estate Planning & Administration Tax Law
tain an unrestricted right for Real Estate, Business & Financing Transactions
yourself and other members Business, Commercial, Real Estate & Title Litigation
of your household to seek

Maury B. Reiter, Managing Principal

610.260.6000
www.kaplaw.com
Philadelphia, PA Blue Bell, PA Cherry Hill, NJ

Good
1 Being Able to Distinguish and Evaluate Risk. The effective business
lawyer must be able to evaluate and prioritize the potential conse-
quences and practical effect of the various provisions in a legal docu-
ment.

Legal Advice
2 Having the Experience and Judgment Necessary to Recommend
Which Party Should Appropriately Be Responsible for a Particular
Risk. An experienced lawyer who has been involved in many previ-

Good
is ous transactions of a particular type, whether they be sales, leases,
loans or any other type, ought to know what the reasonable expec-
tations of each party should be in that type of transaction.
3 Understanding the Client’s Level of Risk Tolerance. An effective busi-
ness lawyer must know the client well enough to be able to assess

Business Advice by William K. Stewart

how willing that particular client is to assume certain risks.
4 Understanding the Business Background. It is essential to under-
stand the level of motivation or pressure that is influencing the cli-
I sometimes hear the com- every bit of a lawyer’s advice re- ent’s desire to pursue a transaction.
ment that lawyers should not give garding that document is busi- 5 Writing Documents in a Way that Anticipates Possible Circumstances
business advice to their clients. ness advice in the sense that it and Reflects the Parties’ Understandings. An effective lawyer will
In other words a lawyer should should further the client’s busi- anticipate all possible scenarios at the outset of a transaction espe-
not be evaluating the economic ness objectives or reduce the cli- cially those that the client does not foresee and make sure that the
advisability of a transaction and ent’s risk of failure. If the advice parties negotiate and agree clearly upon how they will deal with
the lawyer’s role should be lim- does not have these real business those outcomes.
ited to so-called legal issues. consequences then it cannot be
6 Understanding the Other Parties. A good business lawyer must be
very important or valuable.
My own view is that frequent- able to propose solutions which can satisfy not only the client but
ly there is no clear line between What qualities of business also the other parties’ reasonable concerns.
business issues and legal issues. judgment should a lawyer should 7 Reflecting the Client’s Business Style. The business lawyer must ap-
Virtually every provision in a le- have? Here are some that I think preciate the client’s style and personality in order to represent that
gal document has potential eco- are essential: client effectively and authentically. (Submitted Copy)
nomic consequences. Therefore

Local Daily Deals WINTER 2010/11

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 GROW YOUR BUSINESS IN 2011 WITH
NoBS
Social
SOCIAL MEDIA

Media
A NO “BS” SERIES &
INTRODUCTION TO
DO-IT-YOURSELF
SOCIAL MEDIA As 2010 draws to an end, busi- tegrate Social Media with a plan,
nesses continue to find a way to strategy and presence online.
FOR SMALL grasp Social Media for their own Wipe the slate clean and start a
BUSINESS benefit. Questions, hesitation, program with a clear finish.
lack of time, knowledge and re-
No BS Social Media will take
sources have prohibited many
the standard “seminar” and pro-
Register Today! from successfully building a So-
vide you with the outline for the
cial Media presence online.
2011 Program. Small workshops
Perhaps you have attended combined with action steps and
one of the local Social Media assignments to create milestones
LEARN WHAT YOU NEED TO KNOW TO Workshops, Seminars, Webinars, and building blocks for your
HAVE SOCIAL MEDIA DONE RIGHT! and Courses or have done your
own research. Businesses small
company’s social media plan.
Each workshop will break down
JOIN US FOR A FREE ONE HOUR and large have taken advantage
of the many social media tools
topics and walk through the
steps of building a Social Media
INTRODUCTORY SESSION and integrated them into their Plan, Strategy and the How To
businesses and it is only natural behind the major tools. It is No
Wednesday, December 15th to want to do the same. BS, because we are not leaving
8:30am-9:30am anything out – learn what the
The Montgomery County
Pro’s know!
(Please sign-in by 8:15am) area has offered a number of ex-
Refreshments Served cellent resources to help under- Social Media is an excellent
LOCATION: stand and educate about social extension of your current mar-
Facenda Whitaker Lanes media, but this is the first true keting, sales, branding, and net-
2912 Swede Rd., Norristown PA 19401 No BS series, do-it-yourself Social
working efforts. Like anything in
REGISTER ONLINE AT: Media for small business. business it can help or hurt, so
http://socialmedialocalpages.eventbrite.com make sure you put your best foot
OR EMAIL: Start 2011 with your own no
forward when finding your place
noBSsocialmedia@localpagespublishing.com BS Social Media plan. This De-
online.
REGISTRATION DEADLINE: cember we will hold an introduc-
Monday, December 13th tory event for Social Media and Cut the BS, make 2011 the
2ND SESSION WILL BE HELD ON JAN. 20TH roll out our No BS Social Media year your business will share
(location TBA, email for details) Program to help your business in- their story with Social Media!

DAVE WIRSCHING
Dave is the principal member and founder of Why About Marketing. Using his extensive
background in technology and consulting, he helps his clients achieve marketing success through
education, content creation, and optimization for “new media” – web sites, social networks, blogs,
email, and online advertising.

