Professional Documents
Culture Documents
Roll No: - 15
PTMBA Mkt. Div. A (2008-11)
Our frame of reference does not imply that corporations are persons in a
literal sense. It simply means that in certain respects concepts and functions
normally attributed to persons can also be attributed to organizations made
up of persons. Goals, economic values, strategies, and other such personal
attributes are often usefully projected to the corporate level by managers
and researchers.