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³A RESEARCH STUDY ON SALES AND PROMOTIONAL
STRATEGY FOLLOWED BY BHARTI AIRTEL LIMITEDM

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Projected Submitted by:
Alok Dash
Regd. No.-420820998
42 Post Graduate Diploma in Management.
Regional College of Management

REGIONAL COLLEGE OF MANAGEMENT

PROJECT SYNOPSIS

?o,
?he Manager ± Evaluation,
AIMA - CME,
Lodhi Road,
New Delhi.

1) NAME: ALOK DASH

2) REGISTRATION NUMBER: 420820998.

3) ADDRESS OF CORRESPONDENCE: -
ALOK DASH,
C/O Mr. DK ROUT(COORDINATOR)
REGIONAL COLLEGE OF
MANAGEMENT,
CHAKADOLAVIHAR,
CHANDRASEKHARPUR
BHUBANESWAR (ODISHA),
PIN± 751023
4) NAME OF THE PROGRAMME:
42, POST GRADUATE DIPLOMA IN
MANAGEMENT.

5) PROJECT TITLE:
³A STUDY ON SALES AND PROMOTIONAL STRATEGY
FOLLOWED BY BHARTIAIRTEL LIMITEDM
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·) NAME OF THE GUIDE:
7) DESIGNATION
SYNOPSIS CONTENTS

CV OF GUIDE

WORKING TITLE

PURPOSE OF THE RESEARCH

AIM

OBJECTIVE

KEY QUESTIONS

HYPOTHESIS

IMPORTANCE OF STUDY

RESEARCH METHODOLOGY

PROPOSED CONTENT

WORK PLAN

QUESTIONNAIRE
WORKING TITLE

A RESEARCH STUDY TO FIND OUT THE SALES AND

PROMOTIONAL STRATEGY FOLLOWED BY BHARTI AIRTEL
LIMITED.
PURPOSE OF THE RESEARCH

?his project is an effort to analyze the present market scenario of BHARATI

AIRTEL LIMITED & the impact of its advertisement on customers in the
present market scenario of Odisha and also to find out new business
opportunity for the same by its better implementation. It is not only intended
to focus on the Sale and distribution¶s concept but also a premier guide to
deliver effective expertise. During the course of the survey, statistics have
been collected from the customers. Effective steps have been taken in the
research for the assessment of different products of BHARATI AIRTEL
LIMITED.

?he project has been undertaken to deliver a transparent image about various
promotional strategies being undertaken for sales adapted by BHARATI
AIRTEL LIMITED products competing in the Odisha market. In other
terms, the research project is to identify the customer needs assessing and
improving the financial conditions, services, technologies and procedures to
convey quality, safety at the every stage of marketing.

.
AIM

?O FIND OU? ?HE IMPAC? OF ADVER?ISEMEN?& PROMO?IONAL

AC?IVI?IES BEING UNDER?AKEN BY BHARATI AIRTEL
LIMITED ON CUS?OMER AWARENESS.
OBJECTIVES

BROAD OBJECTIVE

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SPECIFIC OBJECTIVES

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RESEARCH QUESTIONS

1. What are the various promotional activities carried out by

BHARATI AIRTEL LIMITED?

2. What are the consumer perception towards price differences

and quality of products between the products of BHARATI
AIRTEL LIMITED and other brands?

3. What are the market strategies of BHARATI AIRTEL

LIMITED to target the upcoming market of Odisha?

4. What is the product line available for the customers in the

Odisha market & what else can be designed and provided
according to their need and financial condition?
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H1: Brand visibility is essential for increased customer

patronage.

H2: Brand promotions along with customer satisfaction are effective in

giving BHARATI AIRTEL LIMITED Ô competitive edge in now a day¶s
?ELECOM market.
IMPORTANCE OF STUDY:

?he research study is being accomplished for the fulfillment

of the course of PGDM which is an obligatory part of the
course curriculum. ?he training will give me a brief knowledge
of how marketing is done in actual practice in the upcoming
market of Odisha, and the impact of advertisement on the
people.

?hrough the training period of 02 months it will be a fine

learning process.

I hope this project report will be useful for BHARATI

AIRTEL LTD. as this will present the real image of the
advertising in various circumstances.