KRISTIN KANE
Kristin is the Director of Social Media & Recruiting with Kane Partners LLC. This
new division offers clients assistance with social media including: strategy, planning,
development, site building, training and tracking ROI. Kristin not only assists companies
but also directs the numerous Kane Partners Social Media Programs!

SUGGESTED DONATION:
Proceeds from this seminar will be given to: Montgomery County Chamber
of Commerce Foundation for the Junior Volunteer First Responders.

Sponsored by:

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24 Visit www.newenergy.com/pa today to learn more!
TipMyDeal
Launching service
for Local Communities in
Montgomery County
Pennsylvania
What’s the deal with Tip-
MyDeal? Simply put… “A Deal
You Can’t Refuse”…well at least
a Deal that is financially speak-
ing, very difficult to refuse. Tip-
MyDeal.com is based on sharing
and suggesting to friends, neigh-
bors and fellow members to pur-
chase below market price deals.
There is strength in numbers
and community. 

People have
busy lives and too much informa-
tion to process each day both at
work and personally. There are
so many great local businesses,
services, worthwhile events, en-
tertainment and educational
things to do in our area that es-
cape our attention. TipMyDeal
streamlines options in our town-
ships and presents the "Best Of"
for the suburban community life-
style. TipMyDeal.com makes fi-
nancial sense for people because
they are sharing a very desirable
deal with their friends, commu-
nity or network. The featured
businesses show their apprecia-
tion to people and community
by making it an extremely desir-
able deal/offer.

 TipMyDeal.com
is a local impact project of Local
Pages Publishing, LLC. Based in
East Norriton, PA. John Rafanel-
lo, CEO of Local Pages has been
founder of several successful lo-
calized grassroots B2C and B2B
publications for over 23 years
covering over 160 markets and
38 states. TipMyDeal is a product
of years of successfully bringing
people and businesses together
in many communities and build-
ing community strength through
LOCAL business development.
The numbers are staggering
on some of the deals that are
bought through Social Media
Deal sites, ranging from tens of
dozens, hundreds and into thou-
sands in certain categories. Not
bad for a couple days work for
your restaurant, salon or store,
just to name a few categories.
How does it work?

 Individ-
uals visit the website, TipMyDeal.
com which is very user friendly.
Visitors may either check the
website daily to see the new
deal, or subscribe via email. Sub-
scribers are sent one email every
morning during the week with
a deal or offer from their com-
munity. Subscribers enter their
name and billing information,
but will not be charged until
enough people sign up that day
for the deal to be tipped and ac-
tivated. If enough people join
before the end of the offering
time (usually midnight), a cod-
ed voucher ticket will arrive in
the subscriber's inbox within 24
hours. Once a determined num-
ber of people agree to participate
by buying the offer or deal, it is
then “tipped” into activation. If
the determined amount of peo-
ple do not participate, then the
deal / offer does not activate and
no one is charged. TipMyDeal
helps consumers, businesses, or-
ganizations, employees, parents,
and schools come together and
group buy / rally via social media
and traditional advertising out-
lets to benefit the Local Commu-
nity. Individuals may also suggest
group deals and offers for their
group. The subscriber commit-
ment is just to receive an email
for whatever time period they
wish. The bottom line is big sav-
ings for consumers without the
timeline pressure of traditional
sale promotions.
Local Daily Deals
SAVE
FROM 50%-90%


How does a business get
involved? 

Any area business TipMyDeal Daily Deal
partner can find out more in- offerings include:
formation regarding future op-
portunities by signing up for a • Spend $20 for $40 worth
deal review. This is done by visit- of Home & Garden Supplies
ing the TipMyDeal.com website. • $185 for teeth whitening
Best yet there is no upfront cost
or commitment to the business
service ($399 value)
or organization until the group • $50 for 2 Rounds of Golf
gathers enough participants to
• 50% off Gourmet
tip the deal into activation. For
Businesses the benefits are no up
Chocolates
front cost, increased customer • A $40 Hair Salon Gift
sales for current and new custom- Certificate for $20
ers, all the while enjoying high
• $25 for 3 spray tans
impact advertising exposure. So
or a month of tanning
now when someone asks you
at Hollywood Tans
pssst…“ What’s the deal? Reply…
($79 value)
TipMyDeal.com and earn $10 in
TipMyDeal credits. TipMyDeal
looks forward to your participa-
sales@tipmydeal.com
tion. For more information call
610-579-3809 ext. 109 or email 610-579-3809 ext. 109).
sales@tipmydeal.com.

 Facebook.com/tipmydeal
TipMyDeal.com
SAVE MONEY ON THE
COOLEST PLACES IN TOWN!
Local Daily Deals
Get the Best Local Deals!
www.TipMyDeal.com
Save From
50%-90%
y
It’s Eas
.
& Fun..
Each Daily Deal!
1 BUY 2 SHARE
We’ll announce a new deal that is When you find an offer you like, share it with your
50-90% off regular prices at restaurants, spas, friends using our Facebook, Twitter or email links.
events and other local goodies. There’s a minimum The more people you invite, the greater chance an
number of buyers needed to make a deal active, offer has of becoming activated. Plus, every time
so if enough people buy that day’s offer before it you refer a friend and they purchase a deal within
expires, the deal is tipped (activated). 30 days, you get $10 worth of Deal Bucks applied
to your account for a future purchase.
3 PRINT 4 REPEAT
Deal vouchers are available to print within 24 hours Don’t miss out! Sign up to receive an email every
after the deal closes. Please keep in mind, some deals time we post a new deal.
run for several days, so check the time remaining for
when the deal will close. When your voucher becomes
available, you can print it from the “My Deals” page.
LOCAL BUSINESSES:
Increase revenue and get new customers by
promoting your business with a great deal on TipMyDeal!
Contact sales at:
610.579.3809 Ext. 109
or email:
sales@TipMyDeal.com
WINTER 2010/11
25
 One day it’s
a cell phone.
www.readynotifypa.org

The next it’s

your advanced
warning of
an impending
emergency

SIGN UP TODAY for emergency text

and E-mail alerts that may save your
life. Sign up at: www.readynotifypa.org
www.readynotifypa.org

or text your county code to 411911

THE TIME TO START PLANNING FOR AN EMERGENCY

IS NOT IN THE MIDDLE OF ONE.
You take your cell phone for granted until
you get text alerts that could save your life.
WHAT TO HAVE WHAT TO HAVE WHAT TO HAVE
Take comfort in knowing, you’re in the know.
IN YOUR HEAD. IN YOUR HOME. IN YOUR HAND.
In the event of an emergency (man-made or natural)
there are some things you’ll need to know. Develop an During an All households should
Things you’ll need to do. And things you’ll need to have. emergency plan emergency you prepare a “Go Bag”
Find out what to do to make sure you’re ready. with members may be told to containing items
of your household. “Shelter in Place” needed in the event
Be among the first to find out about emergencies. Sign up at: for a period of time. of an evacuation.

www.readynotifypa.org Sign up today for

emergency text
Officials will
notify you through
Officials will send
you evacuation
or text your county code to 411911 and E-mail alerts ReadyNotifyPA if routes and shelter
that may you need to locations through
County County Code save your life. “Shelter in Place.” ReadyNotifyPA

Bucks BUCKS In an emergency, you are either ready or you’re not.

Chester CHESCO Be ready. Make a plan. Get what you need.
Delaware DELCO
Montgomery MONTCO
Philadelphia PHILA

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26 Visit www.newenergy.com/pa today to learn more!
911
Montgomery County Department
9-1-1 is a County-wide service that applies to all
townships and boroughs within Montgomery County.

of Public Safety

911 Emergency
The safety and welfare of the public are responsibilities shared by all levels of government. The Commissioners of Montgomery
County exercise these responsibilities through the Department of Public Safety and its divisions. Our MISSION is to provide
the community with highly professional, well-coordinated public safety services through training, education, communications,
deployment, administration and response to and recovery from critical incidents. Our dedicated employees
work around the clock, every day, to provide responsive and reliable service.

610.631.6500
50 Eagleville Road
Eagleville, PA 19403

911 Emergency
What happens when I call 9-1-1?
When you call 9-1-1 we answer by saying “911, where is your emergency?” First, we will obtain the location of your emergency.
We will need the following: • The address (house number and street name)
• The township (not the postal zone) • The cross-streets / intersection
• Business names (if your emergency is in front of, next to, or behind that business)

These are examples of the types of questions we may ask.

If you’re calling for POLICE
we would ask questions such as:
Are there any weapons, drugs, or alcohol?
Is someone hurt?
How long ago did it occur?
Who’s involved?
How many people all together?
What do they look like?
Is there a vehicle?
What color and type of car?
What is the license plate number?
What is the direction the subjects
were last seen going?
If you’re calling for an AMBULANCE If you’re calling for the FIRE DEPT
we would ask questions such as: we would ask questions such as:
Is the patient breathing? What’s on fire?
Are they conscious or unconscious? Do you see smoke or flames?
What type of pain or injury do they have? Do you smell something burning?
What kind of medical history do they have? What type of structure is it?
(a house, a building, a store, apartments, etc.)
Is anyone inside?
After obtaining the location and the type of emergency (if you need the police, an ambulance, or
the fire department) we dispatch help immediately. Stay on the phone so we can get additional
information that is important and vital to the responders while they are on the way.
Any piece of information or detail is important for the responders. Try to remain as calm as possible
and answer the questions slowly and clearly. Our priority is to get you help as fast as possible.

Local Daily Deals WINTER 2010/11

SAVE
FROM 50%-90% 27
The publisher and advertisers of the Montgomery
County Chamber of Commerce News Magazine
would like to wish you all happiness during this
holiday season. May the new year bring you
much success in life and business.

WINTER 2010/11 Business Energy Rate Caps Expire January 1, 2011.