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TYPES OF REASERCH:

Basically research are categorized into four major category

†c First is descriptive & Analytical

†c Second Applied & Fundamental

†c ?hird Quantitative & Qualitative

†c Fourth Conceptual & Empirical

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The project Presented is based on

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>c For TOMA & ITP following processes were followed

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METHOD OF DATA COLLECTION c

My Survey is conducted on two sources of data collection:-

a) Primary data
b) Secondary data
a) Primary data
Looking into the objectives and information¶s needed, I have chosen
following two methods as per the response of the subject:-
i) Schedules
ii) Personal Interview.
i) Scheduler Method
Schedules (Performa containing a set of questions) are being
field in by the enumerators who are specially appointed for the
purpose.
ii) Personal Interview
I have taken the opportunity to take personal interview wherever
it was essential. ?he strategy was adopted to avoid the biased
information and to spill out the required data from the
respondent. ?his has supplemented the Schedules in a purposive
manner.
b) Secondary data
?he Secondary data were mainly collected from different
magazines, Journals, company¶s Literature, Newspapers and
from Internet.
PROPOSED CONTENT
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Topics
Chapter - 01
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Chapter ± 02
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Chapter ± 03
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Chapter ± 04

  


Chapter ± 05
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Chapter ± 06
Part ± I
Sales and Promotion
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Part ± II. Measuring Effectiveness of Promotional
activities
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Chapter ± 07
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Chapter ± 08
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Bibliography

Annexure
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?  
WORK PLAN
Work Plan Sheet / Schedule of the Intended project work:

Project Duration : 2 Months.

Work Plan : Weekly Basis.

?ime Required : ·-8 Weeks. (Approximately)

1ST WEEK:
In the first week, I will observe the major areas to conduct
the survey and make a schedule according to the various
places to visit the customers in various areas and its
efficiency & will have a clear cut idea about the product
display and various promotional activities in those areas.

2ND -4th WEEK:

In the 2nd & 3rd weeks I intend to visit existing customers as well as new
prospects and make them fill-up the questionnaire. I¶ll also conduct a
survey on customer awareness of the major areas for 4 days by
interviewing ·0 respondents per day and will fill 250 questionnaires. My
areas of survey include market building, unit-1, Bhubaneswar, world
mart, big bazaar, vishal, lalchand jewelers. I will study customer
perception and marketing activities of BHARATI AIRTEL LTD. I will
look after how the company¶s sales and promotional activities are done.
5TH WEEK & ·TH WEEK:
In the 5th & ·th weeks I intend to visit existing customers as well as new
prospects and make them fill-up the questionnaire. I¶ll also conduct a
survey on customer awareness of the rest of the areas for 4 days by
interviewing 40 respondents per day and will fill 1·0 questionnaires. My
areas of survey include various corporate house, fortune tower, pal
heights, Infosys, sat yam, etc. I will study customer perception and
marketing activities of BHARATI AIRTEL LTD. I will look after how
the company¶s sales and promotional activities are done.

7TH WEEK & 8TH WEEK:

In this period, I will analyze the data collected through questionnaire
and start preparing the final project report.

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PERSONAL INFORMATION:
Name: __________________________________________________________________
Phone No: _____________ (O) ________________ (R) Mobile: ___________________
E-mail Id.:__________________________________ @ __________________________
Address: ________________________________________________________________
_______________________________________________________________________

Gender: Male Female

Age (in yrs) <20 21 ± 30 31 ± 40 41 ± 60 >60

Marital Status: Married Single

Income per month:

Up to 16,000 16,000 ± 25,000 Above 25,000

Occupation: Service Business Others

1) Where are you staying?

a) Own house b) Rented house

2) Which telecome service you using?

a) BSNL b) AIR?EL c) AIRCEL d) RELIANCE

3) Do you know about ?ELECOME SERVICES?

a) Yes b) No

4) Do you have LANDLINE or mobile?

(a)Yes (b) No.
6) Which advertisement do you like mostly?
a) BSNL b) ?A?A INDICOM c) AIR?EL
d) RELIANCE e) AIRCEL f) Others

7) Have you heard about BHARA?I AIR?EL?

a) Yes b) No

8) From which source you have heard about BHARA?I AIR?EL?

a) News Paper b) ?elevision
c) Friends d) Others

9) Have you heard about the various value offers of BHARA?I AIR?EL?
a) Yes b) No

Name of the interviewer: ________________________________ Date: ____________

Place of interview: ______________________________________ ?ime: ____________

?hank you for your valuable time and response to conduct my survey.
Any recommendation/ suggestion:

THANK YOU.