28 Visit www.newenergy.com/pa today to learn more!
Local Daily Deals WINTER 2010/11
SAVE
FROM 50%-90% 29
 UNO
Dough
raising the
Chicago
Grill

for Children
Uno Chicago Grill in Con-
shohocken is celebrating it’s sec-
ond decade in our neighborhood
under new ownership. Greg
Keenan, a Uno operator for 20
years acquired the Conshohock-
en restaurant July this year. He is
excited to greet returning guests
personally. He has invested thou-
sands in new lighting and new
flat screen TVs. He has suceeded
in getting Comcast to bring their
service to the restaurant ending
a 6 year wait for unrestricted lo-
cal sports broadcasts.
Uno has been delighted to
raise funds for the White Marsh
Football team and numerous
other local charities. Uno calls
these events, “Dough Raisers”
and donates 20% of all sales that
are rung up by attending fund-
raisers.
Uno has begun local delivery
and catering. They have always
supported curbside pickup for
take-out. The catering menus are
available on line at www.unos.
com/frn113 (Submitted Copy)

Gentle & Professional Dentistry Penn Liberty Bank is locally owned

for the Entire Family and managed. We value our clients
and appreciate what they have to
UPPER MERION say about us...
DENTAL ASSOCIATES
“Penn Liberty Bank offers a diverse team
of bankers who provide the personal
service that other banks only talk about.”
John & Anne Betz
Owners of Multiple Franchised,
Licensed & Independent Businesses
Our most popular service, Courier-on-Call

“Penn Liberty Bank has a great team of

professionals who are responsive to our
PEDIATRIC DENTISTRY GENERAL DENTISTRY needs at every level of the organization.”
Jay Goldsleger, DDS Larry Schlarb, DMD Chris Henry, CEO
Scott Goldsleger, DDS Skip Hoerz, DMD Cenero
Ibrahim Durra, DMD Ama Soleye, DMD
Amita Patel, DMD Andrew Rush, DMD
Natalie De Barros, DMD Kristine Rushby, DMD
Abbey Sullivan, DMD Jenette Intrachat, DMD Blue Bell Chester Springs East Goshen Limerick
472 Norristown Rd. 210 Font Rd. 1301 Paoli Pike 543 N. Lewis Rd.
ORTHODONTISTS ENDODONTICS 610-535-4800 610-535-4830 610-535-4850 610-535-4880
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FROM 50%-90% 31
 Why is
so
Print
POWERFUL ?
Electronic marketing and social media can be important com-
ponents to your integrated marketing campaign, but nothing can
replace the power of print. Print is the perfect companion to your
e-marketing and promotional campaigns. Proven print tools in suc-
cessful marketing campaigns include brochures, flyers, postcards,
posters, signs, stationery/letterhead/business cards, and even print
advertisements.
Don’t forget that striking photography, illustrations, and other
graphic design elements can really help your print marketing ma-
terials to stand out from the clutter that consumers face each day.
And by ensuring that your brand identity resonates throughout
your print materials, you’ll be that much closer to a tightly inte-
grated, memorable campaign.

What are the key benefits to print collateral?

• Shelf life. Print as a medium has great staying power. An
email can be easily deleted and forgotten, but a skillfully de-
signed brochure, flyer, direct mail piece, or catalog will often
be kept on hand for months for future reference.
• Tactile experience. A striking print piece can combine beau-
tiful graphics and an endless variety of paper textures, not
just for your marketing materials, but also in your packaging.
• Packaging is also print. Carry your brand through in your
print materials by ensuring that your product packaging is
well designed and consistent with your brand personality.
• Precise targeting. Print collateral can be targeted to your
prospects down to the individuals you want to reach through
customized mailing lists.
• Expand your marketing reach. E-mail marketing sounds
quick and inexpensive, however, it is limited by the CAN-SPAM
Act which restricts your messaging and ability to reach your
targets. Print marketing with U.S. mail delivery, by compari-
son, is much less regulated, allowing you to maximize your
marketing reach.
• Customization. Get your mail pieces noticed by customizing
the text of each piece with your prospect’s name.
• Cost effectiveness. The days are gone when large quanti-
ties of printing are required to achieve lower printing prices.
Print-on-demand technology is a great way to get smaller
quantities printed at a lower cost. Updating your materials is
simple without the need to scrap a surplus of printing.
• Cross promotion of your other marketing tactics. Your
print collateral can feature your website address and any oth-
er tactics from your integrated campaign.

Find out More

Sleddog Design involves all of our clients throughout the en-
tire creative process from project development, through to design,
production, and tracking.
Let us help you promote your business with tools including
catalogs, brochures, corporate identity, packaging, sales materials,
point-of-purchase displays and 3D illustrations. We also specialize
in static and Flash website design and development including e-
commerce sites.
Our clients are in a wide range of industries including retail,
business-to-business, information technology, telecommunication,
financial and more. (Submitted Copy)
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Local Daily Deals WINTER 2010/11
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 PRIMEAdvertisingfor 2011
High Demand Continues for Billboard Ad Space
along Route 422 Billboards in Oaks, PA

Demand for advertising along In addition to outdoor adver-

the busiest corridor (PA Rt. 422) tising options, VFP Billboards has
in Oaks, PA continues to grow partnered with the Greater Phil-
for VFP Billboards. “Inquiries adelphia Expo Center to offer lo-
about advertising in 2011 have cal businesses the opportunity to
been unusually high lately and advertise within the halls of the
ad spaces are already filling!” ex-Expo Center. Six high-resolution
claims Meg Stocking, Marketing screens are positioned through-
Director for VFP Billboards. To be out the Main Hall (Hall A), en-
sure that you are able to secure suring that visitors to the Expo
the timeframe and billboard lo- Center are constantly exposed to
cation that you desire in 2011, the advertisers on screen. With
Meg suggests booking your ad nearly one million visitors to the
space by mid December. Expo Center each year advertis-
ers cannot go wrong with this
The eight billboards posi-
extremely affordable advertising
tioned by the Oaks Exit on Rt.
option.
422 offer a variety of mediums.
The four digital (LED) billboards The continued success of the
allow customers to utilize the billboards is not just because of
latest technology to the outdoor the location, but also VFP Bill-
digital market. And with no up- boards’ emphasis on personal-
loading fees and no transfer fees, ized, professional service to all
the monthly rate is all-inclusive, customers, whether direct own-
allowing advertisers to constant- ers or advertising agencies. “We
ly change the message creating work with advertising budgets
the most dynamic marketing tool both large and small, and can
available. create a customized advertising
package for any business. And I
VFP Billboards’ inventory also
always have my phone – our cli-
includes two tri-view billboards
ents can call any time!” says Meg.
and two static billboards. With
increased exposure and a mini- Ad space for 2011 is filling up
mal installation/production fee quickly, so call today to reserve a
these billboards are perfect for spot on one of the most highly
advertisers wishing to establish visible and AFFORDABLE indoor/
brand-presence through the cor- outdoor locations in the area.
ridor. (Submitted Copy)

DAYLIN LEACH
STATE SENATOR - 17th District
Commonwealth of Pennsylvania
Suite 208
601 S. Henderson Rd Ph: 610-768-4200
King of Prussia, PA 19406 Fx: 610-768-4204
E-Mail: senatorleach@pasenate.com

WINTER 2010/11 Business Energy Rate Caps Expire January 1, 2011.

36 Visit www.newenergy.com/pa today to learn more!
THE D. A. GORDON & ASSOCIATES, INC.

SECURITY
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 FOR BUSINESS
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 An Autumn
visit to the

The leaves have fallen and

Zoo
Wizard’s Alley, where replicas of
OUR NEW CORPORATE
SEMINAR & PARTY FACILITIES
the scorching days of summer are
a distant memory. That means
shop fronts and artifacts from the
well-known children’s book se-
WILL BOWL YOU
it’s really a good time to visit the ries are currently on display. On OVER!!
Elmwood Park Zoo. The crisp the weekends, visitors to Wizards
days of autumn tend to bring out Alley will also be treated to live
the best in many of the animals. animal demonstrations featuring
For example, the big cats – the a number of “creepy” creatures -
jaguars and cougars - are much vultures, owls, toads, spiders and
more active when the mercury snakes. If you see the new Harry
begins to fall and the river otters Potter film, Deathly Hallows, at
are positively rambunctious, skid- any of the local Regal/United Art-
ding about, sliding and diving ists/Edwards theaters, be sure to
in their pool. The wolves’ coats save your ticket stubs to receive a
grow thick and rich in prepara- discount on zoo admission.
tion for the coming winter, mak-
For those of you who enjoy
ing them appear almost twice
giving the animals a treat, we
their normal size. The same is
welcome you to feed the koi and
true for the bison, which are al-
catfish in our bald eagle exhibit,
ready the largest animals in the
the sheep and goats in the barn,
park.
and the mallards and muscovy
The clean autumn air also of- ducks that reside in the duck GET AWAY TO IT ALL!
fers great conditions for nature pond. And for folks who enjoy • New Meeting Rooms!
photographers. If you’ve got chatting with wildlife, our ma- • New Electronic Game Room!
a camera and want to test your caws and amazon parrots are
• New Catering!
skills, we invite you to enter our usually quite willing to start up a
ZooPix photo contest, co-spon- conversation with just about any • 50 Lanes of State-of-the-Art Bowling
sored by Cardinal Camera and guest that passes by.
Video. Any photo taken of an an- CONFERENCE FOR UP TO 100.
There are two things to re-
imal at the Elmwood Park Zoo in BUFFETS FOR UP TO 150.
member in planning an autumn
2010 is eligible for the contest’s Bring as few as 6 people or as many
or winter visit. From November
grand prize – a Canon digital SLR as 150. We’ll show them the time of
through February the zoo will
camera – so please be sure to visit their lives!
close at 4:00 pm, an hour earlier
the zoo’s website for details.
than normal. And from Decem-
If you’re a Harry Potter fan, ber through February, the zoo MEET IN COMFORTABLE QUIET.
there’s another good reason to will open only on weekends. Our new soundproof rooms feature
visit the zoo. Through December, (Submitted Copy) Teleconferencing, Audio Facilities,
you’ll have the chance to tour and Internet Access.

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Local Daily Deals WINTER 2010/11

SAVE
FROM 50%-90% 39

Does your marketing produce
the results you need?
Having realistic plans and achievable goals builds a
foundation for you to make informed decisions about
managing your marketing. At Why About Marketing
we believe that marketing success also requires asking
the right questions: Who is your audience? What are
the appropriate products and offers? What is your
expected outcome? How will you measure success?
We can help you by not only providing subject matter
expertise but by asking the right questions, guiding
you toward the right decisions and the best results.
Great results don’t happen by accident...
they come from asking the right questions.
550 Township Line Road · Suite 350 · Blue Bell, PA 19422
610.834.3232
www.whyaboutmarketing.com
WINTER 2010/11
40
Does your
Website
work for you?
Your website represents a sig- week or a month. Not only will
nificant investment, but has that you learn if your website is con-
investment been paying off? Too tributing, but you might also find
many businesses see their web- some other surprising sources of
site as a necessary evil, one of business.
those must-have, but unexciting
Once you have started moni-
items. They are missing a huge
toring your sources, you can
opportunity – websites can be
monitor the website itself. Web
an engine of growth, working
analytics services (some are free)
24x7 - greeting visitors, engag-
allow you to see how visitors
ing them, and bringing more
found your website. They will
business to your door. But how
also tell you if your visitors are
do you know if your website is
leaving after only visiting a sin-
doing any work at all? Here are
gle page – usually a sure sign of a
a few simple questions to see if
website that isn’t working.
your website is truly working for
you. Things you can do:
What is a Website that “works?” If your website isn’t delivering
business, here are some things
When websites are working for
you can do:
you, they provide three things:
• Measure – effective manage-
1 The website brings in qualified
ment starts with measurement.
visitors. These are visitors who
Monitor your sources of busi-
are interested in your product
ness and track visitors on your
or service.
web site using a web analytics
2 Once a visitor arrives at the tool.
website they can quickly find
• Run a simple test for ease of
what they are looking for.
use – give a task to a friend or
3 The visitor is presented with an family member (like place an
easy path to take the next step. order or sign up for your news-
It could be to make a purchase, letter). Watch and see if they
place a call, or engage with have any problems.
your business through email or
• Confirm your contact infor-
social media.
mation - make sure that your
How can you tell if your website phone number and a link to
is working? your contact page are plainly
visible on every page
The first (and easiest) indi-
cation of a website that works • Check your rank – check how
is client or customer comments. your site ranks in Google for
There’s nothing like hearing “I words that people would use
really like your website,” or “I to find you.
chose your business because of
• Promote – sign up for social
your website” to validate your
networking services and start
website’s performance. But
building your network (the
what if you are getting little or
promotion comes later)
no feedback?
There are many, many more
Start out by tracking your
sources of business. Ask all your
things that can be done to make
your website work for you.
customers how they heard about
you, or if that’s too much, take (Submitted Copy)
a sample of new customers for a
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Visit www.newenergy.com/pa today to learn more!
 y For
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Local Daily Deals WINTER 2010/11

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 Did You Know?
Research has shown that 83% of consumers said they would be more likely
to buy from a web site with a video commercial than a company that did not
have one. And over 71% said that a video commercial added instant credibility
to the company. Also, a study by The Wharton School of Business proved that
video boosts comprehension and retention by 50% over live presentations.
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WINTER 2010/11 Business Energy Rate Caps Expire January 1, 2011.

42 Visit www.newenergy.com/pa today to learn more!
Local Daily Deals WINTER 2010/11
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FROM 50%-90% 43
WINTER 2010/11 Business Energy Rate Caps Expire January 1, 2011.
44 Visit www.newenergy.com/pa today to learn more!
the
ever evolving
face of
King of
Prussia
One of the only constants in
life is change, and nowhere is
that more apparent than in the
ever evolving face of King of
Prussia. The town name was de-
rived more than a century ago
from an inn kept by John Elliott
in 1786. Many theories abound
as to how the inn got its name.
The inn was originally located
at the crossroads of Swedesford
Road (U.S. 202) and Gulph Road.
By the early 1900s the town was
well established, and people all
over the area used “the King” as
a meeting place. Since buildings
were originally built close to the
road, widening them to accom-
modate automobiles would for-
ever change the town. The King
of Prussia Inn soon found itself
isolated between two lanes of
Route 202 which eventually ren-
dered access impossible. In 2000,
further planned highway expan-
sion put the historic building at
risk. Under the watchful eye of
the chamber of commerce, con-
tributions from local businesses
and residents as well as federal,
state, and local governments,
made it possible to save this land-
mark structure.
Many other icons have
changed across this region known
both as King of Prussia and Up-
per Merion. If you’ve lived here
a while, you may remember how
the face of progress has changed
the face of this town. The fol-
lowing list is a virtual walk down
Memory Lane. More can be
found at ww.historicreeseville.
com.
TOPICS
Around the County
Church News
Crime Bulletin
Farmer’s Market
From History Archive
Historical Society News
In Our Schools
Michael’s Musings
Recipe Card File
Restaurant Reviews
Senior Center News Advertise with us!
Have a few memories you
deem worthy of inclusion? Send
Social & Service CALL
an email to: info@historicreese-
Township News 610-637-6508
ville.com with your additions to Valley Forge for great rates!
the Do You Remember? list. The
best submission will receive brand
new, signed copies of J. Michael
Morrison’s books, King of Prus-
sia, Images of America, and King
of Prussia, Then and Now. These
publications take a look back at UNTIL 2/1/11 LIMIT
where we came from, as well as
1 PER CUSTOMER*
where we are today. From these
picturesque and humble begin-
nings, you will witness how King
of Prussia has grown to become a
leader in commerce, hosting mil-
lions of visitors a year!
J. Michael Morrison, is a na-
tive of King of Prussia. He is a
member of the Upper Merion
Park and Historic Foundation,
The Head Archivist for the Tredyf-
frin-Easttown Historical Society,
The Montgomery County Cham-
ber of Commerce, the Historical
Society of Montgomery County,
and of the Historical Society of
Pennsylvania. Michael maintains
both the Historic Reeseville web-
site and the online news outlet
Upper Merion Today.
(Submitted Copy)
Local Daily Deals WINTER 2010/11
SAVE
FROM 50%-90% 45
 (215) 855-4113 ext. 21
101 Country Club Drive
EAT IN OR TAKE OUT Lansdale, PA 19446

• Brick Oven Pizza

 www.PineCrestCountryClub.com 
• Italian Dinners
• Stromboli/Calzones Wedding, Banquet,
• Pasta  Meeting Specialists
• Sandwiches/Burgers
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• Jumbo Wings
B.Y.O.B.
A memorable celebration
in an elegant & sophisticated
• Salads country club setting
Catering &
Party Trays Come visit us again
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2908 W. Ridge Pike, Eagleville GIFT CARDS

610 539-6800 AVAILABLE

WINTER 2010/11 Business Energy Rate Caps Expire January 1, 2011.

46 Visit www.newenergy.com/pa today to learn more!
Wake up to a hearty breakfast and give your business
a boost with the Sunrise Business Networking
group every other Thursday at 8:15 AM.
REFERRALS ARE THE MOST COST-EFFECTIVE
FORM OF ADVERTISING POSSIBLE.
Our group provides a welcoming atmosphere for
businesses of all types. We are a business and
professional organization that allows only one person Route 202 &
from each profession or business category so the group Germantown Pike
gets to know you and learns who we can refer to you. in East Norriton

ARE YOU INTERESTED IN ADDING

YOUR BUSINESS TO OURS?
THEN CONSIDER JOINING THE
SUNRISE BUSINESS NETWORK
For more information
or to join our group
please call…

Denise Bernardini
610-505-1210

Local Daily Deals WINTER 2010/11

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HEALTH links Holiday
Sponsored By:
Montgomery Hospital
As the holidays quickly approach, the Montgomery County Health De-
partment is urging people to look for and eliminate potential dangers
from lights, decorations and holiday celebrations that could lead to fires
and personal injuries.
Each year, hospital emergency rooms treat many people for injuries,
such as falls, cuts and shocks, related to holiday mishaps with lights, deco-
rations and Christmas trees.
MCHD suggests following these tips
to make your holiday a safe one.
Trees
• When purchasing an artificial tree, look for the label “Fire
Resistant.” Although this label does not mean the tree won’t
catch fire, it does indicate the tree will resist burning and
should extinguish quickly.
• When purchasing a live tree, check for freshness. A fresh tree
is green, needles are hard to pull from branches and when
bent between your fingers, needles do not break. The trunk
butt of a fresh tree is sticky with resin, and when tapped on
the ground, the tree should not lose many needles.
• When setting up a tree at home, place it away from fireplaces
and radiators. Because heated rooms dry live trees out rap-
idly, be sure to keep the stand filled with water. Place the
tree out of the way of traffic and do not block doorways.
Decorations
• Use only non-combustible or flame-resistant materials to
trim a tree.
• Never use lighted candles on a tree or near other evergreens.
Always use non-flammable holders, and place candles where
they will not be knocked down.
• In homes with small children, take special care to avoid dec-
orations that are sharp or breakable, keep trimmings with
small removable parts out of the reach of children to avoid
the child swallowing or inhaling small pieces, and avoid trim-
mings that resemble candy or food that may tempt a child to
eat them.
• Use care with “fire salts,” which produce colored flames
when thrown on wood fires. They contain heavy metals that
can cause intense gastrointestinal irritation and vomiting if
eaten. Keep them away from children.
• Do not burn wrapping papers in the fireplace. A flash fire
may result as wrappings ignite suddenly and burn intensely.
WINTER 2010/11
48
Safety
Also, candle lighting ceremonies during Advent, Hanukkah and Kwan-
zaa are beautiful traditions. But keep matches, lighters and candles away
from children and never leave candles burning unattended. These simple
safety tips will help prevent many of the 10,000 candle-related fires that
occur each year.
Lights
• Indoors or outside, use only lights that have been tested for
safety by a recognized testing laboratory, which indicates
conformance with safety standards.
• Check each set of lights, new or old, for broken or cracked
sockets, frayed or bare wires, or loose connections, and
throw out damaged sets.
• Use no more than three standard-size sets of lights per single
extension cord.
• Never use electric lights on a metallic tree. The tree could be-
come charged with electricity from faulty lights, and a person
touching a branch could be electrocuted.
• Before using lights outdoors, check labels to be sure they
have been certified for outdoor use.
• Fasten outdoor lights securely to trees, house walls, or other
firm supports to protect the lights from wind damage. Use
only insulated staples to hold strings in place, not nails or
tacks. Or, run strings of lights through hooks (available at
local home improvement stores).
• Turn off all lights when you go to bed or leave the house.
The lights could short out and start a fire.
• For added electric shock protection, plug outdoor electric
lights and decorations into circuits protected by ground fault
circuit interrupters (GFCIs). Portable outdoor GFCIs can be
purchased where electrical supplies are sold. A qualified elec-
trician can install GFCIs permanently to household circuits.
1430 Dekalb Street
P.O. Box 311
Norristown, PA 19404
Phone: (610) 278-5117
Fax: (610) 278-3971
www.health.montcopa.org
Business Energy Rate Caps Expire January 1, 2011.
Visit www.newenergy.com/pa today to learn more!
Holiday entertaining
• Unattended cooking is one of the leading causes of home
fires in the U.S. When cooking for holiday visitors, remem-
ber to keep an eye on the range.
• If you allow smoking in your home, provide plenty of large,
deep ashtrays and check them frequently. Cigarette butts can
smolder in the trash and cause a fire, so completely douse
cigarette butts with water before discarding.
• After a party, always check on, between and under uphol-
stery and cushions and inside trash-cans for cigarette butts
that may be smoldering.
Stress
The holiday season is one of the most stressful times of the
year. Stress can’t be avoided completely, but there are ways to
get some relief. Allow enough time to shop in these last few
days, rather than hurry through stores and parking lots. Only
plan to do a reasonable number of errands. Take time out for
yourself. Relax, read, or enjoy your favorite hobby at your
own pace.
Hopefully, if these tips are followed they will allow for a
safe and happy holiday and New Year. Staying safe this holi-
day season is the best gift you can give.

• Keep matches and lighters up high, out of sight and reach of

children (preferably in a locked cabinet). When smokers visit
your home, ask them to keep their smoking materials with
them so young children do not touch them.
• Test your smoke alarms, and let guests know what your fire
escape plan is.
Buckle up
During the holiday months, people travel more than ever.
Wearing a seat belt is the easiest and best way to prevent in-
jury in a motor vehicle collision. Ensure that all passengers are
also wearing safety belts.

NEED MORE STORAGE SPACE?

WE HAVE IT! • Climate controlled units

DISCOUNTS • Free use of moving carts
• Individually alarmed units
15% Active Military, Police,
Firefighters, EMTs & Correctional Officers • Receive $50.00 for referrals
10% Senior Citizens • Multiple size from 5 x 5 to 10 x 30
• We have full line of packing supplies
• Free moving truck • Free 24 Hour Access
• We price match all competitors in our local area

Serving your local neighborhood since 1988

Call Us For All Your Ca tering Needs! BRIDGEPORT FACILITY
We Ca ter Any Size Affair Manager 610.279.8585
on duty 401 East 4th Street (Off Route 23)
7 days
Book Holiday Parties 9am-5pm COLLEGEVILLE FACILITY
Available for Lunch & Dinner (seats up to 90) 610.831-1885
Funeral Lunch Package 3930 Germantown Pike (1/2 mi East of Perkiomen Bridge)
Proud member of the Montgomery County Chamber of Commerce
P
2 4 0 1 W. M A I N S T. • N O R R I S T O W N • 6 1 0 - 5 3 9 - 0 1 5 5
W W W. M Y G I N O S . C O M w w w . l r s s o n l i n e . c o m

Local Daily Deals WINTER 2010/11

SAVE
FROM 50%-90% 49
 At Rock Bottom Restaurant & Brewery
it’s about pride. It’s about the food
that our chefs prepare fresh daily,
using the finest ingredients around.
It’s about the fresh-brewed beer
that our Brewmaster crafts at
our in-house brewery.
It’s about the dedicated
people who provide the
experience you tell your
friends and family about.
Stop by and see
for yourself, you’ll
be happy you did.
SERIOUS ABOUT OUR FOOD.
CRAZY ABOUT OUR BEER.
1001 King of Prussia Plaza
King of Prussia • 610.230.2739
www.rockbottom.com
610.278.2000 | www.mercyhealth.org/suburban
WINTER 2010/11
50
Mercy Suburban Hospital
• Accredited Breast Center
• Cancer Center
• Accredited Cardiac Rehab Department
• Center for Joint Replacement
Blue Distinction Center by
Independence Blue Cross
• Expanded Emergency Services
• Experienced Family Physicians
and Specialists
• Accredited Echo and Vascular Labs
• Intensive Care Unit/Critical Unit
• Center for Wound Healing
and Hyperbaric Medicine
• Rehabilitation
• Senior Behavioral Health
• Imaging/Diagnostic Center
Including 64-Slice CT, Nuclear SPECT CT
and Vascular Ultrasound
• Cardiovascular Department
• Women’s Health Services
2701 DeKalb Pike | East Norriton, PA 19401
Business Energy Rate Caps Expire January 1, 2011.
Visit www.newenergy.com/pa today to learn more!
Local Daily Deals WINTER 2010/11
SAVE
FROM 50%-90% 51
Give Your Employees The World.
In An Envelope.
Nothing inspires gratitude like the King of Prussia Mall Gift Card.
Because it’s the only gift that lets recipients experience the entire
world of fashion and taste, with over 400 international retailers and
restaurants to choose from. Whatever amount you select — from
$20 to $1000 — anyone you do business with will have just one thing
to say when they open it: Ooh and Aah! (Okay, that’s two things.)

Purchase gift cards online at KingofPrussiaMall.com,

call 610.265.5727, or visit Guest Services.

KING OF PRUSSIA
Experience The